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Is Twitter still relevant?

  • 7 October 2022
  • 0 replies

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Hello Marketers!


I read and hear a lot about TikTok, LinkedIn, Instagram, Facebook, YouTube but except the buzz around Elon Musk’s takeover of the platform, Twitter doesn’t seem to garner much interest anymore. 


I agree it’s a great tool to follow # trends, events, and news, for listening but other than that?


I do B2B marketing and we poorly perform on Twitter, even ads don’t do much. Our growth is on YouTube and LinkedIn. 


5+ years ago, Twitter got much greater returns organically (at another B2B company).


I’d love to hear your thoughts.  Thanks!

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