Latest Talks & Trends

Revolutionize the way you approach your daily work as social media managers and unlock the true potential of Artificial Intelligence (AI) with this video series from Sprout Social’s Raneq Barber. The first video in this series introduces you to the basics of AI and will help you get started! UPDATED May 25th: AI for Content Creation is now LIVE! Updated June 5th: AI for Customer Care is now LIVE! Thread your questions for Raneq below!

Welcome to the Arboretum Book Club, a gathering place for us to unpack the insights from the 2025 Sprout Social Index™! In this discussion, you'll explore two key themes that are shaping social media in 2025.What do consumers really want from brands on social media? The 2025 Sprout Social Index™ report digs into the desire for personalized customer care, keeping up with online culture and the role of social media in discovering new products. How do you balance the need for original content with the importance of staying relevant to current trends? What are some ways you use Social Listening to stay informed and engage meaningfully with your audience? How do you manage fast, personalized customer care?

Looking to stay updated on what's happening in the social media world? Don't miss this week's edition of "This Week In Social"! We'll cover Instagram's newest updates, YouTube's expansion of QR codes, and everything you need to know about Meta's new AI Studio.Catch the latest insights and trends to keep your social game strong – watch now!Learn more about these stories:Instagram Chief Flags Coming Changes to Profile Grid Displays Youtube Launches Creator QR Codes to All Creators! Create and disco

A brand new episode of This Week in Social is here, and we’ve got a lot to talk about. From AI advancements to bold marketing moves, the social media world never slows down—so let’s dive in!Read More:Google Expands AI Image Generator ‘Whisk’ → Read more TikTok Rises to the Top of the App Download Charts → Read more Duolingo ‘Kills’ Its Owl Mascot Duo → Read more Pinterest Reports Record Usage and Revenue →

Happy Friday, Arboretum! Instagram introduces collaborative posts, enabling users to include multiple collaborators, while Twitter faces backlash over temporary tweet limits imposed by Elon Musk and much more!Don't forget to follow us for your weekly dose of social media updates.Watch Now:Read these stories:Meta launches Instagram Threads in a direct challenge to Twitter Reddit's API protest just got even more NSFW What does Twitter 'rate limit exceeded' mean f

It’s time for the latest happenings in social.Join @Laura Porcincula and I in a brand new episode of This Week in Social out now! Dive into the latest news, trends, and platform changes that are shaping the social media landscape. Whether you’re a creator, marketer, or just love staying up-to-date, you won’t want to miss it!Watch now and join the conversation!Read more on these stories:Brazilians flock to Bluesky and Threads after X suspension

The latest in social now...Catch this week’s episode of *This Week in Social*! We’re bringing you the freshest updates and trends to keep you on top of the social media game. Tune in for the latest on Meta, YouTube, TikTok, and more! Read these stories:Meta AI Is Now Multilingual, More Creative and Smarter Bending Reality: TikTok What's Next 2024 Shopping Trend Report

Happy Friday Arb Members!We’ve got some exciting updates to share this week. From brand new social media platforms to the latest trends setting features, we’ve got it for you!Watch now: Read more here:TikTok Is Testing A New Instagram Rival—Are Photos Making A Comeback? Is Airchat Ushering In A New Era Of Social Audio And Conversational Networks?

Welcome back and happy Friday! This week we’re talking about some of the latest updates coming to Instagram, Threads and Youtube. We’re also highlighting some of our community spotlight and trending conversations in the Arb. What are you waiting for? Jump right in!  Read more on these top stories here:You Can Now Cancel In-Progress Stories Uploads on Instagram YouTube - Easily change the layout of your content for Shorts Hide Both Like and Share Counts on Your Threads Posts

There’s never a dull moment in social media, and this week is no exception. In this episode of This Week in Social, we’re covering some of the biggest updates shaping the industry.📺 Watch here: 🔗 Want to dive deeper? Check out the latest news:Reddit paywalls to hit this year as paid subreddits confirmed New Tiktok Tap Into Moments Report Bluesky Adds Longer Videos, DM Requests Folder

AI isn’t on the horizon—it’s here, and it’s already reshaping how we work. On May 1st, join ​@jeff.macdonald, Director of AI at Mekanism, for a hands-on workshop where we’ll walk through how to use AI tools like Google AI Studio and ChatGPT to boost your storytelling, content, and strategy.You’ll leave with real skills, new ideas, and a clear path to bring AI into your workflow.This event has concluded. Catch up on-demand and watch the recording: 

This week @Jonathan Zuluaga and I share updates to Google Analytics, Pinterest board sharing, TikTok trends, and more!Get caught up now!Read more on these stories:Four ways Google Analytics delivers actionable insights for your business Introducing a new way to share Pinterest boards on social media Meta’s Rolling out Broadcast Channels to Pages With Over 10K Followers TikTok Shares Updated Trend Insights for Mark

We’ve got a fresh episode of This Week in Social ready for you!From Facebook turning everything into a Reel (yes, really) to TikTok testing new AI-powered video tools — this week’s stories cover some big shifts across your favorite platforms. We’re also chatting about where people are actually getting their news (hint: it's not cable), and Instagram’s latest feature that helps you track your wins without opening a spreadsheet.🎥 Watch the full episode: Read more about the stories:Facebook renames all videos “Reels” Shift to news consumption via socia

Happy Friday, Arboretum members!Get your popcorn ready! It’s time for all the latests updates in the wild world of social.Want to learn more? Read about these stories below: Introducing CapCut for Business From your phone to the TV, get a taste of the latest YouTube updates X’s Latest Experiment Will Charge New Users $1 To Engage in App  

Happy Friday Arb! We’re back!Tune in for the freshest updates in the social sphere! Join us as we delve into the latest enhancements to Google My Business, YouTube, and unveil the newest release from the Arb. Don't wait! Catch it all here:Read more:Threads is rolling out trending topics to all users in the US YouTube adds new AI-generated content labeling tool Manage social media links on Google

Get your popcorn, the latest in the world of social is here!A fresh episode of This Week in Social is live! We’re covering the latest news and trends in social media to keep you informed and ready to take on what’s next.Don’t miss out—join the conversation and see what’s new this week! Read More:Instagram Says Including Your Own Logo on a Reel Is Fine TikTok will now show its STEM feed to adults, not just teens

Happy Friday Arboretum Community!Check out this week's episode of "This Week in Social" where we dive into the latest trends and insights you need to stay ahead. We’re talking TikTok tests, reels timing and much more!After watching, hop into our new "Likes & Dislikes" forum to share your thoughts and discuss what’s working and what’s not in your social media world!  Read More:TikTok Is Testing a Collaboration Feature for Posts (LP) Reels that are longer than 90 seconds can “HURT distribution" (LP)\

Happy Friday Arb Members!It’s time to share your weekly update on all the things which happened this week in social.Watch me and @Jonathan Zuluaga dig into the latest now:Read more here:The Arboretum Holiday Giveaway Extravaganza! Meta’s Threads to Launch in Europe in App’s Biggest Expansion Since Debut Instagram and Facebook Messenger chats are being disconnected this month 2024 Instagram Trend TalkHelp wi

It’s Friday Arb Members!Get your weekly dose of social news now. We’ve got TikTok updates for Agencies, new Instragram Reel sharing options, and much more. Join me and @Jonathan Zuluaga, as we dive into the latest in social!Watch now: Want to learn more? Read the articles below:Introducing our badged TikTok Agency Partners Threads Appears to Be Developing Hashtag Support, Based on New Back-End Insights Instagram Rolls Out Option To Share Reels and Feed Posts With ‘Close Friends’ Only

Let’s step into This Week in Social, your gateway to the freshest insights in the realm of social media. Join us as we uncover the latest buzz, including intriguing developments like TikTok's style with YouTube Shorts, exciting enhancements to Threads, the ever-evolving Meta AI Chatbots, and other captivating topics!Watch Now: Want to learn more? 6 ways to level up your Shorts with our newest creation tools  Pinterest CEO on user growth: ‘Gen Z is our fastest-growing cohort’

Join us for another exciting episode of This Week In Social! Discover the latest trends from Facebook's redesigned Pages to YouTube's shift away from Stories. Explore TikTok's initiatives for Pride Month and how Twitter is combating misinformation.Stay informed and engaged in the world of social media. Watch now! What are your thoughts on the evolving role of AI in social media and its impact on content creation and audience engagement? Share your insights and join the conversation.

Another week of news and happenings! Watch now to learn more about Threads, Youtube captions, new Meta Quest partnerships and much more!  Want to learn about these stories?Instagram’s Threads surpasses 100 million users  TikTok Testing Watermark Removal  This Week at YouTube: Video Title Suggestions and Creator Demographics Survey in the UK Roblox Open Beta Coming to Ap