Social Trends & News
Want to stay up on the latest social media news? Discovery industry insights on the latest social trends from other professionals in the industry.
📺 Get Ready for the Newest Episode of This Week in Social - June 2nd!2-Minute Video
Join us for another exciting episode of This Week In Social! Discover the latest trends from Facebook's redesigned Pages to YouTube's shift away from Stories. Explore TikTok's initiatives for Pride Month and how Twitter is combating misinformation.Stay informed and engaged in the world of social media. Watch now! What are your thoughts on the evolving role of AI in social media and its impact on content creation and audience engagement? Share your insights and join the conversation.
🎥 Join Us for This Week in Social - May 26thVideo
This week @LauraPorcincula and I are back with another thrilling episode of "This Week in Social"!Join us as we explore the latest trends and updates in the world of social media. This week, we're covering game-changing developments like Google Product Studio revolutionizing product photography with generative AI, Twitter Blue subscribers enjoying extended video content, Twitter's shift towards meaningful interactions, and WhatsApp's long-awaited edit feature. What are your thoughts on the recent advancements in product photography using generative AI, and how do you think it will impact the e-commerce industry?
🚀 AI for Copywriting: The second video of the AI series is LIVE
Revolutionize the way you approach your daily work as social media managers and unlock the true potential of Artificial Intelligence (AI) with this video series from Sprout Social’s Raneq Barber. The first video in this series introduces you to the basics of AI and will help you get started! Thread your questions for Raneq below!
AI use cases for more efficient workflows
Hi all, Doing some research into how my team might use AI capabilities as a supplement to our social media strategy, whether that’s for copy creation, SEO, or even market research. Wondering if any of you have any good examples for ways social teams are incorporating AI, either in your own work or that you’ve come across in the wild. Thanks!
The buzz around AI has a lot of social pros wondering: is AI coming for my job?
AI is not a replacement for social teams. But it is going to change how you work.How are you feeling about AI? Excited? Nervous? A healthy mix of the two? I wrote about why AI is not a replacement for social teams, but it will change the way you work.Check it out for some quotes from @jeff.macdonald, who has an event coming up in the Arb on June 8th on AI. Want to learn more? Read my full article here: https://sproutsocial.com/insights/ai-social-media/
May 19: Watch the Latest Episode Now - This Week In Social2-Minute Video
Watch the latest episode of "This Week in Social" now! We're bringing you the updates you need to know about Facebook, Instagram, Twitter, and TikTok.Join us as we discuss the latest trends and developments in the social media world. Don't miss out on valuable insights!Watch Now:📖 What to learn more about the stories featured? Read below.Instagram introduces "Broadcast Channel Guests" for increased content diversity Elon Musk appoints Linda Yaccarino, NBCU ad chief, as Twitter CEO Unlock Your Success as a Facebook Creator with Enhanced Tools, Support, and Resources Introducing TikTok's Fresh Font 📆 Upcoming Events:5/23: Build your personal brand with Premier Success 5/31: Financial Services Industry Peer Group 6/8: Unlock the power of AI: Empowering strategy, trends, and visuals Question: Which social media update intrigued you the most this week? We'd love to hear your thoughts on Facebook's professional dashboard, Instagram's broadcast channels, the new CEO at Twitter, or the
LinkedIn: Engagement and Visibility
Hello!Has anyone else experienced a sudden drop in engagements and impressions on LinkedIn as of late? I manage a company page and over the past two weeks our impressions have plummeted -- despite not doing anything differently in terms of frequency of our content.I know that the algorithm is changing more frequently now, but if that’s what caused this, we’ve really taken a hit. Along those lines, I continue to see that LinkedIn suppresses the visibility of content that includes links that would take a user away from LinkedIn. Is there any truth to this? I’ve been ignoring it as a possibility, but nearly all our content points back to our website, so I’m beginning to wonder.Thanks in advance!
Watch Now: The Latest Episode of 'This Week in Social' - May 5th 📺2-Minute Video
Are you up to date on the latest social media news? If not, we've got you covered!From TikTok Pulse Premiere connecting brands with premium publisher content, to Instagram's game-changing generative AI sticker creation process, this is the content you need to stay ahead of the curve.Watch now: Read more about these stories: Pulse Premiere: Connecting brands with Premium Publisher Content Instagram's Latest AI Sticker Creation Process on Trial Tune into TikTok World 2023 Watch Unread Events coming up:
Question about setting up new company FB account
Hey everyone! This is my first post through the Arb so hopefully I do this right :)My company is in the process of deleting our current Facebook account and starting a new one (long story.) Ideally, we would have each person with admin permissions set up an individual page for themselves using their “@upgrade” email address, and then that page would be the one with admin permissions (as opposed to giving admin permissions to each person’s everyday page that they already use frequently.) We mainly want to do this for cybersecurity reasons.Has anyone tried this method before? Did it work? Did you run into any problems with Facebook, getting flagged, or anything of that nature? We’ve gone the rounds with Facebook a few times over a few different issues and their support team has been less than helpful, so we want to avoid doing anything that could get our page compromised or restricted in any way since we’re not confident in Facebook’s ability to fix problems.
📺 Catch Up on the Latest in Social - May 12th Episode2-Minute Video
Stay up-to-date with the latest news in social media!Twitter plans to purge inactive accounts, while LinkedIn integrates AI "copilots" to help with job searches. Find out how businesses can optimize their social media strategy with Sprout Social's new data on the best times to post.Plus, learn how SportsTok is revolutionizing the sports content market. Don't miss out on all this and more on this week's episode of "This Week in Social." Watch now! We’d love to hear your thoughts on the latest plans to purge outdated Twitter users! Comment below.Want to learn more? Read the following stories:Musk Announces Twitter's Plan to Clear Inactive Accounts Best Times to Post on Social Media in 2023 LinkedIn's Next Career Move: AI Push on Its 20th Anniversary How brands can tap into the world of sports on TikTok
Spam Page Reviews on Facebook?
I’m really curious if anyone else is experiencing this problem with Facebook! Our page has been inundated with spam reviews. They’re all from different spammy accounts, all for crypto (we’re a leadership development nonprofit, so that’s wildly off-topic), and they all have a strong MLM flavor. These are positive reviews, but unhelpful and make it harder for people to find legitimate testimonials about our organization. Has anyone else dealt with an enduring stream of spam reviews? How did you handle it? I report each one as spam and ban the user, but it’s been such a consistent issue for us that I imagine other social media managers must be getting swarmed as well.
🎥 Introducing Unread: Sprout's Social First ShowWATCH
I’m really excited to share our first episode of Unread, featuring @olivia.jepson, @rachael.samuels, @gregrokisky, and Heliz Mazouri. In this episode our team dives into social media trends cycles and how they impact social teams, why audiences are so drawn to social media trend forecasting, and much more. I promise you will enjoy it as much as I did! Let us know your thoughts in the thread below.
Bluesky: The Future of Social Media?Community Question
Bluesky's goal is to create a more transparent, decentralized, and user-controlled social media ecosystem. The aim is to give users more control over their data, and to reduce the power of big tech companies over social media.I am curious to know what you think about this new development. Do you think that Bluesky has the potential to change the way we use social media? Will it be successful in achieving its goals, or will it face challenges along the way? What are your predictions for the future of social media, and how do you think Bluesky fits into that picture?Let's start a discussion in the comments below. Share your thoughts, opinions, and predictions about the future of social media and Twitter's Bluesky.
Watch Now: The Latest Episode of 'This Week in Social' - April 28th 📺2-Minute Video
Are you up to date on the latest social media news? If not, we've got you covered!In this week's episode, we cover Twitter's latest moves, including the reinstatement of blue checkmarks for accounts with over a million followers and the arrival of the Twitter alternative, Bluesky, on Android.We also dive into Instagram's new feature, which lets you display up to 5 links in your profile bio, and we share Meta's plans to double the amount of AI recommendations in user feeds.Watch now: Read more about these stories: Twitter Reinstates Free Blue Checkmarks for Accounts with Over a Million Followers YouTube new music ad solutions Instagram Ads 5 Link Option Meta Says That its On Track to Double the Amount of AI Recommendations in User FeedsTell us in the comments below!
Navigating Pharma Constrictions on Meta
I am dealing with a lot of very tight restrictions, as I currently work with a lot of client in the pharmaceutical (ophthalmology, mostly) space. I just have a number of things I encounter constantly so I thought I would throw a few out there. Has anyone had success with geotargeting as specific as, for example: all countries in europe but not the UK? It would be a pretty severe consequence if it did show up in the UK; again just as a recent example. Am I correct that I can turn off comments on an ad on Instagram, but not Facebook? Has anyone ever encountered the ability to limit sharing, as well? How do people navigate the rejections they encounter on Facebook from ads that are more explicitly pharma? One client has mentioned getting a rep? But I’m sus. I’m sure I have many more, but these are just immediate stressors. thanks in advance!
Watch the Latest Episode of 'This Week in Social' - April 19th 📺2-Minute Video
This week we’re zooming in on Tiktok’s push on in-stream shopping, Twitter’s new creator subscription program, and much more. Watch below and catch up on the latest news in under two minutes! Read more about these stories: Instagram Adds New Analytics for Reels Twitter’s Re-Launching its Creator Subscription Program, with Lower Barriers for Entry YouTube Adds New Reminder Button TikTok Launches New Push on In-Stream Shopping How often do these platform changes cause you or your clients to pivottheir social strategy? Comment below!
What does it take for brands to truly be unexpected?
What does it take for brands to truly be unexpected? This hefty topic is tackled in the second episode of Sprout’s new social show, Unread with conversation on social innovation, trend cycles and exploring what it means to be unexpected.Unread Episode 2 is LIVE NOW on Youtube! Let us know what you found interesting, and share any topics you would love to see unpacked on future episodes in the thread below.
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