Social Data

LinkedIn has really been pushing video, but we’re not seeing any success with ours. We’ve tried a few different types and different speakers, and none have gotten over 200 views (for comparison we see more like 1,000 on other platforms). Given how successful our other types of posts are, I’m hesitant to use the posting space for videos that don’t perform.Anyone else not seeing success with video? If you are seeing success, what’s working for your brand? 

Hi all! Don’t know who else is in the same boat but if you’re like me, you may have noticed shifts in LinkedIn performance recently  😅We’re a B2B tech company and last year we were on a high with increased impressions, engagement rate and CTR QoQ for just about the whole year! Then come January 2025...our impressions have completely gone down. We are getting half to 1/3 of the impressions we used to get. We have a consistent posting strategy (daily), we do a mix of thought leadership, static imagery, carousels, and once in a while videos. Yet, our organic reach has declined MoM this year. With this being said we still have an excellent ER and CTR, its just the reach.Is anyone else experiencing this with a B2B LinkedIn account? What are you doing to combat this? Curious to hear from others. 

My companies social media engagement has plummeted YoY. Any thoughts as to why?

Hi all, Curious if there’s a bit of a lag or discrepancy in reporting recently on Sprout. I’m getting confused on a post that I see has about 67 engagements, but Sprout is showing wayyyy off. I’m not talking about clicking on hashtags.   Any ideas? 

Hi yall! Curious to hear if anyone has run a successful organic social strategy campaign -- specifically on LinkedIn for a B2B company without paid dollars. What are you doing to increase your followers? Are you asking customers to follow you? Are you getting internal thought leaders to invite folks to follow your account? Are you adding CTAs to emails/blogs, etc.? Curious to hear some latest tactics. For context, we are trying to increase our WoW follower count. It’s not bad at the moment but we’d love it to be even better. 

Hi! I’m curious, for those of you that use the scheduling tool in Sprout that recommends the best times to post, have you found it to be accurate? Or do you find you’ve gotten more engagement with times they don’t list?

Hi friends! I am a community manager at a full-service marketing agency. We have a variety of different types of clients, most of which I handle outgoing engagement for. I wanted to poll the experts and see what types of tools people are using to track their work? Right now, I’m mostly documenting things in trackers in Google Sheets, and I’m thinking there has to be a better way to do this! A few performance-based KPIs I have are tied to engagement/impressions and I would love to have the most accurate data to report. Any other recommendations are helpful, thanks! 

I love reviewing all the data that comes with social media. However, I am spending way too much time building my monthly report that I share with management. I’ve been tweaking a powerpoint presentation for the past year that I enter all the data from SproutSocial into. Granted, I get way too into the weeds when it comes to making my reports look fancy (I’m a designer..what do you expect?) but I am curious what others are doing to present all this great data in a “pretty” way.  

This question came up in a client call today: does it seem that most consumers today passively consume brand content versus engage with content? Meaning, his thesis was most consumers today don’t expend the energy to interact (like, heart, comment, share, send) with brand content on Instagram like they were a year or more ago. My “feel” without having data or research is that most consumers will interact with a brand’s content but the relevancy bar for making an interaction is higher today than it used to be. Does anyone have research data on this? Thanks and have a great weekend.JJK 

Let us know want you think on the question below… 

I’m looking for a visually appealing format to present a social media strategy through , what is everyone using at the moment? Are you making bespoke decks every time? 

Has anyone experienced a drop in engagements and impressions these past few months? We went from seeing consistent impressions and engagements to a dramatic loss in the last few months with no real understanding as to why this might be. The same goes for Facebook followers, as we’ve been seeing a loss rather than growth in the same timespan.

How are people “presenting” their social listening findings/reports? I know Sprout gives you a few different options for exporting and you can take screen grabs but is anyone taking the social listening data and making it into a PPT or something? I would love details for inspiration!  I work at an ad agency and often times the way the social listening report presents itself isn’t enough. What are you doing to make it more into a report and/or present it to your client / others in the agency? 

I manage our social media program as well as our blog, and I’m wondering what types of dashboards you have experience with that pulls in data not only from social but from other channels too (Google analytics, salesforce, etc.). I’m trying to connect the dots between our channels, which we don’t currently do. @Brooke B. Sellas @kelli.cochran - saw you both chatting about social listening reports a few weeks ago and thought this might have been something you’ve run into! 

For engagement rate, do you include video views as an engagement metric for total engagements? If not, why? 

Social media pros, let's lighten up the feed! And let us know  your thoughts on the below…

Starting to do 2024 reports and I’m noticing a huge drop in engagements overall especially on Meta when compared to 2023. Is anyone else noticing this trend in their 2024 annual reports. Trying to see if its client, industry or platform specific. Thank you. 

Hey everyone, I drive the community management strategy for a big brand and am looking for advice. Historically, we measured the success of our community management program by tracking the volume of interactions (e.g. how many times we respond to consumer comments and posts). This year we have prioritized more proactive interactions (like commenting on a trending TikTok) versus reactive interactions (responding to a tweet that tagged our brand) to help the brand take part in cultural trends, join trending conversations, and overall position the brand as more relatable to build brand affinity. The thing I’m struggling with how to measure the success of this new goal and ultimately, how to communicate that success to key stakeholders. Any recommendations, advice or examples of how your teams have measured the impact of community management are welcome.Cheers,Audrey

I have just started a new position with an agency. It is my first agency gig and I am the sole SMM at the company. There is limited info on our clients social media metrics to date (>1yr), I would like to set some KPIs for client accounts as we move into 2024. Aside from reviewing what little historical info we do have, are there any other recommendations or platforms  that I should look at to help set these numbers/ targets? 

Hi SMMs! As we get to #2024 wrapped season, I know a lot of us are year end reports and strategies for 2025. My question is, what are you using to create these? So far I have 3 different google docs that are sort of organized chaos of reports and strategies. I was wondering if anyone has found good templates for social media reports, strategies, even camping docs. Thanks!