Home
Community overview
Social Trends & News
Latest Talks & Trends

Latest Talks & Trends

Keep up to date with the latest social media and marketing trends. Discuss and discover the newest trends and ideas with other professionals.

194 Topics
513 Replies

When you subscribe we will email you when there is a new topic in this category

194 Topics

Recently active

Most replies Most views Newest first

Gayatri ShuklaCommunity Manager

published in Latest Talks & Trends

Community Giveaway Q 🎁: Which brands are leveraging AI well? ✨

Whether it’s visual enhancements, copywriting assistance, or customer experiences and more - AI is truly everywhere around us - there’s no denying it.Q: What brands do you believe are truly harnessing the power of AI in remarkable ways, and have caught your eye with their mesmerizing AI magic tricks? 🎩✨Chime in the thread below to share the ones that have left you going 'Wow!' 🤩 for a chance to win! 🎁 The Promotion begins at 10:00 a.m. Central Time (“CT”) on April 5, 2024, and ends at 11:59 p.m. CT on April 10, 2024. To participate in the promotion, engage with the outlined question by sharing a reply for the chance to win one of three packages that include an Arboretum notebook, Water bottle, sticker, power bank and a 2-pack Professional Wireless Lavalier Microphone, AND be featured on Sprout’s Insights blog. Three prizes will be awarded. No purchase necessary. Open to legal residents of (i) the 50 United States excluding Hawaii, (ii) the District of Columbia (“D.C.”), (iii) Puer

1235

3 months ago

rebecca.taylorEngaged User

asked in Latest Talks & Trends

B2B Influencer Marketing Approach

We’ve been building our influencer management campaigns and approaches as we launch them (building the plane while we fly it, etc etc). I would love to pick someone’s brain who’s been here, maybe a little further along in the process, get tips and lessons learned - and I would totally virtually buy you a coffee! I’m specifically in SaaS, so that would be a bonus.

8 hours ago

Laura PorcinculaCommunity Manager

published in Latest Talks & Trends

Watch Now: This Week in Social - July 26th, 20243-Minute Video

This week @Jonathan Zuluaga and I talk Google Chrome cookies, TikTok parnterships, new Meta Threads API changes and much more! It’s the best way to stay ahead of the news and it’s ready for you to enjoy NOW! Read more:Google scraps plan to remove cookies from Chrome TikTok partners with Eventbrite to simplify event promotion and creation for the global TikTok Community New Tools Added to Meta’s Threads API to Boost Engagement YouTube Adds Option To Save Music From Shorts

530

10 hours ago

Jonathan ZuluagaCommunity Manager

published in Latest Talks & Trends

Laura PorcinculaCommunity Manager

published in Latest Talks & Trends

Watch Now: This Week in Social - June 28, 20243-Minute Video

This week @Jonathan Zuluaga and I share updates to Google Analytics, Pinterest board sharing, TikTok trends, and more!Get caught up now!Read more on these stories:Four ways Google Analytics delivers actionable insights for your business Introducing a new way to share Pinterest boards on social media Meta’s Rolling out Broadcast Channels to Pages With Over 10K Followers TikTok Shares Updated Trend Insights for MarketersThe Arboretum community team is out of the office next week, July 1st through July 5th while we observe a Rest and Recharge week. If you’re around, please continue to support your peers while the community team is away. We'll be back in the office on July 8. Take care of yourselves and see you soon!Participate in our giveaway until Friday, June 28 at 11:59pm

5673

28 days ago

kate.meyers emeryNew User

posted in Latest Talks & Trends

Meet Candid insights: a fresh perspective on the social sector

We're excited to introduce you all to Candid insights: a new platform that offers data-driven analysis alongside real-world experiences and practical advice from thought leaders. Dig in to get all the information you need to do good.Learn more about how we're changing our platform to deliver what our readers tell us they need most: https://blog.candid.org/post/announcing-candid-insights-nonprofit-sector-articles-data-stories/Here are some related posts that nonprofit comms/social folks will love: Spring cleaning: How to do a social media audit Rethink, reuse, and repurpose: How to create more social media content with less wor Turning the comms toolkit upside down

1 month ago

meghan.cooperFrequent User

asked in Latest Talks & Trends

Can you rewatch webinars/events?

I was watching a recent webinar on Threads but had to leave early. Is there a way to rewatch a webinar? I can’t seem to find it and didn’t get any emails after the event to watch a recording. Thanks!

1 month ago

Jonathan ZuluagaCommunity Manager

published in Latest Talks & Trends

Watch Now: This Week In Social - June 14, 20242-Minute Video

This week's episode of "This Week in Social" is packed with must-know insights! We're diving into the latest on WhatsApp users, Instagram, carousel changes, Pinterest’s newest report, and so much more.So what are you waiting for? Dive in now! Read more on these stories:Instagram Carousel Changes Attention, please: Unlock the potential of Total Attention WhatsApp Channels surpasses 500 million monthly active users TikTok comes for Google as it quietly rolls out image search capabilities in TikTok Shop

5210

1 month ago

Laura PorcinculaCommunity Manager

published in Latest Talks & Trends

Introducing the Heathcare Hub!News

Introducing our brand new Healthcare Hub in The Arboretum! A new community group specifically for social media marketing pros in the healthcare industry. Whether you're navigating HIPAA compliance, trying to understand your unique audience, or simply want to connect with folks who share your interests, this group is perfect for you!Here's what you can expect in the Healthcare Hub:Connect with Industry Peers: Share insights and experiences with fellow healthcare marketers. Expand Your Network: Build relationships that foster personal and professional growth. Gain New Perspectives: Learn from others and see your challenges in a new light. Collaborative Problem-Solving: Work together to solve common issues, like patient confidentiality and HIPAA compliance. Join the Healthcare Hub

740

1 month ago

Jonathan ZuluagaCommunity Manager

published in Latest Talks & Trends

This Week In Social - May 31, 20242-Minute Video

This week's episode of "This Week in Social" is packed with must-know insights! We're diving into Canva for work,Google Business changes, new Best Times To Post Report and X's controversial move to hide likes. Don't miss out – tune in now to stay ahead in the social media game!Read MoreCanva Create 2024: Introducing a whole new Canva Google Business Profile chat and call history going away Best Times to Post in 2024 X is hiding likes to encourage ‘edgy’ engagementSprout Customers, join us on June 13th as we team up with Meta for an exclusive event where the Threads team will offer exclusive insights and practical steps to enhance your strategy. Register now:

2660

1 month ago

brad.keelingAdvanced User

asked in Latest Talks & Trends

Social Listening

Hi,Especially for the people using Sprout Social Listening…I’m very interested in knowing how you use the Sprout Social Listening. What sort of topics you have set up, how you fine tuned them etc, and what sort of outcomes you are getting.Just FYI: I’m quite familiar with Sprout, we, quite extensively, use Publishing, Reports and InBox - we use tags and inbox rules etc and we’ve been using Sprout for more than ten years (2009 if I recall) And, although we are a small consultancy we work for some fairly large companies from Media to Insurance for whom we assist with social media management, moderation and forensics. We are beginning to see some possibilities for us using Listening.

1 month ago

Jonathan ZuluagaCommunity Manager

published in Latest Talks & Trends

Watch Now: This Week In Social - May 17, 20242-Minute Video

Happy Friday Arboretum Community!Check out this week's episode of "This Week in Social" where we dive into the latest trends and insights you need to stay ahead. We’re talking TikTok tests, reels timing and much more!After watching, hop into our new "Likes & Dislikes" forum to share your thoughts and discuss what’s working and what’s not in your social media world! Read More:TikTok Is Testing a Collaboration Feature for Posts (LP) Reels that are longer than 90 seconds can “HURT distribution" (LP)\ Likes & Dislikes Forum Gen Z mostly doesn't care if influencers are actual humans, new study shows Recap - Elevate Your Impact: Fostering Inclusion through Content

5571

2 months ago

Jonathan ZuluagaCommunity Manager

published in Latest Talks & Trends

Register Now: Under the Brand-fluence Digital EventRegister Now

Influencers hold more power than we realize. Nearly half (49%) of consumers make at least one monthly purchase based on recommendations from influencers’ content. How can you leverage that power for your business?Join Sprout Social on Tuesday, May 21st at 10 a.m. CT ( 11 a.m. ET, 8 a.m. PT) for our first all-day digital event where you’ll get up to speed on the current state of influencer marketing.You’ll hear from our lineup of experts like Taylor Lorenz, Tech Journalist at the Washington Post; Santina Rizzi, viral TikTok Influencer and former Social Media Manager for Dr. Miami; and many more on what’s in store for the future and strategies you can implement in your field today.📆 Join this can’t miss event: https://bit.ly/4bp4Dvu

340

2 months ago

Jonathan ZuluagaCommunity Manager

published in Latest Talks & Trends

This Week In Social - May 3, 2024Watch Now

Happy Friday Community!Tune in to today's episode of This Week In Social for all the juicy updates, from TikTok's music comeback to LinkedIn's new in-stream games. Trust us, you won't want to miss this!Read More:Step into spring with new YouTube Shopping features Instagram’s updated algorithm prioritizes original content instead of rip-offs Universal Music Group and TikTok Announce New Licensing Agreement Linkedin: Bringing Professionals Together with Games

2880

2 months ago

Jonathan ZuluagaCommunity Manager

published in Latest Talks & Trends

Join Us for AI Bootcamp: Supercharge Your Social Workflow Today With Jeff MacDonaldRSVP NOW

If AI isn’t integrated into your social media workflows, you’re missing out.Dive into the world of AI (without the confusing tech talk) and discover practical ways to seamlessly integrate it into your daily social media tasks. Explore straightforward strategies to enhance your content, engage your audience, and bring a fresh perspective to your social media approach. Plus, learn how to use AI to create a virtual panel of customers for feedback and research purposes.Join The Arb on Tuesday, April 30 at 1 p.m. CT (11 a.m. PT/2 p.m. ET), this webinar will feature @jeff.macdonald, a seasoned Social Media Director with 13 years of experience, as he shares valuable insights on how to leverage AI today. You’ll learn more about:The future of AI-powered social media strategies Integrating AI into your daily workflows Leveraging generative AI for virtual feedback & research Prompts to successfully start or improve your AI journey 📆 Save your spot now:

251

3 months ago

Jonathan ZuluagaCommunity Manager

published in Latest Talks & Trends

🎥 This Week in Social - April 19th, 20242-Minute Video

Happy Friday Arb Members!We’ve got some exciting updates to share this week. From brand new social media platforms to the latest trends setting features, we’ve got it for you!Watch now: Read more here:TikTok Is Testing A New Instagram Rival—Are Photos Making A Comeback? Is Airchat Ushering In A New Era Of Social Audio And Conversational Networks? Snap plans to add watermarks to images created with its AI-powered tools LinkedIn Pages: Our Latest and Greatest FeaturesIf you missed this weeks event focused on the fundamentals of influencer marketing, check it out now:

5844

3 months ago

Laura PorcinculaCommunity Manager

published in Latest Talks & Trends

How do your creator and influencer partnerships measure up?

Measure your campaigns against other industry players, set meaningful ROI expectations and craft influencer content audiences want with Sprout Social’s Influencer Marketing Benchmarks Report! Download: Influencer Marketing Benchmarks Report

210

3 months ago

Laura PorcinculaCommunity Manager

published in Latest Talks & Trends

🎥 This Week in Social - April 5th, 2024

Happy Friday Arb Members!This week we’ve got updates to LinkedIn messaging, Facebook videos, Instagram Stories, and more! Watch now: Read more here:Engage with Your Audience Directly: Pages Messaging Has Arrived Exploring Videos on Facebook Just Got Easier Instagram Stories Tips and Tricks Women’s basketball is central to this year’s March Madness ad campaigns Bonus article: WNBA launching new campaign capitalizing on college hoops explosion in popularity, which discusses how the WNBA is using influencers to capitalize on the March Madness momentum to convert viewers into fans of their league.

26111

3 months ago

Laura PorcinculaCommunity Manager

published in Latest Talks & Trends

Micro-influencer marketing guide: Facts and usesBlog

Why would brands want to work with micro-influencers… and what even is a micro-influencer? Micro-influencer marketing can be an excellent strategy for businesses with smaller marketing budgets. And because micro-influencers take up 91% of the influencer market, there’s no shortage of creators to work with.Check out our complete guide to micro-influencer marketing so your brand can easily get started.

531

3 months ago

annarangosNew User

posted in Latest Talks & Trends

Do you believe in shadow banning?

Was wondering how folks felt about shadow banning and if you personally think it’s real.

3 months ago

Jonathan ZuluagaCommunity Manager

published in Latest Talks & Trends

Watch Now: This Week In Social - March 22, 20242-Minute Video

Happy Friday Arb! We’re back!Tune in for the freshest updates in the social sphere! Join us as we delve into the latest enhancements to Google My Business, YouTube, and unveil the newest release from the Arb. Don't wait! Catch it all here:Read more:Threads is rolling out trending topics to all users in the US YouTube adds new AI-generated content labeling tool Manage social media links on Google The Arboretum Launches The Arboretum Mentorship Network

5367

4 months ago

Laura PorcinculaCommunity Manager

published in Latest Talks & Trends

This Week in Social - March 1st, 2024

This week, @Jonathan Zuluaga and I discuss Google, Threads, Creators, and GAP’s latest campaign.Watch now: Read more:Google and Reddit Partnership Making it Easier for Brands and Creators to Collaborate on Instagram Threads widens the gap with X, with triple the daily downloads on iOS Gap reworks Jungle’s TikTok hit to show off spring linen collectionUpcoming Event:Trending Conversations:

2894

4 months ago

Anna Laura McGranahanAgency Partner

posted in Latest Talks & Trends

Threads vs. Meta/X

Screenshot of a Sprout Social graphic reads “Threads scheduling and publishing is now in Sprout”Hi SMM friends! Now that Sprout offers a Threads integration (yay!), how are we feeling about ongoing efforts for Twitter/X?When Threads was new and buzzy, we had a few clients asking about it. Ultimately, we decided to create accounts for everyone but not actively post until we had a scheduling integration.Now that we have it, I’m wondering if it’s worth evaluating underperforming Twitter/X accounts and making the transition to Threads. Has anyone made the switch already?

4 months ago

Page 1 / 8

The Arboretum Terms of Use Cookie settings

Create an Account

Current Sprout Customer or have an account already?
Login for community access.

Social Login

Username *

E-mail Address *

First Name *

Last Name *

I would like to subscribe to marketing updates. *

Yes No

Company Name *

Industry *

Company Size *

Country *

Password *

I accept the terms & conditions

loginBox.register.email_repeat

Log in to the Arboretum

Don't have an Arboretum login? Create an account for community access.

Social Login

Username or Email

Password

Remember me

Forgot password?

Enter your E-mail address. We'll send you an e-mail with instructions to reset your password.

Enter your e-mail address

Back to overview

Scanning file for viruses.

Sorry, we're still checking this file's contents to make sure it's safe to download. Please try again in a few minutes.

This file cannot be downloaded

Sorry, our virus scanner detected that this file isn't safe to download.

Latest Talks & Trends

Watch Now: This Week in Social - July 26th, 20243-Minute Video

Watch Now: This Week In Social - July 12, 20243-Minute Video

Watch Now: This Week in Social - June 28, 20243-Minute Video

Watch Now: This Week In Social - June 14, 20242-Minute Video

Introducing the Heathcare Hub!News

This Week In Social - May 31, 20242-Minute Video

Watch Now: This Week In Social - May 17, 20242-Minute Video

Register Now: Under the Brand-fluence Digital EventRegister Now

This Week In Social - May 3, 2024Watch Now

Join Us for AI Bootcamp: Supercharge Your Social Workflow Today With Jeff MacDonaldRSVP NOW

🎥 This Week in Social - April 19th, 20242-Minute Video

Micro-influencer marketing guide: Facts and usesBlog

Watch Now: This Week In Social - March 22, 20242-Minute Video

Create an Account

Social Login

Log in to the Arboretum

Social Login

Scanning file for viruses.

This file cannot be downloaded