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Content Creation

Discover best practice and advice for how to create content for your website, blog or social media accounts using the latest strategies and tips from the community.

  • 195 Topics
  • 643 Replies
195 Topics
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GabbiDWLevel 1
asked in Content Creation
Reels on FB

We are trying to get our reels from Instagram to be seen also on FB. Anyone have luck with that? Even when we post them separately, it doesn’t seem like they get good interaction.

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Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Content Creation
🏆 Giveaway Extravaganza: Day 9 🏆Holiday Giveaway Extravaganza

Spot any groundbreaking social media campaigns lately? When you see a campaign that stands out in the wild, you just know! So, why not share those with your other Arboretum members? Today is all about sharing inspiration and connecting with others! So let’s see those campaigns that you just can’t get out of your head!  How to Participate:Create a new post in the Content Creation forum and share for a chance to win a Conversations That Connect Book & $50 Amazon gift card, Arboretum planter, water bottle, notebook and sticker.Once you do so, drop a link to your post in the thread below so others can participate! Make sure to chime in on other’s posts.  📆 Want to see the other giveaways? See the full line-up here:  The Promotion begins at 9:00 a.m. Central Time (“CT”) on December 21, 2023, and ends at 11:59 p.m. CT on December 21, 2023. To participate in the promotion, engage with the outlined discussions by sharing the most innovative social media campaign you've come across lately

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Jonathan Zuluaga
Community Manager
carly.hill
carly.hillSprout Team
asked in Content Creation
What are your favorite social media training courses?

Hi everybody! 👋 I was wondering if anyone has any favorite online training courses for social media marketing/management/customer care etc.? I’m writing an article and I want to feature stand-out courses that can help train those who are new to social, and level up the skills of managers, too!Thank you! 

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emily.murray
emily.murrayLevel 2
asked in Content Creation
Any advice for starting a podcast video series?

The podcast/video series I’m starting will be a kind of sit-down conversation with our CEO about real estate and our company culture. I’m currently in the ideation phase for this idea, but was wondering if anyone had any tips, advice, or favorite podcasts. If you have seen success in the podcasts that you’ve created I’d love to check them out as well 😊

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Laura Porcincula
Community Manager
jackie.dunham
jackie.dunhamSprout Team
asked in Content Creation
Is repurposing top engaged content part of your strategy?

Personally, I’m a big fan of repurposing top evergreen content on a weekly/monthly basis depending on the channel (especially when Sprout’s Send Again feature in the Post Performance Report makes it so easy!) but I’m interested to see if this is still a tactic our community members are leveraging. If you aren’t doing it, why/why not? If you are doing it, what’s your cadence for repurposing content? Are you doing it across all channels or specific ones?  

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jackie.dunham
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MisterPLevel 4
posted in Content Creation
Instagram's latest best practices for Reels

On Social Media Today, there was an interesting post from the NYC Creator event about official Instagram best practices on Reels posting. It’s a short but thought-provoking read, comparing best practices from last year with this year. Long story short, the only change from a year ago is:“This is the exact same list that it shared last year, with one change: Now, you shouldn’t post Reels longer than 3 minutes instead.Technically, this relates to Instagram’s algorithmic recommendations, in that IG wasn’t recommending Reels longer than 90 seconds last year, but now it is. In that sense, the advice makes sense, but I do find it humorous that Instagram had tried to frame this as a user preference issue, as opposed to it really being driven by what IG itself wants.”As the story says — importantly, I think — sometimes the apps and their algorithms drive change, not consumers. 

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rainer.carboni
rainer.carboniLevel 2
asked in Content Creation
Alt text for graphic heavy images

Hi there Arboretum Folks! Hopping on for my first post ever and to pick your brains about adding alt text for social media graphics that are already text heavy. For context, I work in higher ed. and post a weekly calendar of arts events on campus. My current tactic is typing the event info word for word into the alt text field. I’m not sure if this would be helpful or bothersome for someone using an assistive device like a screen reader. Any insight or suggestions? Cheers!

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emily.murray
raven.gill
Agency Partner
raven.gillAgency Partner
asked in Content Creation
Customer-to-social media follower ratio

I have a client who is a dentist's office and they want to know if they have a good customer-to-social media follower ratio. They have 7500 clients and based on their follower count 17.83% of their customer base is following. I can't find any data about the actual number of customers to social media followers ratios. And what is considered a good or bad benchmark? Has anyone heard of this ratio before or have a source or data I could reference. Thank you in advance.

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raven.gill
Agency Partner
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dianna.lyngholmLevel 1
posted in Content Creation
TikTok Case Study - Creative is Key

Hi everyone!TikTok just published a Case Study on our brand HalloweenCostumes.com (sister company to FUN.com). My Content team did a killer job cranking out a wide variety of creative to test and iterate on last year. They worked in tandem with our Paid Social team to identify wins and learns of current creative and key search terms we could hone in on for new creative. It was a great team effort and thought I’d share the Case Study with you all in case it helps you! Some key results metrics:10x ROAS 4.5k% increase in site visits YOY 2.5k% increase in purchases YOYhttps://www.tiktok.com/business/en/inspiration/fun-dot-com-tiktokHappy to answer any questions!Di

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kelli.morrell
kelli.morrellSprout Team
posted in Content Creation
Employee Advocacy Participation

For those of you who have launched an employee advocacy program at your company, I’d love to hear success stories or tips on how to drive engagement from departments. 

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chris.andersonLevel 2
asked in Content Creation
Kanban users?

I was introduced to the kanban project management method yesterday, and I was wondering if anyone is using it and if they would be willing to share some examples for community management work.

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amanda.coe
Laura Porcincula
Community Manager
Laura PorcinculaCommunity Manager
published in Content Creation
🎥 What does it mean to create inclusive content?

Last year, in honor of Global Accessibility Awareness Day (GAAD), @AlexaHeinrich and @caitlin.grogan highlighted the importance of making digital spaces welcoming for everyone, regardless of ability. With an estimated 1.3 billion people experiencing significant disabilities, representing 16% of the world’s population, it is crucial to prioritize accessibility in content creation.Accessibility goes beyond legal requirements – it's about building a community where everyone feels valued and included. Discover why accessibility is vital for all, how it improves user experience, and gain practical tips for creating content that resonates with diverse audiences.  Remember to catch the recap of last year's GAAD event Inclusive Social: The Power of Accessible Content, and mark your calendar to join us on Thursday, May 16th for Elevate Your Impact: Fostering Inclusion through Content. You don't want to miss this year's event, register now:  Sources:Accessible Social by Alexa HeinrichThe World H

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Laura Porcincula
Community Manager
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elizabeth.blancoLevel 1
asked in Content Creation
FB carousels

Hi! With Meta changing the grid, sizes, etc., I switched my designs to 4x5 and uploaded a carousel on Instagram, it looks good there. But when I uploaded it to Facebook, it looked a bit off. Meta’s best practices say FB carousels can be 1x1 or 4x5, but 4x5 isn’t looking great for me. Is anyone else experiencing this issue? What size are you using for FB carousels, or are you avoiding them altogether?

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kate.meyers emery
joe.huber
joe.huberFormer Moderator
posted in Content Creation
Weekly check in! Welcome to the week of February 14th for the Build your brand cohort!

Hello! It’s the week of February 14th!This is our first weekly check-in! We’ll be using these weekly check-ins as a way for you to stay true to your goals and set up a solid framework for yourself as you track toward your goals. Be sure to check back on Mondays for these threads!For this first check-in, let’s share:Your name Your goal for the next 7 weeks What you want out of the next 7 weeks with this program One thing that you’re doing to hit your goalOther Community happeningsCheck out the Introductions & networking megathread for more info on some of the other participants.Our product team wants to hear from you about your ideas to make Sprout better. We have the Share Product Ideas forum open for business.I’ll be sharing more information about the program, so be sure to check back!

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joe.huber
corrine.dorrian
corrine.dorrianLevel 3
asked in Content Creation
Instagram Enagement

I am struggling with our engagement numbers on Instagram! We’re a trucking company, so the posts that do really well for us are cool truck photos. I started posting 3 days per week vs 5 days when I noticed the numbers dipping, but it didn't do anything. If anything, I think it just messed up our algorithm. I try to do a mix of educational/awareness content and engaging content.  Which content is best for Instagram - educational or engaging? What are some fun captions or CTAs I could utilize to get more likes and comments? 

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brandais.markey
brandais.markeyLevel 2
asked in Content Creation
UGC in Social Strategy for Professional Clients

Have you had a professional business client (law, medical, etc) where you wanted to introduce UGC into their social media marketing efforts? Were you successful? If so, any tips or advice? 

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Laura Porcincula
Community Manager
Laura PorcinculaCommunity Manager
published in Content Creation
How does your content strategy stack up?

Want to know if your content strategy is on par with industry standards? Or if you're maximizing your engagement?The Sprout Social Content Benchmarks report has the answers you need to level up your social strategy: Platform breakdowns for Facebook, Instagram, TikTok, and X Stats on the growing importance of video content A reality check on posting frequency (hint: quality over quantity) Inspiration from brands that are getting it right and more! The insights in this report will help you create more impactful content while connecting with your audience on a deeper level. Get your copy of the report: The 2025 Content Benchmarks ReportWhat are your thoughts on your current content strategy after reading this report?Will you change anything about your strategy after reading these findings?Is there anything you’re considering but need to bounce it off a colleague for their thoughts?Your peers are here to support! Share in the thread below, we’re here to help.

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chris.long
chris.longSprout Team
asked in Content Creation
Employee participation in videos

Could use some help! Any advice when recruiting or casting vision for non-marketing employees to be involved in social media campaigns or on-camera for videos? How would you motivate employees to be excited to help out?

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cat.edisonLevel 1
asked in Content Creation
Meta Connection Issues

We’re having major issues connecting to our clients’ business managers this past month. I’m not sure what the issue is, but we cannot get a couple of accounts to connect after going through all the steps we normally go through. AND when we tried a workaround so that I could connect my account directly instead of our manager account, I didn’t come up as someone who he could connect to neither with my name or email. Is anyone else having these troubles and how are you handling this? 

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amanda.schumacherLevel 2
asked in Content Creation
What CTAs do you have success with on social platforms?

Our marketing department is reworking our presence on social, and one thing we are trying to do is increase organic engagement. One item currently being discussed is how improve our copy, specifically, copy CTAs on Instagram. What is working for you? What isn’t working? I’d love to hear success stories as well as ‘failures!’ Thanks in advance!-Amanda

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rrodriguezua
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Chris-AndersonLevel 1
asked in Content Creation
Are frames useful on Instagram?

I’m the social media manager for a community bank that spans across Louisiana and Texas. Currently on our Instagram page, we put the majority of our pictures in branded frames. It’s just a kneejerk reaction from when the bank was smaller and needed to boost the brand recognition. Now that we’re a little larger, I’m not so sure it moves the needle at all and just clutters the feed. Does anyone have any insights about the use of branded frames on Instagram and whether or not they are actually helpful?

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jaxn.engstrom
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andreana.margaritisLevel 1
posted in Content Creation
Social Content - New Year New Me

What health topics are trending well on Instagram and TikTok this New Year? How can tips and tricks be crafted to increase engagement, thoughts?

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keala.widdifield
keala.widdifieldLevel 1
posted in Content Creation
Strategy, Creation or Both? When Hiring For Social Media Roles

I was hired as a Digital Marketing Coordinator many years ago, but that really just meant that I was the one managing social accounts, responding to comments, writing captions, and planning content calendars. I was not a content creator, more of a social strategist. But with how things have shifted I have tried both hiring a social media manager and a content creator and unfortunately neither of them lasted. When hiring for social media roles in 2023 are you seeing a greater trend toward hiring a content creator or someone more strategic? 

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msannagrace
Agency Partner
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Content Creation
Checklist: 6 Steps to Launching an Employee Advocacy Program Your Team Wants to Participate In

An employee advocacy program can deliver major benefits for organizations of all sizes, including greater brand trust, shorter sales cycles and more opportunities for earned media. But it’s not a set-it-and-forget-it endeavor. Get the checklist: https://sproutsocial.com/insights/templates/employee-advocacy-launch-checklist/ 

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Jonathan Zuluaga
Community Manager
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jalissa.karena-langeLevel 1
asked in Content Creation
Meta ads targeting small region

Kia ora (Hello). We are based in the Northland region of Aotearoa (New Zealand). We have a population of about 194,007.I actually have a few questions please:Given our population size, should we use detailed targeting? Meta recommends only using for populations of more than 2 million 😅 Is there a risk of running multiple ads at the same time, targeted at the Northland region? Is it best for us to try customise our target audiences based on our website traffic?Thank you. 

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