Skip to main content

Latest Talks & Trends

Keep up to date with the latest social media and marketing trends. Discuss and discover the newest trends and ideas with other professionals.

  • 217 Topics
  • 676 Replies
217 Topics
Gayatri Shukla
Community Manager
Gayatri ShuklaCommunity Manager
published in Latest Talks & Trends
Community Giveaway Q 🎁: Which brands are leveraging AI well? ✨

 Whether it’s visual enhancements, copywriting assistance, or customer experiences and more - AI is truly everywhere around us - there’s no denying it.Q: What brands do you believe are truly harnessing the power of AI in remarkable ways, and have caught your eye with their mesmerizing AI magic tricks? 🎩✨Chime in the thread below to share the ones that have left you going 'Wow!' 🤩 for a chance to win! 🎁  The Promotion begins at 10:00 a.m. Central Time (“CT”) on April 5, 2024, and ends at 11:59 p.m. CT on April 10, 2024. To participate in the promotion, engage with the outlined question by sharing a reply for the chance to win one of three packages that include an Arboretum notebook, Water bottle, sticker, power bank and a 2-pack Professional Wireless Lavalier Microphone, AND be featured on Sprout’s Insights blog. Three prizes will be awarded. No purchase necessary. Open to legal residents of (i) the 50 United States excluding Hawaii, (ii) the District of Columbia (“D.C.”), (iii) Puer

1525
K
S
sophie.edwardsLevel 1
posted in Latest Talks & Trends
Meta 'Threads'

We’ve just joined Meta’s new ‘Threads’ and wanted to know if we will be able to moderate replies etc. through the Sprout inbox? Thanks!

165220
cj.avande
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Latest Talks & Trends
This Week In Social: January 12, 2024

Guess what? It's time for the first episode of the year!In 2024, we're back with all the juicy details on the latest happenings. This week's lineup includes AR adventures, the grand opening of the GPT Store, TikTok Chromecasting, and a whole lot more fun! So, grab your snacks, get comfy, and let's dive into this week's blast of exciting news! Want to learn more? Read the following stories:Next Stage of AR Is Coming as Functional Glasses Near Consumer Launch  CES 2024: You Can Now Watch TikTok on Your TV  X Announces New, Exclusive Shows With Former TV Identities  Introducing the GPT Store  🏆 While you’re here, enter our Community Giveaway, ending January 12, 2023 at 12 p.m. CT: 

10051
E
Laura Porcincula
Community Manager
Laura PorcinculaCommunity Manager
published in Latest Talks & Trends
🎥 Introduction to AI - A video series

Revolutionize the way you approach your daily work as social media managers and unlock the true potential of Artificial Intelligence (AI) with this video series from Sprout Social’s Raneq Barber. The first video in this series introduces you to the basics of AI and will help you get started! UPDATED May 25th: AI for Content Creation is now LIVE! Updated June 5th: AI for Customer Care is now LIVE! Thread your questions for Raneq below!

9764
Laura Porcincula
Community Manager
Laura Porcincula
Community Manager
Laura PorcinculaCommunity Manager
published in Latest Talks & Trends
The Sprout Social Index™ Book Club

Welcome to the Arboretum Book Club, a gathering place for us to unpack the insights from the 2025 Sprout Social Index™! In this discussion, you'll explore two key themes that are shaping social media in 2025.What do consumers really want from brands on social media? The 2025 Sprout Social Index™ report digs into the desire for personalized customer care, keeping up with online culture and the role of social media in discovering new products. How do you balance the need for original content with the importance of staying relevant to current trends? What are some ways you use Social Listening to stay informed and engage meaningfully with your audience? How do you manage fast, personalized customer care? How do you ensure your content is authentic and relatable to your audience? How do you balance the pressure to be constantly online? Building Next Generation Social Teams Social teams have a critical need for leadership buy-in and support. There are still many challenges social ma

8456
S
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Latest Talks & Trends
Giveaway Day 4: Let’s Discuss the Latest Trends!Holiday Giveaway Extravangaza

Welcome to Day 4 of The 2024 Holiday Giveaway Extravaganza! Today, we’re diving into one of our favorite topics: social media trends.What to Do:Social media trends change rapidly! Reply to this thread with a trend you’re noticing—whether it’s gaining traction or fading away. Then, keep the conversation going by posting a follow-up question for others to weigh in. Let’s spark an insightful discussion and share ideas!Today’s Prizes:Two participants will win a Blue Yeti Microphone, Conversations That Connect book and $50 Starbucks Gift Card—perfect for brainstorming and sharing your brilliant ideas! 🎁Join the conversation, share your thoughts, and help us explore what’s shaping our industry. Let’s make Day 4 full of fresh insights and meaningful discussions!

74395
S
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Latest Talks & Trends
This Week In Social - August 30, 20243-Minute Video

Looking to stay updated on what's happening in the social media world? Don't miss this week's edition of "This Week In Social"! We'll cover Instagram's newest updates, YouTube's expansion of QR codes, and everything you need to know about Meta's new AI Studio.Catch the latest insights and trends to keep your social game strong – watch now!Learn more about these stories:Instagram Chief Flags Coming Changes to Profile Grid Displays Youtube Launches Creator QR Codes to All Creators! Create and discover AIs in AI Studio Instagram Adds Stories Comments To Encourage Interaction  

7162
Laura Porcincula
Community Manager
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Latest Talks & Trends
📺 Watch Now: This Week In Social - July 7th2-Minute Videos

Happy Friday, Arboretum! Instagram introduces collaborative posts, enabling users to include multiple collaborators, while Twitter faces backlash over temporary tweet limits imposed by Elon Musk and much more!Don't forget to follow us for your weekly dose of social media updates.Watch Now:Read these stories:Meta launches Instagram Threads in a direct challenge to Twitter Reddit's API protest just got even more NSFW What does Twitter 'rate limit exceeded' mean for users? Multiple Instagram CollaboratorsWhat are your thoughts on Instagram's new messaging app, Threads? Do you think it will be a game-changer in fostering authentic and spontaneous conversations, or do you prefer other messaging platforms? 

6857
Jonathan Zuluaga
Community Manager
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Latest Talks & Trends
This Week In Social: September 13, 2024Watch Now

It’s time for the latest happenings in social.Join @Laura Porcincula and I in a brand new episode of This Week in Social out now! Dive into the latest news, trends, and platform changes that are shaping the social media landscape. Whether you’re a creator, marketer, or just love staying up-to-date, you won’t want to miss it!Watch now and join the conversation!Read more on these stories:Brazilians flock to Bluesky and Threads after X suspension New Report Highlights Key 2024 Video Content Trends Instagram is testing vertical profile grids The Best New Ways to Measure Marketing Performance

6810
Jonathan Zuluaga
Community Manager
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Latest Talks & Trends
[Watch Now] This Week In Social: August 9, 20243-minute Video

The latest in social now...Catch this week’s episode of *This Week in Social*! We’re bringing you the freshest updates and trends to keep you on top of the social media game. Tune in for the latest on Meta, YouTube, TikTok, and more! Read these stories:Meta AI Is Now Multilingual, More Creative and Smarter Bending Reality: TikTok What's Next 2024 Shopping Trend Report YouTube Tests AI Idea Prompts From Google Gemini to Assist Creators Snapchat+: 11 Million Subscribers  

6460
Jonathan Zuluaga
Community Manager
Laura Porcincula
Community Manager
Laura PorcinculaCommunity Manager
published in Latest Talks & Trends
This Week In Social: January 19, 2024

Welcome back and happy Friday! This week we’re talking about some of the latest updates coming to Instagram, Threads and Youtube. We’re also highlighting some of our community spotlight and trending conversations in the Arb. What are you waiting for? Jump right in!  Read more on these top stories here:You Can Now Cancel In-Progress Stories Uploads on Instagram YouTube - Easily change the layout of your content for Shorts Hide Both Like and Share Counts on Your Threads Posts Instagram Unleashes Creative Potential: Users Can Now Craft Personalized Stickers from Still Image Posts Community Spotlight: Katy Severance Trending conversation: Reducing Spam on Facebook and X  

6180
Laura Porcincula
Community Manager
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Latest Talks & Trends
🎥 This Week in Social - April 19th, 20242-Minute Video

Happy Friday Arb Members!We’ve got some exciting updates to share this week. From brand new social media platforms to the latest trends setting features, we’ve got it for you!Watch now: Read more here:TikTok Is Testing A New Instagram Rival—Are Photos Making A Comeback? Is Airchat Ushering In A New Era Of Social Audio And Conversational Networks? Snap plans to add watermarks to images created with its AI-powered tools  LinkedIn Pages: Our Latest and Greatest FeaturesIf you missed this weeks event focused on the fundamentals of influencer marketing, check it out now:  

5934
D
Laura Porcincula
Community Manager
Laura PorcinculaCommunity Manager
published in Latest Talks & Trends
Watch Now: This Week in Social - June 28, 20243-Minute Video

This week @Jonathan Zuluaga and I share updates to Google Analytics, Pinterest board sharing, TikTok trends, and more!Get caught up now!Read more on these stories:Four ways Google Analytics delivers actionable insights for your business Introducing a new way to share Pinterest boards on social media Meta’s Rolling out Broadcast Channels to Pages With Over 10K Followers TikTok Shares Updated Trend Insights for MarketersThe Arboretum community team is out of the office next week, July 1st through July 5th while we observe a Rest and Recharge week. If you’re around, please continue to support your peers while the community team is away. We'll be back in the office on July 8. Take care of yourselves and see you soon!Participate in our giveaway until Friday, June 28 at 11:59pm 

5913
Laura Porcincula
Community Manager
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Latest Talks & Trends
Watch Now: This Week In Social - May 17, 20242-Minute Video

Happy Friday Arboretum Community!Check out this week's episode of "This Week in Social" where we dive into the latest trends and insights you need to stay ahead. We’re talking TikTok tests, reels timing and much more!After watching, hop into our new "Likes & Dislikes" forum to share your thoughts and discuss what’s working and what’s not in your social media world!  Read More:TikTok Is Testing a Collaboration Feature for Posts (LP) Reels that are longer than 90 seconds can “HURT distribution" (LP)\ Likes & Dislikes Forum Gen Z mostly doesn't care if influencers are actual humans, new study shows Recap - Elevate Your Impact: Fostering Inclusion through Content

5741
regina.rodriguez-martin
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Latest Talks & Trends
Tune in Now: This Week in Social - October 25, 2024Watch Now

Get your popcorn, the latest in the world of social is here!A fresh episode of This Week in Social is live! We’re covering the latest news and trends in social media to keep you informed and ready to take on what’s next.Don’t miss out—join the conversation and see what’s new this week! Read More:Instagram Says Including Your Own Logo on a Reel Is Fine TikTok will now show its STEM feed to adults, not just teens Power and influencers: CEOs on social media Behind-the-scenes at YouTube Health’s first-ever Mental Health Summit

5622
F
Laura Porcincula
Community Manager
Laura PorcinculaCommunity Manager
published in Latest Talks & Trends
🎧 Watch Now: This Week In Social - October 20, 2023

Happy Friday, Arboretum members!Get your popcorn ready! It’s time for all the latests updates in the wild world of social.Want to learn more? Read about these stories below: Introducing CapCut for Business From your phone to the TV, get a taste of the latest YouTube updates X’s Latest Experiment Will Charge New Users $1 To Engage in App  Download the Sprout Social Index Report Toolkit with Customizable Workshop Template   Share your thoughts by Monday, October 23, at 12:00PM CT on the following discussion question, and you could be one of the 5 lucky winners to win an Arboretum Swag Package!Q: Which data or discussion prompts from the Social Strategy Workshop Template have you found most valuable for your internal team discussions and why?*The Promotion begins at 8:00 a.m. Central Time (“CT”) on 20 October 2023 and ends at 11:59 p.m. CT on 23 October 2023. To participate in the promotion, answer and reply to the outline discussion questions. No purchase necessary. There will be a t

5568
Jonathan Zuluaga
Community Manager
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Latest Talks & Trends
Watch Now: This Week In Social - March 22, 20242-Minute Video

Happy Friday Arb! We’re back!Tune in for the freshest updates in the social sphere! Join us as we delve into the latest enhancements to Google My Business, YouTube, and unveil the newest release from the Arb. Don't wait! Catch it all here:Read more:Threads is rolling out trending topics to all users in the US YouTube adds new AI-generated content labeling tool Manage social media links on Google The Arboretum Launches The Arboretum Mentorship Network

5567
Jonathan Zuluaga
Community Manager
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Latest Talks & Trends
📺 Watch Now: This Week In Social - July 14th3-Minute Video

Another week of news and happenings! Watch now to learn more about Threads, Youtube captions, new Meta Quest partnerships and much more!  Want to learn about these stories?Instagram’s Threads surpasses 100 million users  TikTok Testing Watermark Removal  This Week at YouTube: Video Title Suggestions and Creator Demographics Survey in the UK Roblox Open Beta Coming to App Lab for Meta Quest 2 & ProSound off: If TikTok allows for downloads without a watermark, would your team leverage that content across other platforms? 

5470
Jonathan Zuluaga
Community Manager
Laura Porcincula
Community Manager
Laura PorcinculaCommunity Manager
published in Latest Talks & Trends
🎥 Watch Now: This Week In Social - November 17th, 2023

It’s Friday Arb Members!Get your weekly dose of social news now. We’ve got TikTok updates for Agencies, new Instragram Reel sharing options, and much more. Join me and @Jonathan Zuluaga, as we dive into the latest in social!Watch now: Want to learn more? Read the articles below:Introducing our badged TikTok Agency Partners Threads Appears to Be Developing Hashtag Support, Based on New Back-End Insights Instagram Rolls Out Option To Share Reels and Feed Posts With ‘Close Friends’ Only TikTok, Insta, Twitch See Rising Number of Users Seeking News, Pew Study Finds Next week is a holiday for The Arboretum team, therefore we will be out of the office. Our next episode will be on Friday December 1st, 2023. See you in two weeks!

5432
Laura Porcincula
Community Manager
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Latest Talks & Trends
📺 Get Ready for the Newest Episode of This Week in Social - June 2nd!2-Minute Video

Join us for another exciting episode of This Week In Social! Discover the latest trends from Facebook's redesigned Pages to YouTube's shift away from Stories. Explore TikTok's initiatives for Pride Month and how Twitter is combating misinformation.Stay informed and engaged in the world of social media. Watch now! What are your thoughts on the evolving role of AI in social media and its impact on content creation and audience engagement? Share your insights and join the conversation.

5375
Jonathan Zuluaga
Community Manager
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Latest Talks & Trends
This Week in Social: Google’s AI, TikTok’s Reign, RIP Duo, and Pinterest’s Big Win

A brand new episode of This Week in Social is here, and we’ve got a lot to talk about. From AI advancements to bold marketing moves, the social media world never slows down—so let’s dive in!Read More:Google Expands AI Image Generator ‘Whisk’ → Read more TikTok Rises to the Top of the App Download Charts → Read more Duolingo ‘Kills’ Its Owl Mascot Duo → Read more Pinterest Reports Record Usage and Revenue → Read more Bonus Giveaway: Answer below by March 3, 2025 at 11:59pm for a chance to win Pomodoro Timer Cube, Arboretum Sweater, Owala Tumbler, pen and a fleece blanket!   

53417
briana.rabiola
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Latest Talks & Trends
Watch Now: This Week In Social - June 14, 20242-Minute Video

This week's episode of "This Week in Social" is packed with must-know insights! We're diving into the latest on WhatsApp users, Instagram, carousel changes, Pinterest’s newest report, and so much more.So what are you waiting for? Dive in now! Read more on these stories:Instagram Carousel Changes Attention, please: Unlock the potential of Total Attention WhatsApp Channels surpasses 500 million monthly active users   TikTok comes for Google as it quietly rolls out image search capabilities in TikTok Shop  

5320
Jonathan Zuluaga
Community Manager
Laura Porcincula
Community Manager
Laura PorcinculaCommunity Manager
published in Latest Talks & Trends
🎥 Watch Now: This Week In Social - December 8th, 2023

Happy Friday Arb Members!It’s time to share your weekly update on all the things which happened this week in social.Watch me and @Jonathan Zuluaga dig into the latest now:Read more here:The Arboretum Holiday Giveaway Extravaganza! Meta’s Threads to Launch in Europe in App’s Biggest Expansion Since Debut Instagram and Facebook Messenger chats are being disconnected this month 2024 Instagram Trend TalkHelp with your input: 

5327
Laura Porcincula
Community Manager
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Latest Talks & Trends
Watch Now: This Week In Social - August 4th2-Minute Video

Let’s step into This Week in Social, your gateway to the freshest insights in the realm of social media. Join us as we uncover the latest buzz, including intriguing developments like TikTok's style with YouTube Shorts, exciting enhancements to Threads, the ever-evolving Meta AI Chatbots, and other captivating topics!Watch Now: Want to learn more? 6 ways to level up your Shorts with our newest creation tools  Pinterest CEO on user growth: ‘Gen Z is our fastest-growing cohort’ Threads Launches New Features, Including a Chronological Feed   With Ads On Hold for Threads, Branded Content Is A Viable Alternative  Meta Is Developing AI Chatbots with Over 30 Different Personalities Q: With new Thread features and changes quickly being implemented, is your brand utilizing the platform? If not, why not?Share your thoughts in the thread below by Thursday, August 10th. One lucky winner from the thread stands to win some exciting Arboretum swag! ✨

5259
K
Laura Porcincula
Community Manager
Laura PorcinculaCommunity Manager
published in Latest Talks & Trends
🎥 Catch up on the Latest in Social - June 9th2-Minute Video

We’re back with more of the latest “This Week in Social” episode!This week, @Jonathan Zuluaga and I share the latest Twitter updates, challenges B2B marketers face on LinkedIn, and much more. Watch now: Share your thoughts on which of these platform updates will make the biggest impact for you. Check out these upcoming events:  

5130
Laura Porcincula
Community Manager
The Arboretum Terms of UseCookie settings