TikTok's new Insights tool

  • 13 May 2022
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Has anyone else seen/used this yet? Yesterday TikTok released a new insights experience dedicated to stats and data around community behavior, interests, and how they connect and feel about brands.

Personally, I love TikTok’s transparency with their data and how users are using the tool. Combining these available insights with owned will really help drive a solid content strategy. What stats + insights stand out to you the most? 


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Userlevel 7
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@jackie.dunham Yes! I’m excited to poke around a bit. The overall look seems pretty cool and well design. Also agree, love them showing the data!

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