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Social Trends & News

Want to stay up on the latest social media news? Discovery industry insights on the latest social trends from other professionals in the industry.

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Laura PorcinculaCommunity Manager

published in Latest Talks & Trends

The Future of Social Tour is coming to Dallas!

Don’t Miss Out—Register Now for Our Dallas Roadshow!Join us for exclusive tips and advice on using AI to create more customer-centric strategies that boost your business’s bottom line. You’ll also participate in interactive roundtables with our award-winning customer success team that will help you optimize your organization’s social media strategy. During this can’t miss (and did we mention FREE) event, we’ll share: How social marketers can use AI to cut through the noise and act on the signals that matter. What social media efforts can be automated, and where to direct your new-found bandwidth. Why AI-powered social customer care might be your brand’s next competitive edge. Event DetailsGilley’s Dallas - The LoftThursday, October 241pm–5pmThe event will conclude with a happy hour and a fun experiential activation. It's a great opportunity to network with peers and unwind after an insightful afternoon.Looking forward to seeing you there!Space is limited—register today to claim

1 day ago

HeatherFrequent User

asked in Social Networks

HELP - Instagram account suspended

To make a long story short – our original corporate IG handle (@KaseyaCorp) was permanently disabled in July for no rhyme or reason. We reached out to Meta support, submitted appeals and nothing was successful in getting the handle back. We talked to our ad rep - who was no help. Fast forward to this week and the new handle we created (@KaseyaGlobal) was just suspended as well -- and they are accusing us of impersonation. Our content is very clearly for Kaseya and its products. Before we submit another appeal - which last time was denied in 30 seconds - wanted to see if anyone else has dealt with this or has an actual human being we could talk to at Meta. Thank you!

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2 days ago

stephanie.clarkSprout Team

asked in Social Networks

Targeting non-followers on Meta

Hi Arb community! 👋🏻Stephanie from Sprout here, reaching out on behalf of one of my customers. We’re trying to confirm whether it’s still possible to exclude non-followers when building custom audiences for boosted posts (Facebook/Instagram). I thought I would tap into the brain trust and see if any fellow SMMs know either way?I’ve been doing some research and found that Meta is removing the option to add detailed targeting in January (https://www.facebook.com/business/help/440167386536513?id=176276233019487), so I’m also wondering if that could impact any current capabilities for excluding your existing audience/followers. Any insight this group have would be greatly appreciated. Thank you!-Stephanie

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3 days ago

Annie DohertyFrequent User

asked in Social Networks

Can you merge instagram and facebook pages?

We have aquired a company, and wanted to see if we could merge their business Facebook page and Instagram pages with our business Facebook and Instagram pages. Is this possible? I know we can add their pages to our business portfolio, but I wanted to know if we can merge them together (followers, etc.). I thought it was a few years ago, but may have changed. Thank you for any help - I always get the best resources here and I am so helpful!

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5 days ago

Jonathan ZuluagaCommunity Manager

published in Latest Talks & Trends

📆 Don't Miss Our Social Media Power Panel!RSVP NOW

Mark your calendars!Join us on October 24th at 1pm CT for an exclusive panel featuring @jaydeipowell, Bari Tippett, and @joshrangel —leaders in social media strategy, creativity, and trends.You'll walk away with actionable insights on how to leverage emerging platforms, master creative content strategies, and stay ahead in a fast-changing digital landscape.RSVP now and secure your spot for this can't-miss event!

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8 days ago

Trisha AsharNew User

asked in Social Networks

Business Instagram Hacked — How can I recover / what are my options?

Last Tuesday, one of the accounts I manage was hacked and the email and phone number were changed. I contacted Meta Support Pros and they have been telling me the issue is ‘under investigation’ but nothing more. Stakeholders are now asking me to consider other options.What other options do I have?Has anyone else successfully recovered a hacked account? Are you able to petition for your username back and verification from Meta once you start a new account?

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8 days ago

corrine.dorrianEngaged User

asked in Social Networks

Facebook Page - Acquisition

One of our businesses was recently acquired and I’m not sure what to do with the Facebook page since we do not own the name, customers or products anymore. The page has less than 100 followers, but the content/graphics have our logo and links to our website, contact info, etc. First thought was to just close the page down, but please comment if there is a better strategy.

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10 days ago

Laura PorcinculaCommunity Manager

published in Social Networks

Recap & Recording - The Power of Instagram Reels: Publishing & Boosting with Meta

This event has concluded. Catch up on-demand by watching the recording below!On Wednesday, September 25th, we're partnering with Meta for a can't-miss event, The Power of Instagram Reels: Publishing & Boosting with Meta. This session is designed to equip you with practical knowledge to maximize your impact with Reels and Boosted content. Get insider tips on crafting compelling Reels, boosting your content for greater reach, and effectively measuring your results. Join us as we discuss Reel strategies, expert insight into boosting your content, and tips for measuring your success.By attending, you’ll walk away with:Key strategies for creating engaging Instagram Reels Best practices for boosting your content How to track ROI and measure your success Meet the Speakers:Joana Rocha - Senior Technical Partner Manager, Reel Ads, Video & Threads at MetaDevin Marsh - Director, Partnerships at Sprout SocialLaura Porcincula - Community Strategist at The Arboretum by Sprout Social Catch u

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10 days ago

Laura PorcinculaCommunity Manager

published in Latest Talks & Trends

This Week In Social: October 11, 2024

Happy Friday!! This week @Jonathan Zuluaga and I cover LinkedIn's “Top Voice” badges, a recap from Meta on Ad Week, What’s App stickers and more.Catch the latest social updates now! Read more on these stories: Meta's AI chatbot to be available in new markets including Brazil, UK Instagram Tests WhatsApp Sticker To Facilitate DM Connection Advertising Week 2024: Unlock Video Performance with GenAI and Creator Marketing LinkedIn Removes Its Top Voice Badges for Collaborative Articles

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11 days ago

jamie.hamptonFrequent User

asked in Social Networks

Platforms penalizing scheduled posts

I have a client who is of the believe that if you create content and post it in Instagram it will get better reach / impressions / engagement. I know this has been debunked through the years but I cannot find any sold research / where platforms say they don’t do this, etc. Does anyone have suggestions or resources where I can justify the reason that we schedule content vs. having a manual process?

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12 days ago

Laura PorcinculaCommunity Manager

published in Social Networks

✨ Giveaway: Share what most surprised you in our latest data report

If you’re wondering what kind of content your team should prioritize with limited budgets and bandwidth, and how to deliver the greatest return on investment from your efforts, The 2024 Social Media Content Strategy Report by Sprout Social has got you covered.In this report you’ll find answers to questions like: How many and which platforms do users have profiles on? What actions can you take on social to compel consumers to buy? Is there a certain content type that is more successful by platform? How can I be sure to share the right content on the right platform for my audience? ➡️ Download The 2024 Social Media Content Strategy Report Which network or demographic insight surprised you the most and why? We want to hear from you! Share your answer in the thread below for a chance to win 1 of 3 swag packages. *The promotion begins at 10 am Central Time on October 3rd, 2024 and ends at 11:59 pm Central Time on October 7th, 2024. To participate in the promotion, answer and reply

21512

13 days ago

kelsey.martinSprout Team

asked in Latest Talks & Trends

Regulations Training Recommendations for Highly Regulated Industries

Hey Team - One of my favorite agency customers is looking for recommendations on keeping your teams in the loop on the latest advertising regulations with the FDA, FTC, etc. Are there any online courses or resources you’re subscribed to that make you feel more confident when navigating highly-regulated industries?Compliance recommendations for existing and upcoming regulations from the FTC, FTC, HIPAA, FD&C, HHS, etc. Resources for navigating highly regulated industries like healthcare, alcohol, CBD/marijuana, gambling, tobacco, cryptocurrency, Pharma, Banking.

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21 days ago

Jonathan ZuluagaCommunity Manager

published in Latest Talks & Trends

Mentorship + Social Media Trends = Your September Opportunity!

Curious about the latest trends in social media? Want to connect with others who are keeping their finger on the pulse? 🌐The Arboretum by Sprout Social’s mentorship program is back for September, and it’s your chance to tap into a network of social media professionals who are navigating the evolving landscape. Whether you're exploring trends in social or working to master a new platform, our mentors and peers are here to help you stay ahead of the curve.CONNECT WITH LIKEMINDED INDIVIDUALS THIS MONTHSign up by Friday, September 20th and be part of this month's round! 🌟Interested in learning more or other networking opportunities? Learn more about The Arboretum Mentorship Network, here.

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1 month ago

Jonathan ZuluagaCommunity Manager

published in Latest Talks & Trends

This Week In Social: September 13, 2024Watch Now

It’s time for the latest happenings in social.Join @Laura Porcincula and I in a brand new episode of This Week in Social out now! Dive into the latest news, trends, and platform changes that are shaping the social media landscape. Whether you’re a creator, marketer, or just love staying up-to-date, you won’t want to miss it!Watch now and join the conversation!Read more on these stories:Brazilians flock to Bluesky and Threads after X suspension New Report Highlights Key 2024 Video Content Trends Instagram is testing vertical profile grids The Best New Ways to Measure Marketing Performance

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1 month ago

sarah.evans86Frequent User

asked in Social Networks

Instagram engagement is significantly down - anyone else finding this?

Over the last few months our Instagram engagement has considerably lowered and I am wondering if other brands are experiencing the same thing?And equally wondering if you have any theories on why. I know algorithm shifts have had an impact, but think there’s likely more to it than just that- i.e. is the election also a contributing factor?

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1 month ago

mvasquezFrequent User

asked in Social Networks

Acquiring Company LinkedIn Page

Has anyone had experience with “sunsetting” a company page that was acquired?My firm acquired another firm last year. We have posted about the acquisition on both pages and kept up regular posting but their brand will officially be under our name. So I will be running a campaign reminding people to follow the parent company. If you have experience in this, what is your best advice and/or what was your process?

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1 month ago

meg.purdumNew User

asked in Social Networks

Disappearing Instagram Captions

Has anyone else experienced Instagram captions disappearing from published or scheduled posts recently? And/or not being able to add captions on those posts? Have tried updating the app, logging out and back in, etc. I submitted a support request to IG, but am not expecting to hear anything.

150

1 month ago

ssosa12Frequent User

asked in Social Networks

TikTok Collaboration

Has anyone figured out how to use the collaboration feature on TikTok? Still not seeing it on my end.

210

1 month ago

Jonathan ZuluagaCommunity Manager

published in Latest Talks & Trends

Influencers hold more power than we realize. Nearly half (49%) of consumers make at least one monthly purchase based on recommendations from influencers’ content. How can you leverage that power for your business?Join Sprout Social on Tuesday, May 21st at 10 a.m. CT ( 11 a.m. ET, 8 a.m. PT) for our first all-day digital event where you’ll get up to speed on the current state of influencer marketing.You’ll hear from our lineup of experts like Taylor Lorenz, Tech Journalist at the Washington Post; Santina Rizzi, viral TikTok Influencer and former Social Media Manager for Dr. Miami; and many more on what’s in store for the future and strategies you can implement in your field today.📆 Join this can’t miss event: https://bit.ly/4bp4Dvu

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1 month ago

Jonathan ZuluagaCommunity Manager

published in Latest Talks & Trends

This Week In Social - August 30, 20243-Minute Video

Looking to stay updated on what's happening in the social media world? Don't miss this week's edition of "This Week In Social"! We'll cover Instagram's newest updates, YouTube's expansion of QR codes, and everything you need to know about Meta's new AI Studio.Catch the latest insights and trends to keep your social game strong – watch now!Learn more about these stories:Instagram Chief Flags Coming Changes to Profile Grid Displays Youtube Launches Creator QR Codes to All Creators! Create and discover AIs in AI Studio Instagram Adds Stories Comments To Encourage Interaction

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1 month ago

Elida S.Frequent User

posted in Social Networks

Limiting business social channels next year? Which ones are you discontinuing?

I keep reading that the trend will be that companies will hyperfocus their channels and not be “everywhere”. My hunch is that the easy one to discontinue is Twitter/X, but will you stop others? Have you left already?How has your experience been @sarah.root after leaving (posted on @sara.costello’s feed about X)? Has it improved your brand’s efforts, after losing potential exposure?

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1 month ago

kelly.beanFrequent User

asked in Social Networks

LinkedIn Live Advice

Hi everyone, I’m looking to run my very first LinkedIn Live for the business I work for, and would love to hear from this community on best practice or any learnings from running LinkedIn Lives? Thanks!Kelly

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1 month ago

Mary Ellen ShoupFrequent User

asked in Social Networks

How do you handle excessive troll behavior?

Hello! I’m curious how your different organizations deal with trolls and hostile comments, specifically on X where the environment has become more volatile. I’m referring less to the one-off negative comment that we’ve just ignored and not engaged with and more to the pile-on behavior of dozens of accounts. We had a situation recently where one of our posts (which we’ve shared before) got picked up and retweeted by an account that caused a slew of 100+ negative comments, retweets, and just general misinformation. We typically don’t engage with these accounts and very rarely do we block accounts because of how it might reflect on us as an organization to silence comments or limit access to our account (and not to mention ignite more hostility). But this recent example of troll behavior has us rethinking our approach and if it’s worth exploring more proactive strategies to limit the toxicity and prevent future troll behavior directed at our account.Has anyone had similar experiences of t

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1 month ago

lisa.barnettFrequent User

asked in Social Networks

Help with Facebook Verification

Hello can someone help to get my Facebook Page verified?We have tried 3 times but have been rejected without any reason. We've had a number of fake accounts set up in our name so we want to get verified asap as our customers are being asked to share their personal details.The issue I think is that we were set up by the UK government and do not have any articles of incorporation, only the Order and Rules that were issued in the Pensions Act 2008, which we have supplied. Any thoughts how we can get verified?And we don’t have a FB Account Manager as we don’t advertise enough.ThanksLisa

2 months ago

tiffany.cookeEngaged User

posted in Social Networks

Instagram forcing portrait photos

Hello! Just checked my Instagram DMs for the umpteenth time today to discover that our grid suddenly no longer features squares and that all photos have been converted to portrait size. Has anyone else experienced this yet, or could I just be in testing? I feel like I would’ve seen that this change was coming…

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2 months ago

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