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Advice & Best Practices

In today's competitive landscape, learning about new strategies and best practices is essential to staying ahead. Find advice and tips on social marketing here.

362 Topics
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graceboylanLevel 2
asked in Content Creation
Social media in the car industry

Hi all! I’m a bit newer to the sprout platform but I’m also relatively newer to being in the car industry. Does anyone have any solid organic tactics that they use in the industry that seems to work well for them? Our company has an ad agency on top of what I do as the social media manager and while their paid ads aren’t bringing in the numbers we’d like to see, I’m looking for better ways to maximize our organic content in the best way possible!

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meg.christmanLevel 1
posted in Social Customer Care
Would love to talk Facebook and Instagram ads moderation strategy!

Anyone else out there responsible for moderating your performance marketing on Facebook or Instagram (i.e. not your organic posts, reels etc, but your paid content)? What is your strategy to moderating comments and responding to potential shoppers with genuine inquiries? Do you see improved performance based on how you treat your ad’s comment section? I would love to connect further. 

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melissa.macgregor
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thematthorneLevel 2
asked in Social Data
Best way to track BlueSky performance

While Sprout are working on their BlueSky integration, has anyone got tips on how best to measure performance on BlueSky?At the moment it feels like we’ll have to go back to the old days of manual spreadsheet tracking updated weekly :-| 

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c.leverton
c.levertonLevel 2
asked in Social Customer Care
Tips for building a healthy comment section?

Hi all! I manage an instagram account for a large public university’s study abroad office. While our instagram account does well in terms of collecting likes on posts, our comment section is full of crickets. Can anyone chip in on tactics they use to grow a healthly comment section? One that’s engaging to students, encouraging further discussion, while keeping it drama-free 😅 I know there will always be clean-up to do for inflammatory comments, but I’m wondering how you transform quiet lurkers to converation-makers, without inviting too many trolls! I’d like to create a supportive community of students who can chat together on our posts. Very appreciative of any ideas you can share!

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kate.meyers emery
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ritu.sharmaLevel 1
posted in Content Creation
How do you handle content curation for your employee advocacy program?

As a social team of one, I’ve run into the challenge of maintaining a steady flow of new employee advocacy content into our advocacy program, especially during heavier workload periods. If you manage advocacy at your company, how do you handle content curation/copywriting? Is it centralized with one team (like social or comms)?  If other Marketing functions contribute, how do you position the ask so it feels like a way to amplify their work rather than just another task on their plate?  Any processes or frameworks you've found that work well?  Would love to hear if you’ve run into similar challenges and what’s worked for you.

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kate.meyers emery
kate.meyers emeryLevel 4
asked in Social Data
Not having success with LinkedIn video

LinkedIn has really been pushing video, but we’re not seeing any success with ours. We’ve tried a few different types and different speakers, and none have gotten over 200 views (for comparison we see more like 1,000 on other platforms). Given how successful our other types of posts are, I’m hesitant to use the posting space for videos that don’t perform.Anyone else not seeing success with video? If you are seeing success, what’s working for your brand? 

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julia.gross
kate.meyers emery
kate.meyers emeryLevel 4
posted in Content Creation
Sharing data in a compelling way

The nonprofit I work for is primarily a data organization, which means we need to consistently find creative ways to showcase data points and charts. So far what has been working for us is:Standalone charts that focus on one key finding (ex. most nonprofits are small with under 10 staff members) Carousels that dive deeper on a topic (ex. here are four key things we know about small nonprofits)We’re also about to start experimenting with animated videos that showcase a data point in a more dynamic way. Is anyone else at a data heavy organization and has found creative ways to share that data? 

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kate.meyers emery
Laura Porcincula
Community Manager
Laura PorcinculaCommunity Manager
published in Content Creation
How does your content strategy stack up?

Want to know if your content strategy is on par with industry standards? Or if you're maximizing your engagement?The Sprout Social Content Benchmarks report has the answers you need to level up your social strategy: Platform breakdowns for Facebook, Instagram, TikTok, and X Stats on the growing importance of video content A reality check on posting frequency (hint: quality over quantity) Inspiration from brands that are getting it right and more! The insights in this report will help you create more impactful content while connecting with your audience on a deeper level. Get your copy of the report: The 2025 Content Benchmarks ReportWhat are your thoughts on your current content strategy after reading this report?Will you change anything about your strategy after reading these findings?Is there anything you’re considering but need to bounce it off a colleague for their thoughts?Your peers are here to support! Share in the thread below, we’re here to help.

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sdtitmas
sdtitmasLevel 2
asked in Content Creation
Boosting Strategy (LinkedIn)

How long do you wait to boost an organic post? Do you wait after posting to let organic reach “do its thing” before boosting? Is there a certain amount of time you wait? 

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ajl3photo
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angeline.neoLevel 2
posted in Content Creation
Easter Day Marketing Ideas?

Hello communities! Do you have any creative or general marketing ideas for Easter Day celebration? Share your work or thoughts below: 

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kate.meyers emery
virginia.rios
virginia.riosLevel 4
asked in Social Data
Reels performance VS Instagram Video Performance accuracy

Hello y’all!I’m trying to measure the performance of our Instagram reels.Initially, we were measuring video views, but that also includes stories and posts with videos.So, I created a tag to group all our reels.Is this the best way to do this? Thanks a lot,Virginia.

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ajl3photo
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renata22Level 1
asked in Social Data
Follower Strategy

Hi yall! Curious to hear if anyone has run a successful organic social strategy campaign -- specifically on LinkedIn for a B2B company without paid dollars. What are you doing to increase your followers? Are you asking customers to follow you? Are you getting internal thought leaders to invite folks to follow your account? Are you adding CTAs to emails/blogs, etc.? Curious to hear some latest tactics. For context, we are trying to increase our WoW follower count. It’s not bad at the moment but we’d love it to be even better. 

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raven.gill
Agency Partner
raven.gillAgency Partner
asked in Social Data
Engagements dropped in 2024

Starting to do 2024 reports and I’m noticing a huge drop in engagements overall especially on Meta when compared to 2023. Is anyone else noticing this trend in their 2024 annual reports. Trying to see if its client, industry or platform specific. Thank you. 

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kate.meyers emery
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renata22Level 1
asked in Social Data
LinkedIn Algorithm -> Reach Decline

Hi all! Don’t know who else is in the same boat but if you’re like me, you may have noticed shifts in LinkedIn performance recently  😅We’re a B2B tech company and last year we were on a high with increased impressions, engagement rate and CTR QoQ for just about the whole year! Then come January 2025...our impressions have completely gone down. We are getting half to 1/3 of the impressions we used to get. We have a consistent posting strategy (daily), we do a mix of thought leadership, static imagery, carousels, and once in a while videos. Yet, our organic reach has declined MoM this year. With this being said we still have an excellent ER and CTR, its just the reach.Is anyone else experiencing this with a B2B LinkedIn account? What are you doing to combat this? Curious to hear from others. 

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kate.meyers emery
Laura Porcincula
Community Manager
Laura PorcinculaCommunity Manager
published in Content Creation
Are you posting on social at the right time? Data-driven insights for optimal engagement

Ever feel like you're throwing amazing content into the social media void or that engagements aren't what you anticipate them to be? Posting your content at the right time can determine the success of your social campaigns or leave you struggling to align your social strategies to business goals.And as social networks evolve to further engage audiences in new ways, you need to nail your social media game and stay on top of these changes.With the support of Sprout Social's Data Science team, we analyzed nearly 2.5 billion engagements globally to uncover the trends for when audiences are most active across major social media platforms. We've learned some key insights that can help you maximize your reach and engagement in 2025.What are your biggest challenges when it comes to timing your social media posts? Let us know in the comments.Here's what you'll discover in the full article: General trends for the best days and times to post across social media. How engagement patterns vary bet

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kate.meyers emery
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angeline.neoLevel 2
asked in Social Data
How do you utilize Sprout Social metrics to improve the next marketing campaign?

I would love to hear your thoughts on how you or your organization look at the metrics to improve the next marketing campaigns. Drop your comments below:

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kate.meyers emery
sdtitmas
sdtitmasLevel 2
asked in Social Data
LinkedIn Newsletter Benchmarks

We’ve recently started a LinkedIn Newsletter and it appears to be off to a solid start. One thing is that LinkedIn doesn’t really provide a lot of meaningful data around Newsletters - a lot of it is just about your post announcing the newsletter.That said, I’m curious if anyone is aware of industry benchmarks or similar type of information around the data that LinkedIn does indeed provide. I’d love to see these to help communicate our success to leadership. Also would love to just hear how YOU are communicating the data.

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wmaster-zipking
wmaster-zipkingLevel 1
posted in Social Data
How Are You Managing File Sizes in 2025? Share Your Favorite Compression Tools and Tips

With files getting larger and cloud storage limits tighter, efficient file compression has become more important than ever. I recently came across WMaster ZipKing — a tool that supports 61+ file formats and offers up to 78.4% compression, including for images, videos, PDFs, and Office docs. It's part of the WMaster productivity suite and supports batch processing with just one click.

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wmaster-zipking
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adrienne.cooleyLevel 4
posted in Content Creation
Instagram's new video editing app

What does everyone think about Edits, Instagram’s new app for creating reels? I downloaded it yesterday and used it for a reel today - so far it seems like a solid alternative to creating natively in IG, but I’m curious if anyone plans to stick with Cap Cut or other apps/software to make reels and vertical social content. 

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kartik.sharmaLevel 1
asked in Content Creation
When will Sproutsocial integrate Linkedin carousel (pdf uploads) and poll functionality?

I have been exploring Sproutsocial and just wondering when they will integrate Linkedin carousel functionality? (pdf uploads)Carousels perform exceedingly well from an engagement perspective and I feel like my brand is missing out because of lack of this functionality. Also, polls are such a great way to engage the audience and again we’ve been missing out on it because it’s not integrated onto the platform. Any idea on whether it’ll be integrated in the future?

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sdtitmas
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stefanie.gordonLevel 2
asked in Content Creation
LinkedIn Newsletter

Has anyone created a LinkedIn newsletter for their company’s page? Like a weekly/or bi-weekly roundup of what has been posted, upcoming events, etc? Is it a heavy lift? (we’re a team of two)Background: I work for a not-for-profit professional organization. Our social mainly focuses on B2C and R&D content with the occasional B2B post. Looking for new ways to engage our audience. 

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ajl3photo
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alex.sorrellLevel 1
asked in Content Creation
Best Design Tool for Social Media?

Hello! At my company we are currently using Adobe XD for our social media templates our internal marketing associates use as well as our social media agency. I had inheritated these when I started and since XD is now being sunset I need to find a new solution. Adobe Express, Canva and Figma have all been tossed around as options. Does anyone have any experience or reccomendations with these tools with the lens of leveraging brand templates and and designs. We wouldn’t be leveraging any sort of off the shelf options in these tools. 

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kate.meyers emery
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angeline.neoLevel 2
posted in Content Creation
Share one of your most successful marketing campaigns by dropping the link below

Share one of your most successful marketing campaigns by dropping the link below: I would love to get some inspiration from your work! Thanks, Angeline

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c.leverton
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kristin.thomasLevel 1
asked in Content Creation
Auto draft high performing reposts?

Hi everyone - Have you created an automated process to pull high performing posts to populate a draft queue in Sprout for repost consideration? I realize this might require other tools.Kristin

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rainer.carboni
rainer.carboniLevel 2
asked in Content Creation
Alt text for graphic heavy images

Hi there Arboretum Folks! Hopping on for my first post ever and to pick your brains about adding alt text for social media graphics that are already text heavy. For context, I work in higher ed. and post a weekly calendar of arts events on campus. My current tactic is typing the event info word for word into the alt text field. I’m not sure if this would be helpful or bothersome for someone using an assistive device like a screen reader. Any insight or suggestions? Cheers!

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emily.murray
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