Likes & Dislikes

The place to share what’s working and what’s not about your day-to-day as a social media professional.

  • 21 Topics
  • 56 Replies

21 Topics

Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Likes & Dislikes

Giveaway Alert: Share Your Thoughts on AI in Social Media!Giveaway

We're excited to announce our latest forum giveaway! We want to know: What's one thing you love (or hate) about how AI is shaping social media today? Head to our Likes & Dislikes Forum and create a new post by Monday, July 15, 2024 with your hot take for a chance to win an exclusive Arb crew neck, Owala 40oz tumblr, leather notebook and Moleskin pen. The more you participate in forum conversations, the more your chances increase to win.Don't miss out—join the conversation and let us know your thoughts! 

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scott.mck
Agency Partner
9 days ago
jordan.woody
Frequent User
jordan.woodyFrequent User
posted in Likes & Dislikes

AI Pros and Cons: There's a Time and a Place

Me and AI have a very complicated relationship. I’m a one person social team, so when the tools first launched I was relying on them heavily. I championed for them, I fought back when people said the tools were scary, and I was looking forward to the future of my job being easier because of them.But now? I’m starting to get tired.I’m tired of every single platform shoving new (and most of the time un-necessary) AI tools in my face to do something I’ve never needed AI to do before.Want to write a LinkedIn post? REWRITE IT USING OUR NEW AI TOOL, IT’S GREAT YOU’LL LOVE IT! Want to look for a stock photo on Adobe? TOO BAD, HERE’S 4 PAGES OF AI GENERATED SMOOTH TEXTURE 6 FINGER HANDS! Want to ask a question about a product? HERE, TRY OUR AI CHATBOT THAT TOALLY KNOWS HOW TO HELP!The worst part of it all is that almost all of these tools feel rushed, have y’all noticed how broken some of them are? In the race to stay competitive, we now have a ton of non-helpful tools jammed into places that

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jordan.woody
Frequent User
10 days ago
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New User
jennifer.ercoliNew User
asked in Likes & Dislikes

My response: What's one thing you love or hate about AI in social media today?

The ease of using AI cannot be ignored. It helps make posting quicker and easier. However, I do not like how I can scroll through a feed and immediately know which posts are AI generated. There is not enough variation in the tone or vocabulary of the responses generated. 

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J
New User
11 days ago
scott.mck
Agency Partner
scott.mckAgency Partner
posted in Likes & Dislikes

My thoughts on AI?

So, here are my thoughts on AI.  You may have read them already on the thread for the contest, but apparently they want us to post our answers as new posts (nothing more authentic than feeding the algorithms).AI is here to stay, so learning where it can streamline your workflow is important.I appreciate the suggestions it makes, but I still feel it need a human to add the human touch.Where AI will really shine is analyzing the analytics and making predictive suggestions, such as when is the best time to post, or where to find similar target audiences.It is amazing in it’s creative abilities, but it also tends to be identifiable as AI artwork as opposed to an artist’s work.  This will improve over time, so some universal AI labelling is going to have to be implemented.AI will replace people who don’t learn how to work with AI.  Prompting is the new creative art.

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scott.mck
Agency Partner
11 days ago
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Frequent User
LVHN LindsayFrequent User
posted in Likes & Dislikes

Extreme Facebook Engagement After Depreciation

I think we have all been hit by the recent metrics depreciation in April, but our engagement rate FYoFY dropped by OVER 50%, which is the craziest thing I have ever seen. That’s when we report out on the profile level. However, when we report on the post performance level and filter out paid ads, our engagement rate drop is only around 25%. That is still a significant decrease that is concerning, but I have a feeling that our paid ads are causing this extreme decrease and I am not sure the best way to prove that. I am only responsible for our organic social presence.My questions to the group:Does anyone have a good source for the argument that paid ads can affect the engagement of social content?  Does anyone know of a “sweet-spot” number for the amount of ads that should be running concurrently? Does anyone have any other opinions of why we may be experiencing such a decrease in engagement?Thank you for your help and insights!  

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K
New User
11 days ago
J
New User
jennifer.ercoliNew User
asked in Likes & Dislikes

What's one thing you love or hate about AI in social media today?

The ease of using AI cannot be ignored. It helps make posting quicker and easier. However, I do not like how I can scroll through a feed and immediately know which posts are AI generated. There is not enough variation in the tone or vocabulary of the responses generated. 

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M
New User
11 days ago
M
New User
MisterPNew User
posted in Likes & Dislikes

AI in social media is a double-edged sword

Great topic, @Jonathan Zuluaga. And increasingly relevant as AI become more pervasive throughout social media, so it’s important to reflect on how AI can be a positive or a negative force in social media.First the positives. As a tool in the hands of a social marketer, AI can automate processes like content management; greatly improve data analytics; and personalize content with algorithms. AI is not a do-everything technology or process. It’s a versatile tool that’s only as ethical, capable, or humanized, really, as the professional harnessing it.But on the flip side, AI can be misused and abused, so that it feels inauthentic and even unethical. Ensuring those lines aren’t crossed are even more important because it already feels overused in some ways, so many consumers are wary of AI. For example, many social media platforms (such as Facebook) are cluttered now with AI content and spread around like copypasta. It’s tougher these days to wade through that kind of content for authentic

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M
New User
11 days ago
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Engaged User
katie.franzEngaged User
posted in Likes & Dislikes

AI Giveaway Response

AI used sparingly can be very helpful. Whether using a magic expand tool in Canva to get a photo in the correct dimensions or asking Grammarly to make your email more personal. Some tools can help make the job of a social media marketer easier. However, these tools are not ready to be relied on heavily. AI often completely misses the mark and comes across as completely inhuman. However, being able to use AI as a tool is great.

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K
Engaged User
11 days ago
Gina Kirby
Engaged User
Gina KirbyEngaged User
posted in Likes & Dislikes

AI Giveaway Response

I’m somewhere in the middle when it comes to AI and how it is influencing/shaping social media. On one hand, AI can be a great tool for inspiration. If you’re feeling stuck on how to express a thought for a social media post, AI tools can work to help (possibly - and I say that with utmost honesty here) spark further inspiration.On the other? Using AI on social media is a slippery slope. One day, it can help spark inspiration, as I just mentioned. The next day someone could use it every day to shape their social media campaigns and/or strategies instead of collaborating with team members or doing outside research (such as looking into audience insights, engagement and more) to make more informed decisions.

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M
New User
11 days ago
katiebragaw
Engaged User
katiebragawEngaged User
posted in Likes & Dislikes

AI Pros and Cons

AI is such a tricky topic right now for me in the world of social. On one hand, I like the idea of AI being able to take the thoughts in my head and shape them into a more understandable message, and even get some A/B testing ideas for captions within ads. Some days when the creative juices are running low, AI has stepped up to the plate and helped me not to fall behind in the copywriting part of social management. One thing that I am having a hard time with is what is being categorized as AI. I was chatting with a photographer friend about AI who was talking about some of her professional photos getting flagged as AI in social platforms because of some of the tools that she uses in the editing process. I know @Sarah Davidson mentioned AI photography not looking realistic in a note on this topic and I so agree, but I need better clarification from Instagram and other platforms in their marking of AI, so we aren’t getting confused with real-life photographers using tools to improve thei

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katiebragaw
Engaged User
11 days ago
rebecca.taylor
Engaged User
rebecca.taylorEngaged User
posted in Likes & Dislikes

AI and Content Creation

 What's one thing you love (or hate) about how AI is shaping social media today? Shoutout to @Jonathan Zuluaga for the prompt because this topic is still e-v-e-r-y-w-h-e-r-e and that doesn’t seem to be changing anytime soon 😅Content creation tools for AI are both love and hate for me. I love that for me, as a team of one, they enable me to be more efficient, to move faster, be better, and help me along on days when all the caffeine in the world simply can’t. Tools like Opus Clips are amazing for turning long-form webinars into digestible social media clips, features like the AI-assisted writing features in Sprout Social are great when I need 3-4 variations of a post for team members to share out, and tools like GPT are really powerful for generating ideas at scale and speeding up the research process (with the caveat of checking its work).  The hate is seeing people in and outside of my org using these tools without safeguards - not making changes to copy, not fact checking, etc. AI s

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katiebragaw
Engaged User
11 days ago
P
New User
PartTimerNew User
posted in Likes & Dislikes

future of AI?

What I like most about artificial intelligence in social media is its future potential. Not so much where we are now but where we may be in a few years with augmented reality, virtual reality, robotics and other technologies coming together in ways we can only guess at in 2024.

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P
New User
12 days ago
Katy4Riskonnect
Advanced User
Katy4RiskonnectAdvanced User
asked in Likes & Dislikes

What do you do to share analytics with your larger marketing team?

Historically at Riskonnect, we have always had a monthly meeting where I run down the list of analytics for our Global Social Media program for the prior month, but at the last few meetings, there’s not much feedback/response.  I’m wondering if we should continue to do analytics this way. But I’m also nervous that moving it to a static report will mean that nobody actually reads them and we aren’t able to leverage takeaways in the same manner.  I definitely don’t want people to have to attend *one more meeting* if there’s a better way to collect feedback and share monthly analytics.  How do you share social media analytics in your organization?! I’m curious to hear. 

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Jonathan Zuluaga
Community Manager
1 month ago
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Engaged User
melissa.macgregorEngaged User
posted in Likes & Dislikes

Instagram Vent

Instagram has been a part of Facebook for how many years?And I still have to give users the email address and password to be able to use app functions and maintain a list of phone numbers for 2-factor authentication. (We have over 40 Instagram accounts)If anyone has a better idea, let me know!  /vent session

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ben.marcus
New User
2 months ago
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Frequent User
charlotte.sweetFrequent User
posted in Likes & Dislikes

Twitter/X

My biggest dislike and what makes me feel most uncomfortable about working in social media. We’ve stopped using it as an organisation and I wonder how many other brands are moving away from active posting?

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Krouleau
Engaged User
2 months ago
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Likes & Dislikes

Likes & Dislikes Forum Launch GiveawayGiveaway

Introducing ‘Likes & Dislikes’, the newest forum in The Arboretum! Whether you're a seasoned strategist or just dipping your toes into the social media pool, this is YOUR safe space to gather, share insights, and swap stories about your day-to-day experiences as a social media professional.Between now and Wednesday, May 8, 2024 tell us what’s working and what’s not in your social media world for a chance to win one of three amazing prize packages, including an Arboretum Roll-up Fleece Blanket, Karst Stone Paper Softcover Notebook, Owala 40 Oz. Tumbler, Tivoli Power Bank, Pen, and sticker! Is it your hate for the world “viral” or have an amazing story to share about a customer? Let’s hear it all!To participate head to the Likes & Dislikes forum and create a new topic and share what likes or dislikes are on your mind and of course, pop into other posts and join the conversation! Don’t miss out on this opportunity to connect, engage, and win awesome swag! Join the conversation now

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Gayatri Shukla
Community Manager
2 months ago
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New User
MisterPNew User
asked in Likes & Dislikes

Atomized platforms

“More choice, more options” seems like a great sort of an issue to have in terms of the growth of social media platform options. But for SMBs accessing and trying to maximize value and grow and engage their audience, there’s greater atomization in the users and challenges achieving metrics thresholds that used to be easier a few years ago. It requires the right tools, more time, more specialization for each platform and content type — which not every organization can invest in. Social media suites can help, but they’re not always always the right answer. What do folks recommend? Leveraging AI and automation, focusing on only one or two platforms or market verticals, some other option?

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M
New User
2 months ago
S
New User
sydney.burdick1New User
posted in Likes & Dislikes

Love hate relationship with Meta

“Know your audience, not your algorithm” is advice I get a lot when I talk about frustratingly inconsistent engagement rates when I do things “by the book” regarding algorithm.It’s 100% true that knowing your audience will get your farther than relying only on metrics and stats, but there should be some method to the madness. We have had direct messages from people (granted, our audience is in the older demos), that they don’t see ANY of our posts come up on their timelines anymore, even though we post multiple times a week, sometimes even twice in a day. I do like a lot of things about both platforms, but I feel like I’m continually re working our posting strategy to fit the new algorithms to maximize the likelihood of our audience actually seeing our content.  Does anyone have any advice / can relate? 

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S
New User
2 months ago
M
New User
MisterPNew User
posted in Likes & Dislikes

Copyediting social posts/campaigns

I’ve seen social media posts/campaigns for an event, a promotion, etc. that show amazing creativity, great engagement, communications and follow-through, etc. But maybe, because of my editing background, I occasionally see when a little copyediting can go a long way toward improving polish in spelling or punctuation or consistency. Reaching out to a copyeditor or using AI and automation grammar checkers to catch any issues in post drafts is an extra step that can make a huge difference.To err is human, to edit divine!

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M
New User
2 months ago
K
New User
kristylommenNew User
posted in Likes & Dislikes

Threads

My company doesn’t want to deal with it, even to claim our business name. The reason? You can’t delete a Threads account without deleting your Instagram account. Personally, I don’t see that as a deal killer (just go inactive if it doesn’t work out, at least no one else can claim your business name!). Would love to hear if and how others are using Threads!

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MandyH
New User
2 months ago
MandyH
New User
MandyHNew User
posted in Likes & Dislikes

Vent on Meta

Who else is endlessly frustrated with reach on Instagram? Or changes to Meta platforms that nobody wants?Mosseri talked last week about wanting to boost small creators, but doesn’t address the problems we’ve been dealing with for years. And this Meta AI is nothing but annoying. Some days I wish I could leave IG altogether, if I’m being honest. 

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MandyH
New User
2 months ago
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