Recently active topics

Hey folks,At Sprout, we’re currently deep in research for our upcoming Social Intelligence Report. We’ve got the quantitative data, but now we’re looking for the "meat" behind the numbers—the real stories from the people building these functions in the trenches.We want to spotlight the mastery within this community. To get the conversation started, we’d love to hear your thoughts on two shifts we’re seeing:The "Boardroom" Translation: What is your go-to strategy for translating social metrics into business outcomes that executives actually care about? The Cross-Functional Mix: In your experience, where does Social Intelligence "live" best? Is it Marketing, Strategy, or a hybrid team we haven't named yet?If you have a hot take or a proven framework, drop a comment below!We’ll be reaching out to a few of you who just get it to dive deeper and help us lead the industry forward.Can't wait to see how you’re all leveling up the social function.

American Campus Communities is currently hiring for a Director of Social Media! We are looking for someone who will lead social strategy across our corporate brand and portfolio of communities, overseeing content, campaigns, influencer/NIL partnerships, and performance reporting across major platforms.We’re looking for a strategic leader with experience managing multi-platform social programs for established brands and building scalable frameworks that drive engagement and measurable results. If you know someone or you yourself are currently looking for a new opportunity check out our posting below: American Campus Communities - Director of Social Media If you have any questions please reach out to tsweitzer@americancampus.com. 

Hi all,Does anyone here have a TikTok credit line? We seem to have lost our account rep in the shuffle, and no one on the invoicing email is replying to my emails. Did you also receive 2 invoices for January? I assume this is before/after US ownership switch. Did you notice that they removed check remittance information on the invoice? How are you handling? Still sending a check or switching to ACH/wire?Feel free to DM me! Thank you! 

I’ll be there (and presenting on a social media panel with other nonprofit folks) and would love to meet up!

We launched a new product and there’s been some challenges, so it’s no surprise we’re seeing comments about it on our social media posts (often ones that are unrelated to the product). Usually I have pretty good luck asking them to take the conversation to DM so I can get their email and other private contact info so I can have our customer success team reach out. But recently, people just want to keep complaining in public and try to give me that information on comments.One hypothesis I have is that they don’t know what a DM is, so I’ve changed to saying direct message. But wondering if maybe that’s too confusing. Anyone have experience and thoughts on this? 

I’m getting ready to launch a new employee advocacy program at my company and am looking for inspo. We’ve gone with Sprout’s employee advocacy platform for organizing/tracking, but I’d love to hear your best ideas on what you’ve seen work.Incentives for participating Types of content employees are most likely to share widely What kind of guidelines have you used for employee-suggested content? What else should I be thinking about?

For those of you who have launched an employee advocacy program, can you share some of the successes and struggles you had in getting team members on board? We’d love to start one but resources (platform costs and staffing) are concerns.

Hey everyone!Reflecting a bit on the last few days of 2025. I spent a lot of this year realizing that doing good social work and doing everything are not the same thing. Between new platforms, faster turnarounds, and the always-on pressure, I had to get more honest about what was sustainable for me.What’s one boundary, system, or mindset shift you put in place in 2025 that helped protect your energy or prevent burnout?Curious how others navigated this and how we can all better protect our peace in the new year!

Since LinkedIn has brought “impressions” to commenting, it’s made it as clear as ever how much visibility your direct engagement strategy brings. I’d love to be able to quantify that and share the impact with leadership.Is there a way to see this data for comments in Sprout? Or is anyone finding a way to do this? At some point someone shared how to do it from a person page, but I don’t think I’ve seen the same options for a company page. Thanks all!

Saw that Foot Locker is expanding their team and looking for both a Director of Social Media & Influencer based in New York and a Senior Manager of Social Media for Champs Sports based in Florida. Figured I’d share! Brief details below and JD links below. Director, Social Media and Influencer (Hybrid) Location: New York, NY The Role: This leader will set the overall vision and strategy for social media, content creation, and community engagement across all platforms. You will be responsible for driving cultural relevance, storytelling, and brand growth by translating brand priorities into actionable strategies. The role involves overseeing high-quality content development, leading influencer strategies, and managing a high-performing team. Requirements: 8+ years of experience in social media, content strategy, or digital marketing. 5+ years of experience in leading teams and people management. Proven track record of building and scaling social ecosystems that delive

We all know Instagram is heavily weighting shares, saves, and reposts in the algorithm, and clients are asking us to benchmark performance heading into 2026. Are there any solid studies or updated benchmarks for these metrics specifically? Or how are you thinking about benchmarking shares/saves/reposts in a way that’s actually useful and strategic this year?