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Engagement Orchard
May 28, 2025
Question

New accessibility features in TikTok

  • May 28, 2025
  • 2 replies
  • 126 views

TikTok announced this month they’re adding enhanced accessibility to to boost inclusivity for all users. Key updates include:

  • Alternative Text for Photos: Creators can add alt text manually or use AI-generated descriptions for screen readers.
  • Increased Color Contrast: Users can adjust text and UI contrast for better visibility.
  • Bold Text Support: TikTok now retains device settings for bold text to improve readability.
  • Auto-Generated Captions & Text-to-Speech: Enhances video accessibility
  • Dark Mode & Animated Thumbnail Controls: Customizable viewing options for greater accessibility


Do these added accessibility features make you more or less likely to want to use Tiktok for your employer or clients (or yourself)? As I get older, I begin to appreciate the visual accessibility features a bit more myself, so I do feel the3se features may be a value-add for some users and some clients in which reaching all users is especially important.

2 replies

kate.meyers emery
Insight Ivy
May 28, 2025

Absolutely love accessibility features and so excited to see this. While I don’t think I’ll be using it (because I find TikTok kind of addicting and it always leaves me feeling depressed), I could see using it more for our brand. 

Accessibility features like these are great for everyone! When I do watch videos once in a while I often do with sound off because I’m watching at night or with kids around, and dark mode feels so much nice on my eyes.

brelynn.hess
Tagged Tendril
May 30, 2025

I’m always happy to see new and improved accessibility features on platforms. Accessibility should always be a priority!