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Get the most out of your social media platforms by learning about social data. Discover what to look for, ask questions and share tips in the community.

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38 Topics

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carly.hillSprout Team

asked in Social Data

A chance to get quoted on the Sprout blog: How do you use Sprout custom reports?

Hey there! I’m working on an article for the Sprout Insights blog. To really help inform it, I’d love to hear how you’re using Sprout custom reports and how they help you’re reporting process! (You might even get quoted in the article!) Lmk! 👇 👇

katelyn.mcdonaldFrequent User

asked in Social Data

How to Export LinkedIn Follower Data

Hello everyone!Does anyone know if there is a way to download my LinkedIn Company Page's followers into an Excel document that includes their names, company name, etc. Our BD/Sales team was looking to use this list for their activities and I want to be able to use this data to show our people that they should be posting to their own connections and not relying on the company posts to do all of the heavy lifting.I believe there was a way in Sales Navigator to download this data, but my company no longer is using Sales Navigator. If anyone has any suggestions, I would greatly appreciate it. Thank you!

cameron.powersFrequent User

asked in Social Data

Has anyone experienced a drop in Facebook activity these past few months?

Has anyone experienced a drop in engagements and impressions these past few months? We went from seeing consistent impressions and engagements to a dramatic loss in the last few months with no real understanding as to why this might be. The same goes for Facebook followers, as we’ve been seeing a loss rather than growth in the same timespan.

Jonathan ZuluagaCommunity Manager

published in Social Data

The 2023 State of Social Media: AI & Data Take Center StageData Report

Social media has become an epicenter of consumers’ daily lives. It’s where news breaks, trends emerge and communities form. The more social’s influence expands, the more vital social media data and insights become to running a successful, competitive organization.The Harris Poll, on behalf of Sprout Social, surveyed more than 750 leaders in social media marketing, customer care and communications from a cross section of US and UK businesses to better understand how they’re investing in social media and its impact throughout their organizations. Despite current macroeconomic trends, social media budgets are expected to rise—but leaders are eyeing emerging technologies and other organizational changes to ensure maximum dividends.Key findings from the research include:80% of business leaders anticipate their company’s social media budget will increase in the next three years, and among them, more than 2 in 5 (44%) estimate their budget will increase by more than 50%. 90% of leaders agree

jason.lyversFrequent User

asked in Social Data

Follower Churn Rate

I’m wondering, is there an average “churn rate” percentage for losing social media followers? I’ve been looking at my company’s social media analytics and one of the goals I want to set for my team is to increase follower retention. But, I’m running into a roadblock finding info on what actual goals and KPIs should be. What defines success?

jacqueline.joynerEngaged User

asked in Social Data

TikTok Guidelines

Hi!I oversee social at a large HR Tech company. I lead the strategy for the corporate brand as well as advise our regional marketers and sub-brands on social practices. (There is a more elegant way to explain that - but I am struggling with words at the moment.)We have recently been given the green-light from our social stakeholders to explore TikTok. However, we are very conservative and risk-adverse when it comes to social. As a result, I have been tasked with creating guidelines (dos and do nots) for our social leads looking to use the platform for their regional efforts and/or sub-brand. Has anyone seen or created something like this? I’m not sure where to start.Any advice or suggestions are welcome!

GabeFrequent User

asked in Social Data

Does anyone have a good template for presenting a social media strategy?

I’m looking for a visually appealing format to present a social media strategy through , what is everyone using at the moment? Are you making bespoke decks every time?

LauraPorcinculaCommunity Manager

published in Social Data

🎥 Grow Sessions: Mastering Social KPIs and Growth

I’m excited we are back with the next session in our growth series with Grow Sessions: Mastering Social KPIs and Growth!In this event we will:Discuss defining KPIs & Metrics How to align with your company goals See how social supports your company Walk through how to select your KPIs & Metrics📆 RSVP and Register here: Don’t forget to subscribe to this thread for all the updates! UPDATED:If you missed our session today, here is the recording. Make sure to share your questions in the thread below!

niki.cruzFrequent User

asked in Social Data

Quarterly Engagement By Industry

I was wondering if anyone has a source to track updated engagement rate by industry per quarter? I would love to provide an average comparison while reporting our per quarter for perspective.

lfowlerNew User

asked in Social Data

Drop in Facebook engagement

For some reason, pretty much overnight, our facebook engagement rates dropped dramatically. I haven’t really changed anything specifically but it happened around the same time Meta Business Suite replaced creator studio. Has anyone else experienced this or got any advice? Thanks in advance :)

amywFrequent User

asked in Social Data

Link clicks declining?

Has anyone else noticed a drop in link clicks to external websites across Facebook and LinkedIn this year? Have you pivoted your strategy to keeping people on platform as opposed to driving to your website?

lisa.sobelEngaged User

asked in Social Data

What data are you tracking?

For years now we’ve been tracking impressions, engagements, engagements by type, engagement rate, clicks, and click through rate for our organic content on Facebook, LinkedIn, and Instagram.Lately it seems like META is reporting data out differently and so our data tracking is off. We have more impressions out of the blue and then a giant drop.So what metrics do you think are best to use?

jeffrey.kingmanFrequent User

asked in Social Data

Shift in Average User Engagement Trends | Instagram

This question came up in a client call today: does it seem that most consumers today passively consume brand content versus engage with content? Meaning, his thesis was most consumers today don’t expend the energy to interact (like, heart, comment, share, send) with brand content on Instagram like they were a year or more ago. My “feel” without having data or research is that most consumers will interact with a brand’s content but the relevancy bar for making an interaction is higher today than it used to be. Does anyone have research data on this? Thanks and have a great weekend.JJK

clayton_normanFrequent User

asked in Social Data

Managing 2-Factor Authorization and Phone/Email Contact Across Many Instagram Accounts

How is everyone managing contact phone numbers and emails across multiple Instagram accounts? I’m consolidating control over at least 6-7 different accounts, possibly more and want to eliminate the need to coordinate getting a security code from random folks whose phones or emails were associated with each account years ago. From what I can gather IG limits the number of accounts that can be associated with a single email address to 5 accounts (but I’ve seen some conflicting info around that as well). So I’m considering the following options: Creating 2-3 IG-specific emails that myself and my team have access to that we can use for all of our different accounts Creating a Google Voice account or accounts for phone numbers we can use to associate with our different accountsDoes anyone have experience with these approaches or alternatives? It goes without saying that once we settle on an approach everything will have to be clearly documented in our password vault.

dominick.ramFrequent User

asked in Social Data

Business Manager — Personal Profile for Business

Hi all! As you may know, Facebook requires users to use their personal profiles in order to manage, create, and execute tasks within the business manager and business pages. Do you have any recommendations on how businesses/agencies can set up a personal account that can function as a business admin? We often find that our external integrations from Facebook like Sprout and other reporting software need to be connect via personal profiles that are admins in our business manager, however, it would be nice if we had an account (personal profile) that we could use across the business in order to establish those connections. Please let me know your thoughts and best practices! Thanks in advance :)

ashley.manivongFrequent User

posted in Social Data

Follower Growth Industry Averages

Hi! Curious as to what anyone has seen as “industry average” of social media follower growth for a tracking KPI. I know this varies by type of company size. Example, my company is 5,000-10,000 employees.

LauraPorcinculaCommunity Manager

published in Social Data

📣 Tell us your thoughts on the potential of Artificial Intelligence in social

Let us know want you think on the question below…

NycoleAdvanced User

posted in Social Data

Measurement Beyond fhe Basics

Hello all! I'm always looking for new ways to prove out the value of social and influencer content long term. Both qual and quant that goes beyond all the basic measurements, consumer behavior dives, SOV, etc.I'm currently thinking through measurement methodology for two things 1. that could assess value of eyes on content, with the idea that seeing content will create top of mind recall when someone actually needs the service they saw in content. And then 2. That could look at the value of content in driving WOMM. Has anyone explore either of the above before? If so, did you find something that worked for your company. I'll definitely keep everyone updated as I work through this.

Jonathan ZuluagaCommunity Manager

posted in Social Data

📣 Social Speak Out: Let's talk 'viral' content and insights!

Social media pros, let's lighten up the feed! And let us know your thoughts on the below…

ronnie.gomezSprout Team

published in Social Data

Organic vs. paid social media: A hybrid strategy that works

Let’s cut to the chase: It’s not organic vs. paid social media—it’s organic and paid social media.As social becomes even more of a pay-to-play game, “organic social is dead” has become a popular catchphrase for marketing thought leaders. While organic social media definitely isn’t what it used to be, it certainly isn’t dead.Read the full article: https://sproutsocial.com/insights/organic-vs-paid-social-media/

audrey.willisFrequent User

asked in Social Data

How Does Your Social Team Measure Success for Community Management?

Hey everyone, I drive the community management strategy for a big brand and am looking for advice. Historically, we measured the success of our community management program by tracking the volume of interactions (e.g. how many times we respond to consumer comments and posts). This year we have prioritized more proactive interactions (like commenting on a trending TikTok) versus reactive interactions (responding to a tweet that tagged our brand) to help the brand take part in cultural trends, join trending conversations, and overall position the brand as more relatable to build brand affinity. The thing I’m struggling with how to measure the success of this new goal and ultimately, how to communicate that success to key stakeholders. Any recommendations, advice or examples of how your teams have measured the impact of community management are welcome.Cheers,Audrey

jocelynalvFrequent User

asked in Social Data

Engagement on TikTok posted through Sprout vs. natively

We've been posting our Tik Tok's through Sprout vs. natively, and one difference I've noticed is the decline in our views. When we were posting natively, we were able to add as many hashtags as we wanted in the post copy, which I think helped drive our views. Since posting through Sprout, I've noticed there is a character limit on the video description due to an API limitation. Because of this, we haven't been able to add in as many hashtags as before. My guess would be the decline in our views is a result of the lack of hashtags we've been using on our Tik Toks. Any other similar experiences?

amyn99Frequent User

posted in Social Data

Follower KPI for Sciences Industry

Calling all science industry social media managers!What has been your followership goal for overall social media? What’s the average for an industry that is less “social” considering our audiences? I’ve been gaining about 1,000 a month but want some more insight into what is the common industry standard.

Jonathan ZuluagaCommunity Manager

published in Social Data

Just in: The 2023 Content Benchmarks ReportData Report

The speed of social keeps accelerating.It can be hard to know how you’re performing relative to your specific competitors with new trends and changing platforms to keep up with. The 2023 Content Benchmark Report helps you identify the most important trends by industry–giving you more tailored insights into what your competition is doing. In this report, you’ll learn:The challenges brands face when planning content Industry publishing and engagement benchmarks on social How to adjust your strategy to keep up with social Get your hands on the newest data: https://sproutsocial.com/insights/data/content-benchmarks/

stefanie.mayFrequent User

asked in Social Data

Best looking/easiest to understand weekly social report for internal use?

Hey everyone! I send weekly reports to department heads over at my company that include the following…News page likesGrowthImpressionsTop performing posts w/ metricsscreenshots of those postsIn that report, I also include our weekly e-mail stats + website metrics from GA.I’m basically assembling this report in another document because I find the reports on Sprout aren’t easy for someone who doesn’t know much about marketing to read and understand.Does anyone have advice on the best template/format to use? Thank you!

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