Social Data

Hi fellow social pals! I’m really curious how different orgs and companies handle UTM usage and reporting on organic social.I just started at a new company in July and they create manual UTMs for each individual social post by region. It’s super time-consuming and I don’t know where the data actually “lives.” My personal philosophy is that is always makes sense to create a UTM for paid social, but doesn’t really make much difference in organic. Would love to hear different use cases!

Does anyone know if there’s a way to view the demographics of people engaging with your posts on LinkedIn (not just overall audience demographics)? I’m especially interested in seeing how many of those engaging are our company’s employees, as well as where other viewers are coming from and what types of roles they have.

I’m running into the issue of GA4 tracking leads from states/locations that aren’t anywhere near where we’re targeting on Meta. I’ve even checked where Meta is getting impressions and it’s only the states/locations were targeting so I’m not sure how this keeps happening. The ads are a special category so there’s only so much I can do to ensure we’re getting the right people but my client is frustrated that so many paid social leads are unusable due to being out of area. I let them know that it’s a possibility that people are using VPNs and that could be why we’re getting leads not within our target locations. Is anyone else experiencing this issue or know what else I can be doing to limit this?? I don’t have audience expansion on either. 

Has anyone else experienced that in Meta Business Suite reach is now views for organic insights? It totally killed our engagement rate! Is there a way to get it back? Reach used to pop up where views is for me.  

LinkedIn has really been pushing video, but we’re not seeing any success with ours. We’ve tried a few different types and different speakers, and none have gotten over 200 views (for comparison we see more like 1,000 on other platforms). Given how successful our other types of posts are, I’m hesitant to use the posting space for videos that don’t perform.Anyone else not seeing success with video? If you are seeing success, what’s working for your brand? 

We are currently discussing how to archive our digital content for historical preservation. Obviously in the paper age, our Library & Archives team would receive paper copies to include in historical records, and they still do.  Today we also have digital content in which we’ve made historical announcements and they’d like to preserve the post and the comments associated with it. One simple example, we acquired a historical property and the announcement on Facebook garnered over 1,000 comments. Our Archives team wants to add this to our collection. Is anyone else discussing this? We’re beginning to explore what types of Reports we can create and how we can use tagging to assist. 

Hi! Which tool do you use to see impressions, engagements, etc., broken down by country? For example, I need to see how many views I get each month from our audience in Germany.

I’ve been asked to pull following data from LinkedIn, not Industry or Profession information, just numbers going back to the creation of that company page. I was not working at this current company when it was created and as people have come and gone, any data pulled during that time is gone. Has anyone had luck reaching out to LinkedIn customer services to make this kind of request? I’m aware they only allow retrieving data from the last 365 days, hoping someone has been successful in gathering number following with a request beyond that limitation .

Each time I review a social listening report, the “Last 7 or 28 days” option sticks to the last time I viewed the report (i.e., if I have 'Last 7 Days' selected today, when I check the report tomorrow, it should automatically include the previous 7 days. Right now, it won't include yesterday.)Am I missing something or is this a bug?

LinkedIn announced it will be partnering with several third-party platforms to provide more detailed post analytics so users don’t have to check LinkedIn natively. Sprout is not currently listed, but is that in the works? This would be a great asset to be able to access directly in Sprout.Social Media TodayLinkedIn Post Announcement 

I am running a test to see if posts perform better when the link is in the comments vs. in the caption. I’m wondering if anyone can help answer a question I have.From what I’ve found online, LinkedIn doesn’t track clicks on links that are in the comments, only links that are in the captions. However, I’ve noticed that on posts where the link is in the comments, LinkedIn is showing clicks in its native tracking section, and the number is inordinately high compared to posts where the link is in the caption. Can anyone explain this? Is it tracking clicks on the image that was included in the post? And if that’s the case, when the link is in the caption, how do I know it’s tracking clicks on the link and not clicks on the image? (my images are not clickable)Examples:

Help! My intern and I are struggling to schedule an Instagram Reel and TikTok in Sprout. Whenever we do, the thumbnail is just a gray box. In the composer section, it’s just a gray box with a loading bar at the top. We have two seats in our account. Regardless of who uploads, we still get the gray boxes,We’re trying to work through this with support but haven’t gotten far. Has anyone else encountered this problem? 

Hi Team,We are currently facing an issue with Facebook post data being extracted via the API. While we are successfully retrieving the permalink_url for posts, the actual content received is in plain text format. This means any hyperlinks included in the original Facebook post are not preserved in the API response.For example, there are several posts that contain what appear to be mentions in the form of embedded hyperlinks. However, when we fetch this data via the API, these links are not returned, only the plain text is. This behavior seems to be consistent across multiple Facebook posts we have reviewed.Example:Original Facebook post content (as it appears on the platform):Check out our partner @CoolBrand for the latest updates!API response:{

Hi! I’m starting to use the Targeting feature that Sprout has. I’m doing it for both LinkedIn and Facebook. Have you tried it? Have you noticed any changes when you use it? 

Hi friends!I have client who has a campaign goal of reaching 871 followers on X. The account is currently sitting at 779, and is actively posting, following, and engaging with posts. They’ve even had some replies pop off but it isn’t translating in the follower count.Does anyone have any ideas on how to grow followers on X? Client budget does not allow for upgrading to a premium account and/or running ads. Appreciate any advice! Thanks a ton!

Hi all, Curious if there’s a bit of a lag or discrepancy in reporting recently on Sprout. I’m getting confused on a post that I see has about 67 engagements, but Sprout is showing wayyyy off. I’m not talking about clicking on hashtags.   Any ideas? 

Hi,Are Sproutlink Clicks included in profile and post performance data when it comes to post link clicks or do I need to add them separately? 

In the listening dashboards, there is only impressions available. Will reach be at all available?

While Sprout are working on their BlueSky integration, has anyone got tips on how best to measure performance on BlueSky?At the moment it feels like we’ll have to go back to the old days of manual spreadsheet tracking updated weekly :-| 

Hello y’all!I’m trying to measure the performance of our Instagram reels.Initially, we were measuring video views, but that also includes stories and posts with videos.So, I created a tag to group all our reels.Is this the best way to do this? Thanks a lot,Virginia.

Hi yall! Curious to hear if anyone has run a successful organic social strategy campaign -- specifically on LinkedIn for a B2B company without paid dollars. What are you doing to increase your followers? Are you asking customers to follow you? Are you getting internal thought leaders to invite folks to follow your account? Are you adding CTAs to emails/blogs, etc.? Curious to hear some latest tactics. For context, we are trying to increase our WoW follower count. It’s not bad at the moment but we’d love it to be even better. 

Starting to do 2024 reports and I’m noticing a huge drop in engagements overall especially on Meta when compared to 2023. Is anyone else noticing this trend in their 2024 annual reports. Trying to see if its client, industry or platform specific. Thank you. 

Hi all! Don’t know who else is in the same boat but if you’re like me, you may have noticed shifts in LinkedIn performance recently  😅We’re a B2B tech company and last year we were on a high with increased impressions, engagement rate and CTR QoQ for just about the whole year! Then come January 2025...our impressions have completely gone down. We are getting half to 1/3 of the impressions we used to get. We have a consistent posting strategy (daily), we do a mix of thought leadership, static imagery, carousels, and once in a while videos. Yet, our organic reach has declined MoM this year. With this being said we still have an excellent ER and CTR, its just the reach.Is anyone else experiencing this with a B2B LinkedIn account? What are you doing to combat this? Curious to hear from others. 

I would love to hear your thoughts on how you or your organization look at the metrics to improve the next marketing campaigns. Drop your comments below:

We’ve recently started a LinkedIn Newsletter and it appears to be off to a solid start. One thing is that LinkedIn doesn’t really provide a lot of meaningful data around Newsletters - a lot of it is just about your post announcing the newsletter.That said, I’m curious if anyone is aware of industry benchmarks or similar type of information around the data that LinkedIn does indeed provide. I’d love to see these to help communicate our success to leadership. Also would love to just hear how YOU are communicating the data.