Advice & Best Practices

Join us Friday, August 26th for a camera-off guided mediation session! Learn the basics and kick off your Friday in the right way. RSVP:  

Personally, I’m a big fan of repurposing top evergreen content on a weekly/monthly basis depending on the channel (especially when Sprout’s Send Again feature in the Post Performance Report makes it so easy!) but I’m interested to see if this is still a tactic our community members are leveraging. If you aren’t doing it, why/why not? If you are doing it, what’s your cadence for repurposing content? Are you doing it across all channels or specific ones?  

Influencer Marketing is a huge focus for brands as they see consumers spending less due to the shakey recession thats on it’s way and ecomm sales revving up. What are some tips you all might have for Influencer mangers and brands as a whole? I will drop some of mine in this weekend but curious to here from more leads! in the space!

Hi there, I run accounts for a well know university in the UK with lots of press that I believe is definitely worthy of the check mark, but keep getting declined. Does anyone have any idea why, and any advice on what I can do?Thanks a million 🤗

I have started scheduling stories for Instagram and sometimes Facebook. I noticed when I post, no documented content stays in the Sprout calendar. I assume any data that results from posting to stories is lost in Sprout? Assuming this is correct, I must now natively collect data from Instagram and Facebook?Just looking for a confirmation. Could be beneficial for Sprout to negotiate some way to track social story data as well. Thanks! -Riana

Good morning all -We are an athletic club located in Greenwood Village, Denver, Colorado and are curious as to how other teams are approaching the topic of having a Business Account or Creator Account when it comes to social media, Instagram specifically. As we move in to the space of creating more video driven content such as Reels, the limited song/sound library for a business account seems to minimize our potential reach within the platform. How are other teams pivoting or working around this that are using business accounts? Is it worth the switch just for the reach potential? Any additional information or insight is greatly appreciated!Thank you all!

Hello! I’m looking for any recommendations on services or apps that can help clean up a Business FB page. I’ve inherited a new page, and unfortunately the previous manager purchased followers, and now we need to go through 70k profiles. Appreciate any recommendations!

Hi! We recently had a few of our Google My Business profiles suspended. We haven’t made any changes, so I’m not sure why they got suspended. In order to submit a ticket to Google for any type of help or reconsideration, you must include the profile URL. However, the profile URL is unavailable on suspended accounts. So I’m stuck, unable to get any help on this. Has anyone experienced this before or have any advice? Thanks!

“You can assemble your brand’s content creation force in multiple ways. Each offers a distinct complement of pros, cons, and practical considerations. To determine the best contributor model – and decide whether to use it in combination with other approaches – weigh factors like the nature of your business, your content competition, expertise your content requires, and team and budget resources.” -- Content Marketing InstituteClick here to view models. 

Hi everyone!For those who are actively social monitoring, when a commenter tags another in their comment, do you respond to those comments? I’m fairly new in the monitoring realm of social (previously was working heavily in content creation, not monitoring) so I’d love to hear some insights. Part of me doesn’t want to interject two (or three) commenter’s conversations amongst our post, but I also want to acknowledge their comment. TIA!

Exceed your customers’ expectations and deliver responsive, tailored experiences on their communication channel of choice: social media. 

Hi all,Our blog team is working on a TikTok Story featured article and would love to hear from you!What are your unique use cases? What value are you seeing out of the story feature on TikTok?Thread your feedback here!

Hi everyone, looking to pick someone's brain. I'm in the process of getting a new client in the Biotech industry specifically in Medical Equipment Manufacturing. I work at an agency so I have no control over who my agency takes on as new clients. I would love to discuss with someone who has worked in this industry before about LinkedIn. Thanks in advance. Or if you have any articles about this industry and social media, I'll accept any and all links. Thank you!

Hi all, I work for an NGO and recently had our Twitter ads account made ineligible to run ads as I posted an advert warning civilians of explosives in Ukraine but this has flagged up as inappropriate.  I’ve been in touch with Twitter Ads support, who said if I remove the violating content then they will review and unblock the account so I’ve deleted the ad that has been flagged on the account and asked them to review but the same standard email ‘please remove the violating content and we will review’ keeps coming back. I haven’t run any other ads for a while before so it definitely is this one advert that is flagging on the system. Anyone able to offer any other advice??

Hey everyone!  I wanted to crowdsource some insights for the age-old battle to illustrate the true ROI of social when it comes to conversions:  I’ve worked with several teams/individuals who struggles to illustrate true ROI of social efforts to leadership as their leadership is fixated on the bottom of the proverbial marketing funnel (actual conversions) as opposed to the top (where social is dumping the leads to begin with). Between the two points there seems to be a decent amount of attrition/factors that the social team cannot control and that are more on the website side.  I would love to see if any others are running into this challenge and get any insights from the Community on how best to tackle this issue and get leadership to focus more on the top of the funnel!  Thanks! 

Hey Social Media Managers! I’m looking to have brand sentiment be my team’s umbrella OKR for FY23. I’m leaning this way because it can nicely support my team’s tactical plans and programs as well as other department initiatives.  I’m interested to learn your POV on brand sentiment and how your using it from a reporting and measurement standpoint.  Thanks!