New accessibility features in TikTok

Question

TikTok announced this month they’re adding enhanced accessibility to to boost inclusivity for all users. Key updates include:

Alternative Text for Photos: Creators can add alt text manually or use AI-generated descriptions for screen readers.
Increased Color Contrast: Users can adjust text and UI contrast for better visibility.
Bold Text Support: TikTok now retains device settings for bold text to improve readability.
Auto-Generated Captions & Text-to-Speech: Enhances video accessibility
Dark Mode & Animated Thumbnail Controls: Customizable viewing options for greater accessibility

Do these added accessibility features make you more or less likely to want to use Tiktok for your employer or clients (or yourself)? As I get older, I begin to appreciate the visual accessibility features a bit more myself, so I do feel the3se features may be a value-add for some users and some clients in which reaching all users is especially important.

kate.meyers emery · Answer

Absolutely love accessibility features and so excited to see this. While I don’t think I’ll be using it (because I find TikTok kind of addicting and it always leaves me feeling depressed), I could see using it more for our brand.

Accessibility features like these are great for everyone! When I do watch videos once in a while I often do with sound off because I’m watching at night or with kids around, and dark mode feels so much nice on my eyes.

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