Likes & Dislikes

The place to share what’s working and what’s not about your day-to-day as a social media professional.

  • 9 Topics
  • 12 Replies

9 Topics

M
Engaged User
melissa.macgregorEngaged User
posted in Likes & Dislikes

Instagram Vent

Instagram has been a part of Facebook for how many years?And I still have to give users the email address and password to be able to use app functions and maintain a list of phone numbers for 2-factor authentication. (We have over 40 Instagram accounts)If anyone has a better idea, let me know!  /vent session

3
Gina Kirby
Frequent User
2 days ago
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Likes & Dislikes

Likes & Dislikes Forum Launch GiveawayGiveaway

Introducing ‘Likes & Dislikes’, the newest forum in The Arboretum! Whether you're a seasoned strategist or just dipping your toes into the social media pool, this is YOUR safe space to gather, share insights, and swap stories about your day-to-day experiences as a social media professional.Between now and Wednesday, May 8, 2024 tell us what’s working and what’s not in your social media world for a chance to win one of three amazing prize packages, including an Arboretum Roll-up Fleece Blanket, Karst Stone Paper Softcover Notebook, Owala 40 Oz. Tumbler, Tivoli Power Bank, Pen, and sticker! Is it your hate for the world “viral” or have an amazing story to share about a customer? Let’s hear it all!To participate head to the Likes & Dislikes forum and create a new topic and share what likes or dislikes are on your mind and of course, pop into other posts and join the conversation! Don’t miss out on this opportunity to connect, engage, and win awesome swag! Join the conversation now

1572
Gayatri Shukla
Community Manager
9 days ago
M
New User
MisterPNew User
asked in Likes & Dislikes

Atomized platforms

“More choice, more options” seems like a great sort of an issue to have in terms of the growth of social media platform options. But for SMBs accessing and trying to maximize value and grow and engage their audience, there’s greater atomization in the users and challenges achieving metrics thresholds that used to be easier a few years ago. It requires the right tools, more time, more specialization for each platform and content type — which not every organization can invest in. Social media suites can help, but they’re not always always the right answer. What do folks recommend? Leveraging AI and automation, focusing on only one or two platforms or market verticals, some other option?

2
M
New User
10 days ago
S
New User
sydney.burdick1New User
posted in Likes & Dislikes

Love hate relationship with Meta

“Know your audience, not your algorithm” is advice I get a lot when I talk about frustratingly inconsistent engagement rates when I do things “by the book” regarding algorithm.It’s 100% true that knowing your audience will get your farther than relying only on metrics and stats, but there should be some method to the madness. We have had direct messages from people (granted, our audience is in the older demos), that they don’t see ANY of our posts come up on their timelines anymore, even though we post multiple times a week, sometimes even twice in a day. I do like a lot of things about both platforms, but I feel like I’m continually re working our posting strategy to fit the new algorithms to maximize the likelihood of our audience actually seeing our content.  Does anyone have any advice / can relate? 

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S
New User
11 days ago
M
New User
MisterPNew User
posted in Likes & Dislikes

Copyediting social posts/campaigns

I’ve seen social media posts/campaigns for an event, a promotion, etc. that show amazing creativity, great engagement, communications and follow-through, etc. But maybe, because of my editing background, I occasionally see when a little copyediting can go a long way toward improving polish in spelling or punctuation or consistency. Reaching out to a copyeditor or using AI and automation grammar checkers to catch any issues in post drafts is an extra step that can make a huge difference.To err is human, to edit divine!

0
M
New User
11 days ago
K
New User
kristylommenNew User
posted in Likes & Dislikes

Threads

My company doesn’t want to deal with it, even to claim our business name. The reason? You can’t delete a Threads account without deleting your Instagram account. Personally, I don’t see that as a deal killer (just go inactive if it doesn’t work out, at least no one else can claim your business name!). Would love to hear if and how others are using Threads!

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MandyH
New User
11 days ago
MandyH
New User
MandyHNew User
posted in Likes & Dislikes

Vent on Meta

Who else is endlessly frustrated with reach on Instagram? Or changes to Meta platforms that nobody wants?Mosseri talked last week about wanting to boost small creators, but doesn’t address the problems we’ve been dealing with for years. And this Meta AI is nothing but annoying. Some days I wish I could leave IG altogether, if I’m being honest. 

0
MandyH
New User
11 days ago
C
Frequent User
charlotte.sweetFrequent User
posted in Likes & Dislikes

Twitter/X

My biggest dislike and what makes me feel most uncomfortable about working in social media. We’ve stopped using it as an organisation and I wonder how many other brands are moving away from active posting?

1
M
Engaged User
12 days ago
Katy4Riskonnect
Advanced User
Katy4RiskonnectAdvanced User
asked in Likes & Dislikes

What do you do to share analytics with your larger marketing team?

Historically at Riskonnect, we have always had a monthly meeting where I run down the list of analytics for our Global Social Media program for the prior month, but at the last few meetings, there’s not much feedback/response.  I’m wondering if we should continue to do analytics this way. But I’m also nervous that moving it to a static report will mean that nobody actually reads them and we aren’t able to leverage takeaways in the same manner.  I definitely don’t want people to have to attend *one more meeting* if there’s a better way to collect feedback and share monthly analytics.  How do you share social media analytics in your organization?! I’m curious to hear. 

2
M
Engaged User
12 days ago
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