Hey everyone!
I wanted to crowdsource some insights for the age-old battle to illustrate the true ROI of social when it comes to conversions:
I’ve worked with several teams/individuals who struggles to illustrate true ROI of social efforts to leadership as their leadership is fixated on the bottom of the proverbial marketing funnel (actual conversions) as opposed to the top (where social is dumping the leads to begin with). Between the two points there seems to be a decent amount of attrition/factors that the social team cannot control and that are more on the website side.
I would love to see if any others are running into this challenge and get any insights from the Community on how best to tackle this issue and get leadership to focus more on the top of the funnel!
Thanks!