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Want to know if your content strategy is on par with industry standards? Or if you're maximizing your engagement?

The Sprout Social Content Benchmarks report has the answers you need to level up your social strategy:

  • Platform breakdowns for Facebook, Instagram, TikTok, and X

  • Stats on the growing importance of video content

  • A reality check on posting frequency (hint: quality over quantity)

  • Inspiration from brands that are getting it right

  • and more!


The insights in this report will help you create more impactful content while connecting with your audience on a deeper level.
 

Get your copy of the report: The 2025 Content Benchmarks Report


What are your thoughts on your current content strategy after reading this report?

Will you change anything about your strategy after reading these findings?

Is there anything you’re considering but need to bounce it off a colleague for their thoughts?

Your peers are here to support! Share in the thread below, we’re here to help.

Any chance this data will be presented by industry? It’d be nice to see just nonprofit data on one page instead of needing to scroll through the entire doc!

Also love seeing that people are going to post less; we’ve been considering backing off other platforms so we can create higher quality content. 

Thanks for this. We’ll be doing a deep dive into this soon. 

Hi ​@kate.meyers emery, yes there will be some industry specific reports however there isn’t a plan for a non-profit version at this time. I’ll be sure to share that feedback with the team to consider next year. 

The industries we are highlighting in their own reports are Financial Services, Travel & Hospitality, Higher Ed, and Healthcare. Those should be finalized around the first week of June. 

​@Laura Porcincula thank you for sharing this report. I’ll be digging into it this week!

I can’t wait for the Threads report later.

“The data shows you should do whatever you want. This platform is chaos.” 

😂

I really, really, REALLY appreciate having benchmark data, since the report I loved that showed my data next to benchmarks wasn’t released this year.

 

I would like some clarification, though. I’m not exactly sure what I should be comparing myself to.

 

Pages 22-24 - I’m not familiar with NAMER, EMEA or APAC. What do these stand for, and what are the differences between the three reports?

 

Also, how do those reports reconcile with the one on page 3? Comparatively, I’m blowing these out of the water (like 2,000 engagements vs 51) and I mean, hey, I’m good, but I don’t know if I’m THAT good 😂

 

Thanks for any extra insight on this!

Hey ​@jessie.brown! Pages 22-24 break down some of the benchmark data by region: NAMER = North America, EMEA = Europe, Middle East and Africa, and APAC = Asia Pacific. Everything on p.3 is reflective of the combined, global data. Hope that helps! 

​@Matilda Schieren That’s a helpful regional breakdown. Thank you!

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