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Latest Talks & Trends

Keep up to date with the latest social media and marketing trends. Discuss and discover the newest trends and ideas with other professionals.

  • 218 Topics
  • 680 Replies
218 Topics
Gayatri Shukla
Community Manager
Gayatri ShuklaCommunity Manager
published in Latest Talks & Trends
Community Giveaway Q 🎁: Which brands are leveraging AI well? ✨

Whether it’s visual enhancements, copywriting assistance, or customer experiences and more - AI is truly everywhere around us - there’s no denying it. Q: What brands do you believe are truly harnessing the power of AI in remarkable ways, and have caught your eye with their mesmerizing AI magic tricks? 🎩✨ Chime in the thread below to s hare the ones that have left you going 'Wow!' 🤩 for a chance to win! 🎁 The Promotion begins at 10:00 a.m. Central Time (“CT”) on April 5, 2024, and ends at 11:59 p.m. CT on April 10, 2024. To participate in the promotion, engage with the outlined question by sharing a reply for the chance to win one of three packages that include an Arboretum notebook, Water bottle, sticker, power bank and a 2-pack Professional Wireless Lavalier Microphone, AND be featured on Sprout’s Insights blog. Three prizes will be awarded. No purchase necessary. Open to legal residents of (i) the 50 United States excluding Hawaii, (ii) the District of Columbia (“D.C.”), (iii) Pue

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Laura Porcincula
Community Manager
Laura PorcinculaCommunity Manager
published in Latest Talks & Trends
March Madness marketing: A playbook for universities & athletic departments

March Madness is here! Last year, the men’s March Madness championship game drew an average of 14.7 million viewers . The women’s championship attracted an even larger crowd, with an average of 18.7 million viewers. With tens of millions of people tuning in, it’s clear that March Madness is a major cultural moment and opportunity for brands. How is your university showing up this year? These resources can help you strengthen fan and alumni connections, create the right content, leverage student-athlete influencers, and use data and insights to bolster performance and understand what your audience. 🏀 Dominate the Digital Court: Here’s Your March Madness Social Media Playbook 📊 Elevate Your University's Brand: March Madness Data Insights

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aubree.smith
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camrynsmithLevel 1
posted in Latest Talks & Trends
Integrating Sprout with Salesforce Marketing Cloud

Hi there! I work in higher education, and we have been using Sprout for 2+ years as an organization. Now, we are rolling out Salesforce Marketing Cloud slowly. I have been reading up on the benefits of the integration between Sprout and Salesforce MC, but I am really interested in finding some real-world examples of why you find it useful, or really any information on your experience with it. Thank you! Camryn

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Laura Porcincula
Community Manager
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JamesLambertLevel 1
asked in Latest Talks & Trends
What Are the Best Times to Post on Social Media for Maximum Engagement?

Hi everyone, I’ve been experimenting with different posting times on Facebook, Instagram, and Twitter, but I’m still not sure when I get the best engagement. Some posts perform well in the morning, while others do better in the evening. Are there any updated best practices for 2024 regarding optimal posting times? Does it vary by platform or audience type? I’d love to hear what has worked best for you in terms of reach and engagement! Looking forward to your insights!

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ajl3photo
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Latest Talks & Trends
This Week in Social – Watch Now!

There’s never a dull moment in social media, and this week is no exception. In this episode of This Week in Social, we’re covering some of the biggest updates shaping the industry. 📺 Watch here: 🔗 Want to dive deeper? Check out the latest news: Reddit paywalls to hit this year as paid subreddits confirmed New Tiktok Tap Into Moments Report Bluesky Adds Longer Videos, DM Requests Folder Instagram Begins Live Testing of ‘Blend’ Reels Sharing Feature What stood out to you this week? Let’s discuss in the comments!

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ajl3photo
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Latest Talks & Trends
This Week in Social: Google’s AI, TikTok’s Reign, RIP Duo, and Pinterest’s Big Win

A brand new episode of This Week in Social is here, and we’ve got a lot to talk about. From AI advancements to bold marketing moves, the social media world never slows down—so let’s dive in! Read More: Google Expands AI Image Generator ‘Whisk’ → Read more TikTok Rises to the Top of the App Download Charts → Read more Duolingo ‘Kills’ Its Owl Mascot Duo → Read more Pinterest Reports Record Usage and Revenue → Read more Bonus Giveaway: Answer below by March 3, 2025 at 11:59pm for a chance to win Pomodoro Timer Cube, Arboretum Sweater, Owala Tumbler, pen and a fleece blanket!

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briana.rabiola
Laura Porcincula
Community Manager
Laura PorcinculaCommunity Manager
published in Latest Talks & Trends
Poll: What social media skills do you think will be most crucial for you in 2025?

Don't miss out on the essential insights from the 2025 Sprout Social Index™! The Index report reveals critical social media skills that'll set you apart in the coming year and beyond, ensuring you stay ahead in the fast-paced social media marketing industry. Get your copy of the 2025 Sprout Social Index™ by following this link to download today! How are you taking action this year to level up your career? Share with us in the thread, what you're doing to enhance your skills and achieve your professional goals. Now, it’s time for a poll! Poll Question: What social media skills do you think will be most crucial for you and your team in 2025?

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Laura Porcincula
Community Manager
Laura PorcinculaCommunity Manager
published in Latest Talks & Trends
🎥 Watch: Celebrating Black History Month: Best Practices for Brands

This event has past, catch up on-demand now! Join us for Celebrating Black History Month: Best Practices for Brands , a panel discussion featuring ​@jamia.kenan, ​@courtney.lake and Jazmin Griffith, that honors the contributions of the Black community, celebrates Black voices and explores best practices for supporting inclusivity year-round. By attending our panel discussion today, you'll gain: Actionable strategies for creating meaningful content that resonates with diverse audiences Insights on how celebrating heritage months like Black History Month can positively impact your business Expert advice on how to support and partner with Black colleagues, creators and influencers to shape authentic campaigns throughout the year Please use this thread as a safe space for Black social marketers and allies to celebrate, discuss, and network with each other beyond the month of February. Don’t miss this chance to connect with peers, hear inspiring stories and spark meaningful change in your s

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Laura Porcincula
Community Manager
Laura Porcincula
Community Manager
Laura PorcinculaCommunity Manager
published in Latest Talks & Trends
The Sprout Social Index™ Book Club

Welcome to the Arboretum Book Club, a gathering place for us to unpack the insights from the 2025 Sprout Social Index™ ! In this discussion, you'll explore two key themes that are shaping social media in 2025. What do consumers really want from brands on social media? The 2025 Sprout Social Index™ report digs into the desire for personalized customer care, keeping up with online culture and the role of social media in discovering new products. How do you balance the need for original content with the importance of staying relevant to current trends? What are some ways you use Social Listening to stay informed and engage meaningfully with your audience? How do you manage fast, personalized customer care? How do you ensure your content is authentic and relatable to your audience? How do you balance the pressure to be constantly online? Building Next Generation Social Teams Social teams have a critical need for leadership buy-in and support. There are still many challenges social marketer

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Gayatri Shukla
Community Manager
Gayatri ShuklaCommunity Manager
posted in Latest Talks & Trends
Navigating the US TikTok ban: What brands need to know

A federal law banning TikTok in the US is set to go into effect on January 19, 2025. Current reports say that TikTok plans to completely shut down its application in the US after the ban takes effect, impacting both individuals and businesses. If you manage a community or brand/s based in the US—or have a strong follower base in the US—you will need to reevaluate and diversify your network strategy immediately. The ban will require marketers to pivot, adapt quickly and make room for experimentation. Read this article to learn the 4 steps you can take before January 19 in light of the US TikTok ban, along with some ongoing considerations for adjusting your social strategy.

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Gayatri Shukla
Community Manager
Laura Porcincula
Community Manager
Laura PorcinculaCommunity Manager
published in Latest Talks & Trends
Get your copy of The 2025 Sprout Social Index™

The 2025 Sprout Social Index™ is now available, and it's a must-read for all social media marketers! If you aren’t familiar with The 2025 Sprout Social Index™, it's a comprehensive annual report designed to help social marketers navigate the ever-evolving world of social media. This year, we surveyed over 4,000 consumers, 900 social practitioners and 300 marketing leaders, to provide actionable strategies for content creation, customer engagement, and social commerce, ensuring you stay ahead of the competition and build a memorable brand. The report highlights these key social media marketing challenges and opportunities: Keeping up with online culture Originality in your content The impact of AI on social teams The executive trust gap Delivering superior customer care And more! Dive into the full report to discover strategies and insights to help your brand stand out in 2025! ➡️ Download now: The 2025 Sprout Social Index™

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Laura Porcincula
Community Manager
Laura Porcincula
Community Manager
Laura PorcinculaCommunity Manager
published in Latest Talks & Trends
Catch up on Sprout's latest Q4 product breakthroughs now!

Want a sneak peek into the future of social? 👀 Catch up on our Q4 2024 Product Launch Webinar in the thread below! Make sure to subscribe to this thread to get notified as more of your questions get answered, engage in all the post-event conversations and be informed when the recording is live. This quarter in Breaking Ground we discussed our latest innovations, including: AI-powered social media tools to automate tasks, spark creative content ideas and fine-tune your posts for higher engagement Enhanced analytics to elevate your reporting and support you in delivering social data to stakeholders Streamlined workflows to simplify your daily tasks, save time and accelerate your journey to achieving success Read through the latest releases discussed during the event, or watch the recording of Q4 Breaking Ground.

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lisa.rodrigo
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MisterPLevel 4
asked in Latest Talks & Trends
Question about AI tools for social media you've used in 2024 - or plan to use in 2025?

As I’ve been digging deeper into AI-powered tools, I was wondering: What are your top recommendations for AI tools for social media usage that not only boost efficiency and creativity but also prioritize responsibility and ethics? That is, I’m looking for tools that respect user privacy, minimize bias, and promote transparency in their AI model. I feel it’s important to use technology that aligns with ethical standards while optimizing social media strategy. What have been your experiences, and which tools do you trust and recommend? Thanks for sharing!

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Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Latest Talks & Trends
Giveaway Day 4: Let’s Discuss the Latest Trends!Holiday Giveaway Extravangaza

Welcome to Day 4 of The 2024 Holiday Giveaway Extravaganza! Today, we’re diving into one of our favorite topics: social media trends. What to Do: Social media trends change rapidly! Reply to this thread with a trend you’re noticing—whether it’s gaining traction or fading away. Then, keep the conversation going by posting a follow-up question for others to weigh in. Let’s spark an insightful discussion and share ideas! Today’s Prizes: Two participants will win a Blue Yeti Microphone, Conversations That Connect book and $50 Starbucks Gift Card—perfect for brainstorming and sharing your brilliant ideas! 🎁 Join the conversation, share your thoughts, and help us explore what’s shaping our industry. Let’s make Day 4 full of fresh insights and meaningful discussions!

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Laura Porcincula
Community Manager
Laura PorcinculaCommunity Manager
published in Latest Talks & Trends
Giveaway: What are your top social media predictions for 2025?

We already know the social media marketing industry is constantly changing. So I'm opening the discussion on strategies, platforms, and tactics you believe will be critical for marketers in 2025. Let's collaborate with each other and surface ideas to bring into 2025. What are your top social media predictions for 2025? Share in the thread below for a chance to be featured on the Sprout Social Insights blog! The giveaway is open from 9 AM CT on November 22, 2024, until 11:59 PM CT on Tuesday, November 26, 2024. Two lucky winners will be randomly selected, so don’t miss your chance! Contest terms and conditions are here.

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Laura Porcincula
Community Manager
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Latest Talks & Trends
Tune in Now: This Week in Social - October 25, 2024Watch Now

Get your popcorn, the latest in the world of social is here! A fresh episode of This Week in Social is live! We’re covering the latest news and trends in social media to keep you informed and ready to take on what’s next. Don’t miss out—join the conversation and see what’s new this week! Read More: Instagram Says Including Your Own Logo on a Reel Is Fine TikTok will now show its STEM feed to adults, not just teens Power and influencers: CEOs on social media Behind-the-scenes at YouTube Health’s first-ever Mental Health Summit

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Laura Porcincula
Community Manager
Laura PorcinculaCommunity Manager
published in Latest Talks & Trends
Don’t miss our San Francisco Roadshow with YouTube!

Join us for a free event at the iconic Hotel Zelos, where you will gain exclusive insights on how to use AI to enhance customer-centric strategies and achieve meaningful business results. The event will feature a special fireside chat with Derek Scobie, the Global Director of Content Solutions at YouTube. Event Details Hotel ZelosTuesday, November 121pm–5pm Stick around for interactive happy hour activities featuring an AI-generated headshot experience and a pressed flower bookmark station. Space is limited—[register here] to secure your spot today!

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Laura Porcincula
Community Manager
Laura Porcincula
Community Manager
Laura PorcinculaCommunity Manager
published in Latest Talks & Trends
The Future of Social Tour is coming to Dallas!

Don’t Miss Out—Register Now for Our Dallas Roadshow ! Join us for exclusive tips and advice on using AI to create more customer-centric strategies that boost your business’s bottom line. You’ll also participate in interactive roundtables with our award-winning customer success team that will help you optimize your organization’s social media strategy. During this can’t miss (and did we mention FREE) event, we’ll share: How social marketers can use AI to cut through the noise and act on the signals that matter. What social media efforts can be automated, and where to direct your new-found bandwidth. Why AI-powered social customer care might be your brand’s next competitive edge. Event Details Gilley’s Dallas - The LoftThursday, October 241pm–5pm The event will conclude with a happy hour and a fun experiential activation. It's a great opportunity to network with peers and unwind after an insightful afternoon. Looking forward to seeing you there! Space is limited— register today to claim

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Laura Porcincula
Community Manager
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Latest Talks & Trends
🔴 [Watch Now] From Trends to Tactics: Panel Discussion

Mark your calendars! Join us on October 24th at 1pm CT for an exclusive panel featuring @jaydeipowell, Bari Tippett, and @joshrangel —leaders in social media strategy, creativity, and trends. You'll walk away with actionable insights on how to leverage emerging platforms, master creative content strategies, and stay ahead in a fast-changing digital landscape. Watch the recording now: Want to participate in our giveaway?

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Jonathan Zuluaga
Community Manager
Laura Porcincula
Community Manager
Laura PorcinculaCommunity Manager
published in Latest Talks & Trends
This Week In Social: October 11, 2024

Happy Friday!! This week @Jonathan Zuluaga and I cover LinkedIn's “Top Voice” badges, a recap from Meta on Ad Week, What’s App stickers and more. Catch the latest social updates now! Read more on these stories: Meta's AI chatbot to be available in new markets including Brazil, UK Instagram Tests WhatsApp Sticker To Facilitate DM Connection Advertising Week 2024: Unlock Video Performance with GenAI and Creator Marketing LinkedIn Removes Its Top Voice Badges for Collaborative Articles

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Laura Porcincula
Community Manager
kelsey.martin
kelsey.martinSprout Team
asked in Latest Talks & Trends
Regulations Training Recommendations for Highly Regulated Industries

Hey Team - One of my favorite agency customers is looking for recommendations on keeping your teams in the loop on the latest advertising regulations with the FDA, FTC, etc. Are there any online courses or resources you’re subscribed to that make you feel more confident when navigating highly-regulated industries? Compliance recommendations for existing and upcoming regulations from the FTC, FTC, HIPAA, FD&C, HHS, etc. Resources for navigating highly regulated industries like healthcare, alcohol, CBD/marijuana, gambling, tobacco, cryptocurrency, Pharma, Banking.

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kelsey.martin
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Latest Talks & Trends
Mentorship + Social Media Trends = Your September Opportunity!

Curious about the latest trends in social media? Want to connect with others who are keeping their finger on the pulse? 🌐 The Arboretum by Sprout Social’s mentorship program is back for September, and it’s your chance to tap into a network of social media professionals who are navigating the evolving landscape. Whether you're exploring trends in social or working to master a new platform, our mentors and peers are here to help you stay ahead of the curve. CONNECT WITH LIKEMINDED INDIVIDUALS THIS MONTH Sign up by Friday, September 20th and be part of this month's round! 🌟 Interested in learning more or other networking opportunities? Learn more about The Arboretum Mentorship Network, here.

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Jonathan Zuluaga
Community Manager
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Latest Talks & Trends
This Week In Social: September 13, 2024Watch Now

It’s time for the latest happenings in social. Join @Laura Porcincula and I in a brand new episode of This Week in Social out now! Dive into the latest news, trends, and platform changes that are shaping the social media landscape. Whether you’re a creator, marketer, or just love staying up-to-date, you won’t want to miss it! Watch now and join the conversation! Read more on these stories: Brazilians flock to Bluesky and Threads after X suspension New Report Highlights Key 2024 Video Content Trends Instagram is testing vertical profile grids The Best New Ways to Measure Marketing Performance

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Jonathan Zuluaga
Community Manager
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Latest Talks & Trends
This Week In Social - August 30, 20243-Minute Video

Looking to stay updated on what's happening in the social media world? Don't miss this week's edition of "This Week In Social"! We'll cover Instagram's newest updates, YouTube's expansion of QR codes, and everything you need to know about Meta's new AI Studio. Catch the latest insights and trends to keep your social game strong – watch now! Learn more about these stories: Instagram Chief Flags Coming Changes to Profile Grid Displays Youtube Launches Creator QR Codes to All Creators! Create and discover AIs in AI Studio Instagram Adds Stories Comments To Encourage Interaction

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Laura Porcincula
Community Manager
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Latest Talks & Trends
[Watch Now] This Week In Social: August 9, 20243-minute Video

The latest in social now... Catch this week’s episode of *This Week in Social*! We’re bringing you the freshest updates and trends to keep you on top of the social media game. Tune in for the latest on Meta, YouTube, TikTok, and more! Read these stories: Meta AI Is Now Multilingual, More Creative and Smarter Bending Reality: TikTok What's Next 2024 Shopping Trend Report YouTube Tests AI Idea Prompts From Google Gemini to Assist Creators Snapchat+: 11 Million Subscribers

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Jonathan Zuluaga
Community Manager

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