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Hi Everyone!

While I am personally savoring EVERY LAST BIT of summer :sunny:, the conversations I’ve been having over the past few weeks make it clear that 2025 planning and budgeting season is already upon us!

Many of my customers are focusing on business intelligence initiatives for the coming year, discussing the evolving role of social data, and aiming to integrate social data with overarching system data within their BI tools in order to correlate and gain insights from broader data sets.

As the role and influence of social media data evolves, I'm eager to hear about your experiences and any best practices you can share!

I’d love to poll this group and see if this topic of marrying social and system data is top of mind for your 2025 planning conversations:

  • How has the role of social data changed within your health system, and what obstacles have you encountered along the way?
  • How do you currently socialize data?
  • What tools and strategies are you using to aggregate social data?

Looking forward to your insights!

Shannon

With Q4 officially underway, I’d imagine most everyone has an idea of what 2025 plans / strategies might look like. For those who may not have their full strategy built just yet, I’d love to bubble these questions to the top:

  • How has the role of social data changed within your health system, and what obstacles have you encountered along the way?
  • How do you currently socialize data?
  • What tools and strategies are you using to aggregate social data?

Tagging in… @laura.stetser , @amy.arnold1006 @Morgan Kline , @Sarah Davidson , @chandler.pacheco  would love to hear any thoughts you might have! :)

This might be unique to us given where our physical locations are, but we are preoccupied with relief and restoring operations disrupted from Hurricane Helene -- where we have employees and community members impacted, and quickly preparing for Hurricane Milton to make landfall near our locations. Our responsibilities and focuses have shifted to communicating out storm updates and impact to operations. All hands on deck. For some locations, that included deleting all scheduled posts and pausing/rearranging ads.

 

What is relevant to your inquiry as far as obstacles encountered along the way, and I would argue is a challenge for all SMM in healthcare, is changing priorities and adjusting to needs of leadership in times of change. 

 

 

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