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Content Creation

Discover best practice and advice for how to create content for your website, blog or social media accounts using the latest strategies and tips from the community.

  • 175 Topics
  • 563 Replies
175 Topics
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kiyauna.mLevel 2
asked in Content Creation
What are you using to record short form video content?

I am curious to know what others are using to record short form video content for your brands/companies (other than a phone). What other equipment do you think is necessary when recording?

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annarangos
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MisterPLevel 4
posted in Content Creation
Instagram's latest best practices for Reels

On Social Media Today, there was an interesting post from the NYC Creator event about official Instagram best practices on Reels posting. It’s a short but thought-provoking read, comparing best practices from last year with this year. Long story short, the only change from a year ago is: “This is the exact same list that it shared last year, with one change: Now, you shouldn’t post Reels longer than 3 minutes instead. Technically, this relates to Instagram’s algorithmic recommendations, in that IG wasn’t recommending Reels longer than 90 seconds last year, but now it is. In that sense, the advice makes sense, but I do find it humorous that Instagram had tried to frame this as a user preference issue, as opposed to it really being driven by what IG itself wants.” As the story says — importantly, I think — sometimes the apps and their algorithms drive change, not consumers.

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caitlin.rondaLevel 1
asked in Content Creation
Instagram Reel Cover Image Glitch - Anyone else?

Hi Everyone! I am going a bit nuts with a glitch that is happening on my brand’s Instagram account and I am curious to know if anyone else has experienced this as well. When I am in the “Edit Cover” area of my reel, and I add an image from my camera roll, it appears perfectly on the “Cover” tab. When I navigate to the “Profile Grid” tab, however, the image is zoomed in and I am not able to get the full image to display no matter how much I pinch and drag it around. It has happened to every reel since the end of December when I did purposely zoom an image in for a cover of a reel and the app decided that all future reels and cover images will match this one-time-only art direction. (If I go back to the reel in question where I zoomed the cover image in on purpose, I am not able to zoom the image out as it is also stuck on the zoomed (doomed) state). I would be so grateful if anyone has experienced the same issue and can offer some tips for correcting it!

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ajl3photo
madison.skipper
madison.skipperLevel 2
asked in Content Creation
🪫 Portable Charger Recommendations

I’m in desperate need of a new portable charger for long days of getting content on the go. Any recommendations? I am looking for one that is compact. Also, any other social media/content creation tools that you find to be a “must”? Always curious to see what fellow social media professionals are using to improve or make capture content easier.

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elizabeth.blancoLevel 1
asked in Content Creation
FB carousels

Hi! With Meta changing the grid, sizes, etc., I switched my designs to 4x5 and uploaded a carousel on Instagram, it looks good there. But when I uploaded it to Facebook, it looked a bit off. Meta’s best practices say FB carousels can be 1x1 or 4x5, but 4x5 isn’t looking great for me. Is anyone else experiencing this issue? What size are you using for FB carousels, or are you avoiding them altogether?

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ajl3photo
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Erin ChapmanLevel 1
asked in Content Creation
Effect House Help

I created a ranking filter on Effect House using a preset template and all looked well on the backend. When the effect was approved and added to TikTok I now have a random magenta image that rotates through the choices even when I go to the back end and there are no errors/I don’t see the magenta block anywhere. Also, the filter is the “rank 10” effect and I have 26 images to choose from but in the published effect it only ever gives you the options of the same 10 pictures and doesn’t rotate through all 26. Does anyone have any experience with Effect House who can help? I have contacted TiKTok/Effect House and looked at all the help articles and videos online but nothing is helping.

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c.levertonLevel 2
asked in Content Creation
Issues with Adobe Premiere Rush / Alternative Video Editing Software

Hi there! I just got a new laptop (Dell) and it’s having issues with Adobe Premiere Rush - it crashes as soon as try to start a new project and add files. Of course, this is a major drawback since video content is the new favorite format! Has anyone else encountered this crash issue, and have any solutions? Otherwise, I’d love to collect alternative video editing software here in one list!

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annarangos
annarangosLevel 2
asked in Content Creation
B2B professionals on LinkedIn, who do you follow?

Who are your go-to influencers or favorite content series across industries? Looking for some inspiration—recommendations appreciated! Bonus points for thought leaders!

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lisa.rodrigo
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maggie.karantonakisLevel 1
asked in Content Creation
Instagram Live with Guests not collaborating

My company recently went live on Instagram with one of our influential collaborators to boost end of season sales. Unfortunately for the duration of the live it would not show that she was live with us so we completely missed her audience. She is not on private and has no settings on to prevent her from showing she’s live with someone else. Does anyone know why this may have happened?

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Jennifer JonesLevel 4
asked in Content Creation
Sunsetting business pages to create a centralized brand presence on Facebook

Has anyone ever worked on removing business Facebook pages for a large company with multiple store/service/business locations and centralizing brand presence on the platform to just the national brand page? I have done this previously in past businesses (though we offered the opportunity to move to a different singular platform with organic growth capability), but I have a colleague who is looking to learn if any other businesses have done this to better support their stance to their teams, and their situation is slightly different. They have about 300 Facebook business accounts that have been dormant for a while, so they are considering working with their teams to sunset those pages. Those 300 accounts are only about 30% of the total number of store/service business accounts, and because they are not considering sunsetting all accounts (only those that have remained inactive for long periods of time), they will inevitably be faced with concerns that they should allow the businesses th

1155
mary
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Chris-AndersonLevel 1
asked in Content Creation
Are frames useful on Instagram?

I’m the social media manager for a community bank that spans across Louisiana and Texas. Currently on our Instagram page, we put the majority of our pictures in branded frames. It’s just a kneejerk reaction from when the bank was smaller and needed to boost the brand recognition. Now that we’re a little larger, I’m not so sure it moves the needle at all and just clutters the feed. Does anyone have any insights about the use of branded frames on Instagram and whether or not they are actually helpful?

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jaxn.engstrom
emily.murray
emily.murrayLevel 2
asked in Content Creation
Social Media Branding

I’m currently trying to show the importance of consistent branding across social media to others within my organization. Does anyone have any examples of brands they think do a great job at this, does your brand do this well, or do you have any talk tracks or points that could help me emphasize the importance of this to others?

10412
emily.murray
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ohva.commsLevel 2
asked in Content Creation
Posting to Multiple Facebook Groups

I have multiple Facebook groups that I have to post to at least for a few more months until we have a more centralized private method. Anyone have any thoughts on doing this more efficiently? I was so very hopeful that this function would be available on Sprout but it seems Facebook has quashed it for everyone! It is my biggest pain point right now.

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Amanda Blomquist
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jalissa.karena-langeLevel 1
asked in Content Creation
Meta ads targeting small region

Kia ora (Hello). We are based in the Northland region of Aotearoa (New Zealand). We have a population of about 194,007. I actually have a few questions please: Given our population size, should we use detailed targeting? Meta recommends only using for populations of more than 2 million 😅 Is there a risk of running multiple ads at the same time, targeted at the Northland region? Is it best for us to try customise our target audiences based on our website traffic? Thank you.

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jalissa.karena-langeLevel 1
asked in Content Creation
Paid ads over Christmas/New Year period - Yay or Nay?

Kia ora from Aotearoa (New Zealand). We are a local government organisation in the Northland region and are of the opinion that our type of messaging/content will not cut through the noise or resonate with our communities during the busy summer periods (December - January) and it’s best we keep our distribution low key. My question is - are we wrong? Our messages are generally shaped around rules and regulations e.g. Check the shipping calendar before heading out on the water, Check it’s safe swim before diving in (water quality), Help protect our environment this summer by XXXX. Any thoughts are much appreciated.

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mary
virginia.rios
virginia.riosLevel 4
asked in Content Creation
Tools to Resize Youtube videos?

Hello! I’m looking for tools to resize a video from a regular YouTube video to an Instagram, either square or reel size. Do you have any ideas? I saw https://www.veed.io/ any other you may know? thanks! Virginia

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m.sehadeLevel 1
asked in Content Creation
TikTok Live | influencers

Can someone share the best process of doing a LIVE on TikTok with 2 influencers? Do I do it with a 3rd party app or do I invite them via TikTok? Also do I need to have a Business Account?

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SimonLevel 2
asked in Content Creation
Instagram hashtags - what's changing?

I’ve noticed a number of leading accounts in my sector (UK - charity) stopping using hashtags on their Instagram posts in recent months. Is this a change other people are seeing too? Are we seeing the role of hashtags changing?

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Leah JamisonLevel 1
asked in Content Creation
Unsearchable TikTok Account

Does anyone have a contact at TikTok or have you run into this issue before? I recently started working at a university and something happened with their TikTok account where you can’t find it via search. When searching our university name/TikTok username (Washburn University), the “You’re not alone” page comes up instead of results. There’s no way to bypass the page. Obviously this sucks because it makes it extra hard for students to find our account. I tried submitting a support ticket, but it got me nowhere. Our account is in good standing, so it’s unclear why search results for our university are being filtered like this. I would really appreciate any insight or help!

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rachael.maasLevel 1
asked in Content Creation
What camera do you use for going live?

What camera does everyone use for going live? Right now we have MEVO but the camera is old and outdated. This would be for press conferences mostly.

1325
tcsandoval
emily.murray
emily.murrayLevel 2
asked in Content Creation
Any advice for starting a podcast video series?

The podcast/video series I’m starting will be a kind of sit-down conversation with our CEO about real estate and our company culture. I’m currently in the ideation phase for this idea, but was wondering if anyone had any tips, advice, or favorite podcasts. If you have seen success in the podcasts that you’ve created I’d love to check them out as well 😊

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Laura Porcincula
Community Manager
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zoe.pLevel 1
asked in Content Creation
Facebook banned page from advertising

Hi! I work for a well established brand in New Zealand that also operates in Australia and South East Asia. Today our Australian page/ad account has been permanently banned for violating advertising policies. We didn’t actually violate any policies, Facebook just changed the status of every ad since the account was launched in 2016 to rejected so we appear to have 1000+ violations. Previously they have incorrectly classed our account as “political” because we are an eco brand that posts about sustainability. This only happens to our Australian account not our NZ account. I have tried a review however of course with every ad ever created being rejected we didn’t pass the review. Has anyone been able to get their ad restrictions lifted after being permanently disabled? Facebook support is unhelpful and our account manager doesn’t ever reply to my emails. Any advice appreciated!

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bryceeberlyLevel 1
asked in Content Creation
Best Practices to Reach Non-Followers?

Hey, y’all! After hours of researching the best practices to reach non-followers on my restaurant client’s IG account, I keep accumulating the same 8-10 “Best Practices” on every website. I thought I would put it out here and see if any of you have cracked the secret that nobody is talking about to reaching non-followers?

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raven.gill
Agency Partner
raven.gillAgency Partner
asked in Content Creation
Facebook Ads Glitch

Anyone else having issues with Facebook ads keep changing their targeting locations to their entire United States. I select my cities and radius and I submit the ads but after I hit submit it changes the targeting to the entire united states. This has happened across multiple clients for me.

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jordan.woody
jordan.woodyLevel 2
asked in Content Creation
Executive LinkedIn Takeover - How do I manage it?

Hey y’all! I’m a social media manager for an IT company who’s currently overseeing around 26 accounts (though thankfully I only manage 4 on a day-to-day). I’ve been asked to takeover an executive leader’s personal LinkedIn account and frankly trying to nail down a process has my brain spinning in circles. TLDR; How do you manage your executive’s personal LinkedIn presence? We're posting 2 times a week, mostly sharing corporate posts or third party articles with 'his' own thoughts. My thought was to add the profile to Sprout, where I can use the approval workflows to schedule content and get the appropriate edits/comments/whatever. Then I realized that I can’t use LinkedIn to repost, only create new, organic content, so I would need to sign into the account and reshare the post directly. So here’s where I’m running circles in my brain: Should I still use the approval workflows via Sprout even though I need to post directly in LinkedIn? I could just create a new word doc for each new set

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