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Content Creation

Discover best practice and advice for how to create content for your website, blog or social media accounts using the latest strategies and tips from the community.

  • 170 Topics
  • 541 Replies
170 Topics
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Frequent User
loizousmithFrequent User
posted in Content Creation
Who’s do you want to reach?…. Everyone!

I understand the appeal of wanting to reach everyone, but it’s always the same conversation. “Let's dive deeper. Who specifically are you trying to connect with?” Different demographics, interests, and needs can greatly influence social media strategy. For example, most of my clients are federal agencies in the public health sector. The target audience plays a crucial role in shaping the messaging and outreach strategies. For some reason, this concept doesn't seem to resonate with clients. It's a constant challenge to convey the importance of tailoring our message and approach to match the unique needs and communication preferences of our target audience.I'm interested to know if others encounter this challenge. If you work with clients who cater to various audiences and cover diverse topics, how do you manage to address these varied subjects effectively?

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M
Engaged User
8 months ago
Laura Porcincula
Community Manager
Laura PorcinculaCommunity Manager
published in Content Creation
🎥 WATCH NOW: Engage your Audience Authentically, the Fundamentals of Influencer MarketingRecording

Join us as we dive into the fundamentals of influencer marketing with @Madison.Masterson and Trevor Souki.Learn how you can leverage influencer partnerships to reach your maximum potential, increase brand visibility, and achieve your goals. Discover the potential of influencer collaborations, learn practical tactics to drive traffic and boost engagement, and build authentic relationships that resonate with your audience.🔴 Missed the event? Watch the recording now:Be sure to subscribe to this thread for all the event updates!

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Laura Porcincula
Community Manager
8 months ago
Laura Porcincula
Community Manager
Laura PorcinculaCommunity Manager
published in Content Creation
Unlock Creativity with Threads: An Educational Short

In this educational short, @cj.avande shares the power of leveraging Threads for your social strategy. Threads offers your brand a unique opportunity to tell your story authentically. But it can also help you engage your audience and diversify your content strategies, leading to an even stronger social presence and deeper connections with your audience.Watch now: Learn and discuss with your peers:  

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Laura Porcincula
Community Manager
9 months ago
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New User
MahramusajNew User
posted in Content Creation
New B2B Social Media Manager

My role has recently been reorganized that I’m now handling our B2B and B2C channels.  are there any B2B marketers here? Any professional development tools that you’ve recommend for a newbie?!  thanks! 

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annarangos
New User
9 months ago
Laura Porcincula
Community Manager
Laura PorcinculaCommunity Manager
published in Content Creation
🔴 Watch the Recording! Canva for Social Marketers: From Basics to Pro

We're excited to invite you to an exclusive workshop with Katy Hearne-Church, Design Educator at Canva, as she shares tips and tricks that will change how you approach content creation. In this workshop, Katy will guide you through some time-saving techniques to help you optimize your workflow and create engaging content more efficiently. Whether you're a seasoned Canva user or just getting started, there's something for everyone. We'll also show you how Canva can help you collaborate with your teams and organize your work so you can create engaging content with ease. Plus, we'll give you the lowdown on Canva's features, including free and subscription-based options. Register now to ensure you join this invaluable session with Katy from Canva!RSVP Now:   If you missed this event, watch the recording now:  Be sure to download the Social Media with Canva Workbook to practice what you’ve learned!

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lisa.rodrigo
Advanced User
9 months ago
I
Frequent User
Ivette NazarioFrequent User
posted in Content Creation
Best Social Media Strategies for Pet Care Business

Best practices and suggested strategies in social media for Pet Care Business - Dog Boarding, Grooming, Daycare, Training facility. 

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I
Frequent User
9 months ago
D
Engaged User
dianna.lyngholmEngaged User
posted in Content Creation
TikTok Case Study - Creative is Key

Hi everyone!TikTok just published a Case Study on our brand HalloweenCostumes.com (sister company to FUN.com). My Content team did a killer job cranking out a wide variety of creative to test and iterate on last year. They worked in tandem with our Paid Social team to identify wins and learns of current creative and key search terms we could hone in on for new creative. It was a great team effort and thought I’d share the Case Study with you all in case it helps you! Some key results metrics:10x ROAS 4.5k% increase in site visits YOY 2.5k% increase in purchases YOYhttps://www.tiktok.com/business/en/inspiration/fun-dot-com-tiktokHappy to answer any questions!Di

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D
Engaged User
10 months ago
zachlinder
New User
zachlinderNew User
asked in Content Creation
Posting content from former SMMs

Hi all - new to the Arb. Glad to be here.Unique question for the community:What is the legality of posting content captured by a social media team member with their personal device who is no longer part of the company if they did not sign a clause releasing all their work to company ownership while they were an employee? Would this former employee be able to sue a company that uses their work without permission?Obviously publishing rights are always obtained when using UGC, but this scenario is a bit different. Eager to hear the group’s thoughts.

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Nycole
Advanced User
10 months ago
mariah.d
Frequent User
mariah.dFrequent User
asked in Content Creation
Thoughts on backdating Facebook posts?

Hi all, just wanted to hear the community’s thoughts on using the backdate feature on Facebook. Does anyone use it often, why or why not? Has anyone seen benefit - or even negative impacts - using it?I work with a few clients that like to use it, though it’s sometimes because content was published late or past a specific date. Does anyone know if backdating posts negatively affects post performance or SEO? Thanks in advance!

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C
Frequent User
10 months ago
D
Agency Partner
delaney.trailAgency Partner
asked in Content Creation
TikTok Ad Targeting?

Have you launched a TikTok ad for a young adult centered nonprofit?Would love to hear what interests you marked for targeting! None of them are directly relevant to the program’s services, so we’re trying a few that are generally closer.

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D
Agency Partner
10 months ago
J
New User
joejohn33New User
asked in Content Creation
Struggling with Consistent Content Creation Strategy

I've been tasked with managing the content creation strategy for my organization's social media channels, and I'm finding it challenging to maintain consistency and quality. Despite our efforts, we seem to be struggling to generate engaging content consistently. Our posts lack cohesion, and we're not seeing the level of audience engagement we hoped for.Steps I've taken:Conducted audience research: We've analyzed our audience demographics and interests to tailor our content accordingly. Developed a content calendar: We've created a content calendar outlining our posting schedule and themes. Utilized social media management tools: We've invested in tools like Sprout Social to streamline our content creation and scheduling process. Experimented with different content formats: We've tried various types of content, including images, videos, polls, and articles, to gauge audience preferences.Additional Information:Despite our efforts, we're not seeing significant growth in our follower count

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Anna Laura McGranahan
Agency Partner
10 months ago
AlexaHeinrich
Advanced User
AlexaHeinrichAdvanced User
posted in Content Creation
Threads Accessibility

There's apparently a visible alt text badge on Threads now, but you have to turn it on.Head to your profile, tap the two lines above your profile picture, click Settings, then Accessibility, and then you'll see an option for "show alt text" with a toggle next to it. Toggle it on and an alt text label will appear on images that have alt text.From the looks of it, the alt text badge is only visible on images that have alt text added to them AND if you click into a specific post. You won’t see any alt text badges on your feed, which is just weird.Please note that not everyone has access to this feature yet. You should also remember that not everyone (including myself) has access to the alt text field on Threads yet, so some folks may be writing image descriptions directly in their posts instead, so an alt text badge wouldn’t show up on their images despite them taking the steps to make their content accessible.Also, Threads has new updates out as of today, so make sure you update your app

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Laura Porcincula
Community Manager
10 months ago
Laura Porcincula
Community Manager
Laura PorcinculaCommunity Manager
published in Content Creation
How brands can collaborate with Black creators

Today is the last day of Black History month, and we want to continue honoring and celebrating Black excellence in social media and marketing. These celebrations are of course, needed, and essential. That said, what Black creators are asking is for brands to think beyond these moments and collaborate with them year-round. From Issa Rae’s ‘HooRAE’, to HBO Max, and TikTok - there are many examples of brands working with Black creators all year round.Check out this blog post if you’re curious to learn how they did it, and how you can work with Black creators beyond Black History Month. 

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Laura Porcincula
Community Manager
10 months ago
Laura Porcincula
Community Manager
Laura PorcinculaCommunity Manager
published in Content Creation
📆 Register Now: Influencer Marketing Strategy Peer Group

On Wednesday February 28th, at 12pm CT join us for an Influencer Marketing Strategy Peer Group moderated by Trevor Souki, Product Marketing Manager III, at Tagger by Sprout Social. This event is almost full, so be sure to register now:If you’ve registered already, make sure to fill out the intake form to better inform our conversation. See you there!

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Laura Porcincula
Community Manager
10 months ago
reid.zura
Frequent User
reid.zuraFrequent User
asked in Content Creation
How is your YouTube account set up + managed? Bonus: how are alternative videos handled?

Hello! I hope you're all doing well. I'm reaching out to seek some insights regarding our YouTube channel strategy, and I'd love to hear your thoughts. To give you a bit of context, we recently created and published several product videos on our YouTube channel. These videos explain the features and applications of our autonomous robots and currently live in an "About Starship Robots" playlist. While these videos were initially in English, we've expanded their accessibility by adding versions with Audio Descriptions and ASL overlay (separated into a playlist called, ‘Audio Description: About Starship Robots’), and, now, we’re starting translations for new markets. Here's where I'm facing a dilemma. With multiple versions of the same video, organizing them into playlists has become a bit challenging. The idea of having 3+ different versions in language-specific playlists would make navigation on the channel too tricky, especially given its current scattered state. While unlisted version

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morgncam
Engaged User
10 months ago
A
New User
amanda_swysNew User
posted in Content Creation
🔍 Seeking Examples of Brands Excelling in Audience-Focused Advertising!

Hello fellow social media marketers,I'm currently working on a project focused on audience-centric advertising strategies that adhere to brand guidelines. I'm eager to gather examples of brands that shine in tailoring their ad campaigns to diverse audience segments while maintaining a cohesive brand identity.Do you have any insights into brands that adeptly adjust their ad strategies for different audience groups while still unmistakably embodying their brand essence? I'm keen to hear about your favorite examples and see any relevant links you may have. Your expertise would be incredibly valuable to me. Thanks for sharing your thoughts! 🌟

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A
New User
11 months ago
brij
New User
brijNew User
asked in Content Creation
How to grow a new brand on social media?

Our social media accounts are brand new and I have five questions:How do I grow my social media accounts? Especially twitter (X) and Instagram? Any step by step guides or tips will be helpful. How can I decide what topics to create content on? How can I get customers from social media? How can SproutSocial help as a software?Many thanks for you time and advice.

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nataly.davies
Frequent User
11 months ago
R
Frequent User
Ryann LakeFrequent User
asked in Content Creation
Universal Music/Tik Tok Update

Hello! As I was scrolling through my FYP last night, I came upon a Tik Tok mentioning that Universal Music will be pulling all of there artist’s music from the app. Was wondering about a few things after hearing this: How is this going to affect the videos that are already published on the platform with a sound that involves these artists? Will the audio be removed?  How are other companies going about this if audio is removed? Would it be best to republish some of that video with a new audio, or will the algorithm work against us? Thanks all! 

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S
Advanced User
11 months ago
hannah.jean
Engaged User
hannah.jeanEngaged User
asked in Content Creation
Global social management

Hi everyone,Right now I lead the social program for a global company. Our strategy and focus is mostly North America focused, but we have some content sprinkled throughout for other regions in Latin America and EMEA. The content comes from team members in those regions and geotargeted to those specific regions in their language. But those regions also see the English version of our content that goes out globally.We’ve been getting requests to create pages dedicated to each of the regions (ex: ABC Company - Europe, ABC Company - Italy, ABC Company - Brazil) vs. using a global profile. I’ve seen this done before but haven’t done it myself, and I’m not sure what the pros/cons are.Does anybody manage a global social program? If so, what’s your approach and what have been the benefits and challenges of that approach?Thanks!Hannah Jeanhttps://www.linkedin.com/in/hannahajean/

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virginia.rios
Engaged User
11 months ago
A
New User
andreana.margaritisNew User
posted in Content Creation
Social Content - New Year New Me

What health topics are trending well on Instagram and TikTok this New Year? How can tips and tricks be crafted to increase engagement, thoughts?

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A
New User
1 year ago
S
Advanced User
stacykAdvanced User
asked in Content Creation
Sale Posts - Leave them or delete them?

Hello & happy holidays! I’ve done some research and haven’t found an answer to this question - is there any reason to delete old sale posts from social networks like FB and IG? The posts are unpinned when the sale ends, and do not dominate our feed. Sometimes we have flash or special sales that do come back-to-back, but if there is an expiration date that’s noted in the image/copy.TIA!Stacy

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S
Advanced User
1 year ago
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Content Creation
🏆 Giveaway Extravaganza: Day 9 🏆Holiday Giveaway Extravaganza

Spot any groundbreaking social media campaigns lately? When you see a campaign that stands out in the wild, you just know! So, why not share those with your other Arboretum members? Today is all about sharing inspiration and connecting with others! So let’s see those campaigns that you just can’t get out of your head!  How to Participate:Create a new post in the Content Creation forum and share for a chance to win a Conversations That Connect Book & $50 Amazon gift card, Arboretum planter, water bottle, notebook and sticker.Once you do so, drop a link to your post in the thread below so others can participate! Make sure to chime in on other’s posts.  📆 Want to see the other giveaways? See the full line-up here:  The Promotion begins at 9:00 a.m. Central Time (“CT”) on December 21, 2023, and ends at 11:59 p.m. CT on December 21, 2023. To participate in the promotion, engage with the outlined discussions by sharing the most innovative social media campaign you've come across lately

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Jonathan Zuluaga
Community Manager
1 year ago
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Agency Partner
hannah.bradachAgency Partner
posted in Content Creation
Nood Campaign - Eye catching and entertaining

Has anyone else been seeing the Nood ads and content? Honestly a really creative and fun social campaign! Their follow up videos responding to comments are amazing. Main TikTok ad: https://www.tiktok.com/t/ZPRc6XCAa/  

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H
Agency Partner
1 year ago
D
Engaged User
dianna.lyngholmEngaged User
posted in Content Creation
Overlaying Vid of yourself with yourself! Game Changer.

There is an influencer I follow that continuously is innovating effects in her reels, things I haven’t seen before! Because it’s new and different it catches me. Maybe its because we’re all in Social Marketing, but I’m always like HOW DID SHE DO IT! This link below is one that she actually did a demo and walked through how she creates these. Highly suggest checking her content out just for transition inspo!https://www.instagram.com/p/CzKZL4kuRmk/?hl=enIG @meganewoldsen Have you seen any transitions or intros that have caught your eye or done well for you?

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D
Engaged User
1 year ago
J
Advanced User
Jennifer JonesAdvanced User
asked in Content Creation
How to handle holiday content

With the holidays upon us, this topic is top of mind. I manage the social media strategy and content for a veterinary brand in the emergency and specialty medicine space. Because veterinary medicine is a service industry, we don’t have the usual needs of holiday-specific content that a product marketing team would have on social media. So, though we do post content like holiday hazards for pets during the various holidays, we struggle with whether it is relevant for our business to post general holiday messages (i.e., Warm wishes for the holiday season.) either at this time or throughout the year.I’ve always felt that if we post about some holidays but not all holidays throughout the year (i.e. Posting about Christmas, Hanukkah and Veterans Day, but then not posting on Easter, Ramadan or Presidents Day), that opens our company up to criticism that we obviously didn’t intend for, so we’ve erred on the side of caution. But I’d love to hear your thoughts on why you do/don’t post holiday-s

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brandais.markey
Engaged User
1 year ago
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