Connect & Discuss

Join The Arboretum to connect with professionals from around the world. Make connections and discover fresh perspectives on social marketing.

283 Topics

Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Coffee Talk

👋 Welcome New Members: December 6thNew Member Welcome

Welcome to the Arb community, new members!We are excited you’ve joined us in this dynamic digital space, where growth, learning, and valuable connections thrive. Let's get to know each other better and share our unique journeys.👋 Introduce Yourself!We want to get to know you! Take a moment to introduce yourself to the community and share your location, background, interests, and what motivated you to join the Arboretum. We're excited to hear from you!Here are some prompts to inspire your introduction:1️⃣ What brought you to the Arboretum? Share your origin story!2️⃣ Do you have a secret passion for a specific area in social media marketing? We'd love to know!3️⃣ Any big challenges or exciting goals you'd like to chat about with our community?4️⃣ Let's add a personal touch. Tell us something unique about you, unrelated to marketing.5️⃣ Anything in particular about social media marketing that's piqued your interest? We're all ears!After your intro, take a gander at our handy Welcome Gui

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Jonathan Zuluaga
Community Manager
1 day ago
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Frequent User
briermae.ossontFrequent User
asked in Coffee Talk

Learning Paid SM Advertising

Hey social pros! How do you dive into paid advertising on Social Media? I prefer to push organic as far as possible first, but the organization I’m working for is large enough to have a paid budget. I’m looking for educational materials on best practices, preferably resources that have come out in the last year or two.  

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Frequent User
2 days ago
mmellander
Engaged User
mmellanderEngaged User
asked in Coffee Talk

Employer Blocking Canva Access?

I think most people recognize how useful Canva is as a social marketing tool. However, my employer blocks access to it, stating it is a known network security risk.Is anyone else experiencing this? We are a financial institution, so they can be pretty strict when it comes to website and software access. It can make life frustrating for the marketing department, since we are not actually involved in any “banking business”. I’d love to make a case for it being safe, so I thought I would start by polling the group to see if anyone else is experiencing this issue, or if there is anyone here from other financial institutions who are in fact using it.  

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mmellander
Engaged User
2 days ago
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Engaged User
Kalee.WilliamsEngaged User
posted in Coffee Talk

Social Media Team Structures

Hey Community! Happy Friday! I’m reaching out to understand a little more about social team structure at mid-size companies and larger enterprises. I have experience working on large enterprise teams where there are defined titles and roles with a clear path for social career progression.I’d love to learn a little about what is the standard structure for social teams. Thanks for sharing! 

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Engaged User
2 days ago
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New User
Claire.PNew User
posted in Coffee Talk

Should social media managers also have to be content creators (particularly for video)?

I’d love to hear people’s opinions on this!  I’m a relatively senior social media manager (7+ years) and in my last role I worked hard to educate on how a social media manager also shouldn’t be your videographer, graphic designer and content creator (especially for reels and TikTok). I reached a point where I didn’t have to film anymore and only had to edit a video every couple weeks. I developed a network of content creators and influencers to produce video content instead so I could focus on strategy. Funnily enough it was very successful, crazy how much more I could achieve and enjoyed the job when I wasn’t bogged down in hours of editing.  I’m in a new market and looking for a role and struggling to find a job where I’m not expected to shoot and edit all video content I’d be posting on social. It’s been frustrating landing interviews then finding out filming and editing is 50% or more of the role. I feel pretty strongly that a social media manager shouldn’t also have to be a conten

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Jonathan Zuluaga
Community Manager
2 days ago
Gayatri Shukla
Community Manager
Gayatri ShuklaCommunity Manager
published in Coffee Talk

Thriving Together: The Arb is now officially 10,000 Members Strong! 🎉News

This past week, we celebrated Thanksgiving in the United States, and are definitely still very much in gratitude mode. And what’s making us at Team Arb even more grateful is YOU - our members. We are thrilled to announce that YOUR community—The Arboretum is now officially 10,000 members strong! 🎊This is such a remarkable milestone, and one that each of you has played a role in. You and 10,000 other social media and marketing professionals have come together to connect and grow in one single community. You chimed into conversations, helped peers out, sought advice, shared ideas, participated in community events, and even helped welcome new members. You all have helped make The Arb a safe “third” space for your peers - a place with the intention of work, but without the pressure of work.We truly couldn’t have done any of this without you and your participation in this community! You make this community what it is. So without further ado, please join us in welcoming our 10,000th member,

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cassie.cassibo
Frequent User
4 days ago
Laura Porcincula
Community Manager
Laura PorcinculaCommunity Manager
published in Coffee Talk

👋 Welcome New Members: November 27thNew Member Welcome

Welcome to the Arb community, new members!We are excited you’ve joined us in this dynamic digital space, where growth, learning, and valuable connections thrive. Let's get to know each other better and share our unique journeys.👋 Introduce Yourself!We want to get to know you! Take a moment to introduce yourself to the community and share your location, background, interests, and what motivated you to join the Arboretum. We're excited to hear from you!​​​Here are some prompts to inspire your introduction:1️⃣ What brought you to the Arboretum? Share your origin story!2️⃣ Do you have a secret passion for a specific area in social media marketing? We'd love to know!3️⃣ Any big challenges or exciting goals you'd like to chat about with our community?4️⃣ Let's add a personal touch. Tell us something unique about you, unrelated to marketing.5️⃣ Anything in particular about social media marketing that's piqued your interest? We're all ears!After your intro, check out our handy Welcome Guide a

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Engaged User
6 days ago
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New User
mackenzie.pattersonNew User
asked in Coffee Talk

Has anyone used a agency for social?

Hi Everyone,  We are a large company with multiple brands. We are going to be building out our social more in the next year, but our team is small. Has anyone used an agency for social posts, reporting, and branding that they love?

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A
Frequent User
7 days ago
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Coffee Talk

🔦 Community Spotlight: Hayley MathieCommunity Spotlight

Join us in celebrating Hayley Mathie, November’s Arboretum Spotlight!Hayley Mathie (@hayley.mathie) is the Social Media Strategist at Discovery Education (ED) and leads all social media efforts for all Discovery Education brands, partnerships and events. Fun fact: Right after college I was featured on the Today Show and was interviewed by Jenna Bush Hager.What’s a project your proud of? My company, DE, partnered with NASA to bring awareness and build excitement for the recent solar eclipse. For my part, I had the opportunity to sit down with 3 incredible NASA scientists and discuss the event, and discover some surprising facts about space and the work NASA scientists do every day. It was an awesome experience made even better by getting to then share some clips on our company social media pages, and see teachers sharing the clips in their classrooms to educate and inspire their students! Your favorite social accounts? First that comes to mind is always the National Parks Service (@nati

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jacqueline.joyner
Engaged User
20 days ago
Laura Porcincula
Community Manager
Laura PorcinculaCommunity Manager
published in Coffee Talk

👋 Welcome New Members: November 13th

Welcome to the Arb community, new members!We are excited you’ve joined us in this dynamic digital space, where growth, learning, and valuable connections thrive. Let's get to know each other better and share our unique journeys.👋 Introduce Yourself!We want to get to know you! Take a moment to introduce yourself to the community and share your location, background, interests, and what motivated you to join the Arboretum. We're excited to hear from you!​​​Here are some prompts to inspire your introduction:1️⃣ What brought you to the Arboretum? Share your origin story!2️⃣ Do you have a secret passion for a specific area in social media marketing? We'd love to know!3️⃣ Any big challenges or exciting goals you'd like to chat about with our community?4️⃣ Let's add a personal touch. Tell us something unique about you, unrelated to marketing.5️⃣ Anything in particular about social media marketing that's piqued your interest? We're all ears!After your intro, take a gander at our handy Welcome

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New User
24 days ago
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Coffee Talk

👋 Welcome New Members: November 7thNew Member Welcome

Welcome to the Arb community, new members!We are excited you’ve joined us in this dynamic digital space, where growth, learning, and valuable connections thrive. Let's get to know each other better and share our unique journeys.👋 Introduce Yourself!We want to get to know you! Take a moment to introduce yourself to the community and share your location, background, interests, and what motivated you to join the Arboretum. We're excited to hear from you!​​​Here are some prompts to inspire your introduction:1️⃣ What brought you to the Arboretum? Share your origin story!2️⃣ Do you have a secret passion for a specific area in social media marketing? We'd love to know!3️⃣ Any big challenges or exciting goals you'd like to chat about with our community?4️⃣ Let's add a personal touch. Tell us something unique about you, unrelated to marketing.5️⃣ Anything in particular about social media marketing that's piqued your interest? We're all ears!After your intro, take a gander at our handy Welcome

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lisa.rodrigo
Advanced User
27 days ago
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Coffee Talk

🏆 Community Question Giveaway: 2024 PlanningGiveaway

Want to be featured on the Sprout blog and score exclusive Arb swag? Then comment with your answer to the question we've included below!The question: With 2024 planning in full swing, what your your top tips for social media teams? Think beyond the day-to-day tips, like batch-creating content.Think: how are you working with other teams, and how do you plan to next year? How do you stay creative and mentally refreshed? What are you planning on leaning into next year?Comment with your answer, and we'll reach out if your response has been chosen!*The Promotion begins at 12:00 a.m. Central Time (“CT”) on 3 November 2023 and ends at 11:59 p.m. CT on 7 November 2023. To participate in the promotion, answer and reply to the outline discussion questions. No purchase necessary. There will be a total of 5 prizes awarded. Each prize will consist of a Moleskine Large Journal, tote bag, 12oz Opal Mug, branded power charger and Arboretum sticker. Limited to those 21 years or older. Open to legal res

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Jonathan Zuluaga
Community Manager
1 month ago
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Coffee Talk

🔴 Watch Now: Mastering Organic Content: Strategies for SuccessRecording

Join us for an exclusive and insightful webinar with Bari Rosenstein, Social Media Manager at Auntie Anne's, as she delves into the world of organic content and shares invaluable strategies for boosting your brand's online presence.Are you tired of struggling with lackluster results on social media? Want to learn how to create compelling and engaging content that resonates with your audience and drives meaningful interactions? Look no further! This webinar is designed to equip you with practical tips, expert insights, and actionable tactics that will help you take your content game to the next level and achieve remarkable success.Walk away with new ideas, actionable strategies and inspiration from one of the largest brands in America. 🔴 Missed the session? No worries! Watch the recording now:  📊 The 2023 Index ReportDownload your version of the newest report, here.

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Laura Porcincula
Community Manager
1 month ago
Laura Porcincula
Community Manager
Laura PorcinculaCommunity Manager
published in Coffee Talk

👋 New Member Welcome: October 30th!Introductions

Welcome to the Arb community, new members!We are excited you’ve joined us in this dynamic digital space, where growth, learning, and valuable connections thrive. Let's get to know each other better and share our unique journeys.👋 Introduce Yourself!We want to get to know you! Take a moment to introduce yourself to the community and share your location, background, interests, and what motivated you to join the Arboretum. We're excited to hear from you! Here are some prompts to inspire your introduction:1️⃣ What brought you to the Arboretum? Share your origin story!2️⃣ Do you have a secret passion for a specific area in social media marketing? We'd love to know!3️⃣ Any big challenges or exciting goals you'd like to chat about with our community?4️⃣ Let's add a personal touch. Tell us something unique about you, unrelated to marketing.5️⃣ Anything in particular about social media marketing that's piqued your interest? We're all ears!After your intro, take a gander at our handy Welcome Gu

513
Laura Porcincula
Community Manager
1 month ago
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Coffee Talk

📆 New Index Data: The Social Dream Team of the FutureRSVP

Social media teams are the guiding stars to our future. No matter the size, they're the heartbeat of an organization's grand vision. As the social media landscape continues to evolve, our expectations for social marketers grow.Join us for an engaging conversation with three industry experts who will share their social media journeys. We'll delve into the essential skills that fueled their growth, explore how they break down silos to amplify social impact, and get a sneak peek into the future of social media roles. Stay ahead in the ever-changing world of social!Save your spot:https://sproutsocial.com/insights/webinars/new-index-data-the-social-dream-team-of-the-future/

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Jonathan Zuluaga
Community Manager
1 month ago
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Coffee Talk

👋 New Member Welcome: October 23rd!Introductions

Welcome to the Arb community, new members!We are excited you’ve joined us in this dynamic digital space, where growth, learning, and valuable connections thrive. Let's get to know each other better and share our unique journeys.👋 Introduce Yourself!We want to get to know you! Take a moment to introduce yourself to the community, share your location, background, interests, and what motivated you to join the Arboretum. We're excited to hear from you!Here are some prompts to inspire your introduction:1️⃣ What brought you to the Arboretum? Share your origin story!2️⃣ Do you have a secret passion for a specific area in social media marketing? We'd love to know!3️⃣ Any big challenges or exciting goals you'd like to chat about with our community?4️⃣ Let's add a personal touch. Tell us something unique about you, unrelated to marketing.5️⃣ Anything in particular about social media marketing that's piqued your interest? We're all ears!After your intro, take a gander at our handy Welcome Guide

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E
Frequent User
1 month ago
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Coffee Talk

🔴 Watch Recording: A Talk With McDonald's Elly Moody On Social Customer CareRecording

Join Elly Moody (@ellydeutchmoody), Strategy Manager for McDonald’s Customer Care Program, in an enlightening discussion about putting customer care at the center of your business!Dive into the dynamic world of social media's role in customer service, discover its challenges and limitless possibilities, and gain expert insights into creating a winning customer care strategy. Learn how to unleash the full potential of social media for gathering customer feedback, resolving complaints, and leveraging it as a powerful tool for promotion and lead generation.If you haven’t seen Elly speak before, you certainly won’t want to miss this session. See you there!Save your spot now: 

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Jonathan Zuluaga
Community Manager
1 month ago
raven.gill
Agency Partner
raven.gillAgency Partner
asked in Coffee Talk

How do you price your agency services?

My boss was wondering if anyone would be willing to share how they package their social media services. He wants to see how other agencies are providing different services at different pricing levels. I’ve already showed him the Sprout Social Agency Pricing and Packaging Report Appendix but he would like to see something like the following: $500 a month includes: SchedulingBasic Report$1000 a month includes: Content CreationSchedulingReporting with Analysis and Recommendation$3000 a month includes: Content CreationSchedulingReporting with Analysis and RecommendationSocial ListeningSocial Platform MonitoringIf anyone is willing to share I would greatly appreciate it. You can even block out your agency name if you have too. 

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Laura Porcincula
Community Manager
1 month ago
Laura Porcincula
Community Manager
Laura PorcinculaCommunity Manager
published in Coffee Talk

Community Spotlight: Lisa RodriguezMember Spotlight

Join us in celebrating Lisa Rodriguez, October’s Arboretum Spotlight!Lisa Rodriguez (@lisa.rodrigo) is a Social Media Programs Manager at Cradlepoint, a tech company that brings wireless connectivity to everyone… from police offers on rural patrols to students commuting on long bus rides. I lead organic social across our global footprint and I also manage our employee advocacy program, for more than 1,000 colleagues.Fun fact: I’m tall! Nobody realizes that from a video call in our remote working environments. I’m 6’1”. When I finally meet coworkers in person, it’s that old adage… if I had a dollar for every time somebody told me I was tall… 😂What’s your favorite social account to follow right now? Strike Force Five on Instagram has me bent over in laughter. A core group of late-night talk show hosts started pow-wowing during the writer’s strike and ended up making a limited series podcast out of it. Every episode has me randomly snorting in delight while washing dishes or on a dog wal

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lisa.rodrigo
Advanced User
1 month ago
WebbLewis
New User
WebbLewisNew User
posted in Coffee Talk

Intro: Webb Lewis (Higher Ed squad, raise your hand!)

Greetings, from Mississippi! I’m Webb Lewis and I’m the social media lead here at the University of Mississippi (Ole Miss). Sprout never ceases to amaze me with their continued roll out of new features. I’m very excited about this one and connecting with all of you. Hotty Toddy!

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M
New User
1 month ago
Laura Porcincula
Community Manager
Laura PorcinculaCommunity Manager
published in Coffee Talk

👋 New Member Welcome: October 16th!

Welcome to the Arb community, new members!We're thrilled that you've become a part of our community, where growth, learning, and meaningful connections flourish. Let's take this opportunity to get better acquainted!👋 Introduce Yourself!We're eager to learn more about you! Please take a moment to introduce yourself to the community by sharing details like your location, background, interests, and the inspiration behind your decision to join the Arboretum. We're looking forward to hearing from you!Here are some prompts to inspire your introduction:1️⃣ What brought you to the Arboretum? Share your origin story!2️⃣ Do you have a secret passion for a specific area in social media marketing? We'd love to know!3️⃣ Any big challenges or exciting goals you'd like to chat about with our community?4️⃣ Let's add a personal touch. Tell us something unique about you, unrelated to marketing.5️⃣ Anything in particular about social media marketing that's piqued your interest? We're all ears!After your

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Laura Porcincula
Community Manager
1 month ago
Laura Porcincula
Community Manager
Laura PorcinculaCommunity Manager
published in Coffee Talk

Welcome to the Arboretum New Members! 👋

Welcome to the Arb community, new members!We are thrilled you have joined us in this dynamic digital space, where growth, learning, and valuable connections thrive. Let's get to know each other better and share our unique journeys.👋 Introduce Yourself!We want to get to know you! Take a moment to introduce yourself to the community, share your location, background, interests, and what motivated you to join the Arboretum. We're excited to hear from you!Here are some prompts to inspire your introduction:1️⃣ What inspired you to become part of the Arboretum community?2️⃣ Do you have specific areas of interest or expertise in social media marketing?3️⃣ What challenges or goals are you looking to tackle with the support of our community?4️⃣ Share a fun fact about yourself unrelated to marketing.5️⃣ Are there any social media marketing topics that you're eager to explore and discuss here? Once you've introduced yourself, be sure to explore our comprehensive Welcome Guide and set up your prof

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C
New User
1 month ago
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Coffee Talk

Community Spotlight: Craig Cordell 🔦Member Spotlight

Join us in celebrating Craig Cordell, September’s Arboretum Spotlight!Craig Cordell (@craig.cordell)  is a Community Manager at Goosechase!Fun fact: We fostered 15 dogs before we adopted one of our own!  Can you share a recent project you worked on that you're particularly proud of? Goosechase  recently collaborated with outdoor adventure brand Cotopaxi  to create a custom Hike 'n Honk Experience for members of our online community, The Nest. Participants completed over 2,000 submissions, learned how to DO GOOD in the world , and won some rad prizes, too.What’s your favorite social account to follow right now? The US Open Instagram had me hooked this year! From Ben Shelton's signature phone  celebration and Coco Gauff's first Major to Novak Djokovic's tribute to Kobe Bryant.  When you're not working, what do you like to do for fun? You can usually find me listening to Bruce Springsteen  while I walk my dog Foster  or having fun with my wife Emilie and our two-year-old daughter Clara.Wh

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craig.cordell
Advanced User
1 month ago
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Coffee Talk

2023 Index Discussion & Giveaway!Giveaway & Discussion

We want to hear how you are thinking about the latest data in the 2023 Index Report and how you’d answer the below discussion questions!Share your perspective on the following discussion questions, and you could be one of the 5 lucky winners to win Arboretum Swag Packages!*📊 Don’t have your hands on the report? Download The 2023 Index Report now: https://bit.ly/3PiB4Cu  *The promotion begins at 11:00 a.m. Eastern Time (“EST”) on 03 October 2023 and ends at 12:59 a.m. EST on 07 October 2023. To participate in the promotion, answer and reply to one of outline discussion questions. No purchase necessary. There will be a total of 5 prizes awarded. Each prize will consist of a branded Port Authority Document Tote, Moleskine Large Journal, Modern Sprout Daisies Kit, 16.9oz Bell Echo Bottle, and a EOS Lip Balm. Limited to those 21 years or older. Open to legal residents of the United States (with the exception of Hawaii), the District of Columbia (“D.C.”), Puerto Rico, Guam, American Samoa,

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Jonathan Zuluaga
Community Manager
1 month ago
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Coffee Talk

🙌 New Member Welcome: September 27th!Introductions

Welcome to the Arb community, new members!We are excited you’ve joined us in this dynamic digital space, where growth, learning, and valuable connections thrive. Let's get to know each other better and share our unique journeys.👋 Introduce Yourself!We want to get to know you! Take a moment to introduce yourself to the community, share your location, background, interests, and what motivated you to join the Arboretum. We're excited to hear from you!Here are some prompts to inspire your introduction:1️⃣ What inspired you to become part of the Arboretum community?2️⃣ Do you have specific areas of interest or expertise in social media marketing?3️⃣ What challenges or goals are you looking to tackle with the support of our community?4️⃣ Share a fun fact about yourself unrelated to marketing.5️⃣ Are there any social media marketing topics that you're eager to explore and discuss here?Once you've introduced yourself, be sure to explore our comprehensive Welcome Guide and set up your profile.

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Sonya
New User
2 months ago
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