Latest Talks & Trends
Keep up to date with the latest social media and marketing trends. Discuss and discover the newest trends and ideas with other professionals.
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📺 Get Ready for the Newest Episode of This Week in Social - June 2nd!2-Minute Video
Join us for another exciting episode of This Week In Social! Discover the latest trends from Facebook's redesigned Pages to YouTube's shift away from Stories. Explore TikTok's initiatives for Pride Month and how Twitter is combating misinformation.Stay informed and engaged in the world of social media. Watch now! What are your thoughts on the evolving role of AI in social media and its impact on content creation and audience engagement? Share your insights and join the conversation.
🎥 Join Us for This Week in Social - May 26thVideo
This week @LauraPorcincula and I are back with another thrilling episode of "This Week in Social"!Join us as we explore the latest trends and updates in the world of social media. This week, we're covering game-changing developments like Google Product Studio revolutionizing product photography with generative AI, Twitter Blue subscribers enjoying extended video content, Twitter's shift towards meaningful interactions, and WhatsApp's long-awaited edit feature. What are your thoughts on the recent advancements in product photography using generative AI, and how do you think it will impact the e-commerce industry?
🚀 AI for Copywriting: The second video of the AI series is LIVE
Revolutionize the way you approach your daily work as social media managers and unlock the true potential of Artificial Intelligence (AI) with this video series from Sprout Social’s Raneq Barber. The first video in this series introduces you to the basics of AI and will help you get started! Thread your questions for Raneq below!
AI use cases for more efficient workflows
Hi all, Doing some research into how my team might use AI capabilities as a supplement to our social media strategy, whether that’s for copy creation, SEO, or even market research. Wondering if any of you have any good examples for ways social teams are incorporating AI, either in your own work or that you’ve come across in the wild. Thanks!
The buzz around AI has a lot of social pros wondering: is AI coming for my job?
AI is not a replacement for social teams. But it is going to change how you work.How are you feeling about AI? Excited? Nervous? A healthy mix of the two? I wrote about why AI is not a replacement for social teams, but it will change the way you work.Check it out for some quotes from @jeff.macdonald, who has an event coming up in the Arb on June 8th on AI. Want to learn more? Read my full article here: https://sproutsocial.com/insights/ai-social-media/
May 19: Watch the Latest Episode Now - This Week In Social2-Minute Video
Watch the latest episode of "This Week in Social" now! We're bringing you the updates you need to know about Facebook, Instagram, Twitter, and TikTok.Join us as we discuss the latest trends and developments in the social media world. Don't miss out on valuable insights!Watch Now:📖 What to learn more about the stories featured? Read below.Instagram introduces "Broadcast Channel Guests" for increased content diversity Elon Musk appoints Linda Yaccarino, NBCU ad chief, as Twitter CEO Unlock Your Success as a Facebook Creator with Enhanced Tools, Support, and Resources Introducing TikTok's Fresh Font 📆 Upcoming Events:5/23: Build your personal brand with Premier Success 5/31: Financial Services Industry Peer Group 6/8: Unlock the power of AI: Empowering strategy, trends, and visuals Question: Which social media update intrigued you the most this week? We'd love to hear your thoughts on Facebook's professional dashboard, Instagram's broadcast channels, the new CEO at Twitter, or the
Watch Now: The Latest Episode of 'This Week in Social' - May 5th 📺2-Minute Video
Are you up to date on the latest social media news? If not, we've got you covered!From TikTok Pulse Premiere connecting brands with premium publisher content, to Instagram's game-changing generative AI sticker creation process, this is the content you need to stay ahead of the curve.Watch now: Read more about these stories: Pulse Premiere: Connecting brands with Premium Publisher Content Instagram's Latest AI Sticker Creation Process on Trial Tune into TikTok World 2023 Watch Unread Events coming up:
📺 Catch Up on the Latest in Social - May 12th Episode2-Minute Video
Stay up-to-date with the latest news in social media!Twitter plans to purge inactive accounts, while LinkedIn integrates AI "copilots" to help with job searches. Find out how businesses can optimize their social media strategy with Sprout Social's new data on the best times to post.Plus, learn how SportsTok is revolutionizing the sports content market. Don't miss out on all this and more on this week's episode of "This Week in Social." Watch now! We’d love to hear your thoughts on the latest plans to purge outdated Twitter users! Comment below.Want to learn more? Read the following stories:Musk Announces Twitter's Plan to Clear Inactive Accounts Best Times to Post on Social Media in 2023 LinkedIn's Next Career Move: AI Push on Its 20th Anniversary How brands can tap into the world of sports on TikTok
🎥 Introducing Unread: Sprout's Social First ShowWATCH
I’m really excited to share our first episode of Unread, featuring @olivia.jepson, @rachael.samuels, @gregrokisky, and Heliz Mazouri. In this episode our team dives into social media trends cycles and how they impact social teams, why audiences are so drawn to social media trend forecasting, and much more. I promise you will enjoy it as much as I did! Let us know your thoughts in the thread below.
Watch Now: The Latest Episode of 'This Week in Social' - April 28th 📺2-Minute Video
Are you up to date on the latest social media news? If not, we've got you covered!In this week's episode, we cover Twitter's latest moves, including the reinstatement of blue checkmarks for accounts with over a million followers and the arrival of the Twitter alternative, Bluesky, on Android.We also dive into Instagram's new feature, which lets you display up to 5 links in your profile bio, and we share Meta's plans to double the amount of AI recommendations in user feeds.Watch now: Read more about these stories: Twitter Reinstates Free Blue Checkmarks for Accounts with Over a Million Followers YouTube new music ad solutions Instagram Ads 5 Link Option Meta Says That its On Track to Double the Amount of AI Recommendations in User FeedsTell us in the comments below!
Watch the Latest Episode of 'This Week in Social' - April 19th 📺2-Minute Video
This week we’re zooming in on Tiktok’s push on in-stream shopping, Twitter’s new creator subscription program, and much more. Watch below and catch up on the latest news in under two minutes! Read more about these stories: Instagram Adds New Analytics for Reels Twitter’s Re-Launching its Creator Subscription Program, with Lower Barriers for Entry YouTube Adds New Reminder Button TikTok Launches New Push on In-Stream Shopping How often do these platform changes cause you or your clients to pivottheir social strategy? Comment below!
What does it take for brands to truly be unexpected?
What does it take for brands to truly be unexpected? This hefty topic is tackled in the second episode of Sprout’s new social show, Unread with conversation on social innovation, trend cycles and exploring what it means to be unexpected.Unread Episode 2 is LIVE NOW on Youtube! Let us know what you found interesting, and share any topics you would love to see unpacked on future episodes in the thread below.
📆 Technology Industry Peer GroupMeetup
The Arboretum peer groups are an opportunity for like-minded individuals to have space and come together to share insights, discuss challenges, and provide support to one another. This event is a great opportunity to expand your network, gain new perspectives, and foster personal and professional growth.The first industry session will be specifically designed for Technology professionals. To make the most of our session, please fill out this quick survey by April 17th and see you on Tuesday, April 18th at 12 PM CST. Follow this link to RSVP:
Tune in to "This Week in Social" April 12 Edition - Watch now! 🎥2-Minute Video
In under two minutes, catch up on the latest news, including new marketing trends from Meta, and the latest features on LinkedIn. Watch now! Read more:Meta Shares New Tips on the Latest Marketing Trends YouTube Adds New Features to YouTube Premium as it Seeks to Boost Subscription Revenue Linkedin Updates Pinterest expands Creator Inclusion Fund to five additional countries
🎥 Watch this week in social: April 5thVideo
Happy Wednesday, Community! Today we’re talking changes to Meta’s NFTs, new Snapchat study results and much more! Q: How are the latest changes at Twitter and Meta affecting your social strategy?Learn more: Diversifying Content on Snapchat Meta Deactivates NFTS Elon Musk Twitter Blue Announcement Lemon8
📆 Save the date: Retail Industry Peer GroupPeer Groups
The Arboretum peer groups are an opportunity for like-minded individuals to have space and come together to share insights, discuss challenges, and provide support to one another. This event is a great opportunity to expand your network, gain new perspectives, and foster personal and professional growth.The first industry session will be specifically designed for Retail professionals. To make the most of our session, please fill out this quick survey by April 3rd and see you on Tuesday, April 4th at 12 PM CST. Follow this link to RSVP:
Interacting with Facebook Groups
The company I work for, has a tech product that is used largely by educators. There is a private Facebook group that is managed/ran by educators (this is not owned/ran/managed by our company), that is a hub for our product - everything from questions, comments, etc. Is there best practices on how to interact with this Facebook group that is not owned by us? Specifically to help with questions? I wasn’t sure if anyone else had any guidelines or experience with this!
🎥 Watch this week in social: March 29Video
Happy Wednesday, Arboretum community! This week we’re focused on talking about ChatGPT, changes to Linkedin company pages and so much more! Watch now:Want to learn more about the new talked about?TikTok Feed Refresh New Instagram Ads Microsoft Brings DALL-E 2 to the Masses Linkedin Company Pages Updates The Arboretum Job Board
🎥 Watch this week in social: March 15thVideo
Google talks AI and Meta announces changes to their NFT focus. It’s another week in social with some great stories to follow:What stood out to you or what are you keeping an eye on?Want to learn more? Take a read: Google announces a new era for AI and Google Workspace TikTok Adds Science-Based STEM Feed to Promote Educational Content LinkedIn Launches the ‘Podcast Academy’ to Expand its Podcast Network Meta Winds Down NFT Projects to Focus on Other Elements
Celebrating International Women's Day!
It’s International Women's Day!Today, we celebrate the achievements, contributions, and resilience of all who identify as women across the world. It is a day to recognize the progress we have made towards gender equality, but also a reminder of the work that still needs to be done.If you would like to learn more about how your brand can celebrate today and the rest of Women’s History Month, check out this article by @katie.woods, featuring @steph.hermanson and Arboretum member @AlexaHeinrich. Read the article: Happy Women’s History MonthIn honor of International Women’s Day, and International Women’s History Month, please shine a well-deserved spotlight in the thread below, on a woman who has inspired you or made a significant impact on your life. I’m sure there is likely more than one person who has made an impact, so feel free to share them all as we celebrate everyone that identifies as a woman today!
🎥 Watch this week in social: March 8th
Happy Wednesday team! This week we’re talking character changes on Twitter, Facebook messenger and much more! Check out this week’s top stories: Want to learn more? Read the articles below:Twitter Long-from Tweets LinkedIn Launches ‘Collaborative Articles’ Powered by AI TikTok Launches “Series” Facebook Plans to Re-Integrate Messaging
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