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Need to find a job, post one, or chat about social media careers? Visit The Arboretum for ultimate job searching, networking and career advice platform.

204 Topics
Laura Porcincula
Community Manager
Laura PorcinculaCommunity Manager
published in Career Advice
Celebrating Black Excellence in Social Media and Marketing

In honor of Black History Month, we are recognizing the achievements of Black social marketers and creators. Let's celebrate, uplift, and show appreciation to our Black peers this month and throughout the year!Here are some ways you can show your support:   

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talissa.beall
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michaelquerozLevel 1
posted in Job Postings
Looking for a social freelancer

Hello! Our firm is looking for a social media freelancer to help with biweekly social media calendars for two of our nonprofit clients. We expect to need help for 4-6 weeks and would prefer to have someone in place within the next 1-2 weeks. We will be posting a job description for a full-time position soon so this will be a short-term assignment. Our usual support is not available so we thought this would be a good time to connect with new faces!  Please reach out to me via email if interested, along with any samples, a resume and your hourly rate. Many thanks!Michael QuerozSenior Vice President, DigitalPublic Communications Inc.

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rush.marketingLevel 1
posted in Job Postings
JOB POSTING: Hiring Digital Marketing Specialist @ Rush Enterprises

Rush Enterprises is hiring a Digital Marketing Specialist for Social Media in a full-time contract position. Details on the role and how to apply can be found here: https://www.indeed.com/viewjob?jk=d3c778ac0c85a631 And here is more information about the company: https://www.rushenterprises.com/.

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ashtonyoungLevel 1
posted in Career Advice
Any advice for advocating for investment in social media?

For some context, the company I work for is a small business and all of our clients are small businesses as well. There’s generally a very limited margin for their marketing budget, which limits the amount of growth we can achieve using pure organic social with barely enough time to plan, create content, and post. This puts us in a little bit of a pickle, as we are faced with the task of proving our worth using data that shows the contrary. So I’m calling on the seasoned SMM’s of Arboretum! How would you advocate for the potential of growth without a portfolio to show that strategy works?

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april.hunt
april.huntLevel 2
asked in Career Advice
Online mentors?

Social media marketing is my second career, meaning I didn’t grow up intuitively knowing things like video film and editing.I love Sprout and NISM webinars (thank you, @Jonathan Zuluaga), but I tend to learn best seeing it done in front of me.Anyone had any success with that kind of mentor relationship? How do you go about finding help when you need things that seem very basic answered? Curious to see, too, if @ashley.manivong, gets any leads on virtual training that might help.Thanks! 

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Jonathan Zuluaga
Community Manager
Katy4Riskonnect
Katy4RiskonnectLevel 2
asked in Career Advice
What tasks for social will you hand off and/or remove from your program for 2024?

So often, we are constantly adding things to the task list as SMM.  What tasks will you either hand off to a Social Team member, or remove from your program for 2024?  I will be handing off Hiring posts, writing emails, and creating LinkedIn events for our program in 2024 to another member of our social team in order to make space for the new tasks I’m taking on. 

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kara.randallLevel 1
posted in Job Postings
Social Media Listening Consultant @ World Vision International

 JOB DESCRIPTION: World Vision International is seeking the services of a qualified consultant to develop and drive our social listening focused activities in FY24.  This includes highlighting and recommending how to join active conversations brining World Vision’s brand and messages to new and existing audiences, identifying potential influencers and ambassadors who align with our vision, values and priorities, providing insight to shape campaign materials and monitoring risks as necessary. LOCATION: RemoteCOMPANY: World Vision InternationalJOB TITLE: Social Media Listening ConsultantHIRING MANAGER: ---LINK TO APPLICATION: Please email kara_randall@wvi.org if you’re interested.

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kyle.babcockLevel 1
posted in Job Postings
Job Posting: Social Media and Content Manager @ WSFS Bank

WSFS Bank is hiring a Social Media and Content Manager. Details on the role and how to apply can be found here: https://wsfsbank.wd1.myworkdayjobs.com/en-US/wsfscareers/job/Social-Media-and-Content-Manager_R-100956-1

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AngKudlack
AngKudlackLevel 1
posted in Career Advice
My Social Media Marketing Journey Moment

I recently received my Sprout Social Publishing certification! 🏆 It was a challenge I gave myself in order to learn the platform really well. What I didn’t expect were all the other things I discovered along the way! Things such as finding the Arboretum, all the helpful study guides and resources that are available and social media marketing strategy tips that have already helped me think about planning for next year. This was not an easy certification by any means. It took a lot of preparation and thought, but I was excited to go through the process and learn as much as possible! 

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AngKudlack
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clayton_normanLevel 2
posted in Career Advice
Standout Moment: Launching LinkedIn Live and Going HAM on Repurposing

I started a new job in this year making a jump from higher ed social to a multi-brand B2B/B2C company. One of the first things I noticed was that all of the brands we own were severely under-leveraged on video content including live content.For a long time I’ve wanted to get into making LinkedIn live video content, so when one of our brands hosted a week-long educational summit and wanted to find ways to keep attention on their incredible topics and speakers after the summit was over, I proposed a LinkedIn Live conversation recapping the week and key takeaways from the summit speakers.I got us a Streamyard (def check them out) plan, wrote a brief and a loose script and then scheduled a date to go live.We had over 1,500 attendees at the live broadcast from all over the world tuning in and, even better, we were able to trim out some great moments in the live conversation that we turned into 6 Reels and videos for LinkedIn, Facebook and Twitter to make the content go even further. It was

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stacykLevel 2
posted in Career Advice
Standout Moment

My standout moment is being the social lead introducing a brand new brand, Goodmiles Running Company, to the Milwaukee community & the world! It’s been awesome building a brand from the ground up and really seeing the community grow over 2023.

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Jennifer JonesLevel 4
posted in Career Advice
Recognizing What Deserves Recognition

Social media moves at such a quick pace that social media professionals tend to move just as quickly, always trying to be a step ahead rather than fall behind. But in that rush to always know what’s coming next, we forget to celebrate the moments that have so quickly come and gone - even moments of excellence.If you’re like me, you’re always so busy trying to surpass your last greatest effort that you sometimes miss just how remarkable that effort had been. Oftentimes, we don’t take the time to sit and appreciate the strategy and creativity that we put into something like a social media campaign, so we miss the fact that others may find value in that work beyond the norm.Luckily, I’m part of a company that took the time to not only notice that value, but went a step further in seeking out an opportunity to have it recognized at a larger scale. Earlier this year, that effort resulted in a social media campaign that I led becoming a finalist in the Social Media Campaign category of the P

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april.hunt
april.huntLevel 2
posted in Career Advice
Standout moment: Translating skills

My standout moment in social was realizing the skills that I had developed as a journalist not translated so well to working in social media. Key among them, honestly, has been the willingness to admit when you don’t know something but being eager to learn.t’s astonishing just how quickly social moves sometimes, but a willingness to try new things has served me well.

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april.hunt
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nicole.millerLevel 1
asked in Career Advice
Best Resources for Growing Knowledge about Social Media

Hi all! I am new to the world of social media and I was given the responsibility for managing social posts for a fairly large company! I am wanting to take time outside of work to learn good strategies and tactics to implement on our social page and really take ownership of it. Any tips from long-term or more tenured social media managers would be so appreciated! 

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dustin.zick
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carlisle.russellLevel 1
posted in Career Advice
Standout Moment: Increasing Organic Social Engagement by 100x (for real!)

Project OverviewDr. Josh Axe is a leader in the health & wellness online space, most well-known for his Nashville Private Practice, his website DrAxe.com, and his NYT Bestseller Eat Dirt.Then, in 2016 Dr. Axe co-founded Ancient Nutrition. This supplement brand has a mission of helping connect modern lifestyles with ancient nutrients (and they created powdered bone broth and collagen which we all know is super trendy these days!)As you can imagine, because of these amazing accomplishments and innovations, Dr. Axe and team didn’t have much issue growing an engaged following.However, the did have one big problem.Creating content that communities engage with on-platform is one thing, while creating content that encourages your community to make a purchase is a different story.The Dr. Axe brand and the Ancient Nutrition store needed a collaborative social media strategy that built brand authority, engaged users, and drove transactions.As I was hired to manage their social media full-tim

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marisa.stephensLevel 2
posted in Career Advice
Standout Moment: Social Sets the Stage for Recruits & New Hires

A standout moment for me was when one of the Senior Executives came to tell me that while interviewing a candidate and beginning to describe our company culture to them, the candidate stopped and said no explanation was necessary. From following our LinkedIn page, they had already seen everything they needed to know that our company is an extraordinarily special place to work. One of the best compliments I could ever receive - and proved that I was making a true difference with our organic posts! That was a few months after I started in my current role. Now I’ve been with the company for nearly 3 years, and I continue to hear from recruits and new hires all the time about how our social media helped them make the decision to come work for our company. 

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rachel.pittmanLevel 2
posted in Career Advice
Standout Moment

A standout moment in my social media journey this year is leaning into video content creation and UGC for our social channels! We’ve seen a significant increase in utilizing content created by our community and creating our own video content! 

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morgncam
morgncamLevel 2
posted in Career Advice
Achieving What They Thought Couldn't Be Done

In 2022, we all saw the emergence of Taylor Swift and how her brand is so powerful, especially to a higher educational audience (aka students). As she announced her first new album in a few years (Midnights), I decided last minute to use that as a way to bridge our brand to her. With nine albums at the time, I took a deep dive into what each album represented and matched those with a relevant business degree. For example, I matched her debut album with our staple general management degree because “it’s the OG, the one that started it all, and had a great foundation to build on. It really gives you A Place In This World.” By using song titles to show the connection between the degrees and the album, we were able to connect all nine albums with nine areas of the business school.This was posted on Instagram the night before Midnights released and our students ended up loving it. I knew it was a success when I overheard students talking about the post while on campus. I really couldn’t hav

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morgncam
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kiyauna.mLevel 2
posted in Career Advice
Standout Moment: Employee Engagement

A triumph in my social media journey this year was finally launching our employee engagement/advocacy program. This had been in the works for over a year and a half, but it was great to finally check it off the list. We started by creating a series of internal videos to educate our team members on the importance and power of social media. We followed that up with prompts to complete after each video and a company-wide huddle to discuss the topic of social media further. So far, it has been well received and we’ve seen an increase in the number of people who’d like to build confidence sharing on social media. Still lots to work on in 2024, but...A WIN!

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carsen.trinkinoLevel 1
posted in Career Advice
From Zero to Hero: A Crash Course in Influencer Marketing

My standout moment in my career has to do with standing up a pivotal Influencer program, with basically no background in it at all. I was lucky enough to have a Creative Director and Manager in my corner to give me some guidance, but at the end of the day it was completely up to me to work with everyone I needed to in order to standup a program from scratch. As far as I know (this was a few companies ago) they are still using the same platform I introduced and working with the same vendors I brought on to streamline the process and find the perfect influencers for a B2C CPG brand in the health & wellness space. 

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heather.disarroLevel 1
posted in Career Advice
It's never too late

I came back from a decade-long hiatus from the traditional workforce as a mom, and wondered what I had to offer. It’s been so fun to see how my experience as a blogger/influencer previously led to success in this field today, and how that experience + my role as a mother has allowed me to multi-task and pursue excellence where I likely wouldn’t have been able to before. All to say - it’s never too late, and don’t underestimate how your previous roles (no matter how random) will work in your favor!

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craig.cordell
craig.cordellLevel 4
posted in Career Advice
Standout Moment: Assumption testing with AI 🤖

What’s my standout moment from 2023?One recent example that comes to mind was how we used Choppity, an AI 🤖 powered tool that creates quick social media videos, to chop up longer form content and assumption test. Once we had positive signals that these short videos were generating engagement, we spent the time and energy internally to create a more polished version of each video! 🎉 

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craig.cordell
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jordan.ccmediaLevel 1
posted in Career Advice
Stepping In

One pivotal, standout moment of my social media career was the day I realized that there was an opportunity for me to step in. I came into a role thinking that the person above me was the expert since they had been tasked with training and managing me in my new position. As days passed in my new role, I came to realize just how much of our processes and procedures were solely based on best practices from years prior and weren’t being revisited often at all. I saw this miss as an opportunity, so I stepped in and began learning everything I could about the ins and outs of each platform. With this I was able to confidently recommend new tools and practices that soon became integrated into our workflow. This new trend of stepping in and taking leadership continued to develop until I had worked my way from Intern to Executive Digital Producer.

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nataly.davies
nataly.daviesLevel 2
posted in Career Advice
Standout moment: Show me the data!

We are a small social team working in a technical industry, so when it comes to social media we talk through numbers and strategy. I’m only a year and a half into this profession and the area I’ve been growing in is reporting. Using the reporting features in Sprout, we are able to have conversations with our partners about the success, and not so great success, with data. In addition to collecting this information, honing down on tagging has aided us much more than we anticipated! There is much more to learn when it comes to analytics and showing our leadership the power of social media marketing! We are proud of these recent milestones in showing results through metrics. 

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Jonathan Zuluaga
Community Manager
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terra.petryshynLevel 1
posted in Career Advice
Viral (for us) - from Medicine Hat to Texas!

From our small city in Alberta (Medicine Hat ~65,000 pop’n) we had a reach of over 500,000 (more than 7 times our population) on one of our (get this) road safety posts about a particularly troublesome highway intersection through town. There were 428 comments on that post - one that even took the time to say “I’m in Texas, why am I seeing this?” Just goes to show you: you’ll never really know what will perform best until you try it!

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