I read and hear a lot about TikTok, LinkedIn, Instagram, Facebook, YouTube but except the buzz around Elon Musk’s takeover of the platform, Twitter doesn’t seem to garner much interest anymore.
I agree it’s a great tool to follow # trends, events, and news, for listening but other than that?
I do B2B marketing and we poorly perform on Twitter, even ads don’t do much. Our growth is on YouTube and LinkedIn.
5+ years ago, Twitter got much greater returns organically (at another B2B company).
I’d love to hear your thoughts. Thanks!