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Social Data

Get the most out of your social media platforms by learning about social data. Discover what to look for, ask questions and share tips in the community.

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74 Topics

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Malorie PastorFrequent User

asked in Social Data

When impressions are up, engagement is down [and vice versa] ?

Hello fellow social media warriors. I’ve bene noticing a trend for the last several months when I pull my monthly metrics: when my impressions are up, my engagement is down; when my impressions are down, my engagement is up. I can COUNT on it. And this is for all networks, to included when I pull cross-network reports, too. Anyone else? And….whhhhy? 😅

amanda.roeschFrequent User

asked in Social Data

YOY Engagement Reporting - Is it possible?

Has anyone else had a team push for year over year comps when looking at engagements within organic social (IG specifically)? The biggest issue is YOY often looks down as the data continues to compound, so we can't get a true look of what last year at months end looked like compared to this year. With engagements becoming the top channel priority and having a push for not just MOM but YOY, I haven’t been able to find an accurate way to report that without making it appear as if the channel is down. Any ideas?

brittany.vanmaeleAgency Partner

asked in Social Data

Personal Information Requests under CCPA & Other Laws

Hey all! Curious if anyone has experience with dealing with personal information requests from consumers in light of the California Consumer Privacy Act (CCPA) and other laws involving personal information? Particularly how it impacts information provided over social media? One of our clients is implementing a data request form and we’ll be tasked with checking to see what information consumers have provided across channels (social, email, website, etc.) There’s not a ton out there (that I can find) regarding what’s required when it comes to deleting personal information on social, so we’re not sure if someone requests that we delete their information, if that includes deleting past social comments, messages, etc. Just seeing if anyone else has any experience related to this!

lbridgeNew User

asked in Social Data

Is Meta putting a penalty on the content I'm posting?

Hi everyone! I post consistently on all the major platforms with the main one being Instagram. Usually I can easily see 700K+ impressions each week with tons of engagements. The content is very audience driven and has been performing well up until recently.For the past two months it seems like all my posts and reels can’t get past the mid ten thousands for views and the engagements are very low.It feels like I did something wrong and Meta is capping my reach. Does anyone have any ideas?

mmellanderAdvanced User

posted in Social Data

Unexplained Changes in Facebook Gender & Cities Reached Analytics

Going over our Facebook demographics from the past year, I have discovered some confusing changes and trends. I’m curious to see if anyone else has seen similar things. People Reached By Gender: After consistently having Women as our top reached gender (by a big majority) for years, it suddenly flipped to Men, and has stayed Men since July 2023. Top Reached Cities: There is zero consistency in this list month-over-month. I believe that some of that might be attributed to targeted ad campaigns. However, in April 2023, New York, NY suddenly topped our list out of nowhere, and has been the no. 1 city each month since July 2023. (We are a financial institution based in the Binghamton, NY market with locations in Reading, PA, Northern, NJ, and Central, NY) I attached our raw numbers for these two categories. I would appreciate any insight anyone may have.

Zuzana VoskarovaFrequent User

asked in Social Data

Incorporating video views in overall reporting

Hi team, I’m looking for clarity on how / if video views are incorporated into other metrics. Our team does not specifically report on video views - only on impressions, engagements and engagement rate. I know that video views are separated out in Sprout Social reporting, so I just want to clarify if they are included in either impressions or engagements as well, or will I need to add the video views to those metrics? I’m conscious that TikTok views are included in the impressions metric, are there any other channels that do this? I don’t want to accidentally double up on the data, so I’m looking for clarification and best way to report on video views given our team’s reporting needs. Any help would be appreciated!

allisonFrequent User

asked in Social Data

Meta Pixel Won't Connect to Shopify

Hi friends! Unfortunately, I’m here with another “why does Facebook Business Manager hate us all” post :(Our web team has been trying to link our Facebook Ad Pixel to our Shopify site for a hot minute with no success. Despite having all page permissions on the Facebook account, we receive a “you don’t have the permissions for this” error message every time we attempt to link them. I have tried as the Facebook account owner, had the Shopify account owner try, and a few other team members who have access to both platforms but no one can make it work. Unfortunately, Facebook does not have a responsive support team and we’ve followed their online “help” guide to no avail. Any tips on how to link Facebook Pixels to Shopify would be greatly appreciated! Or if you have the secret on how to get FB on the phone, I’ll take that too. Thanks in advance!

mmellanderAdvanced User

asked in Social Data

Presenting Social Data Reports

I love reviewing all the data that comes with social media. However, I am spending way too much time building my monthly report that I share with management. I’ve been tweaking a powerpoint presentation for the past year that I enter all the data from SproutSocial into. Granted, I get way too into the weeds when it comes to making my reports look fancy (I’m a designer..what do you expect?) but I am curious what others are doing to present all this great data in a “pretty” way.

michelleemardNew User

asked in Social Data

Upcoming Report Changes from Facebook

Hey everyone! With the recent upcoming changes for Facebook and reporting on page-level metrics that I think many people use, are there any suggestions of what if anything will replace these metrics?

emma.peneguyEngaged User

asked in Social Data

Meta Shops "Upgraded" Checkout (ie, 2.9% processing fee)

Hi guys,Ok, I need some help pulling some data. Basically, our team is trying to decide if it’s worth it to eat the processing fee (2.9% for us) that Meta will begin requiring in order to operate a facebook/instagram shop on April 24th. I have been tasked with researching the value of keeping our Facebook/Instagram shops, and I’m trying to pull some data on how many times our “tagged products” from posts were actually clicked on. This is proving difficult because Meta has recently disabled the product tagging feature to anyone who hasn’t “upgraded” their shops. Does anyone know how to get this metric? Additionally, curious to know if anyone else is in the same situation. If so, what type of business do you work for/own and how did you make your decision to keep or to close your Facebook/IG shop?

Laura PorcinculaCommunity Manager

published in Social Data

🔴 Watch Recording - The Arboretum Presents: Year in Social!

Check your inboxes, Year in Social is here!Congratulations on all you’ve achieved over the last year and let’s celebrate together! 🎉I know you all are very proud of your accomplishments over the past year, we are proud too! Let’s take this momentum and make 2024 even better. The Arboretum’s Year in Social hub is designed keep you informed with the latest discussions, events, and FAQs, to kick this year off on the right foot.If you missed our main event, The Arboretum Presents: Year in Social 2024, that’s okay!Here’s the recording:Take a deeper dive into your data with two powerhouse Strategic Services Consultants from Sprout Social, Steph Hermanson and Gabby Grahek. In the event, @steph.hermanson and @Gabby as they guide you through understanding your data, share customer stories, and assist you in building a personalized action plan for 2024.Stay informed by visiting the Year in Social resource hub here: Visit the Year in Social hub Be sure to subscribe to this thread to receive Yea

Laura PorcinculaCommunity Manager

published in Social Data

Sharing Reports with Leadership: An Educational Short

There’s a lot to consider when sharing your reports with leaders at your organization. Watch @steph.hermanson explain the who and how of sharing your data with leadership, in the video below: Fun fact: Steph LOVES answering your questions, make sure to share questions in the thread below. Make sure we don’t disappoint her, please ask ALL the questions!

virginia.riosEngaged User

posted in Social Data

How to create a report on Social Media influence in the pipeline

Hello! Furthermore the reports on clicks and additional analysis of UTMs that we currently do, I would like to detect how our social media interactions with potential customers influence our pipeline. For example, if we receive a comment on LinkedIn in a post, and that person is a partner or potential customerCan Sprout tell they are a partner? Is that a KPI I can report on using the tool?Connecting Hubspot wasn’t useful because it’s more geared toward the Service module(tickets), that’s not our type of org. Any best practices or knowledge you can share is useful! Right now we’re doing it manually :( thanks!!Virginia

chris.johnsonFrequent User

asked in Social Data

Sprout Zapier Integration

I am hoping to learn about the possibility of Sprout and Zapier working together. It would super helpful for me to create automations around social activity that Sprout does.

chris.johnsonFrequent User

asked in Social Data

Zapier for Social

I am hoping to learn about the possibility of Sprout and Zapier working together. It would super helpful for me to create automations around social activity that Sprout does.

morgan.murrayEngaged User

asked in Social Data

Determining Social ROI for QSR

Hi social friends! I have a Restaurant client who is dead-set on understanding his return on investing in organic social/ social at all. I’ve talked about EMV equations or leveraging influencers to look at their EMV or using affiliate codes that can be redeemed in-store. Any other ideas to get him to invest? I’ve tried all the ways in of educating and the necessity for this more top of funnel tactic which leads to consideration > loyalty > advocacy, but if it doesn’t equate to sales he just doesn’t get it. Any help is appreciated!M

bkmnNew User

asked in Social Data

How do you determine your top posts?

Do you organize your top posts based on ER or by total engagements?

will.velizSprout Team

asked in Social Data

Content strategy for different artists/performers

Looking for insight from those who have worked on social reports on events they host with different artists/performers Traditional reporting/benchmarking is not as effective due to content related to certain popular artists/performers naturally getting more engagement than others. Looking for advice on how to guide content strategy best when post differentiators may just be due to artist. What would be the best way to analyze what types of content (different color backgrounds, visual elements, audio elements, etc.) would truly perform best prior to a performance?

swarajNew User

asked in Social Data

How are marketers leveraging content intelligence to drive high quality video campaigns?

Often we see brand marketers hustle with manually collating content breakdown reports for their social media or influencer marketing campaigns. Is there any tool out there that people use to understand their content better? Basically, understanding what content works for them and what doesn’t?

Laura PorcinculaCommunity Manager

published in Social Data

Discussion: What metrics provide the most value to your strategy?

What metrics provide the most value to your strategy? Are there any big shifts here from 2023 to how you're measuring success this year?

HBDavidNew User

asked in Social Data

Do I NEED to connect a client's accounts for the best results?

Hi! I’m still learning the ropes of Sprout. I work for an agency that works with a number of clients. Some of our clients grant us access to their social accounts, while others like to keep their control.I’ve had time to explore on Sprout a little bit, but I would love to have a list of benefits to having access to a client’s Instagram, Facebook, Twitter, TikTok, etc. versus having minimal access to their accounts.For example, a client asked us to find the demographics of their followers, but we didn’t yet have access to their accounts. I let them know that we could get them limited information, but would be able to get them a lot more if we had access.Is there a full list of information available that we would be able to obtain after connecting a client’s accounts to Sprout? Thank you!

hannah.jeanEngaged User

posted in Social Data

What kinds of dashboards are y'all using for your executive teams?

I manage our social media program as well as our blog, and I’m wondering what types of dashboards you have experience with that pulls in data not only from social but from other channels too (Google analytics, salesforce, etc.). I’m trying to connect the dots between our channels, which we don’t currently do. @Brooke B. Sellas @kelli.cochran - saw you both chatting about social listening reports a few weeks ago and thought this might have been something you’ve run into!

Whit.TreasureNew User

asked in Social Data

Year End Reporting

What reports do you recommend pulling at the end of the year to gain insight and see trends that occurred throughout the year on your socials?

dianna.lyngholmEngaged User

posted in Social Data

Platform Customer Profiles?

We had a goal to grow our TikTok account this year and saw great success. Because we were outputting so much content we reused it across IG, FB, and YouTube. Some things hit better on different platforms of course.This year we want to do the same, but get smarter and one of the ways we’re hoping to do that is by determining the macro customer profile per platform and catering the content to them.Does anyone out there do this? We of course will start with in platform analytics, but I’m interested if there was other data folks have used to help inform them!

Jonathan ZuluagaCommunity Manager

published in Social Data

Giveaway Extravaganza: Day 8Holiday Giveaway Extravaganza

Data enthusiasts, unite!It’s time to talk all about data! Jump into the Social Data forum to get the conversation flowing all about data. Maybe something you learned this year, a piece of data you’re team has been focused on or KPIs that really have helped your drive change in your organization!How to Participate:Head to the Social Data forum to create a new post and share your insights or pose a question about data in the Social Data forum for a chance to win a ChatGPT Bible Book, ONEOF 60" Cell Phone Selfie Stick, and get a bundled swag including a Tote, Notebook, Coffee Mug, Sticker, Pen, and Charge pack!Once you do so, drop a link to your post in the thread below so others can participate!📆 Want to see the other giveaways? See the full line-up here: The Promotion begins at 9:00 a.m. Central Time (“CT”) on December 20, 2023, and ends at 11:59 p.m. CT on December 20, 2023. To participate in the promotion, engage with the outlined discussions by creating a post in the Social Data fo

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