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Social Trends & News

Want to stay up on the latest social media news? Discovery industry insights on the latest social trends from other professionals in the industry.

347 Topics
scott.mck
Agency Partner
scott.mckAgency Partner
asked in Social Networks
Meta Business Suite in disabled state - need help.

We have an issue with our Meta Business Suite account being “disabled”.I have been wrestling with this issue for almost 2 weeks.Is there any way to actually talk to a real person at Meta?Long Story short in bullet format:Account has not been actively used in a couple years. We decided to try a couple sample test campaigns in FB & IG.  Placed ads on Oct. 17/24 Both campaigns required budgets to be pre-paid, and Meta took this from our card on file. (about $250) Both campaigns were reviewed and approved (email notification & dashboard said “active”) After the weekend, noticed no funds had been used up from our pre-paid budget. Finally noticed in “Ads Manger” that our account is “disabled” because they can’t put a “hold” on our card. They do not indicate how much they want to “hold” on the card. I then noticed on Oct. 22, our credit card was to expire this month (10/24) Updated card info (more than a dozen times) and keep hitting the “try hold again" button with no success. Then w

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dan.levey
New User
12 hours ago
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New User
MisterPNew User
posted in Social Networks
Instagram adjusts Reels and Stories video quality based on engagement

This story was making the rounds yesterday, that it’s confirmed that Instagram automates higher video quality for Reels and Stories content that engages more (Source: https://www.socialmediatoday.com/news/instagram-downgrades-video-quality-less-viewed-clips/731152/). From my POV, this quote from the story sums it up for me: Which makes sense, in terms of maximizing resources to deliver the best user experience to the majority of users (i.e. if something is being viewed by more people, it should be presented in the best quality). But still, that also means that less viewed content loses out, as the reduction in playback quality will likely inhibit engagement, and compound that initial lack of views even further over time.I’m not a fan of the approach, and it will alienate smaller creators, agencies, marketers. but I can see how it saves money over the long run for a bandwidth-heavy platform. I might want to rethink my Insta strategy in some cases. Does their admission surprise you, conc

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M
New User
2 days ago
Heather
Frequent User
HeatherFrequent User
asked in Social Networks
HELP - Instagram account suspended

To make a long story short – our original corporate IG handle (@KaseyaCorp) was permanently disabled in July for no rhyme or reason. We reached out to Meta support, submitted appeals and nothing was successful in getting the handle back. We talked to our ad rep - who was no help. Fast forward to this week  and the new handle we created (@KaseyaGlobal) was just suspended as well -- and they are accusing us of impersonation. Our content is very clearly for Kaseya and its products. Before we submit another appeal - which last time was denied in 30 seconds - wanted to see if anyone else has dealt with this or has an actual human being we could talk to at Meta.  Thank you! 

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J
Frequent User
2 days ago
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Latest Talks & Trends
Tune in Now: This Week in Social - October 25, 2024Watch Now

Get your popcorn, the latest in the world of social is here!A fresh episode of This Week in Social is live! We’re covering the latest news and trends in social media to keep you informed and ready to take on what’s next.Don’t miss out—join the conversation and see what’s new this week! Read More:Instagram Says Including Your Own Logo on a Reel Is Fine TikTok will now show its STEM feed to adults, not just teens Power and influencers: CEOs on social media Behind-the-scenes at YouTube Health’s first-ever Mental Health Summit

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Engaged User
5 days ago
Laura Porcincula
Community Manager
Laura PorcinculaCommunity Manager
published in Latest Talks & Trends
The Future of Social Tour is coming to Dallas!

Don’t Miss Out—Register Now for Our Dallas Roadshow!Join us for exclusive tips and advice on using AI to create more customer-centric strategies that boost your business’s bottom line. You’ll also participate in interactive roundtables with our award-winning customer success team that will help you optimize your organization’s social media strategy. During this can’t miss (and did we mention FREE) event, we’ll share: How social marketers can use AI to cut through the noise and act on the signals that matter.  What social media efforts can be automated, and where to direct your new-found bandwidth. Why AI-powered social customer care might be your brand’s next competitive edge.   Event DetailsGilley’s Dallas - The LoftThursday, October 241pm–5pmThe event will conclude with a happy hour and a fun experiential activation. It's a great opportunity to network with peers and unwind after an insightful afternoon.Looking forward to seeing you there!Space is limited—register today to claim

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Laura Porcincula
Community Manager
9 days ago
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stephanie.clarkSprout Team
asked in Social Networks
Targeting non-followers on Meta

Hi Arb community! 👋🏻Stephanie from Sprout here, reaching out on behalf of one of my customers. We’re trying to confirm whether it’s still possible to exclude non-followers when building custom audiences for boosted posts (Facebook/Instagram). I thought I would tap into the brain trust and see if any fellow SMMs know either way?I’ve been doing some research and found that Meta is removing the option to add detailed targeting in January (https://www.facebook.com/business/help/440167386536513?id=176276233019487), so I’m also wondering if that could impact any current capabilities for excluding your existing audience/followers. Any insight this group have would be greatly appreciated. Thank you!-Stephanie

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Anna Laura McGranahan
Agency Partner
12 days ago
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Frequent User
Annie DohertyFrequent User
asked in Social Networks
Can you merge instagram and facebook pages?

We have aquired a company, and wanted to see if we could merge their business Facebook page and Instagram pages with our business Facebook and Instagram pages. Is this possible? I know we can add their pages to our business portfolio, but I wanted to know if we can merge them together (followers, etc.). I thought it was a few years ago, but may have changed. Thank you for any help - I always get the best resources here and I am so helpful!

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tristan.audet
Advanced User
14 days ago
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Latest Talks & Trends
🔴 [Watch Now] From Trends to Tactics: Panel DiscussionRSVP NOW

Mark your calendars!Join us on October 24th at 1pm CT for an exclusive panel featuring @jaydeipowell, Bari Tippett, and @joshrangel  —leaders in social media strategy, creativity, and trends.You'll walk away with actionable insights on how to leverage emerging platforms, master creative content strategies, and stay ahead in a fast-changing digital landscape.Watch the recording now: Want to participate in our giveaway? 

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Jonathan Zuluaga
Community Manager
16 days ago
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New User
Trisha AsharNew User
asked in Social Networks
Business Instagram Hacked — How can I recover / what are my options?

Last Tuesday, one of the accounts I manage was hacked and the email and phone number were changed. I contacted Meta Support Pros and they have been telling me the issue is ‘under investigation’ but nothing more. Stakeholders are now asking me to consider other options.What other options do I have?Has anyone else successfully recovered a hacked account? Are you able to petition for your username back and verification from Meta once you start a new account? 

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J
New User
16 days ago
corrine.dorrian
Engaged User
corrine.dorrianEngaged User
asked in Social Networks
Facebook Page - Acquisition

One of our businesses was recently acquired and I’m not sure what to do with the Facebook page since we do not own the name, customers or products anymore. The page has less than 100 followers, but the content/graphics have our logo and links to our website, contact info, etc. First thought was to just close the page down, but please comment if there is a better strategy. 

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M
Engaged User
19 days ago
Laura Porcincula
Community Manager
Laura PorcinculaCommunity Manager
published in Social Networks
Recap & Recording - The Power of Instagram Reels: Publishing & Boosting with Meta

This event has concluded. Catch up on-demand by watching the recording below!On Wednesday, September 25th, we're partnering with Meta for a can't-miss event, The Power of Instagram Reels: Publishing & Boosting with Meta. This session is designed to equip you with practical knowledge to maximize your impact with Reels and Boosted content. Get insider tips on crafting compelling Reels, boosting your content for greater reach, and effectively measuring your results. Join us as we discuss Reel strategies, expert insight into boosting your content, and tips for measuring your success.By attending, you’ll walk away with:Key strategies for creating engaging Instagram Reels Best practices for boosting your content How to track ROI and measure your success Meet the Speakers:Joana Rocha - Senior Technical Partner Manager, Reel Ads, Video & Threads at MetaDevin Marsh - Director, Partnerships at Sprout SocialLaura Porcincula - Community Strategist at The Arboretum by Sprout Social  Catch u

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Laura Porcincula
Community Manager
19 days ago
Laura Porcincula
Community Manager
Laura PorcinculaCommunity Manager
published in Latest Talks & Trends
This Week In Social: October 11, 2024

Happy Friday!! This week @Jonathan Zuluaga and I cover LinkedIn's “Top Voice” badges, a recap from Meta on Ad Week, What’s App stickers and more.Catch the latest social updates now! Read more on these stories: Meta's AI chatbot to be available in new markets including Brazil, UK Instagram Tests WhatsApp Sticker To Facilitate DM Connection Advertising Week 2024: Unlock Video Performance with GenAI and Creator Marketing LinkedIn Removes Its Top Voice Badges for Collaborative Articles  

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Laura Porcincula
Community Manager
19 days ago
J
Frequent User
jamie.hamptonFrequent User
asked in Social Networks
Platforms penalizing scheduled posts

I have a client who is of the believe that if you create content and post it in Instagram it will get better reach / impressions / engagement.  I know this has been debunked through the years but I cannot find any sold research / where platforms say they don’t do this, etc.  Does anyone have suggestions or resources where I can justify the reason that we schedule content vs. having a manual process?  

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Nycole
Advanced User
21 days ago
Laura Porcincula
Community Manager
Laura PorcinculaCommunity Manager
published in Social Networks
✨ Giveaway: Share what most surprised you in our latest data report

If you’re wondering what kind of content your team should prioritize with limited budgets and bandwidth, and how to deliver the greatest return on investment from your efforts, The 2024 Social Media Content Strategy Report by Sprout Social has got you covered.In this report you’ll find answers to questions like: How many and which platforms do users have profiles on? What actions can you take on social to compel consumers to buy? Is there a certain content type that is more successful by platform? How can I be sure to share the right content on the right platform for my audience?  ➡️ Download The 2024 Social Media Content Strategy Report   Which network or demographic insight surprised you the most and why? We want to hear from you! Share your answer in the thread below for a chance to win 1 of 3 swag packages.  *The promotion begins at 10 am Central Time on October 3rd, 2024 and ends at 11:59 pm Central Time on October 7th, 2024. To participate in the promotion, answer and reply

22012
Laura Porcincula
Community Manager
22 days ago
kelsey.martin
kelsey.martinSprout Team
asked in Latest Talks & Trends
Regulations Training Recommendations for Highly Regulated Industries

Hey Team - One of my favorite agency customers is looking for recommendations on keeping your teams in the loop on the latest advertising regulations with the FDA, FTC, etc. Are there any online courses or resources you’re subscribed to that make you feel more confident when navigating highly-regulated industries?Compliance recommendations for existing and upcoming regulations from the FTC, FTC, HIPAA, FD&C, HHS, etc. Resources for navigating highly regulated industries like healthcare, alcohol, CBD/marijuana, gambling, tobacco, cryptocurrency, Pharma, Banking.

340
kelsey.martin
1 month ago
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Latest Talks & Trends
Mentorship + Social Media Trends = Your September Opportunity!

Curious about the latest trends in social media? Want to connect with others who are keeping their finger on the pulse? 🌐The Arboretum by Sprout Social’s mentorship program is back for September, and it’s your chance to tap into a network of social media professionals who are navigating the evolving landscape. Whether you're exploring trends in social or working to master a new platform, our mentors and peers are here to help you stay ahead of the curve.CONNECT WITH LIKEMINDED INDIVIDUALS THIS MONTHSign up by Friday, September 20th and be part of this month's round! 🌟Interested in learning more or other networking opportunities? Learn more about The Arboretum Mentorship Network, here. 

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Jonathan Zuluaga
Community Manager
1 month ago
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Latest Talks & Trends
This Week In Social: September 13, 2024Watch Now

It’s time for the latest happenings in social.Join @Laura Porcincula and I in a brand new episode of This Week in Social out now! Dive into the latest news, trends, and platform changes that are shaping the social media landscape. Whether you’re a creator, marketer, or just love staying up-to-date, you won’t want to miss it!Watch now and join the conversation!Read more on these stories:Brazilians flock to Bluesky and Threads after X suspension New Report Highlights Key 2024 Video Content Trends Instagram is testing vertical profile grids The Best New Ways to Measure Marketing Performance

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Jonathan Zuluaga
Community Manager
1 month ago
S
Frequent User
sarah.evans86Frequent User
asked in Social Networks
Instagram engagement is significantly down - anyone else finding this?

Over the last few months our Instagram engagement has considerably lowered and I am wondering if other brands are experiencing the same thing?And equally wondering if you have any theories on why. I know algorithm shifts have had an impact, but think there’s likely more to it than just that- i.e. is the election also a contributing factor? 

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S
Frequent User
1 month ago
M
Frequent User
mvasquezFrequent User
asked in Social Networks
Acquiring Company LinkedIn Page

Has anyone had experience with “sunsetting” a company page that was acquired?My firm acquired another firm last year. We have posted about the acquisition on both pages and kept up regular posting but their brand will officially be under our name. So I will be running a campaign reminding people to follow the parent company. If you have experience in this, what is your best advice and/or what was your process?

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S
Frequent User
1 month ago
M
New User
meg.purdumNew User
asked in Social Networks
Disappearing Instagram Captions

Has anyone else experienced Instagram captions disappearing from published or scheduled posts recently? And/or not being able to add captions on those posts? Have tried updating the app, logging out and back in, etc. I submitted a support request to IG, but am not expecting to hear anything.

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M
New User
1 month ago
S
Frequent User
ssosa12Frequent User
asked in Social Networks
TikTok Collaboration

Has anyone figured out how to use the collaboration feature on TikTok? Still not seeing it on my end.

220
S
Frequent User
1 month ago
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Latest Talks & Trends
Register Now: Under the Brand-fluence Digital EventRegister Now

Influencers hold more power than we realize. Nearly half (49%) of consumers make at least one monthly purchase based on recommendations from influencers’ content. How can you leverage that power for your business?Join Sprout Social  on Tuesday, May 21st at 10 a.m. CT ( 11 a.m. ET, 8 a.m. PT) for our first all-day digital event where you’ll get up to speed on the current state of influencer marketing.You’ll hear from our lineup of experts like Taylor Lorenz, Tech Journalist at the Washington Post; Santina Rizzi, viral TikTok Influencer and former Social Media Manager for Dr. Miami; and many more on what’s in store for the future and strategies you can implement in your field today.📆 Join this can’t miss event: https://bit.ly/4bp4Dvu

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B
New User
2 months ago
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Latest Talks & Trends
This Week In Social - August 30, 20243-Minute Video

Looking to stay updated on what's happening in the social media world? Don't miss this week's edition of "This Week In Social"! We'll cover Instagram's newest updates, YouTube's expansion of QR codes, and everything you need to know about Meta's new AI Studio.Catch the latest insights and trends to keep your social game strong – watch now!Learn more about these stories:Instagram Chief Flags Coming Changes to Profile Grid Displays Youtube Launches Creator QR Codes to All Creators! Create and discover AIs in AI Studio Instagram Adds Stories Comments To Encourage Interaction  

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Laura Porcincula
Community Manager
2 months ago
E
Frequent User
Elida S.Frequent User
posted in Social Networks
Limiting business social channels next year? Which ones are you discontinuing?

I keep reading that the trend will be that companies will hyperfocus their channels and not be “everywhere”. My hunch is that the easy one to discontinue is Twitter/X, but will you stop others? Have you left already?How has your experience been @sarah.root after leaving (posted on @sara.costello’s feed about X)? Has it improved your brand’s efforts, after losing potential exposure?

695
E
Frequent User
2 months ago
kelly.bean
Frequent User
kelly.beanFrequent User
asked in Social Networks
LinkedIn Live Advice

Hi everyone,  I’m looking to run my very first LinkedIn Live for the business I work for, and would love to hear from this community on best practice or any learnings from running LinkedIn Lives?  Thanks!Kelly 

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C
Engaged User
2 months ago
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