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Advice & Best Practices

Advice & Best Practices

In today's competitive landscape, learning about new strategies and best practices is essential to staying ahead. Find advice and tips on social marketing here.

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daniel.marcelNew User

asked in Social Data

Employment Meta Advertising

Hello everyone! We are going to create a campaign for one of our clients that is a non-profit in the health sector. What do you recommend for us to do to run the ads smoothly?Note: I am in Mexico at this time.

chris.andersonFrequent User

asked in Content Creation

Kanban users?

I was introduced to the kanban project management method yesterday, and I was wondering if anyone is using it and if they would be willing to share some examples for community management work.

asked in Social Data

Social Media Manager

I have just started a new position with an agency. It is my first agency gig and I am the sole SMM at the company. There is limited info on our clients social media metrics to date (>1yr), I would like to set some KPIs for client accounts as we move into 2024. Aside from reviewing what little historical info we do have, are there any other recommendations or platforms that I should look at to help set these numbers/ targets?

katie.hoganNew User

asked in Social Data

Engagement Rate

For engagement rate, do you include video views as an engagement metric for total engagements? If not, why?

raven.gillAgency Partner

asked in Social Data

Facebook Personal Profile Hacked by Meta Copyright Infridgement

Good Morning, My boss’s personal Facebook profile was apparently hacked, and deactivated because of fraud. And now his profile names says Meta Copyright Infringement. The email on the account was changed so he has no way to get in and change the account back to him. Has anyone had this happen to them before? Or have any advice on how to fix this for him. Thank you in advance.

corrine.dorrianFrequent User

asked in Content Creation

Instagram Enagement

I am struggling with our engagement numbers on Instagram! We’re a trucking company, so the posts that do really well for us are cool truck photos. I started posting 3 days per week vs 5 days when I noticed the numbers dipping, but it didn't do anything. If anything, I think it just messed up our algorithm. I try to do a mix of educational/awareness content and engaging content. Which content is best for Instagram - educational or engaging? What are some fun captions or CTAs I could utilize to get more likes and comments?

MahramusajNew User

asked in Content Creation

New B2B Social Media Manager

My role has recently been reorganized that I’m now handling our B2B and B2C channels. are there any B2B marketers here? Any professional development tools that you’ve recommend for a newbie?! thanks!

dianna.lyngholmFrequent User

asked in Social Data

Tiktok or IG with low views and poor caption

Hi all!We posted a duet without a caption beyond the duet on tiktok...were a little to fast on the draw! It’s doing eh, thinking we should pull it down and repost later today in hopes it does better.Does anyone have experience trying this? Did it help? Or did /willthe algos catch it was the same content and push it down so it did the same or worse? Any advice?

amanda.schumacherFrequent User

posted in Content Creation

What is everyone's solution to landing pages?

We are limited by our internal web development, but marketing wants to do a better job of connecting social content to website content, and our temporary solution is to build more robust landing pages.MailChimp offers landing page builders, which work well with our email, but I personally find the design capability of MailChimp limiting (but that was a few months ago; things may have changed since then). I’ve done some quick searching and found recommendations for Unbounce, ConvertKit, and a few other landing page platforms, but I’d love to ask fellow experts what they’ve found works! Any and all advice appreciated, and thanks in advance!

carly.hillSprout Team

posted in Social Data

A chance to get quoted on the Sprout blog: How do you use Sprout custom reports?

Hey there! I’m working on an article for the Sprout Insights blog. To really help inform it, I’d love to hear how you’re using Sprout custom reports and how they help you’re reporting process! (You might even get quoted in the article!) Lmk! 👇 👇

Katy4RiskonnectAdvanced User

posted in Content Creation

How will you overcome the loss of LinkedIn Carousels, which go away on Dec 14, 2023?

How will you overcome LinkedIn sunsetting their carousel post feature effective 12/14/23?I'm so frustrated with this change...I've never seen a content style that receives a CTR as high as carousels. They've been a winning tool in my social media playbook and I'm at a loss. 👉 LinkedIn on carousels disappearing eff. 12/14/23: https://lnkd.in/eggyqNzBI spoke with our brand's LinkedIn rep on 11/15 - she confirmed it's true.

esther.nadimFrequent User

posted in Content Creation

Is Twitter still relevant?

Hello Marketers! I read and hear a lot about TikTok, LinkedIn, Instagram, Facebook, YouTube but except the buzz around Elon Musk’s takeover of the platform, Twitter doesn’t seem to garner much interest anymore. I agree it’s a great tool to follow # trends, events, and news, for listening but other than that? I do B2B marketing and we poorly perform on Twitter, even ads don’t do much. Our growth is on YouTube and LinkedIn. 5+ years ago, Twitter got much greater returns organically (at another B2B company). I’d love to hear your thoughts. Thanks!

amanda.schumacherFrequent User

asked in Content Creation

What CTAs do you have success with on social platforms?

Our marketing department is reworking our presence on social, and one thing we are trying to do is increase organic engagement. One item currently being discussed is how improve our copy, specifically, copy CTAs on Instagram. What is working for you? What isn’t working? I’d love to hear success stories as well as ‘failures!’ Thanks in advance!-Amanda

glory.rohdeFrequent User

asked in Social Customer Care

LinkedIn Not Employees

Hello all, I’ve been struggling with this issue ever since taking over the management of the social channels at my current workplace. Since we are an association with so many different chapters, divisions, student chapters, committees, etc… and they often are made up of an international member-base, we get a lot of people listing as working for us on LinkedIn when they don’t.Shoutout to all the other association people on here! Can you share what you’ve done to help guide your members in the removal of their employment record on LinkedIn? I’ve commented on a few suggesting they change the record to the specific chapter they are associated with, but a lot of those groups don’t have a LinkedIn page.Thanks in advance!

Laura PorcinculaCommunity Manager

published in Content Creation

🔴 Watch the Recording! Canva for Social Marketers: From Basics to ProEvent

We're excited to invite you to an exclusive workshop with Katy Hearne-Church, Design Educator at Canva, as she shares tips and tricks that will change how you approach content creation. In this workshop, Katy will guide you through some time-saving techniques to help you optimize your workflow and create engaging content more efficiently. Whether you're a seasoned Canva user or just getting started, there's something for everyone. We'll also show you how Canva can help you collaborate with your teams and organize your work so you can create engaging content with ease. Plus, we'll give you the lowdown on Canva's features, including free and subscription-based options. Register now to ensure you join this invaluable session with Katy from Canva!RSVP Now: If you missed this event, watch the recording now: Be sure to download the Social Media with Canva Workbook to practice what you’ve learned!

jessica.carrerasFrequent User

asked in Content Creation

How do you handle music for Instagram reels?

My nonprofit has been experimenting with ways to use popular music on Instagram reels. One thing we’ve tried is downloading the song from TikTok and then uploading to IG. Does anyone else have good ideas for how to go about this? I’ve seen some pretty major accounts using popular music and can’t imagine they’re not using a business account (for example, the City of Detroit) because they definitely run ads. Wondering if there is a better way, or a training anyone is aware of for reels? Just to note: These are not ads or things where we’re trying to get donations or action, just engagement. Not trying to circumvent copyright law for business gain!

katelyn.mcdonaldFrequent User

asked in Social Data

How to Export LinkedIn Follower Data

Hello everyone!Does anyone know if there is a way to download my LinkedIn Company Page's followers into an Excel document that includes their names, company name, etc. Our BD/Sales team was looking to use this list for their activities and I want to be able to use this data to show our people that they should be posting to their own connections and not relying on the company posts to do all of the heavy lifting.I believe there was a way in Sales Navigator to download this data, but my company no longer is using Sales Navigator. If anyone has any suggestions, I would greatly appreciate it. Thank you!

d_kpabiteyNew User

asked in Social Data

How to grow Twitter accounts (Followers)

Hi everyone! I have a target to grow two Twitter accounts.One for the Founder and the other for the brand.We’re currently at 721 for the Founder and I’d like to get it to at least 1000 by end of year (or even in 30 days). The brand account is currently at 39 and I’d like to grow that to at least 100 What strategies would you recommend I use to grow both accounts simultaneously?

Jonathan ZuluagaCommunity Manager

published in Social Customer Care

Community Question: Customer Care Insightsgiveaway

It’s time for a giveaway and we would love to hear your thoughts! Answer below question for a chance win Arboretum Swag package! Submit your answer to the below question by Monday, October 30th at 11:59pm.How do you currently share insights from social with other teams?*The Promotion begins at 11:30 a.m. Central Time (“CT”) on 26 October 2023 and ends at 11:59 p.m. CT on 30 October 2023. To participate in the promotion, answer and reply to the outline discussion questions. No purchase necessary. There will be a total of 5 prizes awarded. Each prize will consist of a Moleskine Large Journal, tote bag, echo waterbottle, eos chapstick, branded power charge and Arboretum sticker. Limited to those 21 years or older. Open to legal residents of the United States (with the exception of Hawaii), the District of Columbia (“D.C.”), Puerto Rico, Guam, American Samoa, and the U.S. Virgin Islands. Information provided to Sprout Social, Inc. is subject to our privacy policy. For details, see this pro

kelli.cochranAgency Partner

asked in Social Data

Social Listening Reports

How are people “presenting” their social listening findings/reports? I know Sprout gives you a few different options for exporting and you can take screen grabs but is anyone taking the social listening data and making it into a PPT or something? I would love details for inspiration! I work at an ad agency and often times the way the social listening report presents itself isn’t enough. What are you doing to make it more into a report and/or present it to your client / others in the agency?

NycoleAdvanced User

posted in Content Creation

Anyone have freelance designer reccos

Hi all! I am exploring a few design needs. I want someone who specializes in fun social first infographics. This person would also need to be able to animate. Social designer who can create fun out of the box graphics. Illustrator who creates for social. These can be different people or a mix. Let me know if you have any good recommendations. The need is a bit higher level skillset NOT Canva. I have someone who already helps with Canva basics.

shelby.dittmanNew User

asked in Social Data

Sprout Reports

I am trying to run a comparison report among all of the accounts I manage for each platform that breaks down the engagements, impressions, etc. without turning it into aggregate data. I want to see each account compared to each account, not combined. I haven’t found a way to create that sort of report in sprout besides the competitor reports, but these are accounts I manage so it doesn’t make sense to me to list them as competitor accounts.

Khoury CollegeFrequent User

asked in Social Data

College/Department Level Engagement Rate Per Impression Averages

Hello! I manage the social strategy and accounts for a computer science college at a bigger university. One of the questions I get constantly is how our average engagement rate per impression (organic, across platforms) compares to other colleges or departments in Universities of comparable size.We have undergraduate, graduate, and PhD programs within our college and are located primarily in Boston, MA, with network campuses around the country and in Canada. Hoping to get any insight into this from anyone willing to share. Thanks!

jack.teagueNew User

asked in Social Data

Meta removing Carousel Video Views?

Has anyone else noticed Meta removed Instagram carousel video views as part of the data Sprout has access to?This was a massive part of our Instagram strategy and as a result has reduced our views significantly. Tried to contact them but as always their support is utterly useless and Sprout say it’s on them to sort. Incredibly frustrating.

Laura PorcinculaCommunity Manager

published in Social Customer Care

🎥 Elevate your Customer Care and Drive Loyalty - Recording & RecapRecording

This event has already taken place; please scroll down to view the recorded footage. Join us tomorrow, Wednesday September 27th and gain valuable insights as True Classic’s Social Community Manager, @tiffany.torbik joins Sprout Social’s @steph.hermanson to share unique ways to elevate your customer care and innovative ways to create a unique brand voice. You'll also walk away with unique strategies to engage with your audience more authentically with practical strategies for immediate implementation, all of which will help drive ultimate brand loyalty.RSVP Now! About our speakers: If you missed this session live, here’s the recording:Thread your questions for @tiffany.torbik and @steph.hermanson below!

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