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Social Trends & News

Want to stay up on the latest social media news? Discovery industry insights on the latest social trends from other professionals in the industry.

362 Topics
Gayatri Shukla
Community Manager
Gayatri ShuklaCommunity Manager
published in Latest Talks & Trends
Community Giveaway Q 🎁: Which brands are leveraging AI well? ✨

 Whether it’s visual enhancements, copywriting assistance, or customer experiences and more - AI is truly everywhere around us - there’s no denying it.Q: What brands do you believe are truly harnessing the power of AI in remarkable ways, and have caught your eye with their mesmerizing AI magic tricks? 🎩✨Chime in the thread below to share the ones that have left you going 'Wow!' 🤩 for a chance to win! 🎁  The Promotion begins at 10:00 a.m. Central Time (“CT”) on April 5, 2024, and ends at 11:59 p.m. CT on April 10, 2024. To participate in the promotion, engage with the outlined question by sharing a reply for the chance to win one of three packages that include an Arboretum notebook, Water bottle, sticker, power bank and a 2-pack Professional Wireless Lavalier Microphone, AND be featured on Sprout’s Insights blog. Three prizes will be awarded. No purchase necessary. Open to legal residents of (i) the 50 United States excluding Hawaii, (ii) the District of Columbia (“D.C.”), (iii) Puer

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Engaged User
8 months ago
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New User
Trisha AsharNew User
asked in Social Networks
Business Instagram Hacked — How can I recover / what are my options?

Last Tuesday, one of the accounts I manage was hacked and the email and phone number were changed. I contacted Meta Support Pros and they have been telling me the issue is ‘under investigation’ but nothing more. Stakeholders are now asking me to consider other options.What other options do I have?Has anyone else successfully recovered a hacked account? Are you able to petition for your username back and verification from Meta once you start a new account? 

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New User
17 hours ago
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Frequent User
megan.dohertyFrequent User
asked in Social Networks
Contacting Bluesky? Requesting control over branded account

Has anyone had the task of contacting Bluesky to gain control over a branded account handle? I’ve tried a couple of different avenues (reporting the account, requesting help via support ticket) and, as of Friday, I’ve engaged our internal legal team for support. Open to any and all thoughts. Thank you in advance! 

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Frequent User
4 days ago
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New User
PartTimerNew User
asked in Social Networks
TikTok planning

Are you planning ahead for any changes to strategy if TikTok is restricted in the United States in the near term? What do you think social media professionals should do to prepare for that kind of outcome?

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A
Advanced User
9 days ago
madison.skipper
Engaged User
madison.skipperEngaged User
asked in Social Networks
Scientists/Healthcare Community Leaving X/Twitter

Curious if anyone has seen a new platform emerge as a replacement for X, formerly Twitter, specifically among the science, research and healthcare community. I’m a social media manager for a cancer treatment and research institution and X is a big part of our social strategy. As Bluesky and Mastadon are growing in popularity, I would love to know if any healthcare or research organizations have made the switch and if you are seeing a growing community of users interested in science or medical content. 

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Katy4Riskonnect
Advanced User
10 days ago
mariah.d
Frequent User
mariah.dFrequent User
asked in Social Networks
How to add users to manage Facebook pages?

Our agency is working on helping some clients create their own Meta Business Portfolios so we can transfer assets to them and the clients can own their Pages. We understand Facebook’s policy against using secondary “work” profiles to manage these, but it’s hard to believe there isn’t a more efficient way to ensure someone’s personal profile is clearly separated from their work one, whether that’s due to personal boundaries or even just avoiding accidental postings from the wrong profile on a Page.I’ve seen a few recommendations to use Facebook’s “multiple profiles” feature, but I’m not understanding how that specific profile gets added to a Business Portfolio. Because you have to add someone with their email address, which is associated with their main profile. How do we only allow their alternate profile to be the admin? Does anyone have insights on how that works (or doesn’t)?Thanks in advance!

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judith.edwards
Advanced User
10 days ago
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Advanced User
MisterPAdvanced User
asked in Latest Talks & Trends
Question about AI tools for social media you've used in 2024 - or plan to use in 2025?

As I’ve been digging deeper into AI-powered tools, I was wondering: What are your top recommendations for AI tools for social media usage that not only boost efficiency and creativity but also prioritize responsibility and ethics? That is, I’m looking for tools that respect user privacy, minimize bias, and promote transparency in their AI model. I feel it’s important to use technology that aligns with ethical standards while optimizing social media strategy. What have been your experiences, and which tools do you trust and recommend? Thanks for sharing!

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K
Advanced User
10 days ago
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New User
tescalanteNew User
asked in Social Networks
Meta Ads blocked

I've having trouble with an FB ads account on Meta, it needs to get reinstated since it has been block.  Does anyone have specific advice or a contact to help me with this? Thanks 

152
K
Engaged User
10 days ago
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Latest Talks & Trends
Giveaway Day 4: Let’s Discuss the Latest Trends!Holiday Giveaway Extravangaza

Welcome to Day 4 of The 2024 Holiday Giveaway Extravaganza! Today, we’re diving into one of our favorite topics: social media trends.What to Do:Social media trends change rapidly! Reply to this thread with a trend you’re noticing—whether it’s gaining traction or fading away. Then, keep the conversation going by posting a follow-up question for others to weigh in. Let’s spark an insightful discussion and share ideas!Today’s Prizes:Two participants will win a Blue Yeti Microphone, Conversations That Connect book and $50 Starbucks Gift Card—perfect for brainstorming and sharing your brilliant ideas! 🎁Join the conversation, share your thoughts, and help us explore what’s shaping our industry. Let’s make Day 4 full of fresh insights and meaningful discussions!

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Frequent User
10 days ago
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New User
tescalanteNew User
asked in Social Networks
Social Media Feeds

What is a good work around on Sprout Social to interact with your news feed on Instagram?   

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New User
10 days ago
Laura Porcincula
Community Manager
Laura PorcinculaCommunity Manager
published in Latest Talks & Trends
Giveaway: What are your top social media predictions for 2025?

We already know the social media marketing industry is constantly changing. So I'm opening the discussion on strategies, platforms, and tactics you believe will be critical for marketers in 2025. Let's collaborate with each other and surface ideas to bring into 2025.What are your top social media predictions for 2025?Share in the thread below for a chance to be featured on the Sprout Social Insights blog! The giveaway is open from 9 AM CT on November 22, 2024, until 11:59 PM CT on Tuesday, November 26, 2024. Two lucky winners will be randomly selected, so don’t miss your chance! Contest terms and conditions are here.

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Laura Porcincula
Community Manager
15 days ago
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New User
tescalanteNew User
asked in Social Networks
Linkedin Admin Rights

I’m trying to gain access to become ADMIN of a company page. The company doesn’t have access to any current ADMINS.I’ve tried adding my company email to profile and request rights with no luck. I’ve tried this form and it won’t take my info???https://www.linkedin.com/help/linkedin/ask/CP-primary Any help would be great!Thanks Tony 

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Anna Laura McGranahan
Agency Partner
18 days ago
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Engaged User
laura.stetserEngaged User
asked in Social Networks
Meta Ads - Ads Being Served Out-of-Targeting

Is anyone else seeing Meta ads being served in states that are outside of the geo targets you’ve set? We have seen traffic and lead gen campaigns being served up to people in locations that do not relate to the content of the ads, sometimes in states that are very far from the spots we wish to target. Meta has yet to come back with a solution, so we have been forced to suspend our campaigns. Wondering if other are experiencing this as well? Thanks! 

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Anna Laura McGranahan
Agency Partner
18 days ago
Laura Porcincula
Community Manager
Laura PorcinculaCommunity Manager
published in Latest Talks & Trends
Catch up on Sprout's latest Q4 product breakthroughs now!

Want a sneak peek into the future of social? 👀Catch up on our Q4 2024 Product Launch Webinar in the thread below! Make sure to subscribe to this thread to get notified as more of your questions get answered, engage in all the post-event conversations and be informed when the recording is live.This quarter in Breaking Ground we discussed our latest innovations, including:AI-powered social media tools to automate tasks, spark creative content ideas and fine-tune your posts for higher engagement Enhanced analytics to elevate your reporting and support you in delivering social data to stakeholders Streamlined workflows to simplify your daily tasks, save time and accelerate your journey to achieving success Read through the latest releases discussed during the event, or watch the recording of Q4 Breaking Ground. 

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Laura Porcincula
Community Manager
25 days ago
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Latest Talks & Trends
Tune in Now: This Week in Social - October 25, 2024Watch Now

Get your popcorn, the latest in the world of social is here!A fresh episode of This Week in Social is live! We’re covering the latest news and trends in social media to keep you informed and ready to take on what’s next.Don’t miss out—join the conversation and see what’s new this week! Read More:Instagram Says Including Your Own Logo on a Reel Is Fine TikTok will now show its STEM feed to adults, not just teens Power and influencers: CEOs on social media Behind-the-scenes at YouTube Health’s first-ever Mental Health Summit

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Engaged User
1 month ago
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stephanie.clarkSprout Team
asked in Social Networks
Targeting non-followers on Meta

Hi Arb community! 👋🏻Stephanie from Sprout here, reaching out on behalf of one of my customers. We’re trying to confirm whether it’s still possible to exclude non-followers when building custom audiences for boosted posts (Facebook/Instagram). I thought I would tap into the brain trust and see if any fellow SMMs know either way?I’ve been doing some research and found that Meta is removing the option to add detailed targeting in January (https://www.facebook.com/business/help/440167386536513?id=176276233019487), so I’m also wondering if that could impact any current capabilities for excluding your existing audience/followers. Any insight this group have would be greatly appreciated. Thank you!-Stephanie

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1 month ago
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Frequent User
Victoria NechiforFrequent User
asked in Social Networks
Instagram disabled hacked account

Hi there! Do you know what could be done if an Instagram account gets permanently disabled because it doesn’t follow the Community Guidelines, because of unothorised attempts to access the account? Someone tried to hack an account and Instagram disabled it. Wondering if you know a phone number or email address I could use to try and speak to someone to hopefully get it back. Many thanks! 

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dan.levey
Advanced User
1 month ago
Laura Porcincula
Community Manager
Laura PorcinculaCommunity Manager
published in Latest Talks & Trends
Don’t miss our San Francisco Roadshow with YouTube!

Join us for a free event at the iconic Hotel Zelos, where you will gain exclusive insights on how to use AI to enhance customer-centric strategies and achieve meaningful business results. The event will feature a special fireside chat with Derek Scobie, the Global Director of Content Solutions at YouTube.Event DetailsHotel ZelosTuesday, November 121pm–5pmStick around for interactive happy hour activities featuring an AI-generated headshot experience and a pressed flower bookmark station. Space is limited—[register here] to secure your spot today!

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Laura Porcincula
Community Manager
1 month ago
scott.mck
Agency Partner
scott.mckAgency Partner
asked in Social Networks
Meta Business Suite in disabled state - need help.

We have an issue with our Meta Business Suite account being “disabled”.I have been wrestling with this issue for almost 2 weeks.Is there any way to actually talk to a real person at Meta?Long Story short in bullet format:Account has not been actively used in a couple years. We decided to try a couple sample test campaigns in FB & IG.  Placed ads on Oct. 17/24 Both campaigns required budgets to be pre-paid, and Meta took this from our card on file. (about $250) Both campaigns were reviewed and approved (email notification & dashboard said “active”) After the weekend, noticed no funds had been used up from our pre-paid budget. Finally noticed in “Ads Manger” that our account is “disabled” because they can’t put a “hold” on our card. They do not indicate how much they want to “hold” on the card. I then noticed on Oct. 22, our credit card was to expire this month (10/24) Updated card info (more than a dozen times) and keep hitting the “try hold again" button with no success. Then w

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dan.levey
Advanced User
1 month ago
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Frequent User
jill.limFrequent User
posted in Social Networks
Claiming accounts to prevent scams?

What advice do people have about claiming social accounts as a means to prevent scams? I’ve recently been asked to claim Instagram, Facebook, and Threads account names that are variations of our name in order to prevent outsiders claiming the accounts. I have concerns that it will actually confuse people and not, in fact,  stop them from tagging that account.  We do already deal with countless scam Facebook accounts in our name. I’ve submitted all of these repeatedly as scams to Meta with nothing being done.

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J
Frequent User
1 month ago
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New User
synelson5New User
asked in Social Networks
Meta Business Manager Issue

I'm reaching out to see if anyone could help connect me to someone at Facebook who could help us resolve a Meta Business Manager connection issue. We've tried reaching out to them for months now and have been unable to connect with anyone who can help us. I’ve tried the help pages, I’ve tried support emails, I’m no longer able to submit tickets/cases through their support page… I’m at a complete loss.Here's the situation: Through the natural transition of employees, access to our Business Manager account was lost. When I came on as the social media manager in June, I started reaching out to Meta to gain access and learned that the account admin is registered to a former employee's work email, which is no longer recognized by Facebook as an account because it's been inactive for more than three years now. This led us to request a disconnect of our Facebook page from the Business Manager account—only to learn that too, must be approved by the admin (again, who doesn't exist). Due to this

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Advanced User
1 month ago
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Advanced User
MisterPAdvanced User
posted in Social Networks
Instagram adjusts Reels and Stories video quality based on engagement

This story was making the rounds yesterday, that it’s confirmed that Instagram automates higher video quality for Reels and Stories content that engages more (Source: https://www.socialmediatoday.com/news/instagram-downgrades-video-quality-less-viewed-clips/731152/). From my POV, this quote from the story sums it up for me: Which makes sense, in terms of maximizing resources to deliver the best user experience to the majority of users (i.e. if something is being viewed by more people, it should be presented in the best quality). But still, that also means that less viewed content loses out, as the reduction in playback quality will likely inhibit engagement, and compound that initial lack of views even further over time.I’m not a fan of the approach, and it will alienate smaller creators, agencies, marketers. but I can see how it saves money over the long run for a bandwidth-heavy platform. I might want to rethink my Insta strategy in some cases. Does their admission surprise you, conc

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M
Advanced User
1 month ago
Heather
Frequent User
HeatherFrequent User
asked in Social Networks
HELP - Instagram account suspended

To make a long story short – our original corporate IG handle (@KaseyaCorp) was permanently disabled in July for no rhyme or reason. We reached out to Meta support, submitted appeals and nothing was successful in getting the handle back. We talked to our ad rep - who was no help. Fast forward to this week  and the new handle we created (@KaseyaGlobal) was just suspended as well -- and they are accusing us of impersonation. Our content is very clearly for Kaseya and its products. Before we submit another appeal - which last time was denied in 30 seconds - wanted to see if anyone else has dealt with this or has an actual human being we could talk to at Meta.  Thank you! 

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J
Engaged User
1 month ago
Laura Porcincula
Community Manager
Laura PorcinculaCommunity Manager
published in Latest Talks & Trends
The Future of Social Tour is coming to Dallas!

Don’t Miss Out—Register Now for Our Dallas Roadshow!Join us for exclusive tips and advice on using AI to create more customer-centric strategies that boost your business’s bottom line. You’ll also participate in interactive roundtables with our award-winning customer success team that will help you optimize your organization’s social media strategy. During this can’t miss (and did we mention FREE) event, we’ll share: How social marketers can use AI to cut through the noise and act on the signals that matter.  What social media efforts can be automated, and where to direct your new-found bandwidth. Why AI-powered social customer care might be your brand’s next competitive edge.   Event DetailsGilley’s Dallas - The LoftThursday, October 241pm–5pmThe event will conclude with a happy hour and a fun experiential activation. It's a great opportunity to network with peers and unwind after an insightful afternoon.Looking forward to seeing you there!Space is limited—register today to claim

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Laura Porcincula
Community Manager
1 month ago
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Frequent User
Annie DohertyFrequent User
asked in Social Networks
Can you merge instagram and facebook pages?

We have aquired a company, and wanted to see if we could merge their business Facebook page and Instagram pages with our business Facebook and Instagram pages. Is this possible? I know we can add their pages to our business portfolio, but I wanted to know if we can merge them together (followers, etc.). I thought it was a few years ago, but may have changed. Thank you for any help - I always get the best resources here and I am so helpful!

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tristan.audet
Advanced User
2 months ago
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