Latest Talks & Trends

Happy Friday, Arboretum Members! Welcome back to the new edition of This Week in Social!We invite you to use this thread to share any recent social media stories—good or bad—that you found compelling. Which news, strategies, or campaigns sparked your curiosity? Which ones made you cheer, and which ones caused a moment of pause?We would love to hear what stood out to you and why.

Let’s dive into another week of community-driven discussions that spotlight the latest in social media news! This Week in Social is a dedicated space all about harnessing our collective insights, so let’s highlight those stories and innovative strategies you've heard over the last week.Have you come across any exciting new features that made you stop and think? Or perhaps a bold campaign that struck a chord with you? Maybe something in the realm of social media left you with questions or concerns? We want to hear it all! Whether it’s a groundbreaking trend or a thought-provoking article, feel free to drop your thoughts and links below. Let’s continue to explore what’s shaping the future of social media together! 

It was great to see all the different stories and strategies you shared last week in our first community-led This Week in Social. Let's keep the conversation going!This space is for us to pool our collective knowledge and see what really stands out. So please continue the momentum and share what was the piece of social media news, mastery, or mayhem that stopped your scroll this week? Was there a new feature launch that got you excited? Did a campaign make you cheer? Did anything make you cringe? What news from the world of social media has you thinking about the future?Drop your links and thoughts below. We can't wait to see what caught your attention!

Happy Friday, Arboretum Members! Welcome to a new edition of This Week in Social!You'll be seeing some changes coming to The Arboretum, and we're starting today by shifting how we share what's caught our eye each week. We believe in the power of social, and know that the stories that catch one person's attention may be completely missed in another's. So we invite you to share any stories of social media mastery (or mayhem) that caught your attention recently.Please use this thread to let us know which news stories or social media strategies sparked your curiosity or made you stop and think. Which ones made you cheer and or caused a moment of pause. We’d love to hear what stood out to you and why. alt text for image above is a chat graphic with text: What interesting Social Media news stories have caught your attention this week? 

We’ve got a fresh episode of This Week in Social ready for you!From Facebook turning everything into a Reel (yes, really) to TikTok testing new AI-powered video tools — this week’s stories cover some big shifts across your favorite platforms. We’re also chatting about where people are actually getting their news (hint: it's not cable), and Instagram’s latest feature that helps you track your wins without opening a spreadsheet.🎥 Watch the full episode: Read more about the stories:Facebook renames all videos “Reels” Shift to news consumption via social & video TikTok adds new AI-powered video generation options Instagram adds performance recap milestones👀 Question of the Week:What’s one content tool or feature you’re excited to test this year?

The latest episode of This Week in Social is up and ready for your next coffee break!Each week, we round up the biggest headlines and updates from the world of social media—all in a quick, fun, and informative format.Take a few minutes to watch, then drop a comment below to let us know what stood out most to you.Read more:Instagram Adds New DM Options, Including Voice Clip Transcription Google’s AI Announcements Bluesky opens blue-check verification to ‘notable and authentic’ users: Here’s how it works WhatsApp launches long-awaited iPad app

With budget cuts, resignations and layoffs in diversity, equity and inclusion (DEI) departments, professionals and consumers alike have noticed a trend in companies backtracking on their social justice commitments made in 2020. As more concerns of performative activism arise, consumers are watching to see if those same brands are staying true to their word or if they’ve already moved on and are investing less in their DEI efforts.Cultural heritage months like Black History Month are a cornerstone to many DEI initiatives for brands. But in a landscape where consumers and professionals alike are skeptical with top companies reneging on their previous commitment, how can brands celebrate Black History Month authentically?In this article, we’ll explore best practices for honoring Black History Month and feature stand-out brands who champion and celebrate all year long.What is the purpose of Black History Month? DEI as a business best practice 3 best practices for celebrating Black History

This week’s episode of This Week in Social is live!We’re breaking down the biggest updates across your favorite platforms — and what they mean for marketers, creators, and brands alike. It’s quick, it’s insightful, and it’s packed with the kind of commentary that makes staying informed actually fun.Catch up on what’s happening in social — you won’t want to miss it.Read more:Instagram Launches First Official Use of Unlockable Reels  TikTok Adds Option To Activate Customer DMs During Livestreams Introducing AI Alive: Bringing Your Photos to Life on TikTok Stories Navigating Your Career in the AI EraWant to know if your content strategy is on par with industry standards? Or if you're maximizing your engagement?Get your copy of the report: The 2025 Content Benchmarks Report

Excited to explore the future of social care at Breaking Ground? Make sure you subscribe to this thread now to stay in the loop! Join us for Breaking Ground: The Social Care Revolution tomorrow, Wednesday, May 14th for the latest groundbreaking innovations. After the event, return here for follow-up discussions, answers to your burning questions, and to connect with other forward-thinkers. This will be your hub for post-event insights and ongoing discussions with your peers.Don't miss out on being part of this journey!

This week’s This Week in Social is live and packed with some big updates from across the platforms. Threads is quietly keeping its momentum, Pinterest is trying to keep teens off during school hours, and we’ve got new tools to talk about from both Instagram and Canva. Plus, we’re sharing a big Sprout Social milestone.🎥 Watch the episode: 📰 Explore the stories we cover:Threads Maintains Growth Momentum as X and Bluesky See Slower Take Up Pinterest wants teens to log off during school hours Edits by Instagram: A video creation app Canva Introducing Visual Suite 2.0 What’s one bold move you’re making on social this year? 15 year announcement

AI isn’t on the horizon—it’s here, and it’s already reshaping how we work. On May 1st, join ​@jeff.macdonald, Director of AI at Mekanism, for a hands-on workshop where we’ll walk through how to use AI tools like Google AI Studio and ChatGPT to boost your storytelling, content, and strategy.You’ll leave with real skills, new ideas, and a clear path to bring AI into your workflow.This event has concluded. Catch up on-demand and watch the recording: