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Social Networks

Discuss social media best practices and share tips about specific social networks with other digital marketers.

  • 169 Topics
  • 627 Replies
169 Topics
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stefanie.gordonLevel 2
asked in Social Networks
Evaluating Adding Social Networks

My team has been tasked with evaluating options for to add a potential new organic social channel. We are an international professional organization that mostly posts B2C and R&D content, and dabble in B2B content.We are currently active on LinkedIn (our top performing platform), Facebook, Instagram, Threads, TikTok and Twitter. We are also currently analyzing if we will stay on Twitter once our new FY starts in July. What other platforms is everyone else on and getting good engagement?We’re evaluating various platforms and are currently leaning towards adding Bluesky once it is available on Sprout. (I claimed our handle a year ago and we have a few hundred followers)Thanks!

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kate.meyers emery
kate.meyers emeryLevel 4
asked in Social Networks
Drop in Instagram engagement since we stopped doing paid ads

So long story short, we aren’t able to get our receipts from Instagram ads, which are required by my org, so we are no longer doing ads there. Since we stopped, we’ve seen a dramatic decline in engagement on all posts. We weren’t spending a lot, usually $50-100/month on a couple notable videos or carousels, so this major drop in engagement (about a 50% decline) seems unwarranted simple because of that. Would love to know if anyone else has seen this, or is seeing an IG decline in general. 

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julia.gross
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jisellewongLevel 1
asked in Social Networks
LinkedIn photos

I thought this feature would have been long gone on LinkedIn, but I guess it’s here to stay. Has anyone seem their numbers go down on LinkedIn since LinkedIn has made a photo linked to a URL super small? What other LinkedIn features are you using instead to keep engagements up? I’m considering some content to LinkedIn Newsletters. 

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Victoria NechiforLevel 1
asked in Social Networks
LinkedIn Buyer Groups

Hi everyone! Has anyone tried the new Buyer Groups targeting option for LinkedIn ads? If so, what was your experience? Do you feel as though it helped you reach a more relevant, engaged audience? Many thanks :)

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megan.smithLevel 1
asked in Social Networks
Facebook company page or store location page

Hi, we have a main Facebook company page with 12 store location pages underneath for the brands. But we need to set up another page and I’m not sure whether to do is as it’s own company page or a store location page? Does anyone have any thoughts for which one is the best approach?

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sarah.rowe
sarah.roweLevel 1
posted in Social Networks
B2B brands leaving X/Twitter?

X/Twitter as a platform has been declining for our B2B brands for a while, but we’ve mainly stayed on due to inertia and making sure people could find us. But with Musk’s inappropriate behaviour at the US inauguration and since, I personally am feeling moral reprehension at the platform writ large. (put another way, I wanted to immediately delete EVERYTHING but of course I couldn’t be so reactive)I’ve put together a business case for my boss’s that lays out statistics etc, but I’ve hit a minor snag in that our competitors are not showing any signs of leaving, and their posting frequency has not changed. So I wanted to reach out to the Sprout community to hear if you are also having conversations like this and/or if your B2B brand has already made a decision one way or the other. Thanks in advance!

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kate.meyers emery
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angeline.neoLevel 2
asked in Social Networks
Is anyone using Bluesky for their organization?

Hello community! I’d love to hear your thoughts about using Bluesky for your organization. I’ve been seeing the rise of this trend lately. Thank you so much! 

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MisterPLevel 4
asked in Social Networks
OpenAI reportedly building a social network

It appears that OpenAI is building its own social network, according to Reuters and The Verge. If so, do you think it would be a net good or ill for social media? Would working with an AI-first social media platform be a good fit for you or your clients?As for me, while some news coverage is skeptical or concerned, I think I’d wait and see how this develops, but it’s on my radar now.

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scott.mck
Agency Partner
scott.mckAgency Partner
asked in Social Networks
Meta Business Suite in disabled state - need help.

We have an issue with our Meta Business Suite account being “disabled”.I have been wrestling with this issue for almost 2 weeks.Is there any way to actually talk to a real person at Meta?Long Story short in bullet format:Account has not been actively used in a couple years. We decided to try a couple sample test campaigns in FB & IG.  Placed ads on Oct. 17/24 Both campaigns required budgets to be pre-paid, and Meta took this from our card on file. (about $250) Both campaigns were reviewed and approved (email notification & dashboard said “active”) After the weekend, noticed no funds had been used up from our pre-paid budget. Finally noticed in “Ads Manger” that our account is “disabled” because they can’t put a “hold” on our card. They do not indicate how much they want to “hold” on the card. I then noticed on Oct. 22, our credit card was to expire this month (10/24) Updated card info (more than a dozen times) and keep hitting the “try hold again" button with no success. Then w

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alyssa-russetteLevel 2
asked in Social Networks
Facebook Page Deletion

Hello! We’re a local non-profit that is part of a larger national organization. While we share the same mission and values with other locations across the country, each one—like us—operates independently and focuses on the unique needs of our own communities.We manage our own programs and run three social media pages. Two for our different locations, and one for our Bargain Shop. The Bargain Shop page has different content then our other two pages. We just had our Bargain shop page suspended due to “impersonating” a brand. We appealed it then it was denied and our page has been deleted. We just requested another appeal and are waiting for decision from Meta. Has anyone had a similar issue?

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amanda.lorLevel 2
asked in Social Networks
Social Listening: Threads

Does anybody have an idea when Sprout Social will add Threads to the Social Listening section?

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susan.hoffmanLevel 1
asked in Social Networks
BlueSky Coming to Sprout?

Any updates on BlueSky coming to Sprout? We currently have to hop over to Buffer to schedule out our BlueSky Clients. 

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Laura Porcincula
Community Manager
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thematthorneLevel 2
asked in Social Networks
Is Anyone Using WeAre8?

Has anyone else heard of “WeAre8” or actually using it? It’s a social platform that’s been around for a couple of years and bills its self as “The People’s Platform” with minimal data tracking, strong moderation and paying people for the ads they consume.

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samantha.hart
samantha.hartLevel 3
asked in Social Networks
Facebook Video Down?

Is anyone else’s Facebook videos not publishing? I’ve tried in Sprout, the Meta Business Suite and Facebook natively and the video I’m trying to publish is not showing as live. I tried scheduled in advance and publishing immediately, and I get a message saying it’s shared. Then the video doesn’t show on the page or the drafts/scheduled, it disappears entirely.Anyone else having this problem right now?

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Laura Porcincula
Community Manager
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jazmin.jacksonLevel 1
asked in Social Networks
Instagram Poll Option

Hi there! I created a campaign for march based around the instagram poll feature - but every time I go to post using the poll all set up, it gives me an error. “something went wrong. please try again later.” I have tried everything - powering on/off, making sure app is updated, etc… anyone else experiencing this? 

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melissa.macgregorLevel 4
asked in Social Networks
The Great Meta Business Manager User Purge

Hi all,I’m not sure if this was a widespread Meta initiative or not. A few months ago, we were alerted that all inactive users were to be removed from Meta Business Manager account. We emailed all the inactive users, but of course, we know what happened.Last week, users were removed. Quite a few people want access again, but when signing up, they get this error message: “Something went wrong. We’re working on getting this fixed as soon as we can. You may be able to try again.” I experienced this once before, and it seemed to resolve itself after about a week. Do you have any other ideas? Was there anything you did to resolve this issue?I have reached out to our rep, but Meta’s layoffs are happening this week, so I am not hopeful about hearing from them.Thank you! 

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sarah.rowe
sarah.roweLevel 1
posted in Social Networks
Research into TikTok ban impact

Hey everyone, a friend of mine is an academic researcher who focuses on social media. She’s conducting research into the impact of the TikTok ban and is running an anonymous survey. I thought I’d share in case anyone would like to participate!Here’s her profile on Google Scholar: https://scholar.google.com/citations?user=HzIKgDMAAAAJ&hl=enHer LinkedIn post with more info is here: https://www.linkedin.com/posts/mylynn-felt_were-you-affected-by-the-tiktok-ban-do-you-activity-7291103831587725312-UsfHHer survey is here: https://lnkd.in/ggUyea4xThanks for your help!

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sarah.rowe
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ashley.casarellaLevel 1
asked in Social Networks
Anyone Managing Nextdoor for clients?

Hi Everyone!  Is anyone managing Nextdoor for clients?  We have a client who’s locations get discussed a lot on the platform - so much so that we may need to start engaging there.  Would love to get feedback on any experiences when it comes to management, monitoring, etc. 

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Tyler Wardrop
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dgibbs7Level 1
asked in Social Networks
Rednote?

Are social media marketers securing their company’s social handle on Rednote during this impending doom regarding TikTok in the US? I just heard of Rednote yesterday and I can’t really find anything online specific to social media marketing on that platform.

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corrine.dorrian
corrine.dorrianLevel 3
asked in Social Networks
Ad Set Up Error - Facebook Ads Manager

Has anyone ever received this error when setting up an ad? I run ads frequently and have never seen this before. Any help is greatly appreciated! one 

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Anna Laura McGranahan
Agency Partner
Laura Porcincula
Community Manager
Laura PorcinculaCommunity Manager
published in Social Networks
Get answers to common Meta Business Suite questions

Last month, I worked with Sprout’s Insights blog team to share some common challenges social marketers face when navigating Meta Business Suite. Much of this article's content was from talking to you all over the last few years.Get answers to questions like:What is Meta Business Suite? How do I connect and manage a Facebook Page with Meta Business Suite? How to I connect and manage an Instagram account with Meta Business Suite? Getting started with Meta Business Suite How do I manage users as an Admin? How to use social media analytics in Meta Business Suite?I'm sure there may be more questions you have about Meta Business Suite. Please feel free to share them in the thread below. Your community is always here to support you. Read the article now:How to use Meta Business suite like a pro 

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jill.limLevel 2
posted in Social Networks
Claiming accounts to prevent scams?

What advice do people have about claiming social accounts as a means to prevent scams? I’ve recently been asked to claim Instagram, Facebook, and Threads account names that are variations of our name in order to prevent outsiders claiming the accounts. I have concerns that it will actually confuse people and not, in fact,  stop them from tagging that account.  We do already deal with countless scam Facebook accounts in our name. I’ve submitted all of these repeatedly as scams to Meta with nothing being done.

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tescalanteLevel 1
asked in Social Networks
Meta Ads blocked

I've having trouble with an FB ads account on Meta, it needs to get reinstated since it has been block.  Does anyone have specific advice or a contact to help me with this? Thanks 

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megan.dohertyLevel 1
asked in Social Networks
Contacting Bluesky? Requesting control over branded account

Has anyone had the task of contacting Bluesky to gain control over a branded account handle? I’ve tried a couple of different avenues (reporting the account, requesting help via support ticket) and, as of Friday, I’ve engaged our internal legal team for support. Open to any and all thoughts. Thank you in advance! 

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PartTimerLevel 1
asked in Social Networks
TikTok planning

Are you planning ahead for any changes to strategy if TikTok is restricted in the United States in the near term? What do you think social media professionals should do to prepare for that kind of outcome?

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