Social Data

Get the most out of your social media platforms by learning about social data. Discover what to look for, ask questions and share tips in the community.

97 Topics
253 Replies

Marisa SuarezFrequent User

asked in Social Data

Possible to export a VIP list? Report on this feature?

We have set up some VIP lists based on follower counts and some accompanying auto-rules (e.g. auto-tag VIP, auto-assign case to our partnership person, auto-complete), curious if there is a way to export a VIP list so we could have a list of people we have added to this list? Also would be nice to be able to auto-add people to a VIP list based on follower count though from what I have been told this is not a possibility yet due to API limitations.

cteetselAgency Partner

asked in Social Data

Instagram Follower Analysis Tool or Best Practices for Deeper Insights?

Hi fellow Arb members! I had a question about ways to explore a prospective client’s Instagram followers on a deep level (beyond location, gender, age, and active times) if possible. The agency I work for is pitching this client, so we do not have access to their public Instagram profile or have it connected to Sprout or any other tools for deeper insights. Does anyone know of any tools or any best practices for evaluating their followers (I think they’re most interested in looking into the quality of their followers)? Thank you!

raven.gillAgency Partner

asked in Social Data

Engagements dropped in 2024

Starting to do 2024 reports and I’m noticing a huge drop in engagements overall especially on Meta when compared to 2023. Is anyone else noticing this trend in their 2024 annual reports. Trying to see if its client, industry or platform specific. Thank you.

julia.grossAdvanced User

asked in Social Data

Any Insights into Instagram polling ads?

Hi all! My team and I have been seeing more Instagram story ads that center around a poll, then move you through a form fill. Have any of you used these? If so I’d love to know what were you promoting and get a rough idea for engagement and form fill rates. Thanks!

Marlina YatesEngaged User

asked in Social Data

Best Times To Post Tool

Hi! I’m curious, for those of you that use the scheduling tool in Sprout that recommends the best times to post, have you found it to be accurate? Or do you find you’ve gotten more engagement with times they don’t list?

lisa.frameAdvanced User

asked in Social Data

So, I was checking my Sprout report for our profile like I always do on Monday and noticed that our Facebook followers dropped 1.4k since December 4. Are they having another purge that I missed? Or is this a blip? I have metrics meeting on Wednesday and would rather not be breathing in a paper bag the entire time.

sydney.burdick1Frequent User

asked in Social Data

Social Media Reporting Templates

Hi SMMs! As we get to #2024 wrapped season, I know a lot of us are year end reports and strategies for 2025. My question is, what are you using to create these? So far I have 3 different google docs that are sort of organized chaos of reports and strategies. I was wondering if anyone has found good templates for social media reports, strategies, even camping docs. Thanks!

robbie.schneiderAdvanced User

asked in Social Data

Social Data (Election Season)

How is your team positioning the likely drop in reach/engagements on social media due to the intensity of the election season?

Laura PorcinculaCommunity Manager

published in Social Data

How to Do a Social Media Audit (+ Template)Video

Performing a social media audit is the best way to know how your social media channels are really doing. In this video, we’re going to answer the question, “what is a social media audit?” and walk through how to conduct your own. We’ll also show you how to use our free social media audit template, which will make conducting your own audit easier, download your template here.

briehubitFrequent User

asked in Social Data

How can our average engagement rate per reach increase but everything else decline?

These metrics are a result of auto-posting content across ~560 Facebook Pages, YoY. I understand engagements, impressions, and reactions increased because we included more Facebook Pages in our auto-posting throughout the year, which is why I wanted to pull in the average impressions/post, average reach/post, average engagements/post. I am confused on how average engagement rate per reach would increase despite other averages declining? What might this mean?

SimonNew User

asked in Social Data

Meta's Conversions API - yes or no?

With Google (in theory) phasing out third-party cookies on Chrome next year and the impact this may have on Meta’s pixel - is your organisation looking to set up their Conversions API? Or are the costs for setting up server-side tracking prohibitive for you? Have you read any helpful articles on this topic?

TsciancaleporeNew User

asked in Social Data

Why is my engagement per impression up but my overall engagement down?

I work in Higher Ed and when I compare last year’s metrics to this year’s it shows that our Engagement per impressions is up, but our overall engagement is down. This is consistent across all our platforms. Why would this be? Thanks!

samantha.gantFrequent User

posted in Social Data

Attention Brands & Marketing Agencies: Support Doctoral Research + Improve Influencer Marketing Strategies!

The Pennsylvania State University (PSU) doctoral marketing candidates are conducting research on the following topics under the guidance of Professor Arvind Rangaswamy (University Distinguished Professor of Marketing):Identifying ways to improve influencer marketing strategies Specifically, focusing on using data to select authentic influencers who drive brand message diffusion.They are seeking industry collaborators for their research. If your organization runs influencer marketing campaigns in a specific category (e.g., food, fashion, fitness), they'd appreciate your participation.What's involved?Sharing data on past influencer campaigns Data types needed include: Influencers used Influencer posts (location, timestamp) Campaign outcomes (impressions, engagement, conversions) Brand spend on other digital marketing (search, TV) Influencer network data (followers, demographics) Brand profile and product information Participants will receive a summary of the research findings, as w

Jonathan ZuluagaCommunity Manager

published in Social Data

Community Question Giveaway 🎁Giveaway | Participate by 6/28

Community Question Giveaway Alert!Today, we’re talking all about data with Jazmin Griffith at our event and we want to hear from you, how you use data to help inform your content creation and audience engagement strategies. Answer the question below by Friday, June 28 at 11:59pm for a chance to win 1 of 3 prizes! You’ll have a chance to win our newest swag, the Arboretum Crewneck sweater, Owala tumbler, Arb socks, notebook, Moleskin pen, and Arb fleece blanket!Q:How has social media data analytics influenced your approach to content creation and audience engagement? The Promotion begins at 9:00 a.m. Central Time (“CT”) on June 27, 2024, and ends at 11:59 p.m. CT on June 28, 2024. To participate in the promotion, engage with the outlined question by sharing a reply for the chance to win one of three packages that include Arboretum Roll-up Fleece Blanket, 40oz Owala Tumblr, a notebook, an Arboretum branded crewneck, a Moleskin pen and a Arboretum socks. Three prizes will be awarded. No p

Jonathan ZuluagaCommunity Manager

published in Social Data

🔴 Watch Recording | The Power of Numbers: Unraveling Data for Social Media SuccessRecording

It’s time to talk data.Join The Arboretum for an exclusive event designed to transform your approach to social media marketing through the power of data analytics. In partnership with Jazmin Griffith, Social Listening Analyst at Pepsico, this session will enhance your understanding of social media data and equip you with actionable insights to drive more impactful strategies.What You Can Expect:Demystify Data Analytics: Learn how to interpret complex social media data with ease. Actionable Insights: Discover practical tips and strategies to leverage data for improved engagement and growth. Real-World Applications: See how leading brands like PepsiCo utilize data to inform their social media strategies. Interactive Q&A: Get your questions answered by an expert in the field.Watch the recording now:

daniel.pillayNew User

asked in Social Data

Twitter / X Business Manager

Hi all, previously we used twitter / x business manager to manage multiple client twitter accounts access - it looks like this feature no longer exists and, best practise with sprout is to have separate logins for each customer - is that best practise across agencies and implementations in terms of scalable access or is there another Meta / Google Ads style business manager function that we should look to implement?

sarah.rayFrequent User

asked in Social Data

How Do You Track Boosted Instagram Reels Data?

Okay video marketers, how are we getting macro views of how our boosted Instagram reels are performing? I’m finding that the video plays and engagement data I get for an Instagram Reel in Sprout does not account for ad center watches. For example, if I look at the last 6 months in Sprout, it shows only 2,869 video views on our Instagram. When I look natively on Instagram, I can see that one individual reel has 9,224 plays. (In “Insights” I can see that this individual reel has 9,224 plays and 5,852 Reach) Yes, this includes boosting of this video. So what I’m trying to figure out is, how to I look globally at my video campaigns and see how they’re doing and set benchmarks when I have to individually go into each video and note the data natively in IG, and usually from my phone?! Am I missing a better way to do this? Thank you!

tlriversNew User

asked in Social Data

Competitor Insights on LinkedIn Pages

Is anyone having any luck with gaining competitor insights on LinkedIn? They recently closed their API to third party social tools. I work at an agency and I’m wondering how you approach LinkedIn data during the audit phase. I’d like to benchmark my client against other similar orgs.

Sam.CCFrequent User

asked in Social Data

How to measure sentiment on comments of Influencer partnerships?

Hi!I’ve been researching for tools which can be doing this sentiment analysis of the comments in the posts of the influencers.Do you have any tips? (or, in any other case, a way to do it less manually?)Thanks in advance 😊

Sam.CCFrequent User

asked in Social Data

How to measure sentiment on Influencer partnerships?

Hi!I’ve been researching for tools which can be doing this sentiment analysis of the posts of the influencers.Do you have any tips? (or, in any other case, a way to do it less manually?)Thanks in advance 😊