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Post engagements - Employee vs non-employee

  • 5 January 2023
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Hi All - We are trying to determine if there is an automated way to separate employee vs non-employee engagements on our posts (specifically for LinkedIn). Does anyone have suggestions for a way of determining this information? Any/all feedback is appreciated!

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Best answer by steph.hermanson 10 January 2023, 18:56

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oooh, this would be so interesting to measure!

You’ve got my brain moving on this one!

What about this:

  1. Create a VIP list for employees - this wont’ help with linkedin specifically since we can’t create lists on this. 
  2. Create an automated rule for all inbound messages that come from members of that list. 
  3. Then use that tag in the tag performance report to see how many messages come inbound from employees.

For LinkedIn though, you’d want to create a tag of “Employee Comment” or something similar and then manually add that tag to employee comments. Then do the same thing in the tag report - look for inbound messages with those tags and filter down to LinkedIn.

Let me know if this works for you! I’m super curious. 

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