+4So long story short, we aren’t able to get our receipts from Instagram ads, which are required by my org, so we are no longer doing ads there. Since we stopped, we’ve seen a dramatic decline in engagement on all posts.
We weren’t spending a lot, usually $50-100/month on a couple notable videos or carousels, so this major drop in engagement (about a 50% decline) seems unwarranted simple because of that.
Would love to know if anyone else has seen this, or is seeing an IG decline in general.
Best answer by Anna Laura McGranahan
“A rising tide lifts all ships.” All social platforms like it when you pay them, so unfortunately, the decline in metrics is par for the course.
How were you running your Instagram ads? You should be able to download invoices from Ads Manager!
+5“A rising tide lifts all ships.” All social platforms like it when you pay them, so unfortunately, the decline in metrics is par for the course.
How were you running your Instagram ads? You should be able to download invoices from Ads Manager!
+4“A rising tide lifts all ships.” All social platforms like it when you pay them, so unfortunately, the decline in metrics is par for the course.
How were you running your Instagram ads? You should be able to download invoices from Ads Manager!
Sadly because we were boosting them from a mobile device they only show up as receipts in mobile, which isn’t functioning for us (we always get an error message). I spent almost 2 hours on the phone with Meta and their answer was basically “try again later.”
+5“A rising tide lifts all ships.” All social platforms like it when you pay them, so unfortunately, the decline in metrics is par for the course.
How were you running your Instagram ads? You should be able to download invoices from Ads Manager!
Sadly because we were boosting them from a mobile device they only show up as receipts in mobile, which isn’t functioning for us (we always get an error message). I spent almost 2 hours on the phone with Meta and their answer was basically “try again later.”
Oh no, that’s so frustrating! Are you able to see any boosted metrics via desktop? I wonder if it lives anywhere in the Meta Business Suite. I usually get emails when my campaigns launch but I manage everything from ad accounts on desktop. :/
And I know the feeling re: Meta “support” - I spent two hours yesterday untangling an issue I’d never seen before!
We’ve seen a drop in engagement / reach on organic Instagram at times when we run ads all the time. There are just peaks and troughs even when you don’t change up any of your core posting strategy. The joy of blackbox algorithms.
One thing I’d echo though is don’t use boost functions on platforms. They’re there to easily suck money from you without providing the full suite of advertising tools/optimisations you get from a proper campaign. You can get much better results (and billing details) doing it through Ad Manager.
+4We’ve seen a drop in engagement / reach on organic Instagram at times when we run ads all the time. There are just peaks and troughs even when you don’t change up any of your core posting strategy. The joy of blackbox algorithms.
One thing I’d echo though is don’t use boost functions on platforms. They’re there to easily suck money from you without providing the full suite of advertising tools/optimisations you get from a proper campaign. You can get much better results (and billing details) doing it through Ad Manager.
I would add to that, to only boost if you’re organic post has already done really well. Once that initial post goes through it’s cycle, then boost it. This is the only time I’d boost though. Every other time, I suggest to create the ad and launch the campaign through Meta.
I’d just leave the boost button well alone. You can still run ads from original organic posts and get so much more data to assess impact it’s just not worth the simplicity of a boost.
+3Definitely related to the decline in ad spend, we had something similar happen on Meta platforms at the end of our fiscal year.
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