Welcome to the Community!

What we actually mean when we talk about Social Intelligence

Social Intelligence is a term that gets thrown around a lot in our industry, often wrapped in enough buzzwords to make anyone's head spin. But at its core, it’s a straightforward concept that elevates our work to the rest of the business.Simply put,

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1 day ago

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baraicaTagged Tendril

Employee Advocacy- Onboarding and need Tips :)

Hi there! We are going live with employee advocacy later this month and wanted to get some tips on how you kicked it off the program internally. Where did you start? I there a checklist somewhere? Which teams did you give seats to in advocacy? Any he

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4 days ago

briana.rabiolaTagged Tendril

Career Advice

Covering a “team of one” social media manager on leave — how did you do it?

I’m a team of one leading social, and I’ll be going on a 12-week leave this summer. We’re currently planning coverage, and it’s becoming clear it’ll likely take 3–4 people to support different parts of the role.For those of you who’ve been through so

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5 days ago

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malavika.thrikutamTagged Tendril

Multi-image organic post as carousel on LinkedIn app

Saw this interesting carousel view of a multi-image post on the app. Who else is seeing this on the app? Haven't had this experience on the desktop yet, not sure if this is an existing feature that just made its way to Europe , curious to know!

matt.wallaceTagged Tendril

Social Media Benchmarks for Logistics Brands

How are others benchmarking social performance against competitors specifically in the logistics space?Do you primarily use tools like Sprout Social for this, or do you rely on external/third-party sources as well?I’d be interested in understanding y

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14 days ago

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jocelynpiedraSprout Team

Coffee Talk

Calling all retail marketers! 📣

Hey Arb community, I’m Jocelyn, part of the marketing team at Sprout 👋🏾 💚Retail brands are being told to move at the speed of culture. The result? A frantic race to trend faster and post louder. But while everyone is chasing the same 15-second soundb

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15 days ago

Max PeteCommunity Manager

Are you posting on social at the right time? Check out our best times to post on social media in 2026 report!

Hey everyone! Our 2026 Best Times to Post report is officially live, featuring an analysis of nearly 2 billion engagements to help you find your best times to post on social media.While the data shows that Tuesdays and Wednesdays between 11 a.m. and

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16 days ago

Max PeteCommunity Manager

Welcome Guide

Taking the community offline: Host a IRL meetup!

Hey friends!The results from our pilot are in, and one thing is clear: the magic of this community is even better in person. After successful meetups in Ferndale and Atlanta, we’re officially opening up The Arboretum IRL to our entire community!We kn

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17 days ago

Laura PorcinculaCommunity Manager

Coffee Talk

Networking: The future of Bluesky, Reddit, and Social Intelligence

Opt-ins for April Networking are open.This month, we are featuring an exclusive Social Listening Trellis user Group Connect focused entirely on prompt writing. We know crafting the perfect prompt is the secret to uncovering deep insights instantly an

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17 days ago

Max PeteCommunity Manager

From guesswork to growth: How Crafty built a data-driven content engine

In our recent conversation with Amber Nicole Alston (@Amber.Nicole.Alston) Sr. Brand & Content Marketing Manager at Crafty, we explored how a fast-growing, tech-enabled operator moved from instinct-driven content to a scalable, data-backed socia

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18 days ago

briana.rabiolaTagged Tendril

Career Advice

Covering a “team of one” social media manager on leave — how did you do it?

I’m a team of one leading social, and I’ll be going on a 12-week leave this summer. We’re currently planning coverage, and it’s becoming clear it’ll likely take 3–4 people to support different parts of the role.For those of you who’ve been through so

804

5 days ago

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malavika.thrikutamTagged Tendril

Multi-image organic post as carousel on LinkedIn app

Saw this interesting carousel view of a multi-image post on the app. Who else is seeing this on the app? Haven't had this experience on the desktop yet, not sure if this is an existing feature that just made its way to Europe , curious to know!

matt.wallaceTagged Tendril

Social Media Benchmarks for Logistics Brands

How are others benchmarking social performance against competitors specifically in the logistics space?Do you primarily use tools like Sprout Social for this, or do you rely on external/third-party sources as well?I’d be interested in understanding y

391

14 days ago

katelyn.mcdonaldTagged Tendril

Content Creation

Social Media Vertical Video Aspect Ratio Debate - LinkedIn: 9:16 or 4:5?

Hi everyone! One of the graphic designers I work with on some video projects has got it in his head that the vertical videos he is making should be now 4:5 aspect ratio instead of the normal 9:16 that I have been asking for. We post on LinkedIn (most

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Adding a collaborator on a Facebook post

michelle.kleinhammerTagged Tendril

Content Creation

Is there a way to add a collaborator on a Facebook post in Sprout? I don’t see that option but it would be really helpful!

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lauren.oxfordTagged Tendril

Accounting for Viral Posts in Reporting

Hi everyone! I work for a local municipality and help oversee the strategy for 20+ social media accounts across different departments.Each month, I report to our executive team on the previous month’s top‑performing posts. Recently, they’ve asked for

rosemnguyenTagged Tendril

Latest Talks & Trends

Changing Company Logos for Pride Month and other events

Hello, I work for a mid-sized B2B technology company based in San Francisco and we were curious what other brands were doing with Pride Month coming up in June. Does your brand change your logos to rainbow, or do you avoid that because of rainbow-was

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Patients Posting on Social

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jason.reiderTagged Tendril

Healthcare Hub

Hi everyone,We seem to be seeing more and more photos and videos pop up on social media (mostly on Facebook) from patients in our ER. These are concerning for us, but not a HIPPA violation since the posts are from other patients. There are also some

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Hiring for 2 Content Creators at Harvard Kennedy School | Cambridge, MA

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natalie.montanerTagged Tendril

Job Postings

We're looking for two creative and versatile digital content professionals to join the Office of Communications and Public Affairs at Harvard Kennedy School.These roles will help us amplify faculty research and impact through clear, compelling digita

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Anna Laura McGranahanOptimized Oak

How is your Employee Advocacy team structured?

Hi Arboretum! I’m in the midst of launching a global, B2B Employee Advocacy program to 700+ employees and I’d love to hear about other teams. If you manage or support Employee Advocacy internally, how many people are on your team? How many Topics do

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