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Connect & Discuss

Join The Arboretum to connect with professionals from around the world. Make connections and discover fresh perspectives on social marketing.

392 Topics
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Engaged User
robbie.schneiderEngaged User
asked in Coffee Talk
Favorite Interview Questions

Our team is expanding! As I’m prepping for our candidate interviews, let me ask: What is your favorite question in an interview?

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Engaged User
11 days ago
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Coffee Talk
🔦 Member Spotlight – Shannon Waldschmidt, Head of Social Media Marketing at The Cigna GroupMember Spotlight

Time to meet, Shannon Waldschmidt!​@shannon.waldschmidt, our Member Spotlight for November, leads the social media marketing team at The Cigna Group – a team that’s just been recognized as a finalist for "Best Use of Social Media" by the Content Marketing Institute’s Content Marketing Awards! 👏 She’s been shaping the way social connects and engages, taking innovation to the next level. But there’s more to Shannon than you might expect from a Head of Social…From Journalism Major to Social Media MavenBelieve it or not, Shannon didn’t start her career in marketing! She’s a former journalism major with a dance minor, and she even dipped her toes into musical theater. This artsy background fuels her creative spark on social – and we think that’s pretty cool!Shoutout to @Things.I.Bought.and.LikedWhen it comes to inspiration, Shannon is all about authenticity. She loves the account @Things.I.Bought.and.Liked for its honest, no-sponsorship approach to sharing recommendations. Shannon loves th

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Jonathan Zuluaga
Community Manager
17 days ago
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Frequent User
dannytza.rodriguezFrequent User
posted in Coffee Talk
Alcohol: How are you navigating the new TBB online promotion rules?

I'm curious how others in the industry are adapting to the recent changes in the TBB (Trade Buyer Behavior) social media promotion guidelines. What approaches are you finding effective? Any tools, platforms, or specific tactics that are proving successful for you? Looking forward to hearing your thoughts and sharing ideas! https://www.ttb.gov/ttb-issues-updated-industry-circular-use-social-media-advertising-alcohol-beverages

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Frequent User
18 days ago
Laura Porcincula
Community Manager
Laura PorcinculaCommunity Manager
published in Coffee Talk
Welcome New Members - November 11, 2024

Hey there, new friends! Welcome to The Arboretum—we're stoked to have you here!Let's break the ice and get to know each other:🌟 About You: Share your name, role, and what sparked your love for social media.💻 Platform Crush: Which social media platform makes your heart flutter and why?🚀 Campaign Hall of Fame: Dish out a phenomenal campaign you've worked on or admired. What made it chef's kiss?💡 Pro Tip: What's your go-to advice for creating killer social media content?🔮 Trendspotting: What's the next big thing in social media, and how are you prepping for it?🧠 Learning Goals: What are you hoping to learn and achieve in our community?Your experiences and insights are what make The Arb special. Let's learn from each other and build an amazing community together!Be sure to join us for these upcoming events: @linerocha8  @MFarniSocial  @teosiang  @alyssadurr  @elizabeth.blanco  @Stacy95  @schupaska  @michael.deboer  @evefgregg  @kristen.sundberg  @ottogrl  @kath35  @Kimmer259  @mmunir

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Laura Porcincula
Community Manager
20 days ago
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Coffee Talk
November Arboretum Mentorship Network Programs Are Open for Sign-Ups!Sign Up By November 15th

Ready to build connections, gain insights and grow professionally? The Arboretum Mentorship Network is here to support your journey, whether you're looking for guidance, want to connect with like-minded professionals, or simply want to share expertise with others on social media.All programs are open for sign-ups from November 11 - November 15, with introductions going out on November 18! Remember, there’s no cost associated with joining these conversations; it's completely free! 🌐 Peer-to-Peer ConnectGet matched one-on-one with fellow social media pros to exchange insights and ideas, ask questions, and support each other as you tackle challenges together. 🔗 Sign Up Here🤝 Sprout Platform NetworkingExplore ways to maximize Sprout Social’s tools! Connect with peers who are also working in Sprout Social to exchange tips, strategies, and best practices. 🔗 Sign Up Here🌟 Mentor <> Mentee ProgramLooking to level up or lend a hand? Apply to be a mentor, mentee, or both and build mea

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Jonathan Zuluaga
Community Manager
20 days ago
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Coffee Talk
Share your wishlist for a chance to win!Giveaway

We want to know what’s on your wishlist this year! As we prepare for our Holiday Giveaways and a special feature on the best gifts for social media pros, we’re looking for your input! If you could pick any gift to make your workday smoother or spark creativity, what would it be? From the must-have tech to favorite desk essentials, share your ideas below!Let us know what you’d love to receive for a chance to win one of three giveaway swag packages! Terms and Conditions here.

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K
New User
24 days ago
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Coffee Talk
Community Giveaway: Share Your Thoughts for a Chance to Win!giveaway

After our exciting panel discussion, we want to hear from YOU!What’s the most important trend or strategy you think will shape the future of social media?Share your insights for a chance to win one of two amazing prize bundles! Here’s what’s up for grabs:First Prize Package: Arboretum tote, Arboretum water bottle notebook, Conversations That Connect by Brooke Sellas, Moleskin pen, and Arboretum planter. Second Prize Bundle: Arboretum fleece blanket, Arboretum notebook, Arboretum mug, Moleskin pen, and a DJI Osmo Mobile SE Intelligent Gimbal.The giveaway is open from 9:30 AM on October 24, 2024, until 11:59 PM on Monday, October 28, 2024. Two lucky winners will be randomly selected, so don’t miss your chance! Jump into the conversation and let’s talk about the future of social media! Contest terms and conditions are here.   

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New User
24 days ago
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Coffee Talk
👋 Welcome New Members & Swag Giveaway!Welcome + Giveaway

Welcome to The Arboretum!We're so glad you're here and excited to help you connect, learn, and grow with our community. To get started, we’d love to hear from you! Reply to this message to introduce yourself, share your goals, or let us know what excites you most about joining us.Some ideas to get you started:1️⃣ What inspired you to become part of the Arboretum community?2️⃣ Do you have specific areas of interest or expertise in social media marketing?3️⃣ What challenges or goals are you looking to tackle with the support of our community?4️⃣ Share a fun fact about yourself unrelated to marketing.5️⃣ Are there any social media marketing topics that you're eager to explore and discuss here?As a welcome bonus, everyone who replies will be entered to win one of three cozy Arboretum giveaways, featuring an Arboretum fleece blanket, mug, pen, socks and notebook. Perfect for sparking new ideas while staying warm! Contest Terms and Conditions here. ​ @socialmedia.team @meg.howe @Preksha @Dor

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Jonathan Zuluaga
Community Manager
24 days ago
C
New User
Claire.PNew User
posted in Coffee Talk
Should social media managers also have to be content creators (particularly for video)?

I’d love to hear people’s opinions on this!  I’m a relatively senior social media manager (7+ years) and in my last role I worked hard to educate on how a social media manager also shouldn’t be your videographer, graphic designer and content creator (especially for reels and TikTok). I reached a point where I didn’t have to film anymore and only had to edit a video every couple weeks. I developed a network of content creators and influencers to produce video content instead so I could focus on strategy. Funnily enough it was very successful, crazy how much more I could achieve and enjoyed the job when I wasn’t bogged down in hours of editing.  I’m in a new market and looking for a role and struggling to find a job where I’m not expected to shoot and edit all video content I’d be posting on social. It’s been frustrating landing interviews then finding out filming and editing is 50% or more of the role. I feel pretty strongly that a social media manager shouldn’t also have to be a conten

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New User
29 days ago
wbu.admin
Frequent User
wbu.adminFrequent User
asked in Coffee Talk
What platform do you use to help pick contest winners?

Hi everyone,I’d like to have a social media contest across both Facebook and Instagram, but not sure which platform to use to help me pick a winner. I imagine we’d have several people enter the contest and I would certainly ask participants to follow us, share the post, tag a couple of friends and leave a comment, like the post, etc. on both FB & IG. Has anyone done something like this before and used an app or website to help them pick a winner for a contest requiring this many actions from the participants?Thank you!Crystal DeelWild Birds Unlimited

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M
New User
1 month ago
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Coffee Talk
Sign Up for October’s Mentorship Programs!

October Mentorship Connections Now Open: Sprout Platform Networking & Peer-to-Peer ProgramsThe October round of The Arboretum Mentorship Network programs is open for sign-ups! This month, we’re offering both Sprout Platform Networking and Peer-to-Peer connections, and now’s your chance to participate!Sign-up period: October 21 – October 25 Introductions: Sent out on October 28 Whether you're looking to improve your use of Sprout Social through Sprout Platform Networking or dive into conversations with a peer in your field through the Peer-to-Peer program, there’s something for everyone. SIGN UP FOR SPROUT PLATFORM NETWORKINGSIGN UP FOR PEER-TO-PEER NETWORKINGJOIN WAIT LIST FOR NEXT MONTH’S MENTOR<>MENTEE PROGRAM Don’t miss out on building valuable connections that can help shape your career! 

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Jonathan Zuluaga
Community Manager
1 month ago
Laura Porcincula
Community Manager
Laura PorcinculaCommunity Manager
published in Coffee Talk
New Member Introductions & Giveaway: Share Your Story and Win!

Welcome to the Arboretum!We’re so excited to have you join our community of social media pros! To kick things off, we’d love to get to know you better. And there’s a special bonus this week… we’re hosting a giveaway! How to Enter: Simply introduce yourself by answering the following questions by Wednesday, October 9th, and you’ll be entered for a chance to win one of our awesome prizes!Who are you? Share your name, current role, and where you’re based. What brings you here? Tell us what excites you most about social media or what you hope to gain from our community. Fun fact! What’s a surprising hobby, a favorite meme, or your go-to TV show?What You Could Win: We’ll be randomly selecting four lucky members who introduce themselves to receive an amazing Arboretum swag bundle, including:☕️ A 12 Oz. Opal Mug 🧦 Arboretum branded socks 🖊️ A sleek Moleskine penDon’t be shy—jump into the conversation, share your story, and connect with fellow social media enthusiasts! We can’t wait to learn

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Laura Porcincula
Community Manager
1 month ago
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Coffee Talk
🔦Community Spotlight: Tristan Audet

Member Spotlight: Meet Tristan Audet, Social Media Manager at CogecoThis month, we're shining the spotlight on @tristan.audet, who’s been making big moves in social media! Tristan’s journey has taken him from the peaceful countryside of Lac St-Jean, Quebec, to building a high-performing social media team from scratch at Cogeco. He recently revamped their customer care system with Sprout Social Cases, and in less than 10 months, his team surpassed all objectives! 🎉Here’s more about Tristan:Fun Fact: Tristan grew up surrounded by nature, and now, he can’t spend much time away from trees and water. Favorite Social Account: Tristan enjoys following RingConn, a rising brand with a unique approach to influencer marketing and community support. Hobbies: When he’s not managing social media, Tristan stays active by working out, running, blogging, watching movies, playing music, and spending time with his family—especially his daughter. Work Inspiration: Tristan believes in the quote, "Creativi

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tristan.audet
Advanced User
1 month ago
J
Frequent User
jennifer.ercoliFrequent User
posted in Likes & Dislikes
My response: What's one thing you love or hate about AI in social media today?

The ease of using AI cannot be ignored. It helps make posting quicker and easier. However, I do not like how I can scroll through a feed and immediately know which posts are AI generated. There is not enough variation in the tone or vocabulary of the responses generated. 

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tristan.audet
Advanced User
1 month ago
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Coffee Talk
New Member Introductions & Giveaway: Share Your Story and Win!New Member Welcome

Welcome to the Arboretum!We’re so excited to have you join our community of social media pros! To kick things off, we’d love to get to know you better. And there’s a special bonus this week… we’re hosting a giveaway! How to Enter: Simply introduce yourself by answering the following questions by Wednesday, September 25th, and you’ll be entered for a chance to win one of our awesome prizes!Who are you? Share your name, current role, and where you’re based. What brings you here? Tell us what excites you most about social media or what you hope to gain from our community. Fun fact! What’s a surprising hobby, a favorite meme, or your go-to TV show?What You Could Win: We’ll be randomly selecting four lucky members who introduce themselves to receive an amazing Arboretum swag bundle, including:☕️ A 12 Oz. Opal Mug 🧦 Arboretum branded socks 🖊️ A sleek Moleskine penDon’t be shy—jump into the conversation, share your story, and connect with fellow social media enthusiasts! We can’t wait to le

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Jonathan Zuluaga
Community Manager
2 months ago
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Coffee Talk
👋 Welcome New Members & Swag Giveaway!Giveaway

Welcome to the Arb community, new members!We are thrilled you have joined us in this dynamic digital space, where growth, learning, and valuable connections thrive. Let's get to know each other better and share our unique journeys.👋 Introduce Yourself For A Chance To Win!We want to get to know you! Take a moment to introduce yourself to the community, share your location, background, interests, and what motivated you to join the Arboretum. We're excited to hear from you!Some ideas to get you started:1️⃣ What inspired you to become part of the Arboretum community?2️⃣ Do you have specific areas of interest or expertise in social media marketing?3️⃣ What challenges or goals are you looking to tackle with the support of our community?4️⃣ Share a fun fact about yourself unrelated to marketing.5️⃣ Are there any social media marketing topics that you're eager to explore and discuss here?Once you've introduced yourself, be sure to explore our comprehensive Welcome Guide and set up your profil

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D
New User
2 months ago
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Coffee Talk
🔦Community Spotlight: Emma PeneguyMember Spotlight

We’re thrilled to highlight Emma Peneguy, the Advertising and Social Media Coordinator at Lee Michaels Fine Jewelry.@emma.peneguy  brings a unique blend of creativity and precision to her role, with a keen eye for detail and a passion for social media.Fun Fact: Emma is a huge grammar nerd and frequently consults the AP style book to perfect her writing.Recent Project: Emma recently launched a quarterly newsletter as part of Lee Michaels’ associate Instagram program. This newsletter offers Instagram updates, how-to guides, and best practices, many of which she’s gleaned from the Arb community.Favorite Social Account: Emma enjoys following McDonald's on social media for their offbeat and engaging content.Hobbies: Outside of work, Emma loves exploring estate sales and thrift stores, and she’s an avid traveler.Inspiration: Emma finds inspiration in her ongoing journey to become an Accredited Jewelry Professional. She’s excited to share her learning about colored gemstones and other aspects

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E
Engaged User
2 months ago
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Coffee Talk
September Networking Connections Now Open!Applications Now Open

We’re thrilled to kick off our September round of the Mentor<>Mentee program, Peer-to-Peer Connect, and Sprout Social Platform Networking! Whether you’re looking to dive into new learning opportunities, exchange ideas with peers, or connect with fellow Sprout Social users, we’ve got something amazing for you! Applications close Friday, September 20th and invites go our on Monday, September 23rd. Mentor<>Mentee ProgramWe need mentors at all experience levels! Share your insights, guide rising stars, and make a lasting impact on someone’s career. Don’t worry if you’re new to mentoring—your perspective is valuable and we welcome all levels of experience. Mentees, this is your chance to learn from seasoned pros and accelerate your growth!SIGN UP NOWPeer-to-Peer ConnectConnect with your peers in social media to discuss trends, share tips, and solve problems together. This is a fantastic opportunity to collaborate, learn from each other, and build your professional network.SIGN U

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Jonathan Zuluaga
Community Manager
2 months ago
Laura Porcincula
Community Manager
Laura PorcinculaCommunity Manager
published in Coffee Talk
Welcome New Members - September 3rd, 2024Introductions

Welcome to The Arboretum!We're thrilled to have you join us as we dive into the ever-changing world of social media. Let's start by getting to know each other better:Introduce Yourself: Share your name, role, and what ignited your passion for social media.​​​​​​Favorite Platform: Which social media platform do you love working on the most, and why?Memorable Campaign: Tell us about a standout social media campaign you’ve worked on or admired. What made it unforgettable?Top Tip: What’s your best advice for creating engaging and impactful social media content?Future Trends: What do you think will be the next big trend in social media, and how are you gearing up for it?Learning Opportunity: What do you hope to learn and gain from this community?Your unique insights and experiences are truly valued in The Arb. Let’s support each other and build a collaborative community together! 📅 Join us for this upcoming event: ​ @angelleca.holmes @iFLYworld @nicole.zikovitz @CBiddlecombe @valeriaalicea

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C
Frequent User
2 months ago
Laura Porcincula
Community Manager
Laura PorcinculaCommunity Manager
published in Coffee Talk
🎁 Community Question Giveaway: Who is your dream influencer?

Time for another community giveaway!Influencer marketing provides a strategic advantage by associating your brand with trusted industry voices, boosting credibility, and driving authentic audience engagement. If you could choose any budget and talent, who would that be, and what kind of campaign would you run? Answer the below question by Wednesday, September 11th for your chance to win 1 of 3 prizes. Answer the question in the thread below: You’re given an unlimited budget for a dream influencer collaboration. Who’s your pick, and what’s the campaign?  The Promotion begins at 11:00 a.m. Central Time (“CT”) on September 6th, 2024, and ends at 11:59 p.m. CT on September 11th, 2024. To participate in the promotion, engage with the outlined question by sharing a reply for the chance to win one of three packages that include Arboretum Roll-up Fleece Blanket, Karst Stone Paper Softcover Notebook, Owala 40 Oz. Tumbler, Tivoli Power Bank, Pen, and sticker. Three prizes will be awarded. No pur

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Laura Porcincula
Community Manager
2 months ago
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Coffee Talk
New Member WelcomeIntroductions

Welcome to the Arb community, new members!We are thrilled you have joined us in this dynamic digital space, where growth, learning, and valuable connections thrive. Let's get to know each other better and share our unique journeys.👋 Introduce Yourself!To help us get to know each other, we’d love for you to introduce yourself with a few fun questions. We're excited to hear from you!Who are you? Share your name, current role, and where you’re based. What brings you here? Tell us what excites you most about social media or what you hope to gain from our community. Fun fact time! What’s a surprising hobby, a favorite meme, or a guilty pleasure TV show? Your hot take! Share a social media trend or topic you have a strong opinion about (no matter how unpopular!).Looking forward to meeting you all! While you’re here, check out this upcoming event: ​ @ariel.morlan @stephaniemichael @amelia.chaplin @erin.moore @jessmey @williamherry @Celiabs @admin @Rita52 @Jenny251 @Thomas F Hamilton @daniel.

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Jonathan Zuluaga
Community Manager
2 months ago
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Coffee Talk
🎁 Community Question GiveawayGiveaway

Community Question Giveaway Alert!When it comes to working in B2B, there are challenges to creating content that helps lead generation and inspire your advice to learn more. You can argue that it’s a tougher job than working in the B2C space. So, we want your take! Answer the below question by Friday, August 30th for your chance to win 1 of 3 prizes. Answer the question in the thread below: When it comes to B2B marketing, what is your biggest pain point?  The Promotion begins at 11:00 a.m. Central Time (“CT”) on August 29, 2024, and ends at 11:59 p.m. CT on August 30, 2024. To participate in the promotion, engage with the outlined question by sharing a reply for the chance to win one of three packages that include Arboretum Roll-up Fleece Blanket, Karst Stone Paper Softcover Notebook, Owala 40 Oz. Tumbler, Tivoli Power Bank, Pen, and sticker. Three prizes will be awarded. No purchase necessary. Open to legal residents of (i) the 50 United States excluding Hawaii, (ii) the District of C

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scotty.strehlow
Frequent User
2 months ago
Laura Porcincula
Community Manager
Laura PorcinculaCommunity Manager
published in Coffee Talk
RSVP Now: Sprout's 'Future of Social' Tour Roadshow is headed to Toronto!

Don’t Miss Out—Register Now for Our Toronto Roadshow!Join us for an afternoon packed with actionable insights and expert advice. At this event, we’ll dive deep into how to use AI to create more customer-centric strategies that boost your business’s bottom line.Why You Should Attend:Get exclusive tips on harnessing AI for your social strategies. Discover what social media efforts you can automate. Learn how AI-powered social customer care can give your brand a competitive edge.Event Details:Hotel X Toronto Tuesday, September 24 1pm–5pmSpace is filling up quickly, so be sure to register now to secure your spot!Looking forward to seeing you there! 

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Laura Porcincula
Community Manager
3 months ago
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Coffee Talk
Welcome New Members - August 26, 2024Introductions

Happy Monday & Welcome to The Arboretum!We're thrilled to have you join us as we dive into the ever-changing world of social media. Let's start by getting to know each other better:Introduce Yourself: Share your name, role, and what ignited your passion for social media.​​​​​​Favorite Platform: Which social media platform do you love working on the most, and why?Memorable Campaign: Tell us about a standout social media campaign you’ve worked on or admired. What made it unforgettable?Top Tip: What’s your best advice for creating engaging and impactful social media content?Future Trends: What do you think will be the next big trend in social media, and how are you gearing up for it?Learning Opportunity: What do you hope to learn and gain from this community?Your unique insights and experiences are truly valued in The Arb. Let’s support each other and build a collaborative community together! 📅 Join us for this upcoming event: ​ @RayganBell @katie.black @ebrostek @VJohnson @nicole.se

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Jonathan Zuluaga
Community Manager
3 months ago
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Coffee Talk
🔴 Watch Recording: Unlocking the Secrets of B2B Social Marketing

Ready to take your B2B social media strategy to the next level? Don't miss our upcoming 45-minute webinar with Milena Toro, Creative Strategist at IBM Global Social Marketing. Milena has led successful campaigns for one of the world’s largest tech companies and is here to share her expertise with you!In "Unlocking the Secrets of B2B Social Marketing," you'll dive into advanced strategies, insider tactics, and cutting-edge tools that will help you outpace your competition. Whether you're looking to optimize LinkedIn for lead generation, craft impactful video campaigns on Instagram and TikTok, or define a strong brand voice, this webinar is packed with actionable insights to elevate your digital marketing efforts.Key Takeaways:How to define your brand voice and target audience Mastering content pillars and messaging frameworks Understanding the latest B2B trends and platform opportunities Optimizing LinkedIn for networking and lead generation Effectively using Instagram and TikTok for vi

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Jonathan Zuluaga
Community Manager
3 months ago
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