Discover best practice and advice for how to create content for your website, blog or social media accounts using the latest strategies and tips from the community.
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- 289 Replies
Super curious if anyone is seeing a difference in views for TikToks when they add a location tag?Last week I was uploading for a brand and a popup told me, “Get more views by adding a location to this video”.I was curious if this was true and if anyone is trying this out to bring in more views from a specific region. I could see this being useful in strategies that need to drive store traffic.
I’m getting ready to launch a new employee advocacy program at my company and am looking for inspo. We’ve gone with Sprout’s employee advocacy platform for organizing/tracking, but I’d love to hear your best ideas on what you’ve seen work.Incentives for participating Types of content employees are most likely to share widely What kind of guidelines have you used for employee-suggested content? What else should I be thinking about?
One of the moderators for our organization’s Facebook group told me that they used to have the ability to add hashtags to posts in the group to organize them (e.g., look under a specific hashtag for all posts containing it within a group) but that it no longer works. I’m not well-versed in groups… does anyone know whether this can still be done or what changed?
Thank you everyone who joined me and the Arboretum for a chat all about content creation, influencers and your set up to make content even more professional! Incase you missed my chat, you can watch below! And while I answered a lot of questions during the event, I’m happy to answer more, so please thread your questions below!
Join us for an exclusive fireside chat featuring Violeta Venegas! Violeta will share her unique personal journey and creative process, offering valuable insights and tips on developing a successful content strategy.You'll get a chance to discuss: Effective techniques to brainstorm ideas Translating ideas into engaging videos Practical advice and real-world examples Ask questions and get feedback Don't miss out on this chance to learn from a true expert in the field. Register now to secure your spot!RSVP: Also, don’t forget to Subscribe to this post below for the latest updates, discussions, and recaps for this event.
Sitting somewhere between an employee and an influencer, workfluencers are on the rise. Rather than just curating articles on professional milestones and triumphs, workfluencers are known for being more open and honest about day-to-day work life, and consequently are favoured because they provide an authentic look at professional life.The home of the workfluencer is undoubtedly LinkedIn, and so we’re delighted to be joined by LinkedIn’s Head of Community, North America, Katie Carroll. We get her insight on where this new role has come from, why workfluencer marketing is so successful, and crucially, why this type of content is important for the professional world. 🎧 Listen to the podcast, here.
I’m looking to find social media gurus who are navigating the world of “vice” commodities such as Alcohol, Cigars (not cigarettes), Cannabis related products or news, etc. What are you doing to have effective strategies that drive conversion and reinforce support from stakeholders when you have to also post content within the community guidelines? I find that many of the proposed social strategies that exist in the mainstream are not spaces that those types of industries can really leverage. For example, we cannot advertise in most cases. Everything must be done organically. Social shopping is out of the question. Limiting Page visibility to 21 and up means that links to your platforms may show a broken link until the user logs into their account. Showing the product or using it can result in flagged or removed content. Community violations can wind up appearing arbitrary with little to no communication. Why did this post get taken down when there are 10 exactly like it? Is it the copy
I have a customer who is looking to train their team, mostly sales and individual contributors, on how to use social media for events. If you’re attending a conference, what should you do before the event on social? Like posting that you are attending and following the event hashtag. What should you do on social during the event? What should you do on social after the event? What are some best practices you’ve seen?Would love to gather some insights from you all!
For a client, I’m wanting to expand their (relevant) reach on Instagram. I know search keywords are highly impactful but I still like to use hashtags for additional reach, too! I’ve come across Inflact’s Hashtag Generator and am interested to see if anyone has used this as well? Do you believe the platform is safe?
Q: Best tools for content creation? 🧵Community Question
Happy Tuesday! Let’s help each other out and share our go-to tools, tips, tricks for content creation! We know working in social requires flexing those creative muscles, so we’re wondering:🖍 What’s your go-to tools or approach for content creation? Would love to hear your thoughts @raven.gill @ashley.zolot @esther.nadim @amanda.hoffmann @jessica.carreras @stacyk @AlexaHeinrich @courtney.o'banion @gabriella.blauert @amie.newsome @lsvdesign @sheridan.powell @bailey.ashida @Recklessthor4 @john.venen @rebecca.plomero @jolie.gorman!
Hello everyone! I wanted to get a quick gut check on sharing UGC Reels. It’s probably no surprise that most of the UGC Reels I find are also ones that use well known, trending music. I’ve searched high and low but cannot find any information online about resharing these and what the protocol is. What’s your process? Reshare? Share only to IG Stories? Pass on by? Any insights would be much appreciated!
Hi everyone! I’m social media manager at a large tech company (~700 people) and I’ll get social post requests from people in different departments all throughout the company on a consistent basis. So far, I’ve been trying to organize those on a monthly basis with shared Google sheets then adding them to Sprout. I’m wondering if anyone here has been able to find a way to establish a formalized process for gathering these requests/suggestions and fitting them into your social strategy while balancing not always posting everything everyone suggests if it’s not the right fit for your company’s social? TIA!-Kayla
Looking to get some industry insight from our invaluable Sprout Social Community for a Sprout customer. This customer works in the news/media space and has seen their journalist's Twitter followers decline in the last couple of months. We attribute some of this to Twitter bot clean up, but they are also curious if other news/media customers have seen something similar. They are also seeing a decline in potential Twitter impressions and are curious what other people in their space are experiencing.As a result of all of this, they are also looking for any tips specific to the news and media industry for growing followings on Instagram or Facebook - which, they say, has historically been difficult. Any recent news/media trends would be so appreciated!
We’re having major issues connecting to our clients’ business managers this past month. I’m not sure what the issue is, but we cannot get a couple of accounts to connect after going through all the steps we normally go through. AND when we tried a workaround so that I could connect my account directly instead of our manager account, I didn’t come up as someone who he could connect to neither with my name or email. Is anyone else having these troubles and how are you handling this?
For my clients I normally schedule content on Facebook about a 1 - 1.5 weeks in advance and with the scheduled posts instead of boosting them I turn them into ads since we are trying to get engagement & eyeballs on my client’s Facebook page. Last week I tried using my scheduled posts in business suite as an “Existing Post” option, but they wouldn’t show up. I tried even using the Post ID given in business suite but it kept coming up as non-existent. I was able to speak on the phone with my marketing manager pro at Facebook, and they told me that they are no longer allowing you to use scheduled posts for an ad and that they have to be active on the page in order to be able to use them. Does anyone know when this was announced or when they made this change? Have you had a similar experience? I just feel like Facebook didn’t give any sort of heads up about this change and it’s making my job a little harder since I manage about 5 different Facebook Pages who all run ads for every post.
Ran into a super weird problem and wondering if it’s happened to anyone else.Currently running a Facebook ad for a client. I went to check in this morning to see how it’s performing and noticed that it’s completely missing from the Campaign tab. After momentarily freaking out, I check the Ad Sets tab and my audience is still there - I check the Ads tab and both of my ad creatives are still there as well. Additionally, I filtered ad performance to yesterday and today and the ad is still active and delivering. When I inspect the ad, I can still see the campaign level, and then my ad sets/ads beneath it.It seems like somehow only the campaign portion of the ad completely disappeared from the campaign tab. Has this happened to anyone else? I’ve reached out to Facebook support but to the surprise of literally nobody they gave me information that wasn’t relevant or what I was asking at all and then acted like they solved the issue and ended the chat.To potentially paint a better picture - I
I’ve been battling an issue where each side says is on the other’s and curious if anyone else experiencing? My calendar view is showing that I posted on one profile on LinkedIn 76 times last week… not true!When I click through… it shows a current publishing timebut these aren’t coming from organic… they’re old (12-24 months ago) campaigns that our paid team swears are turned off. Whatever Sprout is grabbing, it’s clogging up my calendar views and muddling up my metrics. Would love any help on ideas to test out in an effort to resolve.
Hi all!Facebook randomly unpublished our Business page and suspended our ad account over the weekend for “continued Community Standards violations.” The thing is, we have never gotten a notice or review of any violations, and our Page Quality says “Good News, no violations to show.” We are a fintech/insurance broker, so our content is nothing particularly controversial either.It is adversely affecting advertising, as they won’t run ads without the page being republished. I have reached out to support through the Business Center via chat and phone and have been stuck in a “we’ll investigate” status for 3+ days.Has anyone experienced this? Why was your page affected? What did you do to remedy?
Hi Sprout Agency Partners! I’m currently working alongside an agency navigating a bizarre Instagram Server Error. Has anyone successfully navigated or resolved Instagram Profile Errors like this? When publishing to Instagram, this profile will have multiple failed posts. Sometimes the post error will respond as a media code error meaning that the media is the wrong specs. But, when we run this through other environments, the media publishes fine and follows all of the spec guides from Sprout and Meta Sometimes Meta flags profiles and posts as spam posts, which Sprout recommends adjusting publishing times when posting. The agency has done this and is still experiencing the same barriers. This is one of those scenarios where Sprout is limited on what we can mitigate as a third party and Meta is blaming the use of third-party publishing for the error on their end. Has anyone been able to get out of this vicious cycle for Instagram?
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