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Join The Arboretum to connect with professionals from around the world. Make connections and discover fresh perspectives on social marketing.

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Laura PorcinculaCommunity Manager

published in Coffee Talk

🎁 Community Question Giveaway: Who is your dream influencer?

Time for another community giveaway!Influencer marketing provides a strategic advantage by associating your brand with trusted industry voices, boosting credibility, and driving authentic audience engagement. If you could choose any budget and talent, who would that be, and what kind of campaign would you run? Answer the below question by Wednesday, September 11th for your chance to win 1 of 3 prizes. Answer the question in the thread below: You’re given an unlimited budget for a dream influencer collaboration. Who’s your pick, and what’s the campaign? The Promotion begins at 11:00 a.m. Central Time (“CT”) on September 6th, 2024, and ends at 11:59 p.m. CT on September 11th, 2024. To participate in the promotion, engage with the outlined question by sharing a reply for the chance to win one of three packages that include Arboretum Roll-up Fleece Blanket, Karst Stone Paper Softcover Notebook, Owala 40 Oz. Tumbler, Tivoli Power Bank, Pen, and sticker. Three prizes will be awarded. No pur

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2 days ago

Laura PorcinculaCommunity Manager

published in Coffee Talk

Welcome New Members - September 3rd, 2024Introductions

Welcome to The Arboretum!We're thrilled to have you join us as we dive into the ever-changing world of social media. Let's start by getting to know each other better:Introduce Yourself: Share your name, role, and what ignited your passion for social media.Favorite Platform: Which social media platform do you love working on the most, and why?Memorable Campaign: Tell us about a standout social media campaign you’ve worked on or admired. What made it unforgettable?Top Tip: What’s your best advice for creating engaging and impactful social media content?Future Trends: What do you think will be the next big trend in social media, and how are you gearing up for it?Learning Opportunity: What do you hope to learn and gain from this community?Your unique insights and experiences are truly valued in The Arb. Let’s support each other and build a collaborative community together! 📅 Join us for this upcoming event: @angelleca.holmes @iFLYworld @nicole.zikovitz @CBiddlecombe @valeriaalicea

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5 days ago

Jonathan ZuluagaCommunity Manager

published in Coffee Talk

Welcome to Arb - July 29, 2024New Member Introductions

Welcome to The Arboretum!Happy Monday! We're so excited to have you join us in navigating the dynamic world of social media. Let's kick things off by getting to know each other better:Introduce Yourself: Share your name, role, and what ignited your passion for social media.Favorite Platform: Which social media platform do you love working on the most, and why?Memorable Campaign: Tell us about a standout social media campaign you’ve worked on or admired. What made it unforgettable?Top Tip: What’s your best advice for creating engaging and impactful social media content?Future Trends: What do you think will be the next big trend in social media, and how are you gearing up for it?Learning Opportunity: What do you hope to learn and gain from this community?Your insights and experiences are invaluable. Let’s build a supportive and collaborative community together! @Adam Kirschner @Mack Watts @kennedy.cano @melissa.carle @ERIN FEDIRKO @marissa.pina @mustafa.albayati @daniel.pillay @ruruhoga

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9 days ago

Jonathan ZuluagaCommunity Manager

published in Coffee Talk

🎁 Community Question GiveawayGiveaway

Community Question Giveaway Alert!When it comes to working in B2B, there are challenges to creating content that helps lead generation and inspire your advice to learn more. You can argue that it’s a tougher job than working in the B2C space. So, we want your take! Answer the below question by Friday, August 30th for your chance to win 1 of 3 prizes. Answer the question in the thread below: When it comes to B2B marketing, what is your biggest pain point? The Promotion begins at 11:00 a.m. Central Time (“CT”) on August 29, 2024, and ends at 11:59 p.m. CT on August 30, 2024. To participate in the promotion, engage with the outlined question by sharing a reply for the chance to win one of three packages that include Arboretum Roll-up Fleece Blanket, Karst Stone Paper Softcover Notebook, Owala 40 Oz. Tumbler, Tivoli Power Bank, Pen, and sticker. Three prizes will be awarded. No purchase necessary. Open to legal residents of (i) the 50 United States excluding Hawaii, (ii) the District of C

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9 days ago

Laura PorcinculaCommunity Manager

published in Coffee Talk

RSVP Now: Sprout's 'Future of Social' Tour Roadshow is headed to Toronto!

Don’t Miss Out—Register Now for Our Toronto Roadshow!Join us for an afternoon packed with actionable insights and expert advice. At this event, we’ll dive deep into how to use AI to create more customer-centric strategies that boost your business’s bottom line.Why You Should Attend:Get exclusive tips on harnessing AI for your social strategies. Discover what social media efforts you can automate. Learn how AI-powered social customer care can give your brand a competitive edge.Event Details:Hotel X Toronto Tuesday, September 24 1pm–5pmSpace is filling up quickly, so be sure to register now to secure your spot!Looking forward to seeing you there!

9 days ago

Jonathan ZuluagaCommunity Manager

published in Coffee Talk

Welcome New Members - August 26, 2024Introductions

Happy Monday & Welcome to The Arboretum!We're thrilled to have you join us as we dive into the ever-changing world of social media. Let's start by getting to know each other better:Introduce Yourself: Share your name, role, and what ignited your passion for social media.Favorite Platform: Which social media platform do you love working on the most, and why?Memorable Campaign: Tell us about a standout social media campaign you’ve worked on or admired. What made it unforgettable?Top Tip: What’s your best advice for creating engaging and impactful social media content?Future Trends: What do you think will be the next big trend in social media, and how are you gearing up for it?Learning Opportunity: What do you hope to learn and gain from this community?Your unique insights and experiences are truly valued in The Arb. Let’s support each other and build a collaborative community together! 📅 Join us for this upcoming event: @RayganBell @katie.black @ebrostek @VJohnson @nicole.se

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13 days ago

Jonathan ZuluagaCommunity Manager

published in Coffee Talk

🔴 Watch Recording: Unlocking the Secrets of B2B Social Marketing

Ready to take your B2B social media strategy to the next level? Don't miss our upcoming 45-minute webinar with Milena Toro, Creative Strategist at IBM Global Social Marketing. Milena has led successful campaigns for one of the world’s largest tech companies and is here to share her expertise with you!In "Unlocking the Secrets of B2B Social Marketing," you'll dive into advanced strategies, insider tactics, and cutting-edge tools that will help you outpace your competition. Whether you're looking to optimize LinkedIn for lead generation, craft impactful video campaigns on Instagram and TikTok, or define a strong brand voice, this webinar is packed with actionable insights to elevate your digital marketing efforts.Key Takeaways:How to define your brand voice and target audience Mastering content pillars and messaging frameworks Understanding the latest B2B trends and platform opportunities Optimizing LinkedIn for networking and lead generation Effectively using Instagram and TikTok for vi

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13 days ago

Laura PorcinculaCommunity Manager

published in Coffee Talk

Welcome to Arb - August 19th, 2024

Welcome to The Arboretum!Happy Monday! We're thrilled to have you join us as we dive into the ever-changing world of social media. Let's start by getting to know each other better:Introduce Yourself: Share your name, role, and what ignited your passion for social media.Favorite Platform: Which social media platform do you love working on the most, and why?Memorable Campaign: Tell us about a standout social media campaign you’ve worked on or admired. What made it unforgettable?Top Tip: What’s your best advice for creating engaging and impactful social media content?Future Trends: What do you think will be the next big trend in social media, and how are you gearing up for it?Learning Opportunity: What do you hope to learn and gain from this community?Your unique insights and experiences are truly valued in The Arb. Let’s support each other and build a collaborative community together! @Caroline_DiBenedetto @kanastasio @Daniela M Tehranchi @ranjith.dhanarajan @Astghik @john.cubit

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14 days ago

Laura PorcinculaCommunity Manager

published in Coffee Talk

RSVP Now: Sprout's 'Future of Social' Tour Chicago Roadshow!

Don’t Miss Out—Register Now for Our Chicago Roadshow!Join us for an exciting opportunity to elevate your social media strategy at our Chicago Roadshow! Sprout Social is partnering with Meta for an exclusive 30-minute fireside chat featuring Rachael Goulet, our Director of Social Media, and Joana Rocha, Technical Partner Manager for Core Ads, Video & Threads at Meta. They’ll dive deep into the power of Instagram Reels and boosting, sharing essential tips to enhance your engagement and maximize ROI.In addition to the fireside chat, you’ll gain valuable insights on using AI to create customer-centric strategies that drive your business forward. Our award-winning customer success team will also host interactive roundtables, helping you fine-tune your organization’s social media approach.Event Details:Sprout Social Office Wednesday, August 28 1pm–5pmSpace is limited, so register now to secure your spot! Are you planning to attend? Let us know in the thread below.

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18 days ago

Jonathan ZuluagaCommunity Manager

published in Coffee Talk

Welcome to Arb - August 12th, 2024New Member Introductions

Welcome to The Arboretum!Happy Monday! We're thrilled to have you join us as we dive into the ever-changing world of social media. Let's start by getting to know each other better:Introduce Yourself: Share your name, role, and what ignited your passion for social media.Favorite Platform: Which social media platform do you love working on the most, and why?Memorable Campaign: Tell us about a standout social media campaign you’ve worked on or admired. What made it unforgettable?Top Tip: What’s your best advice for creating engaging and impactful social media content?Future Trends: What do you think will be the next big trend in social media, and how are you gearing up for it?Learning Opportunity: What do you hope to learn and gain from this community?Your unique insights and experiences are truly valued in The Arb. Let’s build a supportive and collaborative community together! @aarango @mintyjr @leon.speakers @Loren Troxell @mata7932 @savannah.bellem @Ian.Summers @sarah.wilson_16 @Dian

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27 days ago

jordan.woodyEngaged User

posted in Likes & Dislikes

AI Pros and Cons: There's a Time and a Place

Me and AI have a very complicated relationship. I’m a one person social team, so when the tools first launched I was relying on them heavily. I championed for them, I fought back when people said the tools were scary, and I was looking forward to the future of my job being easier because of them.But now? I’m starting to get tired.I’m tired of every single platform shoving new (and most of the time un-necessary) AI tools in my face to do something I’ve never needed AI to do before.Want to write a LinkedIn post? REWRITE IT USING OUR NEW AI TOOL, IT’S GREAT YOU’LL LOVE IT! Want to look for a stock photo on Adobe? TOO BAD, HERE’S 4 PAGES OF AI GENERATED SMOOTH TEXTURE 6 FINGER HANDS! Want to ask a question about a product? HERE, TRY OUR AI CHATBOT THAT TOALLY KNOWS HOW TO HELP!The worst part of it all is that almost all of these tools feel rushed, have y’all noticed how broken some of them are? In the race to stay competitive, we now have a ton of non-helpful tools jammed into places that

29 days ago

Jonathan ZuluagaCommunity Manager

published in Coffee Talk

Community Question Giveaway: Share Your Favorite Paris Olympics 2024 Content! 🏆Community Giveaway

We’re excited to kick off our latest community giveaway, and we want to hear from you! 🌟Question:What's the best Paris Olympics 2024-related content/trending topic that you’ve seen on social so far?Whether it’s a hilarious meme, an inspiring athlete story, or a creative brand campaign, share your favorite piece of Paris Olympics 2024 content with us. Reply to this post below for your chance to win 1 of 3 prizes. The Promotion begins at 9:00 a.m. Central Time (“CT”) on August 2, 2024 and ends at 11:59 p.m. CT on August 7, 2024. To participate in the promotion, engage with the outlined question by sharing a reply for the chance to win one of three packages that include an Arboretum notebook, Owala Tumbler, sticker, Moleskin pen, socks, and Arboretum branded crewneck sweater. Three prizes will be awarded. No purchase necessary. Open to legal residents of (i) the 50 United States excluding Hawaii, (ii) the District of Columbia (“D.C.”), (iii) Puerto Rico, (iv) Guam, (v) American Samoa, an

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29 days ago

Laura PorcinculaCommunity Manager

published in Coffee Talk

Welcome to Arb - August 5th, 2024New Member Introductions

Welcome to The Arboretum!Happy Monday! We're thrilled to have you join us as we dive into the ever-changing world of social media. Let's start by getting to know each other better:Introduce Yourself: Share your name, role, and what ignited your passion for social media.Favorite Platform: Which social media platform do you love working on the most, and why?Memorable Campaign: Tell us about a standout social media campaign you’ve worked on or admired. What made it unforgettable?Top Tip: What’s your best advice for creating engaging and impactful social media content?Future Trends: What do you think will be the next big trend in social media, and how are you gearing up for it?Learning Opportunity: What do you hope to learn and gain from this community? Your unique insights and experiences are truly valued in The Arb. Let’s build a supportive and collaborative community together! @kylie.cimaglia @xero.shoes @lizmca @harry.kelso @tcsandoval @christine.steinbock @christina.kay @brett.norbu

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30 days ago

Jonathan ZuluagaCommunity Manager

published in Coffee Talk

🔴 Watch Recording: Beat the Burnout: Wellness Insights for Social Professionals

We heard your ask for a wellness focused event. Feeling the stress of the social media grind? 🌟 Join us for an exclusive fireside chat, "Beat the Burnout: Wellness Strategies for Social Experts,” with Erayna Sargent from Hooky Wellness!🗓️ What You Can Expect:Identifying Burnout: Spot early signs and symptoms. Wellness Strategies: Manage stress and rejuvenate. Preventive Measures: Create a balanced work-life routine. Interactive Q&A: Get your questions answered by Erayna!Whether you're a seasoned pro or just starting out, this chat will help you stay healthy and productive. Don't miss out on this fun and insightful event! Sign up now and take a step towards a more balanced professional life!RSVP NOW: Watch this event’s recording:

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1 month ago

Jonathan ZuluagaCommunity Manager

published in Coffee Talk

🔦 Community Spotlight: Sarah DavidsonCommunity Member Spotlight

We are thrilled to spotlight Sarah Elizabeth Davidson, Social Media Manager at CHS!@Sarah Davidson’s dynamic approach to social media management and innovative strategies have made her a standout in her field.Fun FactSarah can rap the entirety of “Look at Me Now” by Chris Brown, including the Busta Rhymes verses. She may not remember what she had for breakfast, but she can recite lyrics to almost any song at a moment’s notice.Recent ProjectSarah is particularly proud of her work at a startup that recently surpassed 30M+ views on YouTube and 221K+ subscribers. Although she hasn't worked there since the pandemic, the strategy she implemented has continued to drive incredible growth. The goal was to create credible, clinically-backed, and culturally competent mental health content. The success of this strategy even caught the attention of the YouTube team.Favorite Social AccountsTikTok: @socialtipsxmelissa, @inspiredmediaco, @thesocialmedia.ceo for the latest trends and insightsInstagram:

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1 month ago

Laura PorcinculaCommunity Manager

published in Coffee Talk

Welcome to the Arb - July 22nd, 2024!Welcome New Members

Happy Monday and welcome to The Arboretum!We're absolutely thrilled to welcome you as we embark on our journey through the exciting world of social media together! To get things started, we can't wait to get to know you better. Feel free to share:Introduce Yourself: Tell us your name, role, and what sparked your interest in social media. Favorite Social Media Platform: Which social media platform do you enjoy working on the most, and why? Best Social Media Campaign: Share a memorable social media campaign you've worked on or admired. What made it stand out? Top Social Media Tip: What's your go-to tip for creating engaging and impactful social media content? Future Trends: What do you think will be the next big trend in social media, and how are you preparing for it? Learning opportunity: What are you hoping to learn and get out of this community?Your insights and experiences are incredibly valuable, and we're excited to build a supportive and collaborative community together!Can’t wait

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1 month ago

Jonathan ZuluagaCommunity Manager

published in Likes & Dislikes

Giveaway Alert: Share Your Thoughts on AI in Social Media!Giveaway

We're excited to announce our latest forum giveaway! We want to know: What's one thing you love (or hate) about how AI is shaping social media today? Head to our Likes & Dislikes Forum and create a new post by Monday, July 15, 2024 with your hot take for a chance to win an exclusive Arb crew neck, Owala 40oz tumblr, leather notebook and Moleskin pen. The more you participate in forum conversations, the more your chances increase to win.Don't miss out—join the conversation and let us know your thoughts!

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1 month ago

jennifer.ercoliNew User

asked in Likes & Dislikes

My response: What's one thing you love or hate about AI in social media today?

The ease of using AI cannot be ignored. It helps make posting quicker and easier. However, I do not like how I can scroll through a feed and immediately know which posts are AI generated. There is not enough variation in the tone or vocabulary of the responses generated.

1 month ago

scott.mckAgency Partner

posted in Likes & Dislikes

My thoughts on AI?

So, here are my thoughts on AI. You may have read them already on the thread for the contest, but apparently they want us to post our answers as new posts (nothing more authentic than feeding the algorithms).AI is here to stay, so learning where it can streamline your workflow is important.I appreciate the suggestions it makes, but I still feel it need a human to add the human touch.Where AI will really shine is analyzing the analytics and making predictive suggestions, such as when is the best time to post, or where to find similar target audiences.It is amazing in it’s creative abilities, but it also tends to be identifiable as AI artwork as opposed to an artist’s work. This will improve over time, so some universal AI labelling is going to have to be implemented.AI will replace people who don’t learn how to work with AI. Prompting is the new creative art.

1 month ago

LVHN LindsayFrequent User

posted in Likes & Dislikes

Extreme Facebook Engagement After Depreciation

I think we have all been hit by the recent metrics depreciation in April, but our engagement rate FYoFY dropped by OVER 50%, which is the craziest thing I have ever seen. That’s when we report out on the profile level. However, when we report on the post performance level and filter out paid ads, our engagement rate drop is only around 25%. That is still a significant decrease that is concerning, but I have a feeling that our paid ads are causing this extreme decrease and I am not sure the best way to prove that. I am only responsible for our organic social presence.My questions to the group:Does anyone have a good source for the argument that paid ads can affect the engagement of social content? Does anyone know of a “sweet-spot” number for the amount of ads that should be running concurrently? Does anyone have any other opinions of why we may be experiencing such a decrease in engagement?Thank you for your help and insights!

1 month ago

jennifer.ercoliNew User

asked in Likes & Dislikes

What's one thing you love or hate about AI in social media today?

1 month ago

MisterPNew User

posted in Likes & Dislikes

AI in social media is a double-edged sword

Great topic, @Jonathan Zuluaga. And increasingly relevant as AI become more pervasive throughout social media, so it’s important to reflect on how AI can be a positive or a negative force in social media.First the positives. As a tool in the hands of a social marketer, AI can automate processes like content management; greatly improve data analytics; and personalize content with algorithms. AI is not a do-everything technology or process. It’s a versatile tool that’s only as ethical, capable, or humanized, really, as the professional harnessing it.But on the flip side, AI can be misused and abused, so that it feels inauthentic and even unethical. Ensuring those lines aren’t crossed are even more important because it already feels overused in some ways, so many consumers are wary of AI. For example, many social media platforms (such as Facebook) are cluttered now with AI content and spread around like copypasta. It’s tougher these days to wade through that kind of content for authentic

1 month ago

katie.franzEngaged User

posted in Likes & Dislikes

AI Giveaway Response

AI used sparingly can be very helpful. Whether using a magic expand tool in Canva to get a photo in the correct dimensions or asking Grammarly to make your email more personal. Some tools can help make the job of a social media marketer easier. However, these tools are not ready to be relied on heavily. AI often completely misses the mark and comes across as completely inhuman. However, being able to use AI as a tool is great.

1 month ago

Gina KirbyEngaged User

posted in Likes & Dislikes

AI Giveaway Response

I’m somewhere in the middle when it comes to AI and how it is influencing/shaping social media. On one hand, AI can be a great tool for inspiration. If you’re feeling stuck on how to express a thought for a social media post, AI tools can work to help (possibly - and I say that with utmost honesty here) spark further inspiration.On the other? Using AI on social media is a slippery slope. One day, it can help spark inspiration, as I just mentioned. The next day someone could use it every day to shape their social media campaigns and/or strategies instead of collaborating with team members or doing outside research (such as looking into audience insights, engagement and more) to make more informed decisions.

1 month ago

katiebragawEngaged User

posted in Likes & Dislikes

AI Pros and Cons

AI is such a tricky topic right now for me in the world of social. On one hand, I like the idea of AI being able to take the thoughts in my head and shape them into a more understandable message, and even get some A/B testing ideas for captions within ads. Some days when the creative juices are running low, AI has stepped up to the plate and helped me not to fall behind in the copywriting part of social management. One thing that I am having a hard time with is what is being categorized as AI. I was chatting with a photographer friend about AI who was talking about some of her professional photos getting flagged as AI in social platforms because of some of the tools that she uses in the editing process. I know @Sarah Davidson mentioned AI photography not looking realistic in a note on this topic and I so agree, but I need better clarification from Instagram and other platforms in their marking of AI, so we aren’t getting confused with real-life photographers using tools to improve thei

1 month ago

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