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Unanswered questions

46 Topics
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New User
maggie.karantonakisNew User
asked in Content Creation
Instagram Live with Guests not collaborating

My company recently went live on Instagram with one of our influential collaborators to boost end of season sales. Unfortunately for the duration of the live it would not show that she was live with us so we completely missed her audience.  She is not on private and has no settings on to prevent her from showing she’s live with someone else. Does anyone know why this may have happened?  

80
M
New User
1 day ago
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Frequent User
megan.dohertyFrequent User
asked in Social Networks
Contacting Bluesky? Requesting control over branded account

Has anyone had the task of contacting Bluesky to gain control over a branded account handle? I’ve tried a couple of different avenues (reporting the account, requesting help via support ticket) and, as of Friday, I’ve engaged our internal legal team for support. Open to any and all thoughts. Thank you in advance! 

140
M
Frequent User
4 days ago
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Advanced User
MisterPAdvanced User
asked in Likes & Dislikes
One of my wins and perhaps a sign of the times...

Over the course of 2024, I’ve used the time to learn AI prompt engineering using online courses, eBooks, podcasts, YouTube videos, etc. I feel it’s critical to know how to optimally leverage the technology rather than be overwhelmed by it.As the quote goes, "You will not be replaced by AI, but by someone using AI," Laurence Liew, director for AI Innovation at AI Singapore. So, I’ll be someone who is able to use AI when and how I want to in the course of my work. Keeping with the curve, if not ahead of it, feels like a win!

152
M
Advanced User
8 days ago
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Engaged User
Liz.HarterEngaged User
asked in Social Customer Care
Respond or Not? - Angry comments not related to company

I work at a university and we’ve begun getting kind of spammy comments across a number of our affiliated LinkedIn pages from people naming a supposed alum who they are accusing of fraudulent behavior. I’ve done a number of searches both internally and externally to try to connect this person to the person of the same name that graduated from our school AND to the companies they’re namedropping as being frauds and I cannot definitely do so. I can’t decide if we should delete these comments that have nothing to do with anything or leave them be with no comment. I don’t feel like I can comment because I can’t confirm who or what they’re talking about. I’d love to hear what others might do in this situation because on the one hand we want these commenters to feel comfortable engaging with us but we also don’t want their possible misinformation to affect our other customers.

274
amanda.coe
Advanced User
8 days ago
rebecca.taylor
Engaged User
rebecca.taylorEngaged User
asked in Social Customer Care
Taking care of yourself AND customers

In response to today’s challenge, my biggest tip for navigating the comment section is to make sure you’re practicing self-care, whatever that looks like for you, and taking care of your team. At a previous role, the company I worked for surprised their customer base in a BIG way, that gave people a lot of big feelings they brought straight to social media. My team had to resort to shift work to handle the onslaught, and were spending full shifts being berated by people. We all know that takes a lot out of you, no matter how long you’ve worked in social media. We made sure to have a supportive team chat running, sent each other treats, and more, but the number one thing I would recommend anyone working in community management remember is to put your own oxygen mask on first.

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T
Advanced User
8 days ago
R
Advanced User
robbie.schneiderAdvanced User
asked in Social Customer Care
Launching an employee advocacy program?

For those of you who have launched an employee advocacy program, can you share some of the successes and struggles you had in getting team members on board? We’d love to start one but resources (platform costs and staffing) are concerns.

463
lisa.rodrigo
Advanced User
8 days ago
jaxn.engstrom
Advanced User
jaxn.engstromAdvanced User
asked in Social Customer Care
Social Customer Care Tip & Healthcare Question

I work in the healthcare space, so fortunately, we don’t face too many frustrations when it comes to interactions with our brand or products. My focus is mostly on finding meaningful ways to engage appropriately.One tip that always works for me is to personalize every response as much as possible. For example, instead of a generic “We’re sorry for the inconvenience,” try something like, “Hi [Name], thanks for bringing this issue to our attention. I can imagine how frustrating that must be, and I’m here to help!”I’m curious—does anyone here also work in healthcare? How are you creating meaningful engagements on social? I find it challenging due to HIPAA privacy laws, and often, I can’t interact with the positive feedback we receive because of this.

305
jaxn.engstrom
Advanced User
8 days ago
jaxn.engstrom
Advanced User
jaxn.engstromAdvanced User
asked in Coffee Talk
End of Year Brainstorm - #Wrapped Content on Social?

It’s officially grind time to start working on our year-end recap for both our social channels and team reports. Over the past couple of years, I’ve been refining what I want the “End of Year Recap” to look like on social, and I’ve had some mild success with it.I use the Reports tab in Sprout to find and highlight the top posts from the year. Since we’re a healthcare organization, most of these are patient stories, which is great because it allows us to give them some well-deserved recognition again. Specifically on LinkedIn, I’ll reshare the top-performing blogs, noting that they are our most viewed posts of the year, and it usually gets decent engagement.I’m curious—what does your brand or company do, if anything, to recap the previous year? I’d love to hear your ideas and brainstorm together!

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K
Engaged User
8 days ago
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Advanced User
tori.zitoAdvanced User
asked in Likes & Dislikes
Likes: When Platforms Go Down (shh...)

LOL, I’m kind of joking with the title, but sometimes it’s a nice break when all of Meta goes down! Unless you desperately needed something to go out, then it’s a big dislike. 

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O
Advanced User
8 days ago
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Engaged User
joyous.kramerEngaged User
asked in Likes & Dislikes
Carousels on LinkedIn

We’ve had a ton of success posting Carousels (Document posts) on LinkedIn this year. The engagement is off the carts - typically about 3-4X the engagement we’d see from an image post, and even higher than a video post (most of our image posts perform better than our video posts on LI). Plus, they’re a great format to share more complex/in-depth messaging. 

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D
Engaged User
9 days ago
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Frequent User
sydney.burdick1Frequent User
asked in Likes & Dislikes
Sh*t posting on Threads

Hello friends! As Threads is ramping up, I’m working on a strategic plan to keep momentum going on our account. One of our goals this year (and ongoing) is to engage more with a younger audience to increase brand awareness. The only thing that’s really seemed to work for us is my being unhinged on Threads. The only posts that get literally any engagement are those that have nothing to do with our brand / usual content. So my Threads slide on my 2025 social media strategy pitch deck that I have to present to our exec team literally says “shit posting = not shit engagement” 😅 

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T
Advanced User
9 days ago
jaxn.engstrom
Advanced User
jaxn.engstromAdvanced User
asked in Likes & Dislikes
Day 8 Giveaway ✨ Likes & Dislikes ✨ Please don't touch my Sprout

This year has been full of big wins, with one of the highlights being the redesign of our analytics reports. As a one-person social team, I typically take the lead on everything social-related, and one of my first tasks was to develop an analytics report. What we had before were just a few slides showing the growth of each channel.Over time, I’ve refined the report—adding and removing certain metrics—and I’m finally at a version I’m really proud of. I’m happy to share it with anyone, including senior leadership (I even presented it to the CEO earlier this year)!On the flip side, one challenge I’ve faced is managing other users in our Sprout account. I often find myself going in to correct errors or mistakes in the posts they create. It sometimes feels like it would be faster to just do it myself rather than reviewing everything they do. To be fair, I’m the one who trained them, so maybe I need to improve my training approach 😅 Does anyone else experience this?

194
jaxn.engstrom
Advanced User
9 days ago
C
Engaged User
chandler.pachecoEngaged User
asked in Healthcare Hub
Your Marketing/PR departments

Hey there Healthcare Hub! I am looking into more information about other healthcare marketing/PR departments to learn more about the sizes and workload. I work for a rural hospital the senior management has some misconceptions about marketing/PR. We’re looking to make a solid argument to grow our team. Please respond with how big your department is, how many departments you’re responsible for from your hospital, and the types of positions you have in your department! I don’t need to know what healthcare system you’re a part of. Just the info about the department would be great! It would be the greatest help! Thank you so much! 

535
C
Engaged User
9 days ago
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Frequent User
jennifer.ercoliFrequent User
asked in Likes & Dislikes
What's one thing you love or hate about AI in social media today?

The ease of using AI cannot be ignored. It helps make posting quicker and easier. However, I do not like how I can scroll through a feed and immediately know which posts are AI generated. There is not enough variation in the tone or vocabulary of the responses generated. 

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Michelle_IndianaDunes
Engaged User
9 days ago
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Engaged User
Marlina YatesEngaged User
asked in Social Data
Best Times To Post Tool

Hi! I’m curious, for those of you that use the scheduling tool in Sprout that recommends the best times to post, have you found it to be accurate? Or do you find you’ve gotten more engagement with times they don’t list?

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A
Advanced User
9 days ago
P
New User
PartTimerNew User
asked in Social Networks
TikTok planning

Are you planning ahead for any changes to strategy if TikTok is restricted in the United States in the near term? What do you think social media professionals should do to prepare for that kind of outcome?

171
A
Advanced User
9 days ago
madison.skipper
Engaged User
madison.skipperEngaged User
asked in Healthcare Hub
Replacement for X?

Curious if anyone has seen a new platform emerge as a replacement for X, formerly Twitter, specifically among the science, research and healthcare community. I’m a social media manager for a cancer treatment and research institution and X is a big part of our social strategy. As Bluesky and Mastadon are growing in popularity, I would love to know if any healthcare or research organizations have made the switch and if you are seeing a growing community of users interested in science or medical content.

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P
New User
10 days ago
J
Advanced User
Jennifer JonesAdvanced User
asked in Content Creation
Sunsetting business pages to create a centralized brand presence on Facebook

Has anyone ever worked on removing business Facebook pages for a large company with multiple store/service/business locations and centralizing brand presence on the platform to just the national brand page? I have done this previously in past businesses (though we offered the opportunity to move to a different singular platform with organic growth capability), but I have a colleague who is looking to learn if any other businesses have done this to better support their stance to their teams, and their situation is slightly different.They have about 300 Facebook business accounts that have been dormant for a while, so they are considering working with their teams to sunset those pages. Those 300 accounts are only about 30% of the total number of store/service business accounts, and because they are not considering sunsetting all accounts (only those that have remained inactive for long periods of time), they will inevitably be faced with concerns that they should allow the businesses the

1005
mary
Advanced User
10 days ago
C
Engaged User
Chris-AndersonEngaged User
asked in Content Creation
Are frames useful on Instagram?

I’m the social media manager for a community bank that spans across Louisiana and Texas. Currently on our Instagram page, we put the majority of our pictures in branded frames. It’s just a kneejerk reaction from when the bank was smaller and needed to boost the brand recognition. Now that we’re a little larger, I’m not so sure it moves the needle at all and just clutters the feed. Does anyone have any insights about the use of branded frames on Instagram and whether or not they are actually helpful?

464
jaxn.engstrom
Advanced User
10 days ago
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Advanced User
robbie.schneiderAdvanced User
asked in Coffee Talk
Favorite Interview Questions

Our team is expanding! As I’m prepping for our candidate interviews, let me ask: What is your favorite question in an interview?

8313
M
Advanced User
10 days ago
madison.skipper
Engaged User
madison.skipperEngaged User
asked in Social Networks
Scientists/Healthcare Community Leaving X/Twitter

Curious if anyone has seen a new platform emerge as a replacement for X, formerly Twitter, specifically among the science, research and healthcare community. I’m a social media manager for a cancer treatment and research institution and X is a big part of our social strategy. As Bluesky and Mastadon are growing in popularity, I would love to know if any healthcare or research organizations have made the switch and if you are seeing a growing community of users interested in science or medical content. 

10711
Katy4Riskonnect
Advanced User
10 days ago
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Advanced User
TAMAYSAdvanced User
asked in Coffee Talk
Community Manager vs Comment Engager

What are the key distinctions between basic comment engagement and comprehensive community building, and how can I determine when to outsource these activities? And if someone is doing community growth are they coming up with strategy or are they executing strategy?

142
Katy4Riskonnect
Advanced User
10 days ago
mariah.d
Frequent User
mariah.dFrequent User
asked in Social Networks
How to add users to manage Facebook pages?

Our agency is working on helping some clients create their own Meta Business Portfolios so we can transfer assets to them and the clients can own their Pages. We understand Facebook’s policy against using secondary “work” profiles to manage these, but it’s hard to believe there isn’t a more efficient way to ensure someone’s personal profile is clearly separated from their work one, whether that’s due to personal boundaries or even just avoiding accidental postings from the wrong profile on a Page.I’ve seen a few recommendations to use Facebook’s “multiple profiles” feature, but I’m not understanding how that specific profile gets added to a Business Portfolio. Because you have to add someone with their email address, which is associated with their main profile. How do we only allow their alternate profile to be the admin? Does anyone have insights on how that works (or doesn’t)?Thanks in advance!

482
judith.edwards
Advanced User
10 days ago
T
Advanced User
TAMAYSAdvanced User
asked in Career Advice
Must we be a jack of all trades?

Freelance social media tends to be an all in one type job (even though it shouldn’t be). So I find myself being an amateur photog, videographer, copywriter etc all to be an expert social media practitioner.  And it seems there are two levels to go about dealing with this, charge more so this can be outsourced to the experts, or be constantly context switch to work with the clients who can’t afford this.  I would love brain cells or other ways to accomplish a balance without having to be all things. Or is this just the nature of the beast? 

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T
Advanced User
10 days ago
M
Advanced User
MisterPAdvanced User
asked in Latest Talks & Trends
Question about AI tools for social media you've used in 2024 - or plan to use in 2025?

As I’ve been digging deeper into AI-powered tools, I was wondering: What are your top recommendations for AI tools for social media usage that not only boost efficiency and creativity but also prioritize responsibility and ethics? That is, I’m looking for tools that respect user privacy, minimize bias, and promote transparency in their AI model. I feel it’s important to use technology that aligns with ethical standards while optimizing social media strategy. What have been your experiences, and which tools do you trust and recommend? Thanks for sharing!

528
K
Advanced User
10 days ago
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