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Content Creation

Discover best practice and advice for how to create content for your website, blog or social media accounts using the latest strategies and tips from the community.

  • 169 Topics
  • 537 Replies
169 Topics
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New User
maggie.karantonakisNew User
asked in Content Creation
Instagram Live with Guests not collaborating

My company recently went live on Instagram with one of our influential collaborators to boost end of season sales. Unfortunately for the duration of the live it would not show that she was live with us so we completely missed her audience.  She is not on private and has no settings on to prevent her from showing she’s live with someone else. Does anyone know why this may have happened?  

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New User
1 day ago
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Advanced User
Jennifer JonesAdvanced User
asked in Content Creation
Sunsetting business pages to create a centralized brand presence on Facebook

Has anyone ever worked on removing business Facebook pages for a large company with multiple store/service/business locations and centralizing brand presence on the platform to just the national brand page? I have done this previously in past businesses (though we offered the opportunity to move to a different singular platform with organic growth capability), but I have a colleague who is looking to learn if any other businesses have done this to better support their stance to their teams, and their situation is slightly different.They have about 300 Facebook business accounts that have been dormant for a while, so they are considering working with their teams to sunset those pages. Those 300 accounts are only about 30% of the total number of store/service business accounts, and because they are not considering sunsetting all accounts (only those that have remained inactive for long periods of time), they will inevitably be faced with concerns that they should allow the businesses the

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mary
Advanced User
10 days ago
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Advanced User
c.levertonAdvanced User
asked in Content Creation
Issues with Adobe Premiere Rush / Alternative Video Editing Software

Hi there! I just got a new laptop (Dell) and it’s having issues with Adobe Premiere Rush - it crashes as soon as try to start a new project and add files. Of course, this is a major drawback since video content is the new favorite format!Has anyone else encountered this crash issue, and have any solutions?Otherwise, I’d love to collect alternative video editing software here in one list!

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jaxn.engstrom
Advanced User
10 days ago
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Engaged User
Chris-AndersonEngaged User
asked in Content Creation
Are frames useful on Instagram?

I’m the social media manager for a community bank that spans across Louisiana and Texas. Currently on our Instagram page, we put the majority of our pictures in branded frames. It’s just a kneejerk reaction from when the bank was smaller and needed to boost the brand recognition. Now that we’re a little larger, I’m not so sure it moves the needle at all and just clutters the feed. Does anyone have any insights about the use of branded frames on Instagram and whether or not they are actually helpful?

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jaxn.engstrom
Advanced User
10 days ago
emily.murray
Advanced User
emily.murrayAdvanced User
asked in Content Creation
Social Media Branding

I’m currently trying to show the importance of consistent branding across social media to others within my organization. Does anyone have any examples of brands they think do a great job at this, does your brand do this well, or do you have any talk tracks or points that could help me emphasize the importance of this to others? 

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emily.murray
Advanced User
10 days ago
annarangos
New User
annarangosNew User
asked in Content Creation
B2B professionals on LinkedIn, who do you follow?

Who are your go-to influencers or favorite content series across industries? Looking for some inspiration—recommendations appreciated! Bonus points for thought leaders!

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Engaged User
10 days ago
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Advanced User
ohva.commsAdvanced User
asked in Content Creation
Posting to Multiple Facebook Groups

I have multiple Facebook groups that I have to post to at least for a few more months until we have a more centralized private method. Anyone have any thoughts on doing this more efficiently? I was so very hopeful that this function would be available on Sprout but it seems Facebook has quashed it for everyone! It is my biggest pain point right now.

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Amanda Blomquist
Frequent User
10 days ago
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Frequent User
jalissa.karena-langeFrequent User
asked in Content Creation
Meta ads targeting small region

Kia ora (Hello). We are based in the Northland region of Aotearoa (New Zealand). We have a population of about 194,007.I actually have a few questions please:Given our population size, should we use detailed targeting? Meta recommends only using for populations of more than 2 million 😅 Is there a risk of running multiple ads at the same time, targeted at the Northland region? Is it best for us to try customise our target audiences based on our website traffic?Thank you. 

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J
Frequent User
1 month ago
J
Frequent User
jalissa.karena-langeFrequent User
asked in Content Creation
Paid ads over Christmas/New Year period - Yay or Nay?

Kia ora from Aotearoa (New Zealand).We are a local government organisation in the Northland region and are of the opinion that our type of messaging/content will not cut through the noise or resonate with our communities during the busy summer periods (December - January) and it’s best we keep our distribution low key. My question is - are we wrong? Our messages are generally shaped around rules and regulations e.g. Check the shipping calendar before heading out on the water, Check it’s safe swim before diving in (water quality), Help protect our environment this summer by XXXX. Any thoughts are much appreciated.

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mary
Advanced User
1 month ago
virginia.rios
Engaged User
virginia.riosEngaged User
asked in Content Creation
Tools to Resize Youtube videos?

Hello! I’m looking for tools to resize a video from a regular YouTube video to an Instagram, either square or reel size. Do you have any ideas?I saw https://www.veed.io/ any other you may know? thanks!Virginia 

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Engaged User
2 months ago
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New User
m.sehadeNew User
asked in Content Creation
TikTok Live | influencers

Can someone share the best process of doing a LIVE on TikTok with 2 influencers? Do I do it with a 3rd party app or do I invite them via TikTok?  Also do I need to have a Business Account?

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M
New User
3 months ago
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New User
SimonNew User
asked in Content Creation
Instagram hashtags - what's changing?

I’ve noticed a number of leading accounts in my sector (UK - charity) stopping using hashtags on their Instagram posts in recent months. Is this a change other people are seeing too? Are we seeing the role of hashtags changing? 

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Frequent User
3 months ago
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Frequent User
Leah JamisonFrequent User
asked in Content Creation
Unsearchable TikTok Account

Does anyone have a contact at TikTok or have you run into this issue before? I recently started working at a university and something happened with their TikTok account where you can’t find it via search. When searching our university name/TikTok username (Washburn University), the “You’re not alone” page comes up instead of results. There’s no way to bypass the page. Obviously this sucks because it makes it extra hard for students to find our account. I tried submitting a support ticket, but it got me nowhere. Our account is in good standing, so it’s unclear why search results for our university are being filtered like this. I would really appreciate any insight or help!

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Frequent User
3 months ago
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Frequent User
rachael.maasFrequent User
asked in Content Creation
What camera do you use for going live?

What camera does everyone use for going live? Right now we have MEVO but the camera is old and outdated.This would be for press conferences mostly.

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tcsandoval
New User
4 months ago
emily.murray
Advanced User
emily.murrayAdvanced User
asked in Content Creation
Any advice for starting a podcast video series?

The podcast/video series I’m starting will be a kind of sit-down conversation with our CEO about real estate and our company culture. I’m currently in the ideation phase for this idea, but was wondering if anyone had any tips, advice, or favorite podcasts. If you have seen success in the podcasts that you’ve created I’d love to check them out as well 😊

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Laura Porcincula
Community Manager
5 months ago
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New User
zoe.pNew User
asked in Content Creation
Facebook banned page from advertising

Hi! I work for a well established brand in New Zealand that also operates in Australia and South East Asia. Today our Australian page/ad account has been permanently banned for violating advertising policies. We didn’t actually violate any policies, Facebook just changed the status of every ad since the account was launched in 2016 to rejected so we appear to have 1000+ violations. Previously they have incorrectly classed our account as “political” because we are an eco brand that posts about sustainability. This only happens to our Australian account not our NZ account. I have tried a review however of course with every  ad ever created being rejected we didn’t pass the review. Has anyone been able to get their ad restrictions lifted after being permanently disabled?  Facebook support is unhelpful and our account manager doesn’t ever reply to my emails. Any advice appreciated! 

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Frequent User
5 months ago
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Frequent User
bryceeberlyFrequent User
asked in Content Creation
Best Practices to Reach Non-Followers?

Hey, y’all!  After hours of researching the best practices to reach non-followers on my restaurant client’s IG account, I keep accumulating the same 8-10 “Best Practices” on every website. I thought I would put it out here and see if any of you have cracked the secret that nobody is talking about to reaching non-followers? 

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S
Advanced User
5 months ago
raven.gill
Agency Partner
raven.gillAgency Partner
asked in Content Creation
Facebook Ads Glitch

Anyone else having issues with Facebook ads keep changing their targeting locations to their entire United States. I select my cities and radius and I submit the ads but after I hit submit it changes the targeting to the entire united states. This has happened across multiple clients for me. 

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S
Advanced User
5 months ago
jordan.woody
Engaged User
jordan.woodyEngaged User
asked in Content Creation
Executive LinkedIn Takeover - How do I manage it?

Hey y’all!I’m a social media manager for an IT company who’s currently overseeing around 26 accounts (though thankfully I only manage 4 on a day-to-day). I’ve been asked to takeover an executive leader’s personal LinkedIn account and frankly trying to nail down a process has my brain spinning in circles.TLDR; How do you manage your executive’s personal LinkedIn presence?We're posting 2 times a week, mostly sharing corporate posts or third party articles with 'his' own thoughts. My thought was to add the profile to Sprout, where I can use the approval workflows to schedule content and get the appropriate edits/comments/whatever. Then I realized that I can’t use LinkedIn to repost, only create new, organic content, so I would need to sign into the account and reshare the post directly.So here’s where I’m running circles in my brain:Should I still use the approval workflows via Sprout even though I need to post directly in LinkedIn? I could just create a new word doc for each new set of p

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Advanced User
5 months ago
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New User
cu marketingNew User
asked in Content Creation
Business Profile vs Creator Profile Instagram

Hi all,I was wondering if anyone could help me understand the workarounds to not having access to Instagram audios with a Business Account? Our organization uses a third-party scheduling app, (Sprout Social), and I read that Creator Accounts that give you access to these audios cannot use third-party scheduling apps. Any suggestions? This is a conundrum for us. But it would sure be nice to be able to BOTH use trending audio and schedule with Sprout.

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S
Advanced User
5 months ago
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Frequent User
CVINow.PerkinsFrequent User
asked in Content Creation
Have you tried automated DM replies to Instagram comments?

I’m sure you’ve noticed influencers and brand accounts alike including something like this in their CTAs on Instagram: “Comment LETS GO! For the link to sign up!”It seems like a genius idea to boost engagement and conversions through a platform known for it’s tricky link-sharing capabilities. I’m wondering if you’ve tried this strategy, what tools you used (if any), and how did it perform?

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Advanced User
5 months ago
A
New User
alexia.monsenNew User
asked in Content Creation
Managing IG profile requests from departments within a college

I'm looking for some advice on handling departmental Instagram profiles for a college within a university setting. We've had a few departments express interest in creating their own Instagram profiles, separate from our main college account.While we understand their desire for targeted communication, we're concerned about maintaining a cohesive brand, managing content effectively, and ensuring consistent engagement. What do you do in similar situations? Do you allow departments to create their own profiles? If yes, how do you ensure they align with the overall college brand and messaging? If no, how do you manage their specific needs and requests through the main college account?Any best practices or guidelines you can share?Thanks!

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A
New User
6 months ago
Laura Porcincula
Community Manager
Laura PorcinculaCommunity Manager
published in Content Creation
🎥 Recording & Recap - Elevate Your Impact: Fostering Inclusion through Content

In honor of Global Accessibility Awareness Day, The Arboretum invites you to an inspiring event dedicated to digital inclusivity. Experience a thought-provoking panel discussion with accessibility leaders as we highlight the importance of digital inclusivity and learn how to create content from the heart that celebrates diversity and embraces every voice.If you missed this event, watch the recording now: Learn more about our speakers for Elevate Your Impact: Fostering Inclusion through Content, A Global Accessibility Awareness Day Event! Meet our panelists: Holly Tuke (She/Her) is a social media professional, blogger, freelance writer, and disability advocate. She’s a Social Media Officer for RNIB (Royal National Institute of Blind People) and the author of the award-winning blog Life of a Blind Girl. Holly is passionate about encouraging people to make their social media content accessible and share her lived experience of disability to raise awareness and educate others.  As a digita

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Laura Porcincula
Community Manager
6 months ago
Laura Porcincula
Community Manager
Laura PorcinculaCommunity Manager
published in Content Creation
🎥 What does it mean to create inclusive content?

Last year, in honor of Global Accessibility Awareness Day (GAAD), @AlexaHeinrich and @caitlin.grogan highlighted the importance of making digital spaces welcoming for everyone, regardless of ability. With an estimated 1.3 billion people experiencing significant disabilities, representing 16% of the world’s population, it is crucial to prioritize accessibility in content creation.Accessibility goes beyond legal requirements – it's about building a community where everyone feels valued and included. Discover why accessibility is vital for all, how it improves user experience, and gain practical tips for creating content that resonates with diverse audiences.  Remember to catch the recap of last year's GAAD event Inclusive Social: The Power of Accessible Content, and mark your calendar to join us on Thursday, May 16th for Elevate Your Impact: Fostering Inclusion through Content. You don't want to miss this year's event, register now:  Sources:Accessible Social by Alexa HeinrichThe World H

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Laura Porcincula
Community Manager
7 months ago
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Frequent User
loizousmithFrequent User
posted in Content Creation
Who’s do you want to reach?…. Everyone!

I understand the appeal of wanting to reach everyone, but it’s always the same conversation. “Let's dive deeper. Who specifically are you trying to connect with?” Different demographics, interests, and needs can greatly influence social media strategy. For example, most of my clients are federal agencies in the public health sector. The target audience plays a crucial role in shaping the messaging and outreach strategies. For some reason, this concept doesn't seem to resonate with clients. It's a constant challenge to convey the importance of tailoring our message and approach to match the unique needs and communication preferences of our target audience.I'm interested to know if others encounter this challenge. If you work with clients who cater to various audiences and cover diverse topics, how do you manage to address these varied subjects effectively?

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M
Engaged User
7 months ago
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