Social Trends & News
Gather intel on the newest social trends or get opinions on the latest headlines from your industry.
- 92 Topics
- 124 Replies
I wanted to share this recent blog article about e.l.f.’s and Dunkin’s collab. What really stood out to me was the unlikely partnership here and how they build such a strong campaign around it.Take a read: https://sproutsocial.com/insights/brand-collaborations-101/Are there other collabs you’ve seen that we’re a unlikely pairing?
Hi Community, we need your help! Our content team has put together the below survey asking for advice and predictions about your viewpoints on the future of social messaging.https://docs.google.com/forms/d/e/1FAIpQLSfDwJ3riro9425_GNsiULjiHc-TXSBtzqFmmsdX0D7xzlbeyw/viewformParticipate in the survey for your chance to be quoted in the article!
Tiktok announced new ways to make your videos more creative by adding a GIPHY library option to videos. I’m so curious to see how creators and brands will use the new options.Read the update here: https://newsroom.tiktok.com/en-us/tiktok-libraryQ: Any ideas on how you would use it?
Really great read on how brands and agencies are evolving their strategies with influencers. The most interesting thing to me is on the pricing model and how agencies are working through that.Data collection was also eye opening. Normalizing the process and going beyond a simple screenshot of engagement metrics could help make influencers more professional, reliable, and consistent in their deliverables, as well.Do you work with influencers? Are you prices public? How are you collecting the data?Here's the article..
I know there’s been so much talk about how social media can be such a downer and cause depression. It’s all true, but social has some great aspects as well. Such as this story about the 16-year-old that was in danger and was able to use a hand signal to alert someone to her situation.What are some other things you think would be cool to see the industry of social media lean into?
I am currently writing a paper for a client for internal use and not for publication. It’s primary function is to be a guide to the most commonly used social media platforms and multi-user chat and messaging apps. And very specifically how they apply to my client’s industry sector - so not just a ‘how to Facebook or Insta’ …I’m covering things like Clubhouse and TikTok too. However, my last section is ‘Emerging New’ . Does anyone remember Bebo? Around 2007/8/9 I had a Bebo account (I also had MySpace etc etc etc too) But Bebo is relaunching as a ‘community app’ and I’ll include it in my paper.So, what’s new in 2022?
Im told this was announced last week, but for those who don’t know I was happily surprised to see Instagram now allows you to post directly via your laptop/desktop browser. A rather Instagram-esque plus sign denotes your ability to perform a heretofore impossible task- save for using Sprout, naturally. I have only tried this using Chrome, and to my elation, multi-format/carousel posts are possible. Hopefully more functionality will roll out in the foreseeable future, including (and especially) deeper analytics external to Facebook’s option.
Hi,Especially for the people using Sprout Social Listening…I’m very interested in knowing how you use the Sprout Social Listening. What sort of topics you have set up, how you fine tuned them etc, and what sort of outcomes you are getting.Just FYI: I’m quite familiar with Sprout, we, quite extensively, use Publishing, Reports and InBox - we use tags and inbox rules etc and we’ve been using Sprout for more than ten years (2009 if I recall) And, although we are a small consultancy we work for some fairly large companies from Media to Insurance for whom we assist with social media management, moderation and forensics. We are beginning to see some possibilities for us using Listening.
You know I’m going to shout out this article that features a few of our friends also here in the beta.@AlexaHeinrich and @Austin run a pretty hilarious, almost entirely UGC account on Twitter, Facebook, and InstagramLots of great stuff in the interview, which was done by the incomparable Rachael Samuels. If you’re not following these two, you really should check them out!You can check out the article here.And here’s Alexa’s community spotlight!
There’s a great report from Sprout on Content Benchmarks. More information is listed below, but it’s something we heard about in the community spaces a lot last year. This report takes a closer look at the data from the Sprout Social Index, Edition XVII: Accelerate to identify what marketers need to know about standout social content, including:Why consumers Like or follow brands on social in the first place What Industry publishing and engagement benchmarks are on social What types of social content marketers find most valuable for achieving their goalsDownload this report to shape a social content strategy that speaks directly to your audience and leapfrogs the competition.Share your takeaways in the comments.
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