Follower Strategy

We are leveraging our e-newsletters as much as possible to point towards content we are sharing and asking them to follow. We also provide QR codes and social information at all events we host and on our printed materials. 
 

This doesn’t apply to LinkedIn, but intentional collaborations on content also help us build our audience!

Something we’ve seen success in for our B2B clients on LinkedIn is proactive content planning. It helps our team maintain a consistent and high-quality social media presence on LinkedIn. By encouraging our clients to think at least one month in advance, we try to create content that either educates, informs or our entertains our target audience (if not more than 1 of those). 

Providing value is the key to not only improving one’s content strategy long-term but it’s also important to growing one’s audience. When users know what to expect from your channel, it makes the decision easier for them when it comes to following one’s page. 

One of the best strategies I’ve seen is commenting on other people’s content in a meaningful way (not asking them to follow, but just being a positive part of the conversation). We definitely get a lot of our followers by commenting! 

Having staff who are active on the platform elevate your posts can also help, whether it is reposting content that fits their audience, or liking and commenting on your posts. We routinely ask staff to help give our content a boost when we want to make sure it is reaching new audiences. 

I managed LinkedIn for a B2B company and our strategy to gain followers is to post frequently. We are posting 15 to 20 pieces of content every week, using different hashtags to organically reach different audiences. LinkedIn recommends only using up to 3 hashtags per posts. I think of them as industry keywords.

So I just went to the Social Media Marketing World Conference and one of the speakers mentioned downloading your data reports into Chat GPT and then asking it what kind of social planning strategy you should make based on what works best for your account?? BLEW MY MIND. 

Definitely trying to be more in the general conversation! So hard to remember to do sometimes instead of just posting. Great advice!