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Join The Arboretum to connect with professionals from around the world. Make connections and discover fresh perspectives on social marketing.

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Jonathan ZuluagaCommunity Manager

published in Coffee Talk

🔴 Watch Recording: Beat the Burnout: Wellness Insights for Social Professionals

We heard your ask for a wellness focused event. Feeling the stress of the social media grind? 🌟 Join us for an exclusive fireside chat, "Beat the Burnout: Wellness Strategies for Social Experts,” with Erayna Sargent from Hooky Wellness!🗓️ What You Can Expect:Identifying Burnout: Spot early signs and symptoms. Wellness Strategies: Manage stress and rejuvenate. Preventive Measures: Create a balanced work-life routine. Interactive Q&A: Get your questions answered by Erayna!Whether you're a seasoned pro or just starting out, this chat will help you stay healthy and productive. Don't miss out on this fun and insightful event! Sign up now and take a step towards a more balanced professional life!RSVP NOW: Watch this event’s recording:

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14 hours ago

Laura PorcinculaCommunity Manager

published in Coffee Talk

Welcome to the Arb - July 22nd, 2024!Welcome New Members

Happy Monday and welcome to The Arboretum!We're absolutely thrilled to welcome you as we embark on our journey through the exciting world of social media together! To get things started, we can't wait to get to know you better. Feel free to share:Introduce Yourself: Tell us your name, role, and what sparked your interest in social media. Favorite Social Media Platform: Which social media platform do you enjoy working on the most, and why? Best Social Media Campaign: Share a memorable social media campaign you've worked on or admired. What made it stand out? Top Social Media Tip: What's your go-to tip for creating engaging and impactful social media content? Future Trends: What do you think will be the next big trend in social media, and how are you preparing for it? Learning opportunity: What are you hoping to learn and get out of this community?Your insights and experiences are incredibly valuable, and we're excited to build a supportive and collaborative community together!Can’t wait

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3 days ago

Jonathan ZuluagaCommunity Manager

published in Likes & Dislikes

Giveaway Alert: Share Your Thoughts on AI in Social Media!Giveaway

We're excited to announce our latest forum giveaway! We want to know: What's one thing you love (or hate) about how AI is shaping social media today? Head to our Likes & Dislikes Forum and create a new post by Monday, July 15, 2024 with your hot take for a chance to win an exclusive Arb crew neck, Owala 40oz tumblr, leather notebook and Moleskin pen. The more you participate in forum conversations, the more your chances increase to win.Don't miss out—join the conversation and let us know your thoughts!

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9 days ago

jordan.woodyFrequent User

posted in Likes & Dislikes

AI Pros and Cons: There's a Time and a Place

Me and AI have a very complicated relationship. I’m a one person social team, so when the tools first launched I was relying on them heavily. I championed for them, I fought back when people said the tools were scary, and I was looking forward to the future of my job being easier because of them.But now? I’m starting to get tired.I’m tired of every single platform shoving new (and most of the time un-necessary) AI tools in my face to do something I’ve never needed AI to do before.Want to write a LinkedIn post? REWRITE IT USING OUR NEW AI TOOL, IT’S GREAT YOU’LL LOVE IT! Want to look for a stock photo on Adobe? TOO BAD, HERE’S 4 PAGES OF AI GENERATED SMOOTH TEXTURE 6 FINGER HANDS! Want to ask a question about a product? HERE, TRY OUR AI CHATBOT THAT TOALLY KNOWS HOW TO HELP!The worst part of it all is that almost all of these tools feel rushed, have y’all noticed how broken some of them are? In the race to stay competitive, we now have a ton of non-helpful tools jammed into places that

10 days ago

jennifer.ercoliNew User

asked in Likes & Dislikes

My response: What's one thing you love or hate about AI in social media today?

The ease of using AI cannot be ignored. It helps make posting quicker and easier. However, I do not like how I can scroll through a feed and immediately know which posts are AI generated. There is not enough variation in the tone or vocabulary of the responses generated.

11 days ago

scott.mckAgency Partner

posted in Likes & Dislikes

My thoughts on AI?

So, here are my thoughts on AI. You may have read them already on the thread for the contest, but apparently they want us to post our answers as new posts (nothing more authentic than feeding the algorithms).AI is here to stay, so learning where it can streamline your workflow is important.I appreciate the suggestions it makes, but I still feel it need a human to add the human touch.Where AI will really shine is analyzing the analytics and making predictive suggestions, such as when is the best time to post, or where to find similar target audiences.It is amazing in it’s creative abilities, but it also tends to be identifiable as AI artwork as opposed to an artist’s work. This will improve over time, so some universal AI labelling is going to have to be implemented.AI will replace people who don’t learn how to work with AI. Prompting is the new creative art.

11 days ago

LVHN LindsayFrequent User

posted in Likes & Dislikes

Extreme Facebook Engagement After Depreciation

I think we have all been hit by the recent metrics depreciation in April, but our engagement rate FYoFY dropped by OVER 50%, which is the craziest thing I have ever seen. That’s when we report out on the profile level. However, when we report on the post performance level and filter out paid ads, our engagement rate drop is only around 25%. That is still a significant decrease that is concerning, but I have a feeling that our paid ads are causing this extreme decrease and I am not sure the best way to prove that. I am only responsible for our organic social presence.My questions to the group:Does anyone have a good source for the argument that paid ads can affect the engagement of social content? Does anyone know of a “sweet-spot” number for the amount of ads that should be running concurrently? Does anyone have any other opinions of why we may be experiencing such a decrease in engagement?Thank you for your help and insights!

11 days ago

jennifer.ercoliNew User

asked in Likes & Dislikes

What's one thing you love or hate about AI in social media today?

11 days ago

MisterPNew User

posted in Likes & Dislikes

AI in social media is a double-edged sword

Great topic, @Jonathan Zuluaga. And increasingly relevant as AI become more pervasive throughout social media, so it’s important to reflect on how AI can be a positive or a negative force in social media.First the positives. As a tool in the hands of a social marketer, AI can automate processes like content management; greatly improve data analytics; and personalize content with algorithms. AI is not a do-everything technology or process. It’s a versatile tool that’s only as ethical, capable, or humanized, really, as the professional harnessing it.But on the flip side, AI can be misused and abused, so that it feels inauthentic and even unethical. Ensuring those lines aren’t crossed are even more important because it already feels overused in some ways, so many consumers are wary of AI. For example, many social media platforms (such as Facebook) are cluttered now with AI content and spread around like copypasta. It’s tougher these days to wade through that kind of content for authentic

11 days ago

katie.franzEngaged User

posted in Likes & Dislikes

AI Giveaway Response

AI used sparingly can be very helpful. Whether using a magic expand tool in Canva to get a photo in the correct dimensions or asking Grammarly to make your email more personal. Some tools can help make the job of a social media marketer easier. However, these tools are not ready to be relied on heavily. AI often completely misses the mark and comes across as completely inhuman. However, being able to use AI as a tool is great.

11 days ago

Gina KirbyEngaged User

posted in Likes & Dislikes

AI Giveaway Response

I’m somewhere in the middle when it comes to AI and how it is influencing/shaping social media. On one hand, AI can be a great tool for inspiration. If you’re feeling stuck on how to express a thought for a social media post, AI tools can work to help (possibly - and I say that with utmost honesty here) spark further inspiration.On the other? Using AI on social media is a slippery slope. One day, it can help spark inspiration, as I just mentioned. The next day someone could use it every day to shape their social media campaigns and/or strategies instead of collaborating with team members or doing outside research (such as looking into audience insights, engagement and more) to make more informed decisions.

11 days ago

katiebragawEngaged User

posted in Likes & Dislikes

AI Pros and Cons

AI is such a tricky topic right now for me in the world of social. On one hand, I like the idea of AI being able to take the thoughts in my head and shape them into a more understandable message, and even get some A/B testing ideas for captions within ads. Some days when the creative juices are running low, AI has stepped up to the plate and helped me not to fall behind in the copywriting part of social management. One thing that I am having a hard time with is what is being categorized as AI. I was chatting with a photographer friend about AI who was talking about some of her professional photos getting flagged as AI in social platforms because of some of the tools that she uses in the editing process. I know @Sarah Davidson mentioned AI photography not looking realistic in a note on this topic and I so agree, but I need better clarification from Instagram and other platforms in their marking of AI, so we aren’t getting confused with real-life photographers using tools to improve thei

11 days ago

rebecca.taylorEngaged User

posted in Likes & Dislikes

AI and Content Creation

What's one thing you love (or hate) about how AI is shaping social media today? Shoutout to @Jonathan Zuluaga for the prompt because this topic is still e-v-e-r-y-w-h-e-r-e and that doesn’t seem to be changing anytime soon 😅Content creation tools for AI are both love and hate for me. I love that for me, as a team of one, they enable me to be more efficient, to move faster, be better, and help me along on days when all the caffeine in the world simply can’t. Tools like Opus Clips are amazing for turning long-form webinars into digestible social media clips, features like the AI-assisted writing features in Sprout Social are great when I need 3-4 variations of a post for team members to share out, and tools like GPT are really powerful for generating ideas at scale and speeding up the research process (with the caveat of checking its work). The hate is seeing people in and outside of my org using these tools without safeguards - not making changes to copy, not fact checking, etc. AI s

11 days ago

Jonathan ZuluagaCommunity Manager

published in Coffee Talk

👋 Welcome to the Arb - July 15th, 2024!Welcome New Members

Happy Monday and welcome to The Arboretum!We're thrilled to have you join us as we dive into the dynamic world of social media together! To kick things off, we'd love to learn more about you. Feel free to share:Introduce Yourself: Tell us your name, role, and what sparked your interest in social media. Favorite Social Media Platform: Which social media platform do you enjoy working on the most, and why? Best Social Media Campaign: Share a memorable social media campaign you've worked on or admired. What made it stand out? Top Social Media Tip: What's your go-to tip for creating engaging and impactful social media content? Future Trends: What do you think will be the next big trend in social media, and how are you preparing for it? Learning opportunity: What are you hoping to learn and get out of this community?Your insights and experiences are incredibly valuable, and we're excited to build a supportive and collaborative community together!Can’t wait to meet you! While you’re here, che

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11 days ago

PartTimerNew User

posted in Likes & Dislikes

future of AI?

What I like most about artificial intelligence in social media is its future potential. Not so much where we are now but where we may be in a few years with augmented reality, virtual reality, robotics and other technologies coming together in ways we can only guess at in 2024.

12 days ago

Laura PorcinculaCommunity Manager

published in Coffee Talk

👋 Welcome to the Arb - July 8th, 2024!

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18 days ago

Jonathan ZuluagaCommunity Manager

published in Coffee Talk

👋 Welcome to the Arb - June 17th, 2024!

Happy Monday and welcome to The Arboretum!We're thrilled to have you join us as we dive into the dynamic world of social media together! To kick things off, we'd love to learn more about you. Feel free to share:Introduce Yourself: Tell us your name, role, and what sparked your interest in social media. Favorite Social Media Platform: Which social media platform do you enjoy working on the most, and why? Best Social Media Campaign: Share a memorable social media campaign you've worked on or admired. What made it stand out? Top Social Media Tip: What's your go-to tip for creating engaging and impactful social media content? Future Trends: What do you think will be the next big trend in social media, and how are you preparing for it? Learning opportunity: What are you hoping to learn and get out of this community? Your insights and experiences are incredibly valuable, and we're excited to build a supportive and collaborative community together! Can’t wait to meet you all!While you’re here

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29 days ago

Laura PorcinculaCommunity Manager

published in Coffee Talk

👋 Welcome New Members - June 3rd, 2024!

We're excited to have you join us in The Arboretum! To get things started, we would like to get to know you better.Please share:Introduce Yourself: Tell us your name, role, and what sparked your interest in social media. Favorite Social Media Platform: Which social media platform do you enjoy working on the most, and why? Best Social Media Campaign: Share a memorable social media campaign you've worked on or admired. What made it stand out? Top Social Media Tip: What's your go-to tip for creating engaging and impactful social media content? Future Trends: What do you think will be the next big trend in social media, and how are you preparing for it? Learning opportunity: What are you hoping to learn and get out of this community?Your insights and experiences are extremely valuable. We look forward to creating a supportive and collaborative community with you! If you’re a Sprout customer, be sure to register and join us on June 13th for an exclusive webinar in partnership with Meta wher

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1 month ago

Jonathan ZuluagaCommunity Manager

published in Coffee Talk

Community Question Giveaway 🎁Giveaway

Community Question Giveaway Alert!We’ve come a long way since the first #SocialMediaDay back in 2010! So we want to hear from you for your chance to win one of two exclusive packages and be quoted in an upcoming Sprout Social blog article. Submit your response by Monday, June 7, 2024!Answer the question in the thread below:Q: How would you say social media has evolved in the past fourteen years? What 2010s social media trends are you nostalgic for? The Promotion begins at 9:00 a.m. Central Time (“CT”) on June 5, 2024, and ends at 11:59 p.m. CT on June 7, 2024. To participate in the promotion, engage with the outlined question by sharing a reply for the chance to win one of two packages that include Arboretum Roll-up Fleece Blanket, 40oz Owala Tumblr, a notebook, a LUXSURE Ring Light for Phone, a Moleskin pen and a “Organic Social Media” book by Jenny Li Fowler and a sticker. Two prizes will be awarded. No purchase necessary. Open to legal residents of (i) the 50 United States excludin

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1 month ago

Jonathan ZuluagaCommunity Manager

published in Coffee Talk

🔦 Community Spotlight: Anna RangosMember Spotlight

Meet Anna Rangos, Social/Paid Media Manager at Pluralsight FlowWe are thrilled to shine the spotlight on @annarangos, Social/Paid Media Manager at Pluralsight Flow. Anna is instrumental in building the company's social media presence and developing reporting metrics. She also contributes to internal thought leadership, finding this aspect of her role particularly enjoyable. Anna describes her current role as the most challenging she has ever undertaken, pushing her to new heights. Pluralsight Flow is a software engineering intelligence platform that provides engineering teams with data insights to better understand their work.Fun Fact: Anna has a unique collection of fragrances, magazines, and olive oil.Recent Project: Anna recently had the opportunity to visit the Pluralsight Flow team in Salt Lake City, where she conducted on-camera interviews for social media. She spoke with a variety of team members, from developers to sales and customer success professionals, at all career levels.

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1 month ago

Gayatri ShuklaCommunity Manager

published in Coffee Talk

RSVP Now: Sprout's 'Future of Social' Tour Roadshows! 📅News

ICYMI - Team Sprout is hitting the road this month onwards for some in-person interaction through audience-engaging thought leadership sessions and small group discussions with other local senior social practitioners. 📣Influencer Marketing has been on everyone’s mind - and so we’re exploring the topic “Navigating the Influencer Ecosystem” in these roadshows. Our roadshow stops are a great opportunity to meet other folks in the industry, learn about the latest trends in influencer marketing, and pick up some great swag (including some exclusive Arb swag!). 🎁 These events are open to all - you don't need to be a Sprout customer to sign up. Space is limited, so make sure you sign up asap if you can stop by. Will we see you there?Save your spot here, and let us know what city you’d like to see us in next in the thread below! ⬇

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1 month ago

Laura PorcinculaCommunity Manager

published in Coffee Talk

Community Giveaway Q: What are the most innovative brand/influencer collaborations you've seen recently?

We want to hear from you!Answer the Community Question below by March 4, 2024, for a chance to win one of three packages that include an Arboretum tote, notebook, mug, sticker, pen and power bank, AND be featured on Sprout’s Insights blog!Q: What are the most innovative brand/influencer collaborations that you've seen recently? The Promotion begins at 12:00 p.m. Central Time (“CT”) on March 2, 2024 and ends at 11:59 p.m. CT on march 5, 2024. To participate in the promotion, engage with the outlined question by sharing a reply for the chance to win one of three packages that include an Arboretum notebook, waterbottle, sticker, pen, socks, planter and power bank, AND be featured on Sprout’s Insights blog. Three prizes will be awarded. No purchase necessary. Open to legal residents of (i) the 50 United States excluding Hawaii, (ii) the District of Columbia (“D.C.”), (iii) Puerto Rico, (iv) Guam, (v) American Samoa, and (vi) the U.S. Virgin Islands. Information provided to Sprout Social,

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1 month ago

Katy4RiskonnectAdvanced User

asked in Likes & Dislikes

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