Latest Talks & Trends
Keep up to date with the latest social media and marketing trends. Discuss and discover the newest trends and ideas with other professionals.
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Happy Friday Arb Members!It’s time to share your weekly update on all the things which happened this week in social.Watch me and @Jonathan Zuluaga dig into the latest now:Read more here:The Arboretum Holiday Giveaway Extravaganza! Meta’s Threads to Launch in Europe in App’s Biggest Expansion Since Debut Instagram and Facebook Messenger chats are being disconnected this month 2024 Instagram Trend TalkHelp with your input:
Spotify Wrapped season is here! There’s so much value in analyzing this viral campaign, in this video I dig into:Why Spotify Wrapped is so successful? How you can be innovative in your strategy Some of my favorite marketing humor posts from your peersWatch now: I’m a big fan of marketing humor, so please share your favorite Spotify Wrapped campaign posts in the thread below. I would really love to see them!
🎥 Watch Now: This Week In Social - December 1st2 Minute Video
It’s Friday Arb Members!This week we’re excited to celebrate an incredible 10,000 member milestone with you! Listen now as @Laura Porcincula and I share the latest news in the world of social media! Watch now: Share some of your ideas with @Katy4Riskonnect on how you’re overcoming the loss of LinkedIn Carousels in a few weeks.Want to learn more? Read the articles below:X Is Bringing Post Headlines Back to Link Previews In-Stream TikTok Says Users Spend Half Their Time in the App Watching Minute+ Long Clips Pinterest begins testing a ‘body type ranges’ tool to make searches more inclusive Bluesky is now 2 million users strong, with big plans ahead
It’s Friday Arb Members!Get your weekly dose of social news now. We’ve got TikTok updates for Agencies, new Instragram Reel sharing options, and much more. Join me and @Jonathan Zuluaga, as we dive into the latest in social!Watch now: Want to learn more? Read the articles below:Introducing our badged TikTok Agency Partners Threads Appears to Be Developing Hashtag Support, Based on New Back-End Insights Instagram Rolls Out Option To Share Reels and Feed Posts With ‘Close Friends’ Only TikTok, Insta, Twitch See Rising Number of Users Seeking News, Pew Study Finds Next week is a holiday for The Arboretum team, therefore we will be out of the office. Our next episode will be on Friday December 1st, 2023. See you in two weeks!
Calling all Healthcare Arboretum Members! Are you thinking about 2024 and your social strategy as a healthcare social professional? 👋 Introduce yourselfYour peers want to hear from you! Introduce yourself and share your location, background, and interests with your Arboretum peers. Let us know how you’re thinking about these things as we finish out the year: 1️⃣ What challenges are you encountering as it relates to social results/impact?2️⃣ What questions would you love to ask other healthcare social professionals?3️⃣ What’s the biggest change you’re thinking about making for your social strategy next year?Use this thread to connect, engage, and learn from other healthcare industry marketers!
Watch Now: This Week In Social2-Minute Video
Happy Friday, Arb members! We’re coming at ya with a new episode featuring some of the latest happenings on Instagram DMs, Canva AI and much much more! So, watch now:Want to learn more? Read the articles below:Instagram will finally let you disable read receipts in DMs Lapse, a photo-sharing app with a film feel, might be the low-key platform you've been looking for Rockerbox brings expanded marketing measurement to TikTok advertisers Elevate your designs with AI-powered apps in Canva
Watch Now: This Week In Social - November 3, 20232-Minute Video
It’s Friday! Join us for a thrilling episode of "This Week In Social"! We've got the scoop on X's new video call feature in its Premium package – is it worth the upgrade? And for all the advertisers out there, TikTok and Salesforce Marketing Cloud have teamed up to simplify lead generation. Instagram is leveling up its API game with Reels upgrades, making it smoother than ever for third-party platforms. So, what are you waiting for?Watch now:Read more:TikTok announces new integration for advertisers using Salesforce Marketing Cloud Snapchat - Introducing Creator Collab Campaigns Instagram Reels API Bundle Launch: Parity Gap Closure of Collab Post, Organic Insights, and Early Detection of Copyright X / Twitter launches video and audio calls — here’s how to use ‘em
Happy Friday, Arboretum Members!It’s time for the latest updates in the wild world of social, tune in as @LauraPorcincula and I discuss the top stories this week!Watch Now: Want to learn more? Read about these stories below:LinkedIn Expands Profile Verification to More Users Halloween on TikTok: Spooktacular Insights to Help Your Small Business Boost Sales Introducing Broadcast Channels on Facebook and Messenger Instagram Tests New ‘Nearby’ Feed for Stories
🎧 Watch Now: This Week In Social - October 20, 20232-Minute Video
Happy Friday, Arboretum members!Get your popcorn ready! It’s time for all the latests updates in the wild world of social.Want to learn more? Read about these stories below: Introducing CapCut for Business From your phone to the TV, get a taste of the latest YouTube updates X’s Latest Experiment Will Charge New Users $1 To Engage in App Download the Sprout Social Index Report Toolkit with Customizable Workshop Template Share your thoughts by Monday, October 23, at 12:00PM CT on the following discussion question, and you could be one of the 5 lucky winners to win an Arboretum Swag Package!Q: Which data or discussion prompts from the Social Strategy Workshop Template have you found most valuable for your internal team discussions and why?*The Promotion begins at 8:00 a.m. Central Time (“CT”) on 20 October 2023 and ends at 11:59 p.m. CT on 23 October 2023. To participate in the promotion, answer and reply to the outline discussion questions. No purchase necessary. There will be a t
📺 Watch Now: This Week In Social - October 11th2-Minute Video
It’s Friday Arb members!In this week’s episode, @Jonathan Zuluaga and I share updates on TikTok publishing, the latest in Instagram engagement features, and so much more! The wait is over! Watch now: Want to learn more? Read about these stories below:Google Expands Access to Social Media Links in Google Business Listings Effortlessly share to TikTok with Direct Post: Seamless integrations with Adobe and a range of partners Meta employee accidentally shows how Trending Topics will work on Threads Instagram Experiments With New Stickers To Facilitate Holiday Season Engagement
How are your 2024 planning discussions going? Have you begun these discussions with your team?If you’re waiting for a sign to get started, this is it! In the Index Toolkit, there’s an incredible, customizable companion deck to help make sense of the latest data and ensure you and your team are thinking about making the biggest impact from your social strategy next year.Get your copy of the Social Strategy Workshop Template and future-proof your strategy, meet your performance goals and get buy-in from stakeholders now!Get Your 2024 Toolkit Now!Share in the thread below how the 2024 planning discussions are going and what you've found valuable in the companion deck.
Watch Now: This Week In Social - October 6, 20232-Minute Video
Happy Friday, Arb members!It’s time to get the latest news in the world of social media. This week @LauraPorcincula and I covering new Linkedin changes, possible Meta subscriptions and much more! So what are you waiting for? Watch it all now: Want to learn more? Read about these stories below:Meta Plans to Charge $14 a Month for Ad-Free Instagram or Facebook Linkedin Launches Improve ad performance and create campaigns faster with AI LinkedIn adds accessibility features with the help of Microsoft’s Immersive Reader YouTube Launches New Subscriber Analytics to Assist in Content Planning
This Week In Social - September 29th2-Minute Video
Welcome to another thrilling episode of This Week in Social! Get ready for a deep dive into Facebook's groundbreaking transformation, upcoming X updates, and a whole lot more.We're here to keep you in the loop, saving you time and keeping you at the cutting edge of social media news!Read more news:Bluesky sees record signups day after Musk says X will go paid-only Microsoft, Snap Partner To Serve Snapchat My AI Sponsored Links You Can Now Have Multiple Personal Profiles on Facebook X Tests Bookmarks Button In-Stream To Encourage Use
We’re in uncharted territory, and that’s a good thing. More and more social media teams are receiving the recognition they deserve. Audiences aren’t just passively consuming branded content, they’re looking for it. Trust us, you have leadership’s attention. Get the full story from the latest Sprout Social Index XIX: Breakthrough! Don’t miss out on the latest Index report, download now: DOWNLOAD the 2023 Sprout Social Index XIX: Breakthrough
📺 Watch Now: This Week In Social!2-Minute Video
Happy Friday! Social media enthusiasts, we have tons of updates for you, including AI-powered content labels on TikTok, new ad tools and creative options on Pinterest, and changes to Meta's paid verification badge.Watch now and don’t miss the latest news in social: Want to read more? Meta is expanding its paid verification badge to business accounts TikTok: New labels for disclosing AI-generated content Pinterest Unveils New Ad Tools and Creative Options at Pinterest Presents Event 📆 Join our upcoming webinar where we’ll dive in and talk about the latest consumer expectations of social:
🎥 Watch Now: This Week In Social - September 15th3-Minute Video
Get ready for another edition of This Week in Social, your portal to the most recent insights in the realm of social media. Come along as we uncover the freshest buzz, including intriguing developments with TikTok shops, the latest trends in Influencer Marketing, and free LinkedIn AI courses! Want to learn more? Read the stories below:TikTok Shops now live to all LinkedIn Finds Professionals Are Hesitant Yet Excited About the AI Era at Work How LinkedIn's Most Popular AI Courses Can Shape Your Organization's Upskilling Strategy New Report Finds That Investment in Influencer Marketing Is Rising Faster Than Traditional Ads The Sprout Social Index Edition XIX: Breakthrough Q: We want to know - what was the most interesting piece of data you found in the 2023 Index Report?Let us know below by Monday, September 18, at 12PM CT, to win a notebook and Arboretum sticker!**“Rules: Limit one swag bag per person/survey/household. To receive a swag bag, participants must complete a survey with va
Watch Now: This Week In Social - September 8th3-Minute Video
Let’s step into This Week in Social, your gateway to the freshest insights in the realm of social media. Join us as we uncover the latest buzz, including intriguing developments like new updates from clubhouse, Pinterest’s updated algorithm and Youtube’s health focus!Want to learn more? Read the stories below:TikTok appears to be gearing up for a big push into messaging Expanding equitable access to health information on YouTube Clubhouse Adds New Chats to Be ‘More Like a Messaging App’ Pinterest’s new computer vision-powered body type technology to make search more inclusive Q: What platform are you most focused on right now? Are you doubling down on TikTok, Threads, etc?Let us know below by Monday, September 11 at 12PM CT to win a notebook and Arboretum sticker!**“Rules: Limit one swag bag per person/survey/household. To receive a swag bag, participants must complete a survey with valid responses during the above-stated period. Participation is limited to the 50 United States and
WATCH NOW: This Week In Social - September 1st2-Minute Video
Happy September community! Where has this year gone? We’re excited to be back with another episode of This Week In Social. Today, we’re discussing Linkedin newsletter, X political updates and much more! Get ahead of the news and watch now:Want to read more about these stories? Check them out:YouTube will waive a creator’s content violation warning — if they attend a class Instagram may be making Reels longer to compete with TikTok Grow Your Audience with the Power of LinkedIn Newsletters
📺 This Week In Social - August 25th2-Minute Video
Welcome to back to This Week in Social, your source for all the latest in the world of social media news! Let’s explore the latest updates, from changes to in-stream link previews on X, to an improved web app for Threads, there’s lots to hear about! 👓 Read more of these stories:Threads on the web is here New features and transparency measures to comply with the EU's Digital Services Act X is Changing How Link Previews are Presented In-Stream, Which Could Impact Your Posting Strategy Our principles for partnering with the music industry on AI technology 📆 Check out and RSVP for upcoming events:
This Week In Social - August 18th2-Minute Video
Welcome to This Week in Social, your source for the most up-to-date highlights from the world of social media news! Let’s explore the latest digital landscape updates, from TikTok's travel insights, TweetDeck to YouTube Music's Samples feature, there’s lots to hear about!👓 Read more of these stories:From TikTok to all over the world TweetDeck is no longer free YouTube Music Adds a TikTok-Like Videofeed to Attract Gen Z 📆 Check out and RSVP for upcoming events:
Join us today in the Arboretum for an exclusive Unread Watch Party with special guests @olivia.jepson and @rachael.samuels appearing live to share behind-the-scenes secrets and answer your burning questions.In this episode, Olivia, Greg and Heliz dig into building social connections through personal connections with your audience. You don’t want to miss it, RSVP now: What is UNREAD? A social-first show sharing thoughts and opinions about the past, present and future of social media from a team who thinks and talks about social media's influence every single day.Learn more about the show here.
Watch Now: This Week In Social - August 11th2-Minute Video
Welcome to This Week in Social, your source for the most up-to-date highlights from the world of social media news! In this edition, we dive into WhatsApp's cutting-edge features, Instagram's latest safeguards, the intersection of TikTok and AI disclosure, and a range of other happenings! WhatsApp Launches Video Sharing for Calls Instagram’s new feature protects users from unwanted images and videos in DMs TikTok is seemingly making it easier to disclose if your content was generated by AI New Profile tools to spotlight your Top Skills, Projects and Credentials Q: With TikTok making it easier to disclose AI content, is this something you’re already leveraging for content creation?
Watch Now: This Week In Social - August 4th2-Minute Video
Let’s step into This Week in Social, your gateway to the freshest insights in the realm of social media. Join us as we uncover the latest buzz, including intriguing developments like TikTok's style with YouTube Shorts, exciting enhancements to Threads, the ever-evolving Meta AI Chatbots, and other captivating topics!Watch Now: Want to learn more? 6 ways to level up your Shorts with our newest creation tools Pinterest CEO on user growth: ‘Gen Z is our fastest-growing cohort’ Threads Launches New Features, Including a Chronological Feed With Ads On Hold for Threads, Branded Content Is A Viable Alternative Meta Is Developing AI Chatbots with Over 30 Different Personalities Q: With new Thread features and changes quickly being implemented, is your brand utilizing the platform? If not, why not?Share your thoughts in the thread below by Thursday, August 10th. One lucky winner from the thread stands to win some exciting Arboretum swag! ✨
[Event] How Community x Social Media Can Work Better Together feat. Krystal Wu (ZoomInfo) + Joel Primack (Community Consultant)
Hey All 👋 On Aug. 16, Krystal Wu (Sr. Manager, Community & Content at ZoomInfo) and I will be discussing all things Social Media x Community on how they can work together, including:Learn why Social Media and Community are great partners for one another (+ can help each other support business outcomes) How to intertwine Social Media into your Community strategy (+ the metrics that matter) Hear about examples of Community and Social Media working together that we've seen and lovedTo join us, here’s the RSVP link: https://hub.ledby.community/public/events/exploring-the-thread-of-connection-in-community-across-social-media-and-beyond
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