Connect & Discuss
Join The Arboretum to connect with professionals from around the world. Make connections and discover fresh perspectives on social marketing.
Welcome to the Arboretum New Members - May 24th ✨New Member Welcome
A warm welcome to all our new Arb community members! We're thrilled to have you join us in this vibrant digital space dedicated to fostering growth, learning, and connection. Let's jump right in and get to know one another! 👋 Introduce yourself! Take a moment to introduce yourself to the community. Share a bit about your background, interests, and what brought you to Arboretum. We're eager to hear your unique story!Here are some prompts to get you started:1️⃣ What inspired you to join the Arboretum community?2️⃣ Any specific areas of interest or expertise in social media marketing?3️⃣ What challenges or goals are you hoping to tackle with our community's support?4️⃣ Share a fun fact about yourself unrelated to marketing.5️⃣ Any specific social media marketing topics you're excited to explore here? Let's connect, learn, and grow together as social media marketers in the Arb! After you’ve introduced yourself, be sure to check out our Welcome Guide and set up your firstname.lastname@example.org
Introducing Myself: Zoe Haugen
Hi everyone! I am the Director of Marketing at Basepath, a name, image and likeness (NIL) operations software company.We automate tasks, payments, contracts and communications between athletic organizations, sports agents, brands and student-athletes.I work on everything under the marketing umbrella which includes social media, where Sprout comes in. I also do PR, SEO, graphic design, video editing and more.My background is in TV news reporting and producing. I worked with ABC National News Network which includes Good Morning America, World News Tonight, Nightline, The View and more. I studied journalism and communications at the University of Florida.Looking forward to joining the community!-Zoe
Welcome to the Arboretum New Members - May 30th ✨New Member Welcome
Welcome, new members of the Arb community!We're absolutely thrilled to have you join us in this dynamic digital space, dedicated to fostering growth, learning, and meaningful connections. Let's kick off this week with a warm introduction and an opportunity to get to know each other better.👋 Introduce Yourself!Take a moment to share a little about yourself with the community. Let us know about your background, interests, and what led you to join the Arboretum. We're eager to hear your unique story!Here are a few prompts to spark your introduction:1️⃣ What inspired you to become a part of the Arboretum community?2️⃣ Do you have any specific areas of interest or expertise in social media marketing?3️⃣ What challenges or goals do you hope to tackle with the support of our community?4️⃣ Share a fun fact about yourself that has nothing to do with marketing.5️⃣ Are there any particular social media marketing topics that you're excited to explore and discuss here?Let's connect, learn, and gro
Community Spotlight: Patrick Jervis, Jr.Community Spotlight
Join us in celebrating Patrick Jervis, Jr., the Brand & Social Media Manager at the East Valley Institute of Technology! @patrick.jervis has been a dedicated member of East Valley Institute of Technology for almost 16 years, making a significant impact on career training for high school students and adults in the Phoenix East Valley. Let's get to know Patrick a little better:💡 Fun fact: Patrick loves cheesecake! 🔧 Recent project: Patrick collaborated with EVIT Multimedia Specialist Gavin Dunham and EVIT Marketing Director Katie Francis on the Women In CTE video project, honoring Women's History Month. Don't miss out on the inspiring videos Patrick produced:Women In CTE: https://www.youtube.com/watch?v=uk7Z_tYWx50 Student Spotlight: https://www.youtube.com/watch?v=ora4h24Z9co 🔍 Favorite social account: Patrick enjoys following @thehomeedit for their creative and fun ways of organizing, including their colorful rainbow approach!🎉 When not working: Patrick loves spending quality
Billing Clients for Social Ads
Hello!I am curious how you all handle billing for clients for their Social Ad Spend? Currently we handle a large volume of ad accounts and Meta’s billing does not track per account, it’s a blanketed lump sum charge across all accounts. Any insight is helpful. 😊 Thank you!
iPhone vs iPad for mobile device for your social media work?
I didn’t see any similar questions, but I’m looking for feedback on what kind of work-sponsored device I should be proposing: iPad or iPhone. I’m leaning towards the iPhone for easier mobility and (I suspect) better cameras. But are there other things to keep in mind? For example: does the SproutSocial app look and feel the same on iPhone vs iPad? Instagram is sometimes very particular about things - will using an iPad mean the sizing of images or videos will be “off” compared to uploading/publishing from iPhone? If you have gone through this process yourself and have any tips or suggestions, I’d love to hear your feedback or specific device recs. Thanks!
Brands We Should Be Watching
Of course there are the Nikes, The Wendy’s, The Oreos, and the Legos out there, but what other brands are you watching that are maybe succeeding in silence and about to come on the scene? Curious to know who you’re following and why? Who do you think is making waves in the social space that we should be taking notes from? A couple of mine:While not a small brand, I love following the NFL from a real time coverage, ability to pull your audience into an event even if they are at home on their couch perspective. What they did last night by testing the “channels” feature on IG to keep people involved in the draft was very cool to see - I haven’t seen too many brands try and activate in that space yet. Working for a brand that is trying to make their way into the luxury category with destinations all over the country, we keep our eye on travel brands. I’ve been seeing Delta change up their strategies lately, and mostly in stories with more interactive and educational opportunities that do m
📆 RSVP Now: Unlock the power of AI: Empowering social strategy, analytics, trend identification, and creative visuals
Are you curious about how AI can help you save time and enhance your social media strategy and content creation? Join us for a thought-provoking talk by Jeff MacDonald (@jeff.macdonald), Social Media Director at Mekanism.Here are some key takeaways you can expect from the event:Learn how AI can help you gain more "human" time back by letting computers handle the repetitive tasks Discover groundbreaking ways AI is reshaping social media strategy and its impact on performance Explore real-world examples of AI-driven tools and their potential to create more engaging and visually stunning content Gain practical strategies for staying ahead of the curve and leveraging cutting-edge technologies for your social media practice Understand the ethical considerations and challenges of integrating AI into your social media practices Don't miss out on this exciting opportunity to unlock the full potential of AI in social media. RSVP now and join us for an engaging talk that will transform the way y
👋 Welcome New Members - May 15th!
Welcome new members! We're excited to have you join us and can't wait to get to know you better! If you're new here, be sure to check out our Welcome Guide and set up your profile – then jump into our forums and connect with like-minded social media enthusiasts from around the world. Let's grow and learn together!In the meantime, check out some of our upcoming events and make an intro in the 🧵 below:For everyone tagged, introduce yourself, introduce your work and share what you’re looking to learn below! @anthony.o'boyle @andrea.mostyn @anniewosco @rlrichardson @tatiana.griffin @nicoleta.sapera @samantha.holland @caroline.mosley @wtarpy @larrianc @allison.schoenlein @jessica.andrus @katy.bornholdt @haley.hamke @external.affairs @mqkillion @anna.christensen @rhea.embalzado @ohsnapsocialkarlyn @elizabeth.dirksen @zlapr @amyjo.mcdade @sean.corp @brandonbrown @ginger.perra @sophie.kriete @silvy_being_social @abby.christie @jakoblucas @elizabeth.weber @morgan.goodwill @florencia.gatell @je
Social Media Team Structures
Hey Community! Happy Friday! I’m reaching out to understand a little more about social team structure at mid-size companies and larger enterprises. I have experience working on large enterprise teams where there are defined titles and roles with a clear path for social career progression.I’d love to learn a little about what is the standard structure for social teams. Thanks for sharing!
👋 Welcome New Members - May 9th!New Member Welcome
Welcome new members! We're excited to have you join us and can't wait to get to know you better! If you're new here, be sure to check out our Welcome Guide and set up your profile – then jump into our forums and connect with like-minded social media enthusiasts from around the world. Let's grow and learn together!In the meantime, check out some of our upcoming events and make an intro in the 🧵 below: For everyone tagged, introduce yourself, introduce your work and share what you’re looking to learn below! @AdamBorden @alyssa.bybee @ben.brouillette @rachel.chism @rachael.maas @DunLap @kailey.gonzalez @aditya.verma @Melanie Mabry @aiden.shurley @rebecca.mettille @becca.mcdermott @Runis2live @ivanaspurlock @agnes.constante @megdeno @annarifai @robbe demuynck @fperryman @david.jaramillo @luisa.matamoros @hguenther @savy @jaclyn.rhoads @diana.fook @tiffany.chen @melanieterez @ccoplan @dani.dean @David Wilson @KarieG @alicia.sondberg @stephanie farber @beysa.portillo @sarah-maeve.hersh
💡The Arboretum Thought Leaders You Need to Know
We're thrilled to showcase the highly influential individuals who are changing the game and making a difference in the world of social media marketing, who have recently joined our community! Our aim is to bring you closer to the professionals who are driving engagement and awareness through their innovative strategies and unique perspectives in the social marketing space.👋 So take a moment to say hello, check out their work and jump into conversation they’re having the Arb!Alessandro Bogliari (@alexeidos) is the Co-Founder & CEO of The Influencer Marketing Factory, a data-driven Influencer Marketing Agency that helps companies increase their brand awareness, sales and that helps brands engage with Gen Z and Millennials on social media channels. An Italian immigrant that followed the American Dream and built a brand and agency that now works with Fortune 500 companies. Alessandro has worked with a variety of brands including Google, SONY Music, GrubHub, Chips Ahoy! and many more.
Intro: Webb Lewis (Higher Ed squad, raise your hand!)
Greetings, from Mississippi! I’m Webb Lewis and I’m the social media lead here at the University of Mississippi (Ole Miss). Sprout never ceases to amaze me with their continued roll out of new features. I’m very excited about this one and connecting with all of you. Hotty Toddy!
👋 Welcome New Members - April 25thNew Member Welcome
Welcome new Arboretum members! Let’s learn more about each other.For everyone tagged as a new member, we’re so happy you’re here and can’t wait to learn more about you!If you haven’t already, check out the Welcome Guide and learn how to set up your profile. Then take some time to explore the different forums!While you’re here, we invite you to check out and RSVP to our upcoming events:For everyone tagged, introduce yourself, introduce your work and share what you’re looking to learn below!@brookesmith2696 @emmajphelps @axel.guzman @suzy.shen @Jaskaransaini @fathuert @cubes.holding @AlexaEMack @megan.mercier @unxgeek @Arifu96 @Jwiggs @drewsproule @amy.peebles @BenHoward @caitlin.ronda @G.Clanin @MelHawki @kimstuart123 @Hardy @shannon.shields @kiah.zellner-smith @jessica.mcdonald @briashil25 @shelby90123 @dan.windler @kaitlynparrow @caitlyn.ahern @capnjustice @katiey @KRR @JessicaDaniels @kate.murphy221 @audraevans @lindsay.mcswigan @davyn.matte @sarah.jones @jonathan.pierron @kate.m
Introducing Myself: Kyle Adams 👋
Hi everyone! My name is Kyle Adams. I’m a communications and marketing professional with experience in Project Management and Content Marketing. For the past three years I worked for a branding consultancy supporting its founder with Content Marketing and Project Management. I was primarily responsible for copywriting his social posts, publishing them, and engaging with his community. I’m great at building workflows to make processes smoother and creating compelling copy. I’m starting a new role at my alma mater Quinnipiac University where I’ll be focused on Digital Engagement and Social Media Marketing for the alumni department. Excited to be part of this community to learn more about social listening, community building, and platform best practices. Outside of work I love making cocktails and watching F1!
👋 Welcome New Members - May 1stNew Member Welcome
Welcome new Arboretum members! Let’s learn more about each other.For everyone tagged as a new member, we’re so happy you’re here and can’t wait to learn more about you!If you haven’t already, check out the Welcome Guide and learn how to set up your profile. Then take some time to explore the different forums!While you’re here, we invite you to check out and RSVP to our upcoming events:For everyone tagged, introduce yourself, introduce your work and share what you’re looking to learn below! @OWalther @austin.wiser @josh.greenwald @simone.bonnett @Blair @larrynbensonlarr @josieahlquist @reynaguzman @sarahfolkesfergusson @dinica.w @r.bulk @nolan.mcnamee @mikechristenson @Jhanvi @Mollycule @joelvillarini @Ivory Bandoh @ivory.bandoh @andreah @damian.ng @dilZEN @cassidy.reid @Hstacey8 @red.social_med @bkandcoagency @lidija.radacic @andrea.grant @jamie.buswell @nicole.lamb-vosen @carolanne.taylor @sherrie.catarelli @sean.parker @vania @KevinHorne @alexis.johnson @freida.gladue @richard.rh
Hi all!I am Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory, an influencer marketing agency that helps brands and companies (from Fortune 500 companies to DTCs) engage with Gen Z and Millennials on TikTok, Instagram and YouTube.Happy to connect with more professionals and talk about influencer marketing, the creator economy, social commerce and livestream shopping!I also host a podcast (top 1%) called The Influence Factor in case you want to check it out :)
👋 Welcome New Members - April 3rdNew Member Intros
Welcome new Arboretum members! We are so excited you are here!For everyone tagged as a new member, please tell us more about in the thread below!Introduce yourself, introduce your work and share what you’re looking to learn! @Candice.Black @samanthaeng @kloey.murphey @nina.anderson @Heather @daniela.laguna @jordan.gruener @steve.hackbarth @Amanda Young @sarah.coulson @leila.atta @carlyclegg @kasey.payette @rebecca.rose @kara.addy @chace.oliver @nici.wright @meredithnds @lynnette.braillard @alexia.paglia @christianna.papalexopoulou @PurdueFed @jake.kreider @iiep.communications @kelley obrien @paige.clark @aliz @viennelyn.maier @ian.cohen @raitisbekeris @leah.nelson @casey.meagher @crystal.garrrett @elizabeth.parker @hayli.bruffey @trenton.bush @patrick.hackett @shane.stagner @lexi.wilcher @cami.rubach @sabrina.camacho @cian.scott @brandon.moyes @tiffany.torbik @emily.dennis @thunder.marketing @chris.anderson @morgan.brewster @cassie.crook @marketing.medbridge @paige.johndrow @courtney.z
I'll take a New England Iced Coffee
Hello! I’m Melissa, Sr. Digital Media Lead at IGT (International Game Technology) based in our Providence, RI location. I’ve been in Social in Digital Marketing for over a decade now 😮 and love connecting with other social media managers across the globe. While we are mainly focused on connecting with our B2B customers at IGT, we also have some consumer facing content with our IGT Jackpots content. Let’s connect on Twitter!*a New England iced coffee is a coffee preference that is year-round regardless of season
👋 Welcome New Members - April 10thNew Member Intros
Welcome new Arboretum members! We are so excited you are here!For everyone tagged as a new member, please tell us more about in the thread below!Introduce yourself, introduce your work and share what you’re looking to learn! @erica.hanson @amelia.ideh @yalin @sammmreid @morgan.gilbard @aoke.team @SageStorm @natalie.messinghham @leah.silverlock @dea.pecnik @oleksandra.kaniuka @destiny.eicher @laura.allen @sindhuja.ram @buckleup @brittney.hatteberg @Destinie @amanda.welch @heather.hayden @nick.nagle @Uncharted @amanda.beaver @creativeinferno @amy.piedra @keere.winnfred @kanika.marwaha @edwin.parra @carla.foy @colette.mitola @erica.shekell @emily.connelly
The Arboretum is growing! 🎉News
The Arb is now the destination that matters in social. It’s where your peers are coming together to exchange ideas, advice and help each other grow. Being a member is a mark of credibility. We’re now entering a new era at the Arb. As an industry leader, Sprout is committed to giving back to the industry via the Arb—by shaping the social space and empowering all social professionals, regardless of whether they’re Sprout customers or not. 🎉Starting today, you will start seeing a lot more new faces around here - your peers, counterparts, and role models from different industries, agencies, and brands from all over the world. People who share similar experiences and challenges - people who see social differently, just like you.The things you love about the Arb stay the same, and are only getting better. This will continue to be a safe, supportive and collaborative space to forge friendships, partnerships and professional relationships. And a space where you can ultimately see unbiased evi
Community Spotlight: Michelle HughesCommunity Spotlight
The Community Spotlight shines a light on an outstanding community member who is active, helpful and propels our community forward. Congratulations to @michelle.hughes on being our April Arboretum Spotlight Member!Michelle is the Content Manager at Legendary Social Media, a boutique social media & content creation agency based in Vancouver, BC! Michelle’s work is surrounded with an incredible group of funny, creative and inspiring people, focusing primarily on strategy, quality control and project management for their fabulous clients. A connector, conversationalist and a great champion for the Arboretum!Fun fact: I’d rather be in my garden than pretty much anywhere else in the world. I’m so happy spring is here so I can go plant some vegetables!What’s your favorite account to follow on social right now? Because I can’t narrow it down to one and I’m probably leaving several out: Twitter – @waDNR (Washington State Dpt. Of Natural Resources). How are they so on top of everything that
Community Spotlight: Ryan AlmusawiCommunity Spotlight
The Community Spotlight shines a light on an outstanding community member who is active, helpful and propels our community forward. Congratulations to @ryanalmusawi on being our February Community Spotlight member! Ryan is the Founder and Chief Executive Officer of dream: success, a nonprofit working to bring education to every child on the planet. Dream: success is a spin-off nonprofit Ryan started at 11 years old called Charitable Crusaders. Charitable Crusaders was a charity created to get youth involved in their communities. Former President Barack Obama and Olympic medalist Michael Phelps recognized Ryan and his organization for their commitment to giving back.Fun Fact: In April, I will be traveling to all 50 states as part of a social media challenge to raise $1M to fund our first education project in Uganda: a school for up to 700 children.What’s your favorite account to follow on social right now? Definitely Oatly…their copy/branding/marketing is EVERYTHING!!!When it comes to
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