I am considering what I can only call “the nuclear option.”
An opportunity has arisen, allowing me to pursue an extremely affordable education from a reputable college. A quick synopsis/pretext to my question for you:
- I can pursue an MBA with a Marketing Analytics concentration. Or…
- I can pursue a Masters in Data Science. Or…
- I stick with my current educational methods: YouTube, Skillshop, Meta, Sprout, LinkedIn Learning and CXL. Or...
- I stop fixating on education (aka “staying in my lane”).
Like many of you, I am a one person Social Media and Copywriting department. I currently use almost all of Sprout’s tools along with SpyFu to automate the research side of my job, so I might be more reactive to our fans/followers and plan future campaigns. In may ways, sprout takes the bricks out of the briefcase.
My desire for education stems from a strong need to help bridge the informational gap many of us face: marketing’s often vague relationship to revenue, as I don’t have a “buy” button at the end of my attribution funnel, nor do I sufficiently speak the CFO’s language to relay that value effectively (IMO).
I believe there are deeper, more relevant data sets out there and better ways to communicate them. Perhaps going back to school will help me find them…?
Best answer by lisa.rodrigoView original