Hello! My name is Lisa Alberta. I’m the marketing director for a local health club and I’m looking for tips on how to build out our Listening Topics. Hoping to connect with others in the industry that can help with keywords, themes etc.  Right now when we look at the data, there is a lot of “noise” and we’re trying to customize our topic so that we are aware of the conversations going on in our town in and around fitness. Any help is greatly appreciated!