Talk Social Media
Let’s chat about all things social media marketing.
We have exciting news that we want to share with you - our valued members - first. Because you’ve helped shape this community into what it is today. Now, we’re making it even better for you. More spaces to gather around, more themes to center your conversations, and more members to connect with. Presenting community 2.0—The Arboretum or The Arb. It’s still your own community, only better. The brand-new version of the community will be unveiled on Tuesday, February 14. Don’t forget to save the date and explore the new spaces for yourself then! Between now and then, you’ll see many changes and some things under construction as we move forward as The Arb.You’ll see exciting new spaces to engage with your peers: Advice & Best Practices centric forums on content creation, social data, and social customer care Social Trends & News to chat about Social Networks and all the Latest Talks & Trends in social Career Talk & Job Board to help elevate your career through career adv
👋 Welcome New Members!New Members
Welcome new Sprout Community Hub members! We are so excited you are here!For everyone tagged as a new member, please introduce yourself in the thread. We would love to hear more about you and why you joined our community! @annafp @bente.deveneijns @rebecca.soverinsky @Hemani @jeanette.mallet @adeolu.mayungbe @jelia @lindsay.nicholson @jrcs @sarah.aha @lexi.naone @teganjones1808 @emily.harris @carrie.harris @liz.beals @bobcat @genevieve.gil @kristenrogers @esther.delaura @kaylie.parr @mary.alice.howard @luz.cortazar @lauren.clark @jenny.burns @trevor.anderson @chris.lawyer @MorganDR @Jocelyn @molly.mcbride @christina.borrego @AimeGentil @market.rawls @whiskercloud.social2 @navyasgowda @angela.salvaterra @emily.hoffman @suegarrett @megan.beebe @ext-christina.mershell @zuorasocial @bridget.albert @mike.tomlinson @claire_ @ayushi.sarin @paula.rubiano @sarah.ronkainen @charmaine.chi @yazan.alsawalha @Julieta.Zhekova @nadège.grall @keera.brooks @gabriele.mcfarland @Lila Ear @shayla.kelly @ca
It’s my favorite time of year! Look back on a year of wins, wows and learnings. Check your inbox for your team's 2022 Year in Social!What stood out to you? How do you stack up against other Sprout users?Let us know in the thread below and don’t forget to share using #YearInSocial.What is Year in Social? Find out more here.
Hello everyone!Has anyone know if the Salesforce Field externalId ( API NAME: personaData.externalId) is the ID of the Social Personas? Does it remain the same through different social pages? (Example, my social persona post a comment on “XY” Facebook Page and has an externalId. The same Social Persona post a reply to a comment on “VV” Facebook Page. In this case, the externalID does change or not?). Thanks! Naomi
Join our EMEA team Wednesday, February 8th for a deeper dive into How to Effectively Market to Gen Z with TikTok!Both Gen Z and TikTok individually present unique marketing challenges, but combined? It’s a blend that has baffled marketers worldwide! Nonetheless, understanding both offers your brand advantages that you can’t afford to miss. You will learn:How brands keep up & compete against the wealth of user generated content authentically How brands can tie TikTok performance to tangible business impact What roles subcultures and communities play in success brand strategies Follow this link to register today:
👋 Welcome New Members!New Members
Welcome new Sprout Community Hub members! We are so excited you are here!For everyone tagged as a new member, please introduce yourself in the thread. We would love to hear more about you and why you joined our community! With one month down in 2023, how are you tracking or adjusting your firstname.lastname@example.org @marilyne.tran @micole.garatti @janiceg @carlyn.vautin @rachel.dacre @onegoalhilary @briesh @andres.arias @cory.allen @Maddie Shears @holly.maxwell @abby.neff @andee.solis @tyler.garner @deb.bergmann @carmela.z @Naomi @marcus.goodyear @nazmeidygarcia @Tripepi Smith @Brie.Change.State @a.finch @kelly.jellings @emily.fagan @kaetlyn.hernandez @mia.serritella @ben.guilfoy @lori.hibma @reiwa @lori.hibma @reiwa @DDR @crystal.munro @hellomio @hannah.young @emmanuel.vlandis @brianna.azbell @morgan.glennon @alicia.dierikx @donna.stotler @mark.hornsberger @maddie.mcgill @nate.choma @GabeVillamizar @carolyn.brasher @robbie.schneider @josh.madej @darienpayton @tmitra @aadil.jabbar @JasonNA @k
We hope your January is coming to a good close and that you’re as excited as we are for February! The networks are starting off the year by keeping busy and implementing a variety of changes. Check out what’s happening this week in social!Read more about these stories here: Meta expands end-to-end encryption testing on messenger Instagram Chief Says Photos Will Get More Focus on the App in 2023 Instagram Adds New ‘Quiet Mode’ to Help Users Take Breaks, Extra Manual Controls for Recommendations YouTube Will Provide More Context on Policy Violations with Two Coming Updates
Hi, our team has recently started tracking tag data, both for published content and for reviews. We can pull engagement rates from Sprout, but for everything else, we export to Excel to be able to use data formulas and pivot tables, but so far it’s been a pretty laborious process. How does your team process and evaluate tag data? Ideally, we would like to have more of these features in Sprout, but have not been able to find them, am I missing something?
🎉 Welcome New Members!New Members
Welcome new Sprout Community Hub members! We are so excited you are here!For everyone tagged as a new member, please introduce yourself in the thread. We would love to hear more about you and why you joined our community! Also, let us know what goals you have for 2023. Is there anything new you’ll be trying this email@example.com @hunter.bonniwell @sales.department @lupe.ramirez @plathw @mackenzie.burch @julia.aronson @dawnn @natasha.walker @kaylah.oliver @Daniel.windle @prodigy.finance ltd @nick.pruis @cassie.olivos1 @AshleyThompson @monika.sanchez @yulissa.pelayo @Sasha @larap @chelsea.skabrewing @rdi.social @sofia.b @dustin.zick @Josh @PSport @nizar.shalabi @thomas.vanhelvoort @nick.lalwani @venus.garcia @virginia.rios
Hello everyone! I wanted to get a quick gut check on sharing UGC Reels. It’s probably no surprise that most of the UGC Reels I find are also ones that use well known, trending music. I’ve searched high and low but cannot find any information online about resharing these and what the protocol is. What’s your process? Reshare? Share only to IG Stories? Pass on by? Any insights would be much appreciated!
Hey everyone, I drive the community management strategy for a big brand and am looking for advice. Historically, we measured the success of our community management program by tracking the volume of interactions (e.g. how many times we respond to consumer comments and posts). This year we have prioritized more proactive interactions (like commenting on a trending TikTok) versus reactive interactions (responding to a tweet that tagged our brand) to help the brand take part in cultural trends, join trending conversations, and overall position the brand as more relatable to build brand affinity. The thing I’m struggling with how to measure the success of this new goal and ultimately, how to communicate that success to key stakeholders. Any recommendations, advice or examples of how your teams have measured the impact of community management are welcome.Cheers,Audrey
Why would brands want to work with micro-influencers… and what even is a micro-influencer? Micro-influencer marketing can be an excellent strategy for businesses with smaller marketing budgets. And because micro-influencers take up 91% of the influencer market, there’s no shortage of creators to work with.Check out our complete guide to micro-influencer marketing so your brand can easily get started.
Hi All - We are trying to determine if there is an automated way to separate employee vs non-employee engagements on our posts (specifically for LinkedIn). Does anyone have suggestions for a way of determining this information? Any/all feedback is appreciated!
Let’s cut to the chase: It’s not organic vs. paid social media—it’s organic and paid social media.As social becomes even more of a pay-to-play game, “organic social is dead” has become a popular catchphrase for marketing thought leaders. While organic social media definitely isn’t what it used to be, it certainly isn’t dead.Read the full article: https://sproutsocial.com/insights/organic-vs-paid-social-media/
Happy New Year community! Another one in the books and a new fresh look on 2023. We’re excited to share the happenings this early in the year including stories from Twitter, Facebook, Tiktok and much more! Get the full stories here:Twitter Rolls Out Priority Tweet Ranking, Longer Video Uploads to Blue Subscribers Facebook has added a new ‘Ready-Made’ tab for Reels Youtube Shorts Data Tiktok FYP Explained
Happy New Year!, Community! 🎉A new beginning gives us the opportunity to look back and reminisce about all our accomplishments! In 2022, the Sprout community team is reflecting on the growth that we accomplished together as a community. We’ve been so inspired by the conversations you’ve built, the ideas you’ve inspired and the genuine relationships started across the community. With over 6,000 members (and counting!), the Sprout community hub is the place for social professionals like you to learn, connect and find inspiration, together.We’re excited to celebrate and share the stats that made 2022 one for the books.What are you looking forward to the most this year?
👋 Welcome New Members!New Members
Welcome new Sprout Community Hub members! We are so excited you are here!For everyone tagged as a new member, please introduce yourself in the thread. We would love to hear more about you and why you joined our community! What kind of support can we offer to get you through year end reporting, or 2023 planning?@lake mac.communications @david.huxley @sean.bertran @kat.kutil @AFranklin @erin.crider @sally.watson @mads.gjoel @sugandha.gupta @heidi.phelon @dan.corcoran @kezia.lightfoot @kristian.ieg @drewgneiser @whitney.hedgepeth @lexxiekeel @jordan.mcbee @stewie @Ellina @JeffParrott @melina.lee @hayley.blake @ryan.kenton @xstevendavidx @alyssa.settefrati @elisabeth.daniels @wdw.ao @paul.estrada @industrial.netherlands @veronica.oleandsteen @BobKnudsen @hazel.saunders @scotty.strehlow @rebecca.hoang @CecilyK @laura.hutchinson @justin.andrews @megan.myer @dan.wichmann @Kory_RTD @angela.wight @meredith.violi @Dylan Johnson @Brittni.Castilaw @megan.verley @jennifer.arndt @clara.tm @elizabeth
Community Spotlight: Talissa BeallCommunity Spotlight
The Community Spotlight shines a light on an outstanding community member who is active, helpful and propels our community forward. Congratulations to @TalissaBeall on your Community Spotlight! Talissa was recently recognized by Public Relations Society of America, Dallas as a Social Media Leader under 40 (40 under 40!) Learn more about Talissa below!Title, role, and company: Sr. Social Media Manager at Idea Grove (B2B Tech Marketing Agency)Fun fact: I once sang in a private show with Penn & Teller.What’s your favorite social account to follow right now? There’s way too many for me to choose from, but here are a few of my favorite TikTok accounts: ScrubDaddy, Duo Lingo, NotJustABartender, MintyBongWater, ThePaperPat, UnderTheDeskNews, DavidSuh, LifeOfTheSkateParty, NicqueMarina. I excluded the BookTok and anime creators I follow, but follow me on Twitter if you’re nerdy like me.If you had to eat one meal every day for the rest of your life, what would it be? Out of the three meals
Just in: The 2023 Content Benchmarks ReportData Report
The speed of social keeps accelerating.It can be hard to know how you’re performing relative to your specific competitors with new trends and changing platforms to keep up with. The 2023 Content Benchmark Report helps you identify the most important trends by industry–giving you more tailored insights into what your competition is doing. In this report, you’ll learn:The challenges brands face when planning content Industry publishing and engagement benchmarks on social How to adjust your strategy to keep up with social Get your hands on the newest data: https://sproutsocial.com/insights/data/content-benchmarks/
Hey yall!I’m wondering who here is using Twitter Blue for their company accounts -- My company wants to test it out. I have an iPhone, so I’m trying to find a way around their model of automatic subscription going to my personal Apple ID -- has anyone been able to use a company card for this recurring subscription?TIA!- Kayla
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