The Arboretum by Sprout Social

How ETS turned a team of one into an early warning system for five brands

Jessica Dillon (@jess.dillon), Social Media Community Specialist at ETS, was running social care for the world's largest private educational testing organization largely on her own. Customer interactions were scattered across platforms with no way t

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10 hours ago

Max PeteCommunity Manager

How Teranet's PurView turned power users into its most trusted sales channel

Maria Policelli-Sohrabi (@maria.policelli-sohrabi), Digital and Social Media Marketing Manager at Teranet Inc., knew that PurView, the company's B2B property intelligence platform, had a trust problem baked into every piece of content it published:

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8 days ago

Max PeteCommunity Manager

Social Networks

How Atlas Copco Group shifted from reactive monitoring to digital reputation intelligence

Operating across multiple business areas, divisions and local markets, Atlas Copco Group faced a steep challenge: how to maintain global brand trust and compliance without slowing down local teams’ ability to move with their respective audience. To s

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14 days ago

Max PeteCommunity Manager

How Cornerstone Building Brands scaled social intelligence across 35 brands

With 35 brands supported by lean marketing teams, Chelsey Godfrey (@chelsey.godfrey), Social Media Marketing Specialist at Cornerstone Building Brands, watched teams spend more time building reports than taking action on them. Each business unit had

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21 days ago

Max PeteCommunity Manager

Coffee Talk

And the 2026 Social Intelligence Awards winners are...🥁🏆

The votes are in and the results are official. Out of an incredible pool of finalists, five stood out for the depth of their strategy, the rigor of their data and the results they drove for their business. Congratulations to this year's Social Intell

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29 days ago

chris.kuzaraTagged Tendril

Social Media Customer Service

“You can do that through social?!?”I can't count the number of times I've heard this during my career in Social Media Customer Care. My answer is always the same: Not only can we provide top-tier technical support on social, but we do it better by me

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mAshUpTagged Tendril

Cross-posting within Reddit

Has anyone experienced positive results cross-posting to different public subreddits not owned by your company? In our experience, the results have been mixed. There is a historic sensitivity to corporate involvement, where posts referencing our own

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Max PeteCommunity Manager

How Flint Group replaces guesswork with a test-and-learn social strategy

Six years ago, public relations and social media operated on completely separate teams at Flint Group, a full service agency based in Fargo that spans traditional and non-traditional channels. As the landscape evolved, the agency recognized how much

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Meet the finalists for the Social Intelligence Awards

Max PeteCommunity Manager

Coffee Talk

Hey everyone!The nominations are in, the panel has deliberated and it's time to celebrate the social pros who are turning data into real business impact. Thank you to everyone who submitted a nomination this year — the caliber of work made this tough

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The Arboretum IRL - Atlanta Meetup 6/10

Anna Laura McGranahanOptimized Oak

Coffee Talk

Hosted my second event with The Arboretum last week and the vibes were 10/10 👌Social media managers spend so much of our lives building community for brands, it’s essential we build IRL connections, too.Shout-out to this group of amazing Atlanta SMMs

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Cross-posting within Reddit

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mAshUpTagged Tendril

Content Creation

Has anyone experienced positive results cross-posting to different public subreddits not owned by your company? In our experience, the results have been mixed. There is a historic sensitivity to corporate involvement, where posts referencing our own

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chris.kuzaraTagged Tendril

Claude Integration

I know that Trellis was recently updated, but our team/enterprise uses Claude. Is there any future plans to add this as an integration option?

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2 months ago

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nicole.camposTagged Tendril

Impressions data ETA for Bluesky?

Hello - just wondering of any of the Sprout team (or anyone else) have any knowledge of impressions data being in the roadmap for Bluesky reporting anytime soon? I realize that it may not be on their list of priorities to make that data available, pa

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2 months ago

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nour.zaherTagged Tendril

Macros Notes Profiles

Macros: I have been trying to use macros on Sprout Social but I can’t comprehend what they are used for exactly and how they can be helpful in my daily job as a community Manager with limited access to some features.Notes: I have been writing notes i

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2 months ago

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nour.zaherTagged Tendril

Repetitive Comments and Replies

I’m in the healthcare industry and I want to improve the way I write comments and replies on LinkedIn and Facebook. I feel like my replies are repetitive, and I’d love advice on how to improve that or work on that, also how do you keep replies on Fac

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HIPAA Compliance Courses For Social Media

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katseviTagged Tendril

Latest Talks & Trends

Social media and HIPAA compliance can have a lot of gray areas...does anyone have any online courses (free and paid) that they have found has good resources in terms of DMs, public comments, sharing testimonials and stories, DM automation, etc?

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Employee Advocacy Content limitations

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makala.bitzerTagged Tendril

Content Creation

We have worked to build our Employee Advocacy Program with our sales team members over the last year. One of the major limitations and frustrations that I have ran into is that media content cannot share to Facebook personal profiles. I believe this

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katseviTagged Tendril

DM Automation and HIPAA

Does anyone know whether it would be considered a HIPAA violation if a previous patient or a potential patient responds to a social media post by requesting a link via direct message (DM)? For example, if a post says, "DM us for the link," could a pa

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shanze.khanTagged Tendril

Unblock User from Facebook

I received some demeaning comments on a recent Facebook post, which I decided to delete, and I also banned the users who posted them. However, I think I may have accidentally banned a user who had left a positive comment, as he has informed me that h

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Social Media Marketing Manager, Amazon Leo

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emily.haefnerSprout Team

Job Postings

Hello Arb community! Sharing out this job posting for Amazon Leo who is looking for their next great Social Media Manager based in Bellevue, WA. Follow the link to get more details and apply:https://www.amazon.jobs/en/jobs/10419999/social-media-marke

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