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Tiktok announced new ways to make your videos more creative by adding a GIPHY library option to videos. I’m so curious to see how creators and brands will use the new options.
Read the update here: https://newsroom.tiktok.com/en-us/tiktok-library
Q: Any ideas on how you would use it?
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That is such a great question,
Also,
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Thank you
I have a luxury client that has created a few stickers on GIPHY, that are available on Instagram, and I assume now also on TikTok. They are very strict in their branding, so I imagine they would only use their own, branded GIFs.
I have other clients (particularly eCommerce), who use stickers on Instagram a bit more liberally, so they would likely treat GIFs on TikTok the same as they do on Instagram.
The key is brand consistency across platforms.
And yes, I even wrote an emoji guideline document once for a brand, so it is good to have all of these brand guidelines in writing! 😏
Mary
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Such a good point, totally agree with consistency!
At Sprout, we also created a series of branded stickers for Instagram, but could see us getting more creative on TikTok with general GIPHYs.
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