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Career Advice

Get advice from other social media professionals. Learn what it takes to build and make an impact in your career. Get inspired with our stories and resources.

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LauraPorcinculaCommunity Manager

published in Career Advice

🎥 Maximize your potential: Build your personal brand with Premier Success

Building a personal brand can open doors to so many opportunities. It helps you stand out in your industry, showcase your expertise, and build credibility with your audience. By attending this session, you'll learn valuable insights and strategies from our expert team on how to develop a strong personal brand while achieving your career and business goals.Join @talissa.beall and @steph.hermanson members of Sprout’s Premier Success team and experts in developing and executing a social strategy based on the latest trends and market insights. Don't miss out on this opportunity to unlock your potential with help from Premier Success!

LauraPorcinculaCommunity Manager

published in Career Advice

Healthcare Industry Peer Group - Join us!

The Healthcare Industry Peer Group starts in 10 minutes! Looking forward to seeing you there.As a reminder these sessions are not recorded so please attend the live session. I’ll share a recap of our conversation in the thread below, feel free to engage with each other and meet folks who also work in Healthcare.

LauraPorcinculaCommunity Manager

published in Career Advice

👋 Hospitality Peer Group Recap - Thursday Sept 14th

Hello to all of my favorite Hospitality Industry Social Professionals!Tomorrow Sept 14th, I’ll be hosting an industry peer group where you can all get together and collaborate on current trends, successes, and struggles. Register here: This is a great opportunity for networking with your peers and learning from others who experience a similar day to day.If you have anything you’d like to bring up with the group tomorrow, please thread below!I’m looking forward to see you soon @levi.kalb @Emm at Brew @colby.kingston @gina.spin @ksquinn @eryn.locks @kayla.stephens @abbie.judge @zoe.boyd @jessica.mcdonald @NellieD @karahosmer @mary @nickgilham @allie.gritt @emily.harris @brooklyn.duren @sam.chaney @barbara.estrada There was an incorrect link in the Healthcare Peer Group registration which incorrectly brought folks to this event registration. If you’re in Healthcare, the peer group is on Sept 28th and you can register here. Thank you!

LauraPorcinculaCommunity Manager

published in Career Advice

Non-Profit Industry Peer Group

Calling all Non-Profit industry folks, today is our industry peer group session. I’m excited to meet you all and I’m looking forward to the conversations. If you haven’t filled out the intake form yet, please do it now so I can better lead our conversation! See you there. @michelle.paul @martina.wissa @Jennysi @ajanigro @kaylie.parr @suzy.tam @keesa.mckoy @COOP Careers @rbrandt @Austin Z @susan.walsh @niki.cruz @auhughes @fiona.hannigan @judith.edwards @stephanie.ehmke @lobna.abdllatif @kate.meyers emery @robyn.burke @lisagonzo @brittany.javor @lisa.rodrigo @ryanalmusawi @abigaillee @alex.fleming @lsvdesign @carolyn.macleod @leefrostwrites @amanda.melton @brandon_xx @michael.coccagnia @kenzie.ruiz @mariah.berry @daniel.pritchard @Emily @rebecca.field @sydney.slifka @stephanie.roloff @briermae.ossont @LauraPorcincula @Jonathan Zuluaga @Andy Hawkins

jamia.kenanSprout Team

published in Career Advice

Once a unicorn, always a unicorn: Flock Freight’s Bob Wolfley on disruptive innovation, creativity and social careers

Bob Wolfley has worn many hats: Content creator. Social media manager. Brand manager. Senior director of campaign strategy. Director of social and partnerships. Unicorn.His interest and talents in social emerged early. Wolfley points to the nostalgic days of internet angst for many: MySpace. Writing emo poetry on MySpace notes revealed a passion for creative writing. His passion led him to earning a degree in advertising and launching social media accounts for new chapters of his international fraternity, Phi Delta Theta.In 2012 while working and traveling for Phi Delta Theta General Headquarters, he launched The Traveling Unicorn, an Instagram account documenting his journeys—but in a unicorn mask. His creative priorities shifted from managing The Traveling Unicorn account to his career when he joined MeUndies. But he’ll always be a unicorn at heart, whether he’s posting or not.Read more of my article, here.

LauraPorcinculaCommunity Manager

published in Career Advice

Register Now: Government Industry Peer Group

Hey folks,I’m excited to host our Government Industry peer group tomorrow! If you haven’t had a chance to fill out the intake form, please do so now. I’d love to have some themes for our conversation.Intake form link:https://forms.gle/3aRnzYmVCUmY4jLRARegister for the event: See you there!@julia.noble @ocipublicaffairs @delaney.janosek @cjgutierrez @kyleigh.wegener @DanielleKing @kate.graham @lisa.chism @bree.humphrey @elizabeth.pugh @Blu Gilliand @mary.vs @kaylie.parr @dvehar @cindy.solis @erica.shekell @kwaltrip @Maki @vanessa.enriquez @caitlin.croswell @mary.mcguire @jennifer.nesossis @laura.madden

LauraPorcinculaCommunity Manager

published in Career Advice

📆 Financial Services Industry Peer Group

Welcome to the Financial Services Industry Peer Group!Meet folks working in the same industry as you to come together to share insights, discuss challenges, and provide support to one another. This event is a great opportunity to expand your network, gain new perspectives, and foster personal and professional growth. RSVP: Also, don’t forget to Subscribe to this post below for the latest updates, discussions, and recaps for this event.

ahaynesFrequent User

asked in Career Advice

Any tips on creating a portfolio for social media work?

Hi everyone,My name is Anna and I’m a recent college graduate working in my first full-time job as a social media specialist. As I create more social media content, I’m wondering whether I should put together a portfolio of my work to share with future employers or if that’s only helpful for freelancers. If it is beneficial for me, then what should a portfolio look like, and how should I go about sharing one if it’s not specifically requested by the employer?If you have portfolios, I’d love to hear what you include in yours! Thanks!

LauraPorcinculaCommunity Manager

published in Career Advice

📆 RSVP: Healthcare Industry Peer Group

Hi Healthcare folks!Join us on Wednesday July 12th for the Healthcare Industry Peer group. This is an exciting opportunity to network with your peers who also work in Healthcare and Social Media. Come together with us to share insights, discuss challenges, and provide support to one another. This event is a great opportunity to expand your network, gain new perspectives, and foster personal and professional growth.To make the most of this session, please fill out this form before our session.📆 RSVP and Register here: We are looking forward to seeing you all there, if you’re tagged in this post then please fill out this form before our session to submit your topics in advance.See you there!@robbie.schneider @sarahreymann @louisa.woltermann @rosanna.jensen @laura.steel @lindsay.nicholson @brad.keeling @Andy Hawkins @george.mattingly ii @lyn.sylk @amare.marketing @katie.gregg @nikki.kidd @danielle.thompson @larrianc @jennifer.walker @dianaeichmann @raven.gill @kelly.mcdonald @leefrostwri

LauraPorcinculaCommunity Manager

published in Career Advice

👋 Agency Peer Group: DiscussionMeetup

Event has concluded, recap in the thread below:Howdy Partners!I’m excited to share that we’ll be hosting an Agency Peer Group on June 14th! In this session you’ll have the opportunity to meet folks from other agencies to come together to share insights, discuss challenges, and provide support to one another. This event is a great opportunity to expand your network, gain new perspectives, and foster personal and professional growth. We would love to see you there! To make the most of our session, please fill out this 2 question survey by June 13th. Also, don’t forget to Subscribe to this post below for the latest updates, discussions, and recaps for this event.

Jonathan ZuluagaCommunity Manager

posted in Career Advice

Q: What's the best career advice you've ever received?

We’ve all had moments in our careers where we have learned from advice we were given. So I’m curious:What's the best career advice you've ever received? How has it impacted your professional journey?Thread your responses below!

Jonathan ZuluagaCommunity Manager

published in Career Advice

🔴 Watch Recording: Level-up Series: Crafting a Compelling Social Strategy

Join us for a thought-provoking webinar with Jenny Li Fowler (@Jenny Fowler), Director of Social Media Strategy at MIT, as she shares her insights on how to build a compelling social media strategy.In this session, you will learn how to create a winning social media strategy that engages your audience, builds brand awareness, and drives conversions. With Jenny's expertise, you'll discover the latest trends in social media marketing, as well as how to leverage techniques to optimize your campaigns.This event is designed for social media marketers of all levels, whether you're just starting out or looking to expand your knowledge and skills. Don't miss out on this exclusive opportunity to learn from one of the top experts in the field and take your social media strategy to the next level. Register now to secure your spot!RSVP: Also, don’t forget to Subscribe to this post below for the latest updates, discussions, and recaps for this event.

LauraPorcinculaCommunity Manager

published in Career Advice

📆 RSVP Now: Higher Education Peer GroupMeetup

Join us for the upcoming Higher Education Industry Peer Group event where like-minded individuals come together to share insights, discuss challenges, and provide support to one another. This event is a great opportunity to expand your network, gain new perspectives, and foster personal and professional growth.To make the most of our session, please fill out this short survey by May 15th.RSVP:

LauraPorcinculaCommunity Manager

published in Career Advice

📆 Business Services Industry Peer GroupMeetup

The Arboretum peer groups are an opportunity for like-minded individuals to have space and come together to share insights, discuss challenges, and provide support to one another. This event is a great opportunity to expand your network, gain new perspectives, and foster personal and professional growth.The next industry session will be specifically designed for Business Services professionals. To make the most of our session, please fill out this quick survey by May 1st and see you on Tuesday, May 2nd at 12 PM CDT. Follow this link to RSVP:

Arifu96New User

asked in Career Advice

Can anyone give me some tips and advice for navigating the recruitment process at Sprout Social?

Hi All, I saw this job posting that I think i’d be a good fit for. I’d really appreciate it if anyone could provide me some tips and guidance for the process. Or give me feedback on whether i’m a good fit for this position based on my experience. Role: Account Executive Enterprise GrowthThanks,Arif

Jonathan ZuluagaCommunity Manager

published in Career Advice

How to ladder up your brand’s social media maturity

Every marketer knows there are no overnight successes in social. A trending brand post has less to do with luck and more with time spent building and executing on a sophisticated strategy. The brands that pull it off have put in the work to reach a high social media maturity.And that’s great news.Effort is way easier to control than luck. Any brand can put in the work needed to create a buzzworthy social presence. It just takes dedicated time and resources.Check out this recent article from the Sprout Social blog about social maturity and your career.

Vanessa HansonFrequent User

posted in Career Advice

What conferences are folks going to this/next year?

I haven’t participated in a conference in so long as an attendee. Curious to know what is out there for social media? What conferences to people go to every year and feel they get value from? Trying to get that budget item in ha!

LauraPorcinculaCommunity Manager

published in Career Advice

Technology Industry Peer Group Recap

Thank you for such an amazing peer group session @rebecca.taylor @loren.siegel @dorothy.tso @Jaimed92 and @PSport. Please continue to use this thread to ask questions of each other as you need.Here’s a list of the things we discussed:Responding to technical questions that come through social Twitter’s ever changing environment Staying on top of trends LinkedIn for personal posts (article shared by @Jaimed92) Handling conversations as a brand on Reddit Thoughts on using ChatGPT for SEO, does this help or hurt you?For anyone who wasn’t able to attend, what are your thoughts or feedback on any of these topics? Is there anything you’d like to ask of the group?

joe.huberFormer Moderator

posted in Career Advice

Article on writing a social media job description

Some of you have met Carly from when she was a Sprout customer, but she joined the content team and is now writing articles for Sprout!One of her first articles is out and it’s so good. The opening line hits like a freight train, too.The idea that social media is “something the intern can do” is about as outdated as saying the internet is all cat videos.-Carly HillYou can check out the article in full, here. Let me know what you think in the replies!

SarahzainNew User

asked in Career Advice

how important is LinkedIn for job search

LinkedIn is an essential tool for job search. It allows you to create a professional profile that can be seen by employers and recruiters, giving you the opportunity to showcase your skills, experience, and education in one place. Additionally, LinkedIn has a vast network of potential employers and recruiters who use the platform to find qualified candidates. With its advanced search capabilities, LinkedIn makes it easy to find job postings that match your criteria and connect with hiring managers directly. Moreover, LinkedIn offers additional features such as the ability to follow companies you’re interested in or join industry-related groups where you can engage with peers and potential employers. This gives you a chance to build relationships with people who could potentially help you land your next job. LinkedIn is an invaluable resource for job seekers looking to make connections and find new opportunities. Utilizing all of its features will give you the best chance of finding the

LauraPorcinculaCommunity Manager

published in Career Advice

🎥 Celebrating Women in Social: Recording and ResourcesRecording

Thank you so much everyone who joined us for our Women's History Month panel: Celebrating Women in Social! I was thrilled to see so many of you in attendance, and hope you found the event both informative and empowering. Many of you asked for space to continue the conversation so feel free to share in the thread below, and any additional resources you feel others may find valuable.Thank you so much to our host @sarah.corley and our amazing panelists @Brooke B. Sellas, @Jennifer.Guevara and @ama.scriver for such a powerful and uplifting session. Here are a few of the resources discussed in the panel:Rachel Karten’s Substack - Link in BioMasterclass: How to Prepare Your Brand for a New Era in Social featuring Rachel KartenSocial Media Today @thera.bailey @cassey.suthers @Andy Hawkins @stephanie.clark @mary.mcguire @SocialSalis @norahcarroll @hayley.mathie @pauline.tracy @kelseywbohl @sduncan2023 @kate.meyers emery @B Squared Media @TaraC @ewalker @jolie.gorman @gimra.malapas @kcote @sam

LauraPorcinculaCommunity Manager

published in Career Advice

Retail Industry Peer Group - Recap!Peer Groups

Thank you so much to those who attended our Retail Industry Peer Group!@colette.mitola @lexa.krajewski @joe.seta @tiffany.torbik and @ben.marcus please continue to collaborate with each other when you need assistance!For those who weren’t able to attend, here are some of the things we discussed. Let us know if you have any thoughts or questions about the topics below:ChatGPT and AI, how are folks feeling about it? How to respond to folks who think your social channels are using AI for content? What are some best practices for keeping inbox responses fresh?@kassandra.quinn @megan.molique @chris.nichols @phyllis.francis @kelseywbohl, we hope to see you next time! Let us know your thoughts on these questions in the thread.

LauraPorcinculaCommunity Manager

published in Career Advice

Hospitality Industry Peer Group - Recap!Peer Groups

Thank you so much to those who attended our Hospitality Industry Peer Group! I just sent the recap email with the recording and deck.@emily.sanchez @mads.gjoel @mary @cassidy.gallagher @andrea.sorensen @lindsey.simon @taylor.paul @Melanie.Stinson @brittany.carchano @mike.blight, please continue to network with each other when you need advice or ideas. For those of you where weren’t able to attend, I’ve attached the deck with discuss questions. Please share your thoughts on some of the things we discussed below.@isabella.meraz @alisoncdeborba @AToms.PHR @sarah.guest @wendy.drago @louise.o'brien @stelios.antoniou @rhonda.holt @jennifer.norton @nickgilham @JoelMorales @thomas.o'sullivan @samanthaeng @Harriet @bernasconi @claire.warne @sara.hall @liza.mickens @debbie.miller @curtis.gabriel @suviche marketing @kayla.stephens @travis.sandoval @rosalynn.sarvi @lisa.culbertson @anthony @morgan.lee @redai0453 What are some of your best practices for audience growth? What are some ways you are u

Jonathan ZuluagaCommunity Manager

published in Career Advice

🗓 Save the date: Celebrating Women In Social PanelRSVP

Join us on March 28th at 11 AM CDT for Women's History Month Panel: Celebrating Women in Social!A conversation with social media marketers @Brooke B. Sellas, @Jennifer.Guevara, @ama.scriver and moderated by Sprout Social’s Sarah Corley. Join us as we celebrate women’s accomplishments in social by answering your questions, providing career advice and sharing how they got to where they are today.RSVP NOW:

Jonathan ZuluagaCommunity Manager

published in Career Advice

Event Recording and Resources: Building a long-term career in socialRecording

We hope all who attended “The Level-Up Series: Building a long-term career in social” event enjoyed it as much as we did! In case you missed it or want to watch again, check out the recording below: Let us know what you think... Attendees (cc): @abigaillee @mc malta @kyle_muse @ashley.james @ben.marcus @laura.stanaland @Kimberly VN @jasmin.arias @K Donegan @burnttoast.ty @lindsey.whitehouse @megan.weales @jack.dunkerley @thebrookesocial @Ivete Dias @kzsmith @judith.edwards @BeeKindRon @cheyenne.esguerra @julie.norgrove @louisa.woltermann @atziri hannon @Kalee.Williams @debbie.wakefield @tanzi.propst @jnappi @katie.whiteside @Christine @cassidy.gallagher @larisa_c @avdpk @katy.griffin @ivy.ding @megan.reusche @marketingdeptgoodwillsocal @chelsea.wilbur @cristal.mejicanos @suzanne.guzman @ingrid.rawle @Adam Morse @kayla.coffey @jenn.reyn @michelle.delarosa @sam.hernandez @katie.murphy @p.légaré @imsaved4life @lexy.johnson @audrey.willis @jenn.mcquillan @jessica.levy @ryan.connors @Ashley

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