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Social Trends & News

Want to stay up on the latest social media news? Discovery industry insights on the latest social trends from other professionals in the industry.

422 Topics
Gayatri Shukla
Community Manager
Gayatri ShuklaCommunity Manager
published in Latest Talks & Trends
Community Giveaway Q 🎁: Which brands are leveraging AI well? ✨

Whether it’s visual enhancements, copywriting assistance, or customer experiences and more - AI is truly everywhere around us - there’s no denying it. Q: What brands do you believe are truly harnessing the power of AI in remarkable ways, and have caught your eye with their mesmerizing AI magic tricks? 🎩✨ Chime in the thread below to s hare the ones that have left you going 'Wow!' 🤩 for a chance to win! 🎁 The Promotion begins at 10:00 a.m. Central Time (“CT”) on April 5, 2024, and ends at 11:59 p.m. CT on April 10, 2024. To participate in the promotion, engage with the outlined question by sharing a reply for the chance to win one of three packages that include an Arboretum notebook, Water bottle, sticker, power bank and a 2-pack Professional Wireless Lavalier Microphone, AND be featured on Sprout’s Insights blog. Three prizes will be awarded. No purchase necessary. Open to legal residents of (i) the 50 United States excluding Hawaii, (ii) the District of Columbia (“D.C.”), (iii) Pue

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david829Level 1
asked in Social Networks
How to Optimize Sprout Social Analytics for E-Commerce Campaign Tracking?

Hi Arboretum Community, I’m using Sprout Social to track social media campaigns for an e-commerce store (~500 weekly orders). Analytics are set up, but I’m struggling to isolate campaign-specific conversions. Setup: Sprout Social Premium, Shopify integration, Instagram/Facebook campaigns. Steps Tried: Tagged posts for campaigns in Sprout. Linked Shopify analytics; conversion data unclear. Used UTM parameters, but reports seem incomplete. Questions: How do you optimize Sprout Social analytics for e-commerce conversions? Any tips for aligning Shopify data with Sprout reports? Best practices for tracking campaign-specific ROI? Thanks for your insights!

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audrey.tanbergLevel 1
asked in Social Networks
Seeing post in multiple languages on Sprout reports or Facebook

I posted content in multiple languages on Facebook so that it shows up in the language people have their account set for, however I can only see the English post in my Sprout reports. I also can’t see all the versions once it has published. Does anyone know how I can see the versions in each language?

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Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Latest Talks & Trends
This Week in Social: Reels Everywhere, TikTok AI, and Milestone Moments3-Minute Video

We’ve got a fresh episode of This Week in Social ready for you! From Facebook turning everything into a Reel (yes, really) to TikTok testing new AI-powered video tools — this week’s stories cover some big shifts across your favorite platforms. We’re also chatting about where people are actually getting their news (hint: it's not cable), and Instagram’s latest feature that helps you track your wins without opening a spreadsheet. 🎥 Watch the full episode: Read more about the stories: Facebook renames all videos “Reels” Shift to news consumption via social & video TikTok adds new AI-powered video generation options Instagram adds performance recap milestones 👀 Question of the Week: What’s one content tool or feature you’re excited to test this year?

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mobsunaLevel 1
asked in Social Networks
Is brand verification still relevant?

hey there! I run the pages for Bell Bank on social and one thing I’ve noticed against other financial institutions is that we aren’t verified on Meta or Pinterest. As far as Pinterest goes, I’m pretty unfamiliar with the platform on the business end, so if anybody has insight on how I can verify my business and get our preferred username? I know a few years back Meta had changed up their policies for verification which required payment, but do you think for banks there’s a workaround? let alone, do you think it’s important or matters that a company is verified?

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baraicaLevel 1
posted in Social Networks
Employee Advocacy- Onboarding and need Tips :)

Hi there! We are going live with employee advocacy later this month and wanted to get some tips on how you kicked it off the program internally. Where did you start? I there a checklist somewhere? Which teams did you give seats to in advocacy? Any help is greatly appreciated!

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SwipeSwipeSwipeLevel 1
asked in Social Networks
TikTok features depending on followers

Hi, I’m interested in understanding more about what features are enabled as TikTok followers grow. The main 2 are, the opportunity to have a link in bio and also the ability to send/accept collabs. Any other features that will appear as followers grow? https://tiktok.com/@bankofengland

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SwipeSwipeSwipeLevel 1
asked in Social Networks
TikTok business reg

Has anyone got experience with getting their work profile business registered when the profile represents something that isn’t registered as a business (such as gov department)? I’ve tried submitting a range of documents but they have rejected them all and ultimately I can’t provide a business reg for an org that won’t have one! https://tiktok.com/@bankofengland

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emily.murray
emily.murrayLevel 2
posted in Latest Talks & Trends
CapCut's Updated New Terms

CapCut quietly updated their terms and it gives them all the rights to your content including the ability to use, modify, and profit from it!! 👀 I’ve seen a lot of buzz about this on LinkedIn and Reddit. What are your thoughts on this? What other alternative editing apps are you using?

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abby.rocheLevel 1
asked in Social Networks
Growing Blue Sky Profile

Hi does anyone have any advice about getting more followers, likes, etc on Blue Sky? I’ve been following trending topics, commenting on other account’s posts and sharing daily posts but haven’t seen much of a response. Would appreciate some advice!

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dan.levey
dan.leveyLevel 4
asked in Social Networks
Facebook Ad Account Disabled - Please Help!

Hi, one of my Facebook ad accounts was disabled a while back with no warning. I am not able to request a review. I spoke with Meta “support,” they opened a case for me, but it was determined that nothing could be done to restore the ad account. They said I violated terms, which never happened. My account was hacked last year, but the hackers were removed and I was able to advertise on other ad accounts. Business Manager will not let me add or create another ad account? I spoke to someone who can help with Facebook account restoration, but he wants $3,000 to get the account restored. Should I create a new business manager account? Please advise, any help will be greatly appreciated. Thanks, Dan

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shireen.aziziLevel 1
asked in Social Networks
Locked Out of Instagram Business Account

Hi everyone! Does anyone have tips for being locked out of an Instagram account due to not receiving the access code to login? We do not have access to the Authenticator app linked to the account and have tried the following steps to regain access, but have failed:• Password reset link worked, but we’re still blocked by 2FA• Unable to turn off 2FA or add a secondary phone number for authentication• Backup codes download as a blank file• We also tried registering a trusted device — nothing has worked• We have not had native access for over a year and had been posting via Sprout, but are now locked out of that platform as well and have been prompted to log in natively to reconnect the account • We had reached out to Meta support previously ( and were advised someone would get back to us, but did not receive a resolution• The account is connected to our main English account (this is the French account), but we are still unable to access it Any insights would be appreciated! Thanks.

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raven.gill
Agency Partner
raven.gillAgency Partner
posted in Social Networks
LinkedIn Down - Business Pages Not Loading

I can’t get a single business page to load this morning on LinkedIn. Is anyone else having this issue?

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lisa.frame
Flynn
FlynnLevel 2
asked in Latest Talks & Trends
YouTube Communities Integration?

Hi, now that YouTube Communities is rolling out to everyone, is Sprout Social planning on integrating any of the features/comments into the platform? Seems like a good opportunity that we would be excited to take advantage of for our clients!

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Flynn
raven.gill
Agency Partner
raven.gillAgency Partner
posted in Latest Talks & Trends
Hashtags - Do you actually use them as a consumer?

I've been hearing mixed perspectives within the industry when it comes to hashtags. While the common advice is to include them in content, I've noticed a disconnect in practice. Whenever I ask someone, “When was the last time you actually clicked on a hashtag to explore similar content?” the response is usually a blank stare or something along the lines of, “Honestly, I can't remember.” So, from a user perspective rather than a content creator's—when was the last time you actively clicked on a hashtag to discover related content?

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kate.meyers emery
annarangos
annarangosLevel 3
posted in Latest Talks & Trends
What Does Duolingo’s Recent AI Scandal Mean for the Future of Brand Social?

Lately, I’ve been thinking about how a lot of people — both in the social media world and outside of it — have set Duolingo as a kind of gold standard for brand social. Personally, anytime I talk to people outside the industry about who they think is doing it right, Duolingo is almost always the first name they mention. But after their recent AI scandal and the hostage-style skit videos that followed, I’m noticing the sentiment shift online. It feels like the goodwill they built is starting to crack. I’m curious how others working in social are feeling about it — do you think this marks a turning point for how brands approach social media? Is the era of chaotic, self-aware brand voice winding down? Or is this just a bump in the road? Would love to hear your thoughts. PS: slight shameless plug….I have written about it here.

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kate.meyers emery
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Emily HarperLevel 1
asked in Social Networks
HELP! - Client business IG account disabled

Hi there! Any help appreciated! I have a client that is a division of a global, well-known brand and our Instagram account has been disabled. Account of events: Updated profile image to new brand standard Monday afternoon Monday evening, I received a notification from Sprout that our IG profile had been disconnected. Went to reconnect in Sprout and was unable to. Went to the account’s IG profile on my phone and saw that it was suspended. I filled out the form to verify out account information (username, email, password, phone number attached to the account) Received a notification that our account had been reviewed and that it was now suspended due to violating IG’s community guidelines (photo attached of the reasons they gave me) Instagram did not give me another option to appeal this. I read countless blogs/articles that night and clicked every link that I thought would be helpful and every form I tried to fill out it said “the username you’re inquiring about does not exist.” and wou

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kyla.primmerLevel 1
asked in Social Networks
Deactivating a page

Hi! I need some advice on how to deactivate a long-standing page. I’m a one-man band at the University I work for and our Admission Instagram page has fallen into my lap. For the past year, I’ve been managing it along with our main page and have seen a ton of overlap in the audience. Overlap in the audience kind of defeats the point of having two separate pages. In order to be more intentional with our content, we’ve decided to delete the admission page. My question for everyone: what is the best way to delete the page? I don’t want to lose anybody who is only following that page, I want them to come follow the main page. Should we make an announcement stating the future removal of the page? How long should that post stay up? I haven’t had to do this before so I’m looking for some advice. Thank you!

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kate.meyers emery
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Latest Talks & Trends
This Week in Social: New episode is live!3-Minute Video

The latest episode of This Week in Social is up and ready for your next coffee break! Each week, we round up the biggest headlines and updates from the world of social media—all in a quick, fun, and informative format. Take a few minutes to watch, then drop a comment below to let us know what stood out most to you. Read more: Instagram Adds New DM Options, Including Voice Clip Transcription Google’s AI Announcements Bluesky opens blue-check verification to ‘notable and authentic’ users: Here’s how it works WhatsApp launches long-awaited iPad app Last day to participate in this giveaway:

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Laura Porcincula
Community Manager
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thematthorneLevel 2
asked in Social Networks
Instagram Reel "Prompt" option

Has anyone had much success with the “Prompt” option when posting an Instagram Reel? If anything it seems to have the exact opposite effect with content I’ve shared with comments just becoming none existent. Was wondering if anyone had examples of it being used really well?

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Victoria NechiforLevel 1
asked in Social Networks
Instagram disabled hacked account

Hi there! Do you know what could be done if an Instagram account gets permanently disabled because it doesn’t follow the Community Guidelines, because of unothorised attempts to access the account? Someone tried to hack an account and Instagram disabled it. Wondering if you know a phone number or email address I could use to try and speak to someone to hopefully get it back. Many thanks!

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MisterPLevel 4
asked in Latest Talks & Trends
New accessibility features in TikTok

TikTok announced this month they’re adding enhanced accessibility to to boost inclusivity for all users. Key updates include: Alternative Text for Photos: Creators can add alt text manually or use AI-generated descriptions for screen readers. Increased Color Contrast: Users can adjust text and UI contrast for better visibility. Bold Text Support: TikTok now retains device settings for bold text to improve readability. Auto-Generated Captions & Text-to-Speech: Enhances video accessibility Dark Mode & Animated Thumbnail Controls: Customizable viewing options for greater accessibility Do these added accessibility features make you more or less likely to want to use Tiktok for your employer or clients (or yourself)? As I get older, I begin to appreciate the visual accessibility features a bit more myself, so I do feel the3se features may be a value-add for some users and some clients in which reaching all users is especially important.

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brelynn.hess
julia.gross
julia.grossLevel 2
posted in Social Networks
Facebook Reels VS. Facebook Videos

Hi, I’d love to get insights from others on Facebook Videos vs Facebook Reels. For a long time, our audience was more interested in traditional videos and almost shunned reels entirely, but I tried one recently and have since noticed a change. We’re seeing some additional reach outside of our followers with the reels format as well. Let me know what you’ve observed with your own audiences!

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jill.lim
jill.limLevel 2
posted in Social Networks
Pride - comments on or off

As we approach Pride Month and our posts on June 1, I’ve been asked, as the Moderator of our social channels, if I’m prepared to have comments left on. Last year we posted with comments turned off. However, in 2023, I moderated for several hours hiding comments and blocking trolls before we shut comments off. In short, it was very ugly. I’m curious how you and/or your organization makes this decision? Obviously there are a ton of factors to consider and I’m curious what those factors are for you as well. 🌈 Thank you!

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jamia.kenanSprout Team
published in Latest Talks & Trends
Celebrating Black History Month: Best practices for celebrating on social media and beyond

With budget cuts, resignations and layoffs in diversity, equity and inclusion (DEI) departments, professionals and consumers alike have noticed a trend in companies backtracking on their social justice commitments made in 2020. As more concerns of performative activism arise, consumers are watching to see if those same brands are staying true to their word or if they’ve already moved on and are investing less in their DEI efforts. Cultural heritage months like Black History Month are a cornerstone to many DEI initiatives for brands. But in a landscape where consumers and professionals alike are skeptical with top companies reneging on their previous commitment, how can brands celebrate Black History Month authentically? In this article, we’ll explore best practices for honoring Black History Month and feature stand-out brands who champion and celebrate all year long. What is the purpose of Black History Month? DEI as a business best practice 3 best practices for celebrating Black Histo

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