April Fools' on social: Love it or leave it?
I have mixed feelings for April Fools’ on social but have to admit that the Dyson Pet post really won me over this year. It stayed completely on brand. Instead of going overly comedic, everything about it looked exactly like a real product launch and the content was so perfectly crafted.
I’m curious what everyone thinks for April Fools’ content. Do you love the creative challenge or do you prefer to focus your team’s energy on other campaigns?
