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Member Spotlight: Meet Tristan Audet, Social Media Manager at CogecoThis month, we're shining the spotlight on @tristan.audet, who’s been making big moves in social media! Tristan’s journey has taken him from the peaceful countryside of Lac St-Jean, Quebec, to building a high-performing social media team from scratch at Cogeco. He recently revamped their customer care system with Sprout Social Cases, and in less than 10 months, his team surpassed all objectives! 🎉Here’s more about Tristan:Fun Fact: Tristan grew up surrounded by nature, and now, he can’t spend much time away from trees and water. Favorite Social Account: Tristan enjoys following RingConn, a rising brand with a unique approach to influencer marketing and community support. Hobbies: When he’s not managing social media, Tristan stays active by working out, running, blogging, watching movies, playing music, and spending time with his family—especially his daughter. Work Inspiration: Tristan believes in the quote, "Creativi

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1 day ago

Jonathan ZuluagaCommunity Manager

Latest Talks & Trends

📆 Don't Miss Our Social Media Power Panel!RSVP NOW

Mark your calendars!Join us on October 24th at 1pm CT for an exclusive panel featuring @jaydeipowell, Bari Tippett, and @joshrangel —leaders in social media strategy, creativity, and trends.You'll walk away with actionable insights on how to leverage emerging platforms, master creative content strategies, and stay ahead in a fast-changing digital landscape.RSVP now and secure your spot for this can't-miss event!

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1 day ago

corrine.dorrianEngaged User

Social Networks

Facebook Page - Acquisition

One of our businesses was recently acquired and I’m not sure what to do with the Facebook page since we do not own the name, customers or products anymore. The page has less than 100 followers, but the content/graphics have our logo and links to our website, contact info, etc. First thought was to just close the page down, but please comment if there is a better strategy.

3 days ago

Laura PorcinculaCommunity Manager

Social Networks

Recap & Recording - The Power of Instagram Reels: Publishing & Boosting with Meta

This event has concluded. Catch up on-demand by watching the recording below!On Wednesday, September 25th, we're partnering with Meta for a can't-miss event, The Power of Instagram Reels: Publishing & Boosting with Meta. This session is designed to equip you with practical knowledge to maximize your impact with Reels and Boosted content. Get insider tips on crafting compelling Reels, boosting your content for greater reach, and effectively measuring your results. Join us as we discuss Reel strategies, expert insight into boosting your content, and tips for measuring your success.By attending, you’ll walk away with:Key strategies for creating engaging Instagram Reels Best practices for boosting your content How to track ROI and measure your success Meet the Speakers:Joana Rocha - Senior Technical Partner Manager, Reel Ads, Video & Threads at MetaDevin Marsh - Director, Partnerships at Sprout SocialLaura Porcincula - Community Strategist at The Arboretum by Sprout Social Catch u

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4 days ago

Laura PorcinculaCommunity Manager

Latest Talks & Trends

This Week In Social: October 11, 2024

Happy Friday!! This week @Jonathan Zuluaga and I cover LinkedIn's “Top Voice” badges, a recap from Meta on Ad Week, What’s App stickers and more.Catch the latest social updates now! Read more on these stories: Meta's AI chatbot to be available in new markets including Brazil, UK Instagram Tests WhatsApp Sticker To Facilitate DM Connection Advertising Week 2024: Unlock Video Performance with GenAI and Creator Marketing LinkedIn Removes Its Top Voice Badges for Collaborative Articles

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4 days ago

Laura PorcinculaCommunity Manager

Coffee Talk

New Member Introductions & Giveaway: Share Your Story and Win!

Welcome to the Arboretum!We’re so excited to have you join our community of social media pros! To kick things off, we’d love to get to know you better. And there’s a special bonus this week… we’re hosting a giveaway! How to Enter: Simply introduce yourself by answering the following questions by Wednesday, October 9th, and you’ll be entered for a chance to win one of our awesome prizes!Who are you? Share your name, current role, and where you’re based. What brings you here? Tell us what excites you most about social media or what you hope to gain from our community. Fun fact! What’s a surprising hobby, a favorite meme, or your go-to TV show?What You Could Win: We’ll be randomly selecting four lucky members who introduce themselves to receive an amazing Arboretum swag bundle, including:☕️ A 12 Oz. Opal Mug 🧦 Arboretum branded socks 🖊️ A sleek Moleskine penDon’t be shy—jump into the conversation, share your story, and connect with fellow social media enthusiasts! We can’t wait to learn

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5 days ago

jamie.hamptonFrequent User

Social Networks

Platforms penalizing scheduled posts

I have a client who is of the believe that if you create content and post it in Instagram it will get better reach / impressions / engagement. I know this has been debunked through the years but I cannot find any sold research / where platforms say they don’t do this, etc. Does anyone have suggestions or resources where I can justify the reason that we schedule content vs. having a manual process?

5 days ago

Annie DohertyFrequent User

Social Networks

Can you merge instagram and facebook pages?

We have aquired a company, and wanted to see if we could merge their business Facebook page and Instagram pages with our business Facebook and Instagram pages. Is this possible? I know we can add their pages to our business portfolio, but I wanted to know if we can merge them together (followers, etc.). I thought it was a few years ago, but may have changed. Thank you for any help - I always get the best resources here and I am so helpful!

5 days ago

leah.crandellFrequent User

Healthcare Hub

How do you become a verified health source on YouTube?

Hi! We are a 9 hospital healthcare organization trying to become a verified health source on YouTube. Our YouTube account is for the entire system so we are applying for the health features as an organization and not as an individual. However, the application states that we have to have a licensed physician attached/associated with the account. Has anyone in healthcare gone through this process before? Do you have any insights or advice? Is there anyway to get around having a physician attached to the account?Any and all help/advice is appreciated! THANK YOU!!

6 days ago

Laura PorcinculaCommunity Manager

Social Networks

✨ Giveaway: Share what most surprised you in our latest data report

If you’re wondering what kind of content your team should prioritize with limited budgets and bandwidth, and how to deliver the greatest return on investment from your efforts, The 2024 Social Media Content Strategy Report by Sprout Social has got you covered.In this report you’ll find answers to questions like: How many and which platforms do users have profiles on? What actions can you take on social to compel consumers to buy? Is there a certain content type that is more successful by platform? How can I be sure to share the right content on the right platform for my audience? ➡️ Download The 2024 Social Media Content Strategy Report Which network or demographic insight surprised you the most and why? We want to hear from you! Share your answer in the thread below for a chance to win 1 of 3 swag packages. *The promotion begins at 10 am Central Time on October 3rd, 2024 and ends at 11:59 pm Central Time on October 7th, 2024. To participate in the promotion, answer and reply

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7 days ago

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