Advice & Best Practices

Good morning all -We are an athletic club located in Greenwood Village, Denver, Colorado and are curious as to how other teams are approaching the topic of having a Business Account or Creator Account when it comes to social media, Instagram specifically. As we move in to the space of creating more video driven content such as Reels, the limited song/sound library for a business account seems to minimize our potential reach within the platform. How are other teams pivoting or working around this that are using business accounts? Is it worth the switch just for the reach potential? Any additional information or insight is greatly appreciated!Thank you all!

Hello! I’m looking for any recommendations on services or apps that can help clean up a Business FB page. I’ve inherited a new page, and unfortunately the previous manager purchased followers, and now we need to go through 70k profiles. Appreciate any recommendations!

Hi! We recently had a few of our Google My Business profiles suspended. We haven’t made any changes, so I’m not sure why they got suspended. In order to submit a ticket to Google for any type of help or reconsideration, you must include the profile URL. However, the profile URL is unavailable on suspended accounts. So I’m stuck, unable to get any help on this. Has anyone experienced this before or have any advice? Thanks!

“You can assemble your brand’s content creation force in multiple ways. Each offers a distinct complement of pros, cons, and practical considerations. To determine the best contributor model – and decide whether to use it in combination with other approaches – weigh factors like the nature of your business, your content competition, expertise your content requires, and team and budget resources.” -- Content Marketing InstituteClick here to view models. 

Hi everyone!For those who are actively social monitoring, when a commenter tags another in their comment, do you respond to those comments? I’m fairly new in the monitoring realm of social (previously was working heavily in content creation, not monitoring) so I’d love to hear some insights. Part of me doesn’t want to interject two (or three) commenter’s conversations amongst our post, but I also want to acknowledge their comment. TIA!

Exceed your customers’ expectations and deliver responsive, tailored experiences on their communication channel of choice: social media. 

Hi all,Our blog team is working on a TikTok Story featured article and would love to hear from you!What are your unique use cases? What value are you seeing out of the story feature on TikTok?Thread your feedback here!

Hi everyone, looking to pick someone's brain. I'm in the process of getting a new client in the Biotech industry specifically in Medical Equipment Manufacturing. I work at an agency so I have no control over who my agency takes on as new clients. I would love to discuss with someone who has worked in this industry before about LinkedIn. Thanks in advance. Or if you have any articles about this industry and social media, I'll accept any and all links. Thank you!

Hi all, I work for an NGO and recently had our Twitter ads account made ineligible to run ads as I posted an advert warning civilians of explosives in Ukraine but this has flagged up as inappropriate.  I’ve been in touch with Twitter Ads support, who said if I remove the violating content then they will review and unblock the account so I’ve deleted the ad that has been flagged on the account and asked them to review but the same standard email ‘please remove the violating content and we will review’ keeps coming back. I haven’t run any other ads for a while before so it definitely is this one advert that is flagging on the system. Anyone able to offer any other advice??

Hey everyone!  I wanted to crowdsource some insights for the age-old battle to illustrate the true ROI of social when it comes to conversions:  I’ve worked with several teams/individuals who struggles to illustrate true ROI of social efforts to leadership as their leadership is fixated on the bottom of the proverbial marketing funnel (actual conversions) as opposed to the top (where social is dumping the leads to begin with). Between the two points there seems to be a decent amount of attrition/factors that the social team cannot control and that are more on the website side.  I would love to see if any others are running into this challenge and get any insights from the Community on how best to tackle this issue and get leadership to focus more on the top of the funnel!  Thanks! 

Hey Social Media Managers! I’m looking to have brand sentiment be my team’s umbrella OKR for FY23. I’m leaning this way because it can nicely support my team’s tactical plans and programs as well as other department initiatives.  I’m interested to learn your POV on brand sentiment and how your using it from a reporting and measurement standpoint.  Thanks!  

What does social insights mean to you and your organization? What strategies do you use when it comes to understanding performance and audience insights?

With the rise of TikTok and Instagram Reels, social media video is at the forefront of marketing discussions. But what is the best way to prove efficacy of these assets? Curious to hear what marketers are tracking and reporting out on for social video to show its impact on business goals!

There’s no built in mechanism for A-B testing on Instagram so I’d love to hear how others have approached testing on this platform. For my use case, I’m interested in figuring out how to identify the hashtags that connect us with the right audiences and create new followers. We’ve been trying with different hashtags but are finding it difficult it differentiate between when a post was simply great vs. when the right hashtags were utilized.

One of my favorite articles is fresh out of the oven with new data from over 30,000 customers! Check out it out:https://sproutsocial.com/insights/best-times-to-post-on-social-media/

The best brands are built on data and social insights. Watch “The 3-Minute Webinar: Social Insights” with Liz Dotson, Senior Customer Success Manager at Sprout.  

Hello! It’s the week of March 14th!This is our weekly check-in. We use these weekly check-ins as a way for you to stay true to your goals and set up a solid framework for yourself as you track toward your goals. Be sure to check back on Mondays for these threads!For this check-in, let’s share: Your name How you have been tracking your goals A tip you’d like to share around driving more awareness  Other Community happenings Join us this Thursday, March 17th at 1 PM Central time for the Year In Social All Cohort hangout! Jessie has some questions about Faceboo

Hello! It’s the week of March 7th!This is our weekly check-in. We use these weekly check-ins as a way for you to stay true to your goals and set up a solid framework for yourself as you track toward your goals. Be sure to check back on Mondays for these threads!For this check-in, let’s share: Your name How you have been tracking your goals A tip you’d like to share around driving more awareness  Other Community happenings This post from Bill Braun about tag reports. Bill wants to know what you’re doing and would love some tips! Check out the 

Hello! It’s the week of February 28th!This is our weekly check-in. We use these weekly check-ins as a way for you to stay true to your goals and set up a solid framework for yourself as you track toward your goals. Be sure to check back on Mondays for these threads!For this check-in, let’s share: Your name Something that helped contribute to your goals last week What your number one priority is for this week Your percentage to goal for the year (We’re through 2 months already!)

Connect with one another and share your goals!This group is designed to help you hit your awareness goals this year, so please let us know if there’s anything we can do to make that happen!In the replies, let me know who you are!I’ll start. I’m Joe Huber and I’m the customer community strategist at Sprout.My wife Bliss and I live in the Chicago suburbs with our daughter London and our dog Haywood. I’ve been at Sprout for 5 and a half years!Some things I’d love to hear from all of you:Name Title 1-3 sentence bio What your goals are for the year What you’d like to see from Sprout to get there What you’d like to get out of this group

Sprout is here to help you "Build Your Brand". Helping you elevate your work and helping you link up with others is what the program is all about.In this post, we'll outline all of the programming available to you over the next several weeks and clarify exactly how you can earn your badge. Participation is entirely at will, but it's designed for you to build your network, commit to your goals, and learn more about social along the way. Not everyone will earn a badge, and that's ok! If you're hitting your goals and making strides, that's what's most important. The badge is a way for you to signify to others that you committed to your Year In Social goals this year. Badges will be closed at 3:00 PM Central time on April 1, 2022.To earn a badge, you must qualify with all of the following criteria:You must have attended one of the Year In Social workshops. You must check-in on the Check-In posts that go out on Mondays

Hello! It’s the week of February 21st!This is our weekly check-in! We’ll be using these weekly check-ins as a way for you to stay true to your goals and set up a solid framework for yourself as you track toward your goals. Be sure to check back on Mondays for these threads!For this first check-in, let’s share:Your name A win from last week One thing you want to learn from Team Sprout about building your brand on socialOther Community happeningsCheck out the Introductions & networking megathread for more info on some of the other participants.We had an excellent question from @caitlin.kooyman about tag structures and how to set them up in last week’s checkin.