Coffee Talk

Are you curious about how AI can help you save time and enhance your social media strategy and content creation? Join us for a thought-provoking talk by Jeff MacDonald (@jeff.macdonald), Social Media Director at Mekanism.Here are some key takeaways you can expect from the event:Learn how AI can help you gain more "human" time back by letting computers handle the repetitive tasks Discover groundbreaking ways AI is reshaping social media strategy and its impact on performance Explore real-world examples of AI-driven tools and their potential to create more engaging and visually stunning content Gain practical strategies for staying ahead of the curve and leveraging cutting-edge technologies for your social media practice Understand the ethical considerations and challenges of integrating AI into your social media practicesDon't miss out on this exciting opportunity to unlock the full potential of AI in social media. RSVP now and join us for an engaging talk that will transform the way yo

CLOSED FOR ENTRIESWelcome to Day 2 of The 2024 Holiday Giveaway Extravaganza!Today, we're celebrating the spaces where all the magic happens—your workspaces.What to Do:Reply with a photo of your workspace here in this thread below and tell us how it inspires your creativity or helps you stay productive. Is it the setup? The view? A special item that keeps you motivated? Share your story!Today’s Prizes:We’re giving away a JBL Go 4 Portable Speaker and $75 Amazon Gift Card to three lucky winners to energize your workspace! 🎁Don’t stop there—like and reply to at least three other posts to share compliments, ask questions, or swap ideas. Let’s spark some inspiration together and keep the conversation going!Also, make sure to RSVP and attends tomorrow’s Coffee talk for a chance to win 1 of 2 Logitech Webcam AND a $100 Amazon Gift Card!Learn more about our Holiday Giveaway Extravaganza, here.

Join us for an enlightening session with Jenny Li Fowler, Director of Social Media at MIT as she provides an actionable breakdown of her book, 'Organic Social Media.'Discover invaluable insights for social media managers navigating organic growth across platforms. From goal-setting for 2024 to building trust with leadership, this event offers a roadmap to elevate your social media strategy.Whether you're a beginner or aiming to sharpen your skills, don't miss this chance to learn from a leading expert. Secure your spot now! 🔴 Missed the event? Watch the recording now: 

The latest episode of This Week in Social is live. This week, we’re covering key updates, including Instagram’s new post dimensions, X accepting payments, and other trends shaping the industry.How will these changes impact social strategies? We’d love to hear your thoughts—join the discussion in the comments.Read these stories:New Instagram Dimensions for 2025 X Says In-Stream Payments Are Coming ‘Later This Year’ Threads is getting a dedicated media tab and photo tagging Bluesky adds a video tab to user profiles  

Join us for an exclusive and insightful webinar with Bari Rosenstein, Social Media Manager at Auntie Anne's, as she delves into the world of organic content and shares invaluable strategies for boosting your brand's online presence.Are you tired of struggling with lackluster results on social media? Want to learn how to create compelling and engaging content that resonates with your audience and drives meaningful interactions? Look no further! This webinar is designed to equip you with practical tips, expert insights, and actionable tactics that will help you take your content game to the next level and achieve remarkable success.Walk away with new ideas, actionable strategies and inspiration from one of the largest brands in America. 🔴 Missed the session? No worries! Watch the recording now:  📊 The 2023 Index ReportDownload your version of the newest report, here.

Hi there community! In Jenny Li Fowler's event, she'll delve into goal setting for 2024. So, we want to know:What are your social media goals for the coming year? Let's inspire each other and brainstorm ideas! Answer today’s community question below by Friday, January 12th at 12pm CT for a chance to win one of three packages that include a Arboretum tote, notebook, water bottle, EOS chapstick and a copy of “Organic Social Media” by Jenny Li Fowler! The Promotion begins at 9:00 a.m. Central Time (“CT”) on January 11, 2024, and ends at 11:59 a.m. CT on January 12, 2023. To participate in the promotion, engage with the outlined question by sharing a reply for the chance to win Arboretum tote, notebook, water bottle, EOS chapstick and a copy of “Organic Social Media” by Jenny Li Fowler. Three prizes will be awarded. No purchase necessary. Open to legal residents of the United States (with the exception of Hawaii), the District of Columbia (“D.C.”), Puerto Rico, Guam, American Samoa, and th

You're the heartbeat of connection and innovation here at The Arb, and that's what makes our community shine! Right now, something extraordinary is brewing – a game-changing network that's set to revolutionize our industry. This is a new chapter for us all, and it could be the turning point for your career too.Stay tuned for updates in the next week as we unveil this exclusive opportunity to our Arb members first. In the meantime, let’s get the conversation going! If you could have any superpower to boost your career, what would it be and how would you use it? Answer the question below for your chance to win one of three swag packages! The Promotion begins at 9:00 a.m. Central Time (“CT”) on March 12, 2024, and ends at 11:59 p.m. CT on March 19, 2024. To participate in the promotion, engage with the outlined discussions by sharing the most innovative social media campaign you've come across lately for the chance to win a Conversations That Connect book, Arb branded tote, notebook, mug,

As we say goodbye to 2024, we’re looking back at the moments that defined the year in social media.Check out this week’s special episode of This Week in Social, where we highlight the top four stories that had the biggest impact on our industry. From platform innovations to viral trends, it’s a quick and fun recap you won’t want to miss! What were your favorite social media moments of the year? Drop your thoughts below—we’d love to hear from you! Here’s to another year of learning, growing, and making an impact in the social media world.

The Arboretum Year in Review is here! Take a look back at an incredible year of connection, collaboration, and growth in our community. Watch the video now to see:🎤 Top Poster:  ​@jaxn.engstrom with 84 posts! ❤️ Most Likes Received: ​@Brittany Taylor with 94 likes! 🤝 Most Likes Given:  ​@emily.murray with 229 likes! 💬 Most Answers Given: ​@Nycole with 4 answers! We’re so grateful for all of you who made 2024 unforgettable. As a thank-you, we’re kicking off a giveaway! Prompt: Tell us your favorite moment from your social media world this year. It could be a trend, a win, or something you learned. Drop your response below by Thursday, January 16, 2025 at 11:59pm CT for a chance to win:An Owala tumbler An Arboretum crewneck A cozy roll-up fleece blanket and socks 🏆 Two winners will be chosen at random! Let’s celebrate together—post your favorite memory and enjoy the video! 

We want to hear how you are thinking about the latest data in the 2023 Index Report and how you’d answer the below discussion questions!Share your perspective on the following discussion questions, and you could be one of the 5 lucky winners to win Arboretum Swag Packages!*📊 Don’t have your hands on the report? Download The 2023 Index Report now: https://bit.ly/3PiB4Cu  *The promotion begins at 11:00 a.m. Eastern Time (“EST”) on 03 October 2023 and ends at 12:59 a.m. EST on 07 October 2023. To participate in the promotion, answer and reply to one of outline discussion questions. No purchase necessary. There will be a total of 5 prizes awarded. Each prize will consist of a branded Port Authority Document Tote, Moleskine Large Journal, Modern Sprout Daisies Kit, 16.9oz Bell Echo Bottle, and a EOS Lip Balm. Limited to those 21 years or older. Open to legal residents of the United States (with the exception of Hawaii), the District of Columbia (“D.C.”), Puerto Rico, Guam, American Samoa,

We're thrilled to showcase the highly influential individuals who are changing the game and making a difference in the world of social media marketing, who have recently joined our community! Our aim is to bring you closer to the professionals who are driving engagement and awareness through their innovative strategies and unique perspectives in the social marketing space.👋 So take a moment to say hello, check out their work and jump into conversation they’re having the Arb!Alessandro Bogliari (@alexeidos) is the Co-Founder & CEO of The Influencer Marketing Factory, a data-driven Influencer Marketing Agency that helps companies increase their brand awareness, sales and that helps brands engage with Gen Z and Millennials on social media channels. An Italian immigrant that followed the American Dream and built a brand and agency that now works with Fortune 500 companies. Alessandro has worked with a variety of brands including Google, SONY Music, GrubHub, Chips Ahoy! and many more. 

Let's celebrate our incredible journey together in 2023! 🎉From countless conversations to memorable events, your contributions have made The Arboretum what it is today. Our Year in Review video is now live - join us and relive the highlights of our amazing year! Tell us, what was your favorite memory of 2023?

Join Elly Moody (@ellydeutchmoody), Strategy Manager for McDonald’s Customer Care Program, in an enlightening discussion about putting customer care at the center of your business!Dive into the dynamic world of social media's role in customer service, discover its challenges and limitless possibilities, and gain expert insights into creating a winning customer care strategy. Learn how to unleash the full potential of social media for gathering customer feedback, resolving complaints, and leveraging it as a powerful tool for promotion and lead generation.If you haven’t seen Elly speak before, you certainly won’t want to miss this session. See you there!Save your spot now: 

This past week, we celebrated Thanksgiving in the United States, and are definitely still very much in gratitude mode. And what’s making us at Team Arb even more grateful is YOU - our members. We are thrilled to announce that YOUR community—The Arboretum is now officially 10,000 members strong! 🎊This is such a remarkable milestone, and one that each of you has played a role in. You and 10,000 other social media and marketing professionals have come together to connect and grow in one single community. You chimed into conversations, helped peers out, sought advice, shared ideas, participated in community events, and even helped welcome new members. You all have helped make The Arb a safe “third” space for your peers - a place with the intention of work, but without the pressure of work.We truly couldn’t have done any of this without you and your participation in this community! You make this community what it is. So without further ado, please join us in welcoming our 10,000th member,

Welcome to Day 7 of The 2024 Holiday Giveaway Extravaganza! ✨Today, we’re focusing on supporting each other and sharing our expertise to solve challenges.Here’s What to Do:Find two unanswered questions or submit your own in the below forum and share your insights or advice.https://community.sproutsocial.com/search/activity/unanswered Reply thoughtfully and provide value to help your fellow Arboretum members! Share a link to questions your answered below! Today’s Prizes:Three lucky participants will win Bose QuietComfort 45 Headphones and an Arboretum Notebook, Socks and Pen—perfect for staying productive and inspired! 🎧✨Your advice could be just what someone needs, so jump in and make a difference. Let’s connect, learn, and grow together!Learn more about Week 2 of our giveaway, here.

Happy Friday, Arboretum community! Join @LauraPorcincula and I for another exciting edition of "This Week in Social." Come with us as we explore the hottest online stories, including the ongoing Reddit protest, TikTok's new in-app shopping feature, emerging Twitter competitors, and more.Get ready to stay informed and engaged with the latest happenings in the digital world!Read more:Reddit Protest continue  TikTok starts selling viral products in new shopping section Meta open sources an AI-powered music generator This is what Instagram’s upcoming Twitter competitor looks likeWhat are your thoughts on TikTok doubling down on shopping? 

To celebrate Black History Month, we asked Black@Sprout Community Resource Group members to share their perspectives with our community.Here’s what they had to say:Now it’s your turn! Share your perspective on authentic ways to ensure Black representation in your marketing campaigns. Who are your favorite brands or individuals that are currently advocating for Black voices on social media?Chime in below!

Want to hear from you!What’s one unconventional tip, mindset shift, or process you’ve adopted that’s made a meaningful difference in how you approach social media strategy?Whether it's a small hack or a major "aha!" moment, your insights could inspire others—and earn you some exclusive Arb swag.🧢 Three lucky participant will be randomly selected to win Arb-branded goodies!👉 To enter: Drop your response in the thread below by Wednesday, July 16 at 11:59pm. For full terms and conditions, check here. Prizes include Arboretum socks, fleece blanket, Ringo water bottle for self recording,​​​pen and object following phone stand.  Let’s spark some fresh thinking—what’s working for you in 2025?

Welcome new Sprout Community Hub members! We are so excited you are here!For everyone tagged as a new member, please introduce yourself in the thread. We would love to hear more about you and why you joined our community!Tell us about yourself! What are you most excited about in the next month?@Delaney_Janosek @Priscilla NL @mandela.university @jason.ritter @nicky.oflanagan @lindsey.kish @meghan.thornton @jesus.montesinos @kavya.pernankil @megha.fernandes @isabelle.zhang @rachel.doig @sean.churchill @Michiko Morales @Carolyn.Johnson @jdunlevy @Lia.P @kayla.long @armie cassandra.isabedra @katie.brown @paige.campbell @Juliann Kelley @whittneygould @VSS @xander.pavlik @Megan H. @gabby.goshorn @jamie.walsh @social solutions.marketing @kwd. @BebopBee @elton.wang @monica.chinsami @alexa.reinecke @marinus.stander @jana.grobler @kat.dumschat @melinda.sampson @marlenahaasz @amy.poredos @matt.rank @charlotte.christensen @melissa.sturges @maria.lorenz @anuya.chakravarthi @n teja.teja @melissa.eri

After our exciting panel discussion, we want to hear from YOU!What’s the most important trend or strategy you think will shape the future of social media?Share your insights for a chance to win one of two amazing prize bundles! Here’s what’s up for grabs:First Prize Package: Arboretum tote, Arboretum water bottle notebook, Conversations That Connect by Brooke Sellas, Moleskin pen, and Arboretum planter. Second Prize Bundle: Arboretum fleece blanket, Arboretum notebook, Arboretum mug, Moleskin pen, and a DJI Osmo Mobile SE Intelligent Gimbal.The giveaway is open from 9:30 AM on October 24, 2024, until 11:59 PM on Monday, October 28, 2024. Two lucky winners will be randomly selected, so don’t miss your chance! Jump into the conversation and let’s talk about the future of social media! Contest terms and conditions are here.   

Ready to take your B2B social media strategy to the next level? Don't miss our upcoming 45-minute webinar with Milena Toro, Creative Strategist at IBM Global Social Marketing. Milena has led successful campaigns for one of the world’s largest tech companies and is here to share her expertise with you!In "Unlocking the Secrets of B2B Social Marketing," you'll dive into advanced strategies, insider tactics, and cutting-edge tools that will help you outpace your competition. Whether you're looking to optimize LinkedIn for lead generation, craft impactful video campaigns on Instagram and TikTok, or define a strong brand voice, this webinar is packed with actionable insights to elevate your digital marketing efforts.Key Takeaways:How to define your brand voice and target audience Mastering content pillars and messaging frameworks Understanding the latest B2B trends and platform opportunities Optimizing LinkedIn for networking and lead generation Effectively using Instagram and TikTok for vi