Social Trends & News
Gather intel on the newest social trends or get opinions on the latest headlines from your industry.
- 68 Topics
- 103 Replies
A digital easter egg is a hidden message or feature found in digital works, like a video game, website or movie trailer.Sometimes, it’s the little things that mean the most. Digital easter eggs are usually in the small details but they make a major impact on social. Here’s why: https://sproutsocial.com/insights/digital-easter-eggs/
A question and a comment -- has anyone else seen this format on Twitter desktop for news articles? So far, I’ve only noticed it with a few New York Times articles. It really emphasizes the image, and I think it looks cool! If anyone knows more about this, or has seen any news about a larger rollout, please let me know. :)
I recently joined BeReal and am curious if other folks are also using it? For those who aren’t as familiar, BeReal is a social media platform built around spontaneity.prompt goes out to everyone at the same time. You have two minutes to take a picture of yourself and your surroundings—and if you don’t, the app lets your friends know.Want to learn more? Check out this latest article by Sprout Social’s Katie Woods! https://sproutsocial.com/insights/bereal-social-media-authenticity/
Hi Everyone,I’m excited to announce our Employee Advocacy Bootcamp: Turn your Employees into Brand Advocates course is now live in the Learning Portal. This course will help you understand the basics and the value of employee advocacy, hear how real businesses found success with advocacy and learn how to build your own successful strategy. Once you’ve completed the course, come back here and let us know what stood out to you.Please share your feedback in the survey at the end of the course, we would love to know your thoughts. Thank you!
The Future of Creativity: 2022 U.S. Emoji Trend Report reveals insights on emoji use for 💼, 🥰 and more 👀
Adobe has released their newest report, “The Future of Creativity: 2022 U.S. Emoji Trend Report reveals insights on emoji use for 💼, 🥰 and more 👀.”Check out how they broke down the data and provided actionable insights into how emojis have become an important part of how we communicate!Read the report: https://blog.adobe.com/en/publish/2022/09/13/emoji-trend-report-2022
Do you use Salesforce as your CRM? Get ready to elevate your customer experience even further! Sprout Social and Salesforce have extended our global partnership making Sprout the preferred social media management solution for Salesforce customers. So you can now ✅ Manage your full social media presence through Sprout’s industry-leading social suite ✅ Manage all your social customer care requests directly within Service Cloud ✅ Bring social data and insights into overall marketing dashboards in Salesforce ✅ Enrich your customer CRM profiles with social data to provide a holistic view of customer interactions.Learn more here.
If you’ve spent any time online recently, you’ve probably heard a lot about corn. According to a recently trending TikTok song, it’s a “big lump with knobs”. A new TikTok sound, titled “Corn but it becomes a song and unites world” spawned over 607,000 videos at the time of publication, and that number is only growing. As the song says, “it has the juice”.Check out the full article on Sprout Social’s Insight Blog: https://sproutsocial.com/insights/its-corn-viral-trend/
📆 You don't want to miss this! The Latinx connection: Creators get real on brand partnerships and Hispanic Heritage MonthEvent
We’ve teamed up with @violeta.venegas, Vanessa Sirias and Lis Wonder who are a powerhouse of Latinx creators. Their communities have a combined following of 3.4 million and a highly engaged audience. Join us and walk away knowing...How to work with creators Understanding the true cost of building creator campaigns How brands can appropriately tap into and celebrate Hispanic Heritage Month and much more!RSVP NOW:
Hi all! Wanted to share an upcoming TikTok webinar happening this Thursday at 1 pm CT - How to Explain to Business Value of TikTok to Your Boss.This will be a short and sweet, 30 minute webinar all about the value of TikTok for brands, an overview of the average TikTok user, as well as top marketing tips for brands to build authentic connections on the platform. We hope to see you there!!
Hi Everyone and Happy Friday,I’m really excited to share that we recently launched Content Creator Central, a new community group for all things content creation.In our article, Social media is all-in on the content creator economy. What does that mean for brands? our team digs in to: Who are content creators? In the simplest of terms, “creator” applies to anyone who builds, produces or creates a good, service or content. Content creators produce everything from long- and short-form videos to newsletters, viral dance moves and sponsored posts on Instagram. These are some of the most popular people on the internet; they’re not only plugged into social trends, they’re setting the social trends.Wherever you are in this content creating journey, this group is a great place for you all to network, collaborate and share pro tips - and have some fun along the way. Make sure you join the Content Creator Central group today and I’ll see you there!
Hi Community! Pew Research Center released a new report titled “Teens, Social Media and Technology 2022.” It might not be immediately evident why we should care about teens' social use. I'd start with the thought exercise of "Just how many brands are on social promoting their products to teens.” Heck, how many of the brands that you represent/work with are engaging with this new generation of social media savant?Some of my favorite stats for you:Pew’s research paints an even more stark contrast in expected YouTube use from that demographic than even our own 2022 Index Data. Nearly half of teens now say they use the Internet ‘almost constantly’ (as demonstrated in this data viz) What sticks out to all of you? Anything that Pew missed in their research? Any tips for how your brand makes decisions based on these demographic data points?
Did you know over 350k people search on Google every month for the best times to post on social media? Sprout has created a tool to help you better plan.Select your industry and the network you’d like to post to, and we’ll tell you the best times, days and hours to publish: https://sproutsocial.com/best-times-to-post/
TikTok marketing has become a powerful and popular business strategy.This video features six proven tips for finding your audience, increasing views and working with influencers and creators. Whether you are using TikTok to promote a product or service, these recommendations will help you get started—or level up your strategy.
Good morning all -We are an athletic club located in Greenwood Village, Denver, Colorado and are curious as to how other teams are approaching the topic of having a Business Account or Creator Account when it comes to social media, Instagram specifically. As we move in to the space of creating more video driven content such as Reels, the limited song/sound library for a business account seems to minimize our potential reach within the platform. How are other teams pivoting or working around this that are using business accounts? Is it worth the switch just for the reach potential? Any additional information or insight is greatly appreciated!Thank you all!
Happy Tuesday all! I was wondering everyone’s thoughts on the recent news about Instagram rolling out tests for replacing all videos with Reels?Will this impact the video content you want/have scheduled to push out on the platform? Will adjusting your video content from horizontal to vertical present challenges, especially if your content is produced by a media/video department? If the change becomes a permanent fixture of Instagram, how will Sprout adapt to the changes? Will publishing all videos to “Reels” solely become an on-platform operation? It wasn’t stated in any of the articles, but how will videos already on the platform be converted into Reels, or will they simply grandfather in that content?Anyway, I’m appreciative of any and all insights this community has to offer on this topic. It would be an interesting change for sure.
Hi social friends!Curious how your brands capitalize on trends like the “Little Miss” trend when it involves copyright. We’ve seen a lot of brands jump on the trends, but were advised by our legal council against posting due to copyright of the “Little Miss” brand. Would love to know how you all approach trends/memes when there is copyright involved!
Hello Social Marketers,It’s an exciting week! Now that you’ve had time to read through the Sprout Social Index, we’ve got some great events to continue the conversation around Social Media Trends for 2022 & Beyond.Tomorrow, Tuesday May 24th, 2022 at 11am CST we will get started with the Sprout Social Index: Social Media Trends for 2022 and Beyond, hosted by Sprout’s Mike Blight and Sarah Corley.On Thursday May 26th at 4pm GMT +1, our EMEA colleagues will be live with several special guests: Interpreting the Index: What It Means for European Businesses.Lastly, Friday May 27th, 2022 at 11am CST, join me in the Sprout Community for an exclusive AMA with Mike Blight, the lead researcher behind this years Index.Follow this link to RSVP and add the event to your calendar. If you have any questions for Mike ahead of our AMA on Friday, please thread them here or send me a DM.
Our amazing team posted this article today explaining why you should be on Tiktok, the latest trends, and examples we can all learn from. There is so much opportunity with Tiktok, I’d love to get your thoughts and takeaways so we can learn and grow together.6 brands on TikTok to invigorate your strategy
As social commerce continues to grow, social platforms are continually investing in growing their understanding of consumer behavior and its impacts on the economy.Twitter’s new research highlights some of the many benefits and learnings of social shopping. Read the report: https://marketing.twitter.com/en/perspectives/twitter-publicis-research-how-social-conversation-powers-shopping
Managing a social presence across U.S. and European markets is a unique challenge for U.S-based marketers. Little nuances in platform and communication preferences can become major cultural differences when combined.To put it simply, social media in Europe is way different from social media in the U.S.Check out the full article: https://sproutsocial.com/insights/social-media-in-europe/
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