I have a client who is a dentist's office and they want to know if they have a good customer-to-social media follower ratio. They have 7500 clients and based on their follower count 17.83% of their customer base is following. I can't find any data about the actual number of customers to social media followers ratios. And what is considered a good or bad benchmark? Has anyone heard of this ratio before or have a source or data I could reference. Thank you in advance.
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