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Welcome to the Arboretum! Get started here.
Thriving Together: The Arb is now officially 10,000 Members Strong! 🎉
🔴 Watch the Recording! Canva for Social Marketers: From Basics to Pro
👋 Welcome New Members: November 27th
🔦 Community Spotlight: Hayley Mathie
How will you overcome the loss of LinkedIn Carousels, which go away on Dec 14, 2023?
🎥 Watch Now: This Week In Social - November 17th, 2023
Are you brands staying on Twitter? What are you recommending?

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Emily HarperFrequent User

Social Networks

HELP! - Client business IG account disabled

Hi there! Any help appreciated! I have a client that is a division of a global, well-known brand and our Instagram account has been disabled. Account of events:Updated profile image to new brand standard Monday afternoon Monday evening, I received a notification from Sprout that our IG profile had been disconnected. Went to reconnect in Sprout and was unable to. Went to the account’s IG profile on my phone and saw that it was suspended. I filled out the form to verify out account information (username, email, password, phone number attached to the account) Received a notification that our account had been reviewed and that it was now suspended due to violating IG’s community guidelines (photo attached of the reasons they gave me) Instagram did not give me another option to appeal this. I read countless blogs/articles that night and clicked every link that I thought would be helpful and every form I tried to fill out it said “the username you’re inquiring about does not exist.” and w

michelle.polandFrequent User

Social Networks

Linkedin For Parent Companies

Hi All - I have a client who is wondering what the best practices are for having/using a parent company LinkedIn when the bigger brand is part of the parent company. Does any one have any strategy resources on something like this? Which should be prioritized, are there structural recommendations to be made (should employees be employees the parent company or the bigger brand page?) Thank you!

daniel.marcelNew User

Employment Meta Advertising

Hello everyone! We are going to create a campaign for one of our clients that is a non-profit in the health sector. What do you recommend for us to do to run the ads smoothly?Note: I am in Mexico at this time.

chris.andersonFrequent User

Content Creation

Kanban users?

I was introduced to the kanban project management method yesterday, and I was wondering if anyone is using it and if they would be willing to share some examples for community management work.

briermae.ossontFrequent User

Learning Paid SM Advertising

Hey social pros! How do you dive into paid advertising on Social Media? I prefer to push organic as far as possible first, but the organization I’m working for is large enough to have a paid budget. I’m looking for educational materials on best practices, preferably resources that have come out in the last year or two.

mmellanderEngaged User

Employer Blocking Canva Access?

I think most people recognize how useful Canva is as a social marketing tool. However, my employer blocks access to it, stating it is a known network security risk.Is anyone else experiencing this? We are a financial institution, so they can be pretty strict when it comes to website and software access. It can make life frustrating for the marketing department, since we are not actually involved in any “banking business”. I’d love to make a case for it being safe, so I thought I would start by polling the group to see if anyone else is experiencing this issue, or if there is anyone here from other financial institutions who are in fact using it.

Social Media Manager

I have just started a new position with an agency. It is my first agency gig and I am the sole SMM at the company. There is limited info on our clients social media metrics to date (>1yr), I would like to set some KPIs for client accounts as we move into 2024. Aside from reviewing what little historical info we do have, are there any other recommendations or platforms that I should look at to help set these numbers/ targets?

katie.hoganNew User

Engagement Rate

For engagement rate, do you include video views as an engagement metric for total engagements? If not, why?

corrine.dorrianFrequent User

Content Creation

Instagram Enagement

I am struggling with our engagement numbers on Instagram! We’re a trucking company, so the posts that do really well for us are cool truck photos. I started posting 3 days per week vs 5 days when I noticed the numbers dipping, but it didn't do anything. If anything, I think it just messed up our algorithm. I try to do a mix of educational/awareness content and engaging content. Which content is best for Instagram - educational or engaging? What are some fun captions or CTAs I could utilize to get more likes and comments?

MahramusajNew User

Content Creation

New B2B Social Media Manager

My role has recently been reorganized that I’m now handling our B2B and B2C channels. are there any B2B marketers here? Any professional development tools that you’ve recommend for a newbie?! thanks!

Laura PorcinculaCommunity Manager

Latest Talks & Trends

🎧 Exploring the Spotify Wrapped Campaign: An Educational Short3-Minute Video

Spotify Wrapped season is here! There’s so much value in analyzing this viral campaign, in this video I dig into:Why Spotify Wrapped is so successful? How you can be innovative in your strategy Some of my favorite marketing humor posts from your peersWatch now: I’m a big fan of marketing humor, so please share your favorite Spotify Wrapped campaign posts in the thread below. I would really love to see them!

synelson5New User

Social Networks

Meta Business Manager Issue

I'm reaching out to see if anyone could help connect me to someone at Facebook who could help us resolve a Meta Business Manager connection issue. We've tried reaching out to them for months now and have been unable to connect with anyone who can help us. I’ve tried the help pages, I’ve tried support emails, I’m no longer able to submit tickets/cases through their support page… I’m at a complete loss.Here's the situation: Through the natural transition of employees, access to our Business Manager account was lost. When I came on as the social media manager in June, I started reaching out to Meta to gain access and learned that the account admin is registered to a former employee's work email, which is no longer recognized by Facebook as an account because it's been inactive for more than three years now. This led us to request a disconnect of our Facebook page from the Business Manager account—only to learn that too, must be approved by the admin (again, who doesn't exist). Due to this

Emily HarperFrequent User

Social Networks

HELP! - Client business IG account disabled

Hi there! Any help appreciated! I have a client that is a division of a global, well-known brand and our Instagram account has been disabled. Account of events:Updated profile image to new brand standard Monday afternoon Monday evening, I received a notification from Sprout that our IG profile had been disconnected. Went to reconnect in Sprout and was unable to. Went to the account’s IG profile on my phone and saw that it was suspended. I filled out the form to verify out account information (username, email, password, phone number attached to the account) Received a notification that our account had been reviewed and that it was now suspended due to violating IG’s community guidelines (photo attached of the reasons they gave me) Instagram did not give me another option to appeal this. I read countless blogs/articles that night and clicked every link that I thought would be helpful and every form I tried to fill out it said “the username you’re inquiring about does not exist.” and w

Jonathan ZuluagaCommunity Manager

👋 Welcome New Members: December 6thNew Member Welcome

Welcome to the Arb community, new members!We are excited you’ve joined us in this dynamic digital space, where growth, learning, and valuable connections thrive. Let's get to know each other better and share our unique journeys.👋 Introduce Yourself!We want to get to know you! Take a moment to introduce yourself to the community and share your location, background, interests, and what motivated you to join the Arboretum. We're excited to hear from you!Here are some prompts to inspire your introduction:1️⃣ What brought you to the Arboretum? Share your origin story!2️⃣ Do you have a secret passion for a specific area in social media marketing? We'd love to know!3️⃣ Any big challenges or exciting goals you'd like to chat about with our community?4️⃣ Let's add a personal touch. Tell us something unique about you, unrelated to marketing.5️⃣ Anything in particular about social media marketing that's piqued your interest? We're all ears!After your intro, take a gander at our handy Welcome Gui

michelle.polandFrequent User

Social Networks

Linkedin For Parent Companies

Hi All - I have a client who is wondering what the best practices are for having/using a parent company LinkedIn when the bigger brand is part of the parent company. Does any one have any strategy resources on something like this? Which should be prioritized, are there structural recommendations to be made (should employees be employees the parent company or the bigger brand page?) Thank you!

daniel.marcelNew User

Employment Meta Advertising

Hello everyone! We are going to create a campaign for one of our clients that is a non-profit in the health sector. What do you recommend for us to do to run the ads smoothly?Note: I am in Mexico at this time.

chris.andersonFrequent User

Content Creation

Kanban users?

I was introduced to the kanban project management method yesterday, and I was wondering if anyone is using it and if they would be willing to share some examples for community management work.

sara.costelloNew User

Social Networks

Are you brands staying on Twitter? What are you recommending?

Hi team, With everything Elon Musk has said in the last few days and the way that larger brands are pulling out, I’m curious - what’s the temperature for your clients? Are they choosing to keep their account but go inactive? And what are their major reasons? If they’re going inactive, are they ghosting the platform, leaving a note, going private, etc.? I’m interested in hearing what other marketers are seeing, experiencing, and recommending?

briermae.ossontFrequent User

Learning Paid SM Advertising

Hey social pros! How do you dive into paid advertising on Social Media? I prefer to push organic as far as possible first, but the organization I’m working for is large enough to have a paid budget. I’m looking for educational materials on best practices, preferably resources that have come out in the last year or two.

mmellanderEngaged User

Employer Blocking Canva Access?

I think most people recognize how useful Canva is as a social marketing tool. However, my employer blocks access to it, stating it is a known network security risk.Is anyone else experiencing this? We are a financial institution, so they can be pretty strict when it comes to website and software access. It can make life frustrating for the marketing department, since we are not actually involved in any “banking business”. I’d love to make a case for it being safe, so I thought I would start by polling the group to see if anyone else is experiencing this issue, or if there is anyone here from other financial institutions who are in fact using it.

About the Community

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Welcome Guide

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Advice & Best Practices

In today's competitive landscape, learning about new strategies and best practices is essential to staying ahead. Find advice and tips on social marketing here.

Content Creation

Content Creation

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390 Replies

Social Data

48 topics
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Social Customer Care

Social Customer Care

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Social Trends & News

Want to stay up on the latest social media news? Discovery industry insights on the latest social trends from other professionals in the industry.

Social Networks

Social Networks

87 topics
188 Replies

Latest Talks & Trends

Latest Talks & Trends

154 topics
387 Replies

Connect & Discuss

Coffee Talk

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1066 Replies

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Career Advice

31 topics
100 Replies

Job Postings

19 topics
4 Replies

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1,017: Topics
2,753: Replies
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