Let’s be real, it’s been a rough two years, a really tumultuous last few months and a genuinely heartbreaking week. As we navigate how to move forward, we’re seeking comfort in connection and community all the more. We know these are difficult and challenging times for all, and especially in this industry, but we hope that in some small way this community offers you a safe space to connect with others, share your experience, and bring your whole selves to the conversation.
Our commitment to you as members of the Sprout community is that you will always be among the first to hear Sprout-related updates and developments directly from us. Due to the recent events at Uvalde, it feels off to celebrate and therefore we considered not sharing this update with you this week. One of a brand’s biggest challenge is knowing when to take up space or to step back. However, not sharing news this big would go against our commitment to all of you, and so we want you to hear this from us directly: the Sprout Social | TikTok partnership that you have been asking for is now officially here. Starting today, you can go ahead and connect your TikTok profile to your Sprout account and manage your video strategy on social, all in one place. Please stay tuned for more information on this integration in the next few days, and don’t hesitate to reach out to us if you have any questions or need help getting started with the integration in the meantime.
Most importantly, we’re grateful that you are part of this community and we are here for you every step of the way. If you’ve faced similar challenges to us this week such as determining where to speak as a brand and when to be silent - we feel you, we are you and we’re all here to help navigate this together.