Content Creation

Discover best practice and advice for how to create content for your website, blog or social media accounts using the latest strategies and tips from the community.

  • 156 Topics
  • 494 Replies

156 Topics

reid.zura
Frequent User
reid.zuraFrequent User
asked in Content Creation

How is your YouTube account set up + managed? Bonus: how are alternative videos handled?

Hello! I hope you're all doing well. I'm reaching out to seek some insights regarding our YouTube channel strategy, and I'd love to hear your thoughts. To give you a bit of context, we recently created and published several product videos on our YouTube channel. These videos explain the features and applications of our autonomous robots and currently live in an "About Starship Robots" playlist. While these videos were initially in English, we've expanded their accessibility by adding versions with Audio Descriptions and ASL overlay (separated into a playlist called, ‘Audio Description: About Starship Robots’), and, now, we’re starting translations for new markets. Here's where I'm facing a dilemma. With multiple versions of the same video, organizing them into playlists has become a bit challenging. The idea of having 3+ different versions in language-specific playlists would make navigation on the channel too tricky, especially given its current scattered state. While unlisted version

2
morgncam
Engaged User
5 months ago
A
New User
amanda_swysNew User
posted in Content Creation

🔍 Seeking Examples of Brands Excelling in Audience-Focused Advertising!

Hello fellow social media marketers,I'm currently working on a project focused on audience-centric advertising strategies that adhere to brand guidelines. I'm eager to gather examples of brands that shine in tailoring their ad campaigns to diverse audience segments while maintaining a cohesive brand identity.Do you have any insights into brands that adeptly adjust their ad strategies for different audience groups while still unmistakably embodying their brand essence? I'm keen to hear about your favorite examples and see any relevant links you may have. Your expertise would be incredibly valuable to me. Thanks for sharing your thoughts! 🌟

0
A
New User
5 months ago
brij
New User
brijNew User
asked in Content Creation

How to grow a new brand on social media?

Our social media accounts are brand new and I have five questions:How do I grow my social media accounts? Especially twitter (X) and Instagram? Any step by step guides or tips will be helpful. How can I decide what topics to create content on? How can I get customers from social media? How can SproutSocial help as a software?Many thanks for you time and advice.

3
brij
New User
5 months ago
R
Frequent User
Ryann LakeFrequent User
asked in Content Creation

Universal Music/Tik Tok Update

Hello! As I was scrolling through my FYP last night, I came upon a Tik Tok mentioning that Universal Music will be pulling all of there artist’s music from the app. Was wondering about a few things after hearing this: How is this going to affect the videos that are already published on the platform with a sound that involves these artists? Will the audio be removed?  How are other companies going about this if audio is removed? Would it be best to republish some of that video with a new audio, or will the algorithm work against us? Thanks all! 

2
S
Advanced User
5 months ago
hannah.jean
Engaged User
hannah.jeanEngaged User
asked in Content Creation

Global social management

Hi everyone,Right now I lead the social program for a global company. Our strategy and focus is mostly North America focused, but we have some content sprinkled throughout for other regions in Latin America and EMEA. The content comes from team members in those regions and geotargeted to those specific regions in their language. But those regions also see the English version of our content that goes out globally.We’ve been getting requests to create pages dedicated to each of the regions (ex: ABC Company - Europe, ABC Company - Italy, ABC Company - Brazil) vs. using a global profile. I’ve seen this done before but haven’t done it myself, and I’m not sure what the pros/cons are.Does anybody manage a global social program? If so, what’s your approach and what have been the benefits and challenges of that approach?Thanks!Hannah Jeanhttps://www.linkedin.com/in/hannahajean/

5
virginia.rios
Engaged User
5 months ago
A
New User
andreana.margaritisNew User
posted in Content Creation

Social Content - New Year New Me

What health topics are trending well on Instagram and TikTok this New Year? How can tips and tricks be crafted to increase engagement, thoughts?

0
A
New User
6 months ago
S
Advanced User
stacykAdvanced User
asked in Content Creation

Sale Posts - Leave them or delete them?

Hello & happy holidays! I’ve done some research and haven’t found an answer to this question - is there any reason to delete old sale posts from social networks like FB and IG? The posts are unpinned when the sale ends, and do not dominate our feed. Sometimes we have flash or special sales that do come back-to-back, but if there is an expiration date that’s noted in the image/copy.TIA!Stacy

4
S
Advanced User
6 months ago
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Content Creation

🏆 Giveaway Extravaganza: Day 9 🏆Holiday Giveaway Extravaganza

Spot any groundbreaking social media campaigns lately? When you see a campaign that stands out in the wild, you just know! So, why not share those with your other Arboretum members? Today is all about sharing inspiration and connecting with others! So let’s see those campaigns that you just can’t get out of your head!  How to Participate:Create a new post in the Content Creation forum and share for a chance to win a Conversations That Connect Book & $50 Amazon gift card, Arboretum planter, water bottle, notebook and sticker.Once you do so, drop a link to your post in the thread below so others can participate! Make sure to chime in on other’s posts.  📆 Want to see the other giveaways? See the full line-up here:  The Promotion begins at 9:00 a.m. Central Time (“CT”) on December 21, 2023, and ends at 11:59 p.m. CT on December 21, 2023. To participate in the promotion, engage with the outlined discussions by sharing the most innovative social media campaign you've come across lately

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Jonathan Zuluaga
Community Manager
7 months ago
H
Agency Partner
hannah.bradachAgency Partner
posted in Content Creation

Nood Campaign - Eye catching and entertaining

Has anyone else been seeing the Nood ads and content? Honestly a really creative and fun social campaign! Their follow up videos responding to comments are amazing. Main TikTok ad: https://www.tiktok.com/t/ZPRc6XCAa/  

0
H
Agency Partner
7 months ago
D
Engaged User
dianna.lyngholmEngaged User
posted in Content Creation

Overlaying Vid of yourself with yourself! Game Changer.

There is an influencer I follow that continuously is innovating effects in her reels, things I haven’t seen before! Because it’s new and different it catches me. Maybe its because we’re all in Social Marketing, but I’m always like HOW DID SHE DO IT! This link below is one that she actually did a demo and walked through how she creates these. Highly suggest checking her content out just for transition inspo!https://www.instagram.com/p/CzKZL4kuRmk/?hl=enIG @meganewoldsen Have you seen any transitions or intros that have caught your eye or done well for you?

0
D
Engaged User
7 months ago
J
Advanced User
Jennifer JonesAdvanced User
asked in Content Creation

How to handle holiday content

With the holidays upon us, this topic is top of mind. I manage the social media strategy and content for a veterinary brand in the emergency and specialty medicine space. Because veterinary medicine is a service industry, we don’t have the usual needs of holiday-specific content that a product marketing team would have on social media. So, though we do post content like holiday hazards for pets during the various holidays, we struggle with whether it is relevant for our business to post general holiday messages (i.e., Warm wishes for the holiday season.) either at this time or throughout the year.I’ve always felt that if we post about some holidays but not all holidays throughout the year (i.e. Posting about Christmas, Hanukkah and Veterans Day, but then not posting on Easter, Ramadan or Presidents Day), that opens our company up to criticism that we obviously didn’t intend for, so we’ve erred on the side of caution. But I’d love to hear your thoughts on why you do/don’t post holiday-s

4
brandais.markey
Engaged User
7 months ago
M
New User
monique.drNew User
asked in Content Creation

Facebook Live - is it still worth it?

Hi everyone, please could you assist. Does anyone still encourage Facebook Lives for their clients? If so, how successful is it? I only have experience with Instagram Lives. 

6
R
Engaged User
7 months ago
katie.hogan
Engaged User
katie.hoganEngaged User
asked in Content Creation

LinkedIn Articles

Do LinkedIn Articles perform well for your B2B company? Trying to keep people on LinkedIn and publishing blog content natively, but seeing dismal views on articles. Anyone else? Suggestions welcome.

2
H
Agency Partner
7 months ago
D
Frequent User
daralyn.yFrequent User
asked in Content Creation

Reflecting on 2023 and developing goals for 2024

Hi all! The new year is fast approaching! What have you learned from last year and what goals are you developing for your channels in the new year? Also, what metrics do you use to define success and achieving your goals?I do have a lot of goals in mind, but worry whether they are practical or not. Thanks!

1
D
Frequent User
7 months ago
G
New User
GabbiDWNew User
asked in Content Creation

Reels on FB

We are trying to get our reels from Instagram to be seen also on FB. Anyone have luck with that? Even when we post them separately, it doesn’t seem like they get good interaction.

4
J
Engaged User
7 months ago
J
Engaged User
JacquiEngaged User
asked in Content Creation

FB Boosted posts not delivering?

Has anyone had issues with boosted posts not delivering at all? The ad is approved and active, but no engagement or budget spent. This has happened with the last three posts I tried boosting. FB support provided no help - they directed me to an article that was not useful. Below is a screenshot.   

1
J
Engaged User
7 months ago
brandais.markey
Engaged User
brandais.markeyEngaged User
asked in Content Creation

UGC in Social Strategy for Professional Clients

Have you had a professional business client (law, medical, etc) where you wanted to introduce UGC into their social media marketing efforts? Were you successful? If so, any tips or advice? 

4
K
Frequent User
7 months ago
C
Frequent User
chris.andersonFrequent User
asked in Content Creation

Kanban users?

I was introduced to the kanban project management method yesterday, and I was wondering if anyone is using it and if they would be willing to share some examples for community management work.

4
amanda.coe
Advanced User
7 months ago
C
Frequent User
CVINow.PerkinsFrequent User
asked in Content Creation

Trending Music and Memes: Is is a copyright concern for you?

Title should read: Trending Music and Memes: Is copyright a concern for you? * What is your social team and company’s approvals process when working with possibly copyrighted material, i.e. trending music and memes?Tagging accessibility queens: @perkins.webmaster @AlexaHeinrich 

2
Nycole
Advanced User
7 months ago
O
Engaged User
ohva.commsEngaged User
asked in Content Creation

Getting more engagements

@craig.cordell, @Jonathan Zuluaga What are some great ways to get school parents to engage on social media especially to get them to comment on posts?

1
craig.cordell
Advanced User
7 months ago
K
Frequent User
kristen.francaFrequent User
asked in Content Creation

How are you all making your IG more accessible?

Hello!Our website was recently flagged for accessibility issues, and now my managers are putting a lot of pressure to make social media more accessible as well. I agree that it is important, but without being able to schedule alt text for Instagram via Sprout, how is everyone doing this?I am a team of one, and I manage multiple channels and post multiple times a day. Do I need to manually add the alt text every single time a post goes out? That seems unsustainable, especially if I am busy in meetings or traveling. 

2
K
Frequent User
7 months ago
corrine.dorrian
Engaged User
corrine.dorrianEngaged User
asked in Content Creation

Instagram Enagement

I am struggling with our engagement numbers on Instagram! We’re a trucking company, so the posts that do really well for us are cool truck photos. I started posting 3 days per week vs 5 days when I noticed the numbers dipping, but it didn't do anything. If anything, I think it just messed up our algorithm. I try to do a mix of educational/awareness content and engaging content.  Which content is best for Instagram - educational or engaging? What are some fun captions or CTAs I could utilize to get more likes and comments? 

1
H
New User
7 months ago
A
Frequent User
amanda.schumacherFrequent User
posted in Content Creation

What is everyone's solution to landing pages?

We are limited by our internal web development, but marketing wants to do a better job of connecting social content to website content, and our temporary solution is to build more robust landing pages.MailChimp offers landing page builders, which work well with our email, but I personally find the design capability of MailChimp limiting (but that was a few months ago; things may have changed since then). I’ve done some quick searching and found recommendations for Unbounce, ConvertKit, and a few other landing page platforms, but I’d love to ask fellow experts what they’ve found works! Any and all advice appreciated, and thanks in advance!

0
A
Frequent User
7 months ago
Katy4Riskonnect
Advanced User
Katy4RiskonnectAdvanced User
posted in Content Creation

How will you overcome the loss of LinkedIn Carousels, which go away on Dec 14, 2023?

How will you overcome LinkedIn sunsetting their carousel post feature effective 12/14/23?I'm so frustrated with this change...I've never seen a content style that receives a CTR as high as carousels. They've been a winning tool in my social media playbook and I'm at a loss. 👉 LinkedIn on carousels disappearing eff. 12/14/23: https://lnkd.in/eggyqNzBI spoke with our brand's LinkedIn rep on 11/15 - she confirmed it's true.

5
A
Frequent User
8 months ago
E
Frequent User
esther.nadimFrequent User
posted in Content Creation

Is Twitter still relevant?

Hello Marketers! I read and hear a lot about TikTok, LinkedIn, Instagram, Facebook, YouTube but except the buzz around Elon Musk’s takeover of the platform, Twitter doesn’t seem to garner much interest anymore.  I agree it’s a great tool to follow # trends, events, and news, for listening but other than that? I do B2B marketing and we poorly perform on Twitter, even ads don’t do much. Our growth is on YouTube and LinkedIn.  5+ years ago, Twitter got much greater returns organically (at another B2B company). I’d love to hear your thoughts.  Thanks!

5
corrine.dorrian
Engaged User
8 months ago
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