Discover best practice and advice for how to create content for your website, blog or social media accounts using the latest strategies and tips from the community.
- 91 Topics
- 159 Replies
🎙 Recording & Discussion: Inclusive Social - The Power of Accessible Content
UPDATE: If you missed this session, you can scroll down for the recording! Drop your questions in the thread!Join us tomorrow, May 18th for an exclusive event featuring @AlexaHeinrich in honor of Global Accessibility Awareness Day (GAAD). In this session Alexa will share her invaluable insights and practical tips to make our social media content more inclusive and accessible for everyone.Additionally, five lucky attendees will receive a free copy of her book Accessible Social, a beginner's guide to creating inclusive social media content. Image description: A headshot of Alexa Heinrich, a person with brown hair, wearing a black shirt. There is a text box introducing her as a speaker, stating her name and profession as a social media strategist and Director of Accessible Social. The text also highlights her leadership in the accessibility advocacy field and her experience presenting to content creators at prestigious organizations around the world.
Using Photoshop's Newest AI Capabilities
I am completely mind blown by the new Generative Fill in Photoshop! I recently watched @jeff.macdonald’s Photoshop Generative AI For Marketers - A Live Workshop on Linkedin and it got me excited about all the capabilities for social media marketers! Here’s something I created for my small business. I took a product photo and made it more robust. So, I’m curious are you using it or considering using it for social?Thread below with your answers or examples of things you’ve created!
Content Creation - What's working for you?
Hi, fellow social media friends,I’m Stevie, the Social Media Director at College Essay Guy. We’ve been posting on Instagram, Facebook, Twitter, YouTube, TikTok, and LinkedIn for a few years now.We’ve been looking into diversifying our content creators because as of right now, only a couple folks are recording video content for our SM platforms. I’m curious: how do you all incentivize your content creators to consistently produce video content? Of course, money is a great motivator, and I pay all my content creators, but I’m curious if there are other incentives you offer to your teams?Excited to hear from you, community!
Accessible Social website updated
My Sprout Social webinar last week must have really invigorated me because I spent the weekend refreshing the Accessible Social website. It involved a new font, an updated homepage, a new navigational feature, and added resources. There’s still more I’d like to do, but for now I'm pretty happy with the refresh. I hope everyone else is too.Be sure to check the site out if you want to learn more about accessible best practices for social media and content creation. Feedback is also totally welcome! Blue graphic featuring a pattern of different yellow emoji faces. In the center is the smiling camel mascot for Accessible Social.
TikTok and Adding Location Tags
Super curious if anyone is seeing a difference in views for TikToks when they add a location tag?Last week I was uploading for a brand and a popup told me, “Get more views by adding a location to this video”.I was curious if this was true and if anyone is trying this out to bring in more views from a specific region. I could see this being useful in strategies that need to drive store traffic.
Employee Advocacy Inspiration
I’m getting ready to launch a new employee advocacy program at my company and am looking for inspo. We’ve gone with Sprout’s employee advocacy platform for organizing/tracking, but I’d love to hear your best ideas on what you’ve seen work.Incentives for participating Types of content employees are most likely to share widely What kind of guidelines have you used for employee-suggested content? What else should I be thinking about?
Hashtag organizing feature in FB Groups gone?
One of the moderators for our organization’s Facebook group told me that they used to have the ability to add hashtags to posts in the group to organize them (e.g., look under a specific hashtag for all posts containing it within a group) but that it no longer works. I’m not well-versed in groups… does anyone know whether this can still be done or what changed?
🎥 Recording: Unveiling the Magic: Secrets to Successful Content CreationRecording
Thank you everyone who joined me and the Arboretum for a chat all about content creation, influencers and your set up to make content even more professional! Incase you missed my chat, you can watch below! And while I answered a lot of questions during the event, I’m happy to answer more, so please thread your questions below!
📆 Unveiling the Magic: Secrets to Successful Content CreationRSVP
Join us for an exclusive fireside chat featuring Violeta Venegas! Violeta will share her unique personal journey and creative process, offering valuable insights and tips on developing a successful content strategy.You'll get a chance to discuss: Effective techniques to brainstorm ideas Translating ideas into engaging videos Practical advice and real-world examples Ask questions and get feedback Don't miss out on this chance to learn from a true expert in the field. Register now to secure your spot!RSVP: Also, don’t forget to Subscribe to this post below for the latest updates, discussions, and recaps for this event.
🎧 Workfluencer Marketing: Where personal meets the professionalPodcast
Sitting somewhere between an employee and an influencer, workfluencers are on the rise. Rather than just curating articles on professional milestones and triumphs, workfluencers are known for being more open and honest about day-to-day work life, and consequently are favoured because they provide an authentic look at professional life.The home of the workfluencer is undoubtedly LinkedIn, and so we’re delighted to be joined by LinkedIn’s Head of Community, North America, Katie Carroll. We get her insight on where this new role has come from, why workfluencer marketing is so successful, and crucially, why this type of content is important for the professional world. 🎧 Listen to the podcast, here.
Social Media Marketing for "Vice" Industries?
I’m looking to find social media gurus who are navigating the world of “vice” commodities such as Alcohol, Cigars (not cigarettes), Cannabis related products or news, etc. What are you doing to have effective strategies that drive conversion and reinforce support from stakeholders when you have to also post content within the community guidelines? I find that many of the proposed social strategies that exist in the mainstream are not spaces that those types of industries can really leverage. For example, we cannot advertise in most cases. Everything must be done organically. Social shopping is out of the question. Limiting Page visibility to 21 and up means that links to your platforms may show a broken link until the user logs into their account. Showing the product or using it can result in flagged or removed content. Community violations can wind up appearing arbitrary with little to no communication. Why did this post get taken down when there are 10 exactly like it? Is it the copy
Social Best Practices during Events
I have a customer who is looking to train their team, mostly sales and individual contributors, on how to use social media for events. If you’re attending a conference, what should you do before the event on social? Like posting that you are attending and following the event hashtag. What should you do on social during the event? What should you do on social after the event? What are some best practices you’ve seen?Would love to gather some insights from you all!
Experience with Inflact Hashtag Generator?
For a client, I’m wanting to expand their (relevant) reach on Instagram. I know search keywords are highly impactful but I still like to use hashtags for additional reach, too! I’ve come across Inflact’s Hashtag Generator and am interested to see if anyone has used this as well? Do you believe the platform is safe?
Q: Best tools for content creation? 🧵Community Question
Happy Tuesday! Let’s help each other out and share our go-to tools, tips, tricks for content creation! We know working in social requires flexing those creative muscles, so we’re wondering:🖍 What’s your go-to tools or approach for content creation? Would love to hear your thoughts @raven.gill @ashley.zolot @esther.nadim @amanda.hoffmann @jessica.carreras @stacyk @AlexaHeinrich @courtney.o'banion @gabriella.blauert @amie.newsome @lsvdesign @sheridan.powell @bailey.ashida @Recklessthor4 @john.venen @rebecca.plomero @jolie.gorman!
Sharing UGC Reels with Music
Hello everyone! I wanted to get a quick gut check on sharing UGC Reels. It’s probably no surprise that most of the UGC Reels I find are also ones that use well known, trending music. I’ve searched high and low but cannot find any information online about resharing these and what the protocol is. What’s your process? Reshare? Share only to IG Stories? Pass on by? Any insights would be much appreciated!
Internal Social Request Process?
Hi everyone! I’m social media manager at a large tech company (~700 people) and I’ll get social post requests from people in different departments all throughout the company on a consistent basis. So far, I’ve been trying to organize those on a monthly basis with shared Google sheets then adding them to Sprout. I’m wondering if anyone here has been able to find a way to establish a formalized process for gathering these requests/suggestions and fitting them into your social strategy while balancing not always posting everything everyone suggests if it’s not the right fit for your company’s social? TIA!-Kayla
How to best handle Twitter changes as a News Industry Sprout user?
Looking to get some industry insight from our invaluable Sprout Social Community for a Sprout customer. This customer works in the news/media space and has seen their journalist's Twitter followers decline in the last couple of months. We attribute some of this to Twitter bot clean up, but they are also curious if other news/media customers have seen something similar. They are also seeing a decline in potential Twitter impressions and are curious what other people in their space are experiencing.As a result of all of this, they are also looking for any tips specific to the news and media industry for growing followings on Instagram or Facebook - which, they say, has historically been difficult. Any recent news/media trends would be so appreciated!
Meta Connection Issues
We’re having major issues connecting to our clients’ business managers this past month. I’m not sure what the issue is, but we cannot get a couple of accounts to connect after going through all the steps we normally go through. AND when we tried a workaround so that I could connect my account directly instead of our manager account, I didn’t come up as someone who he could connect to neither with my name or email. Is anyone else having these troubles and how are you handling this?
Facebook Ads Manager Changes
For my clients I normally schedule content on Facebook about a 1 - 1.5 weeks in advance and with the scheduled posts instead of boosting them I turn them into ads since we are trying to get engagement & eyeballs on my client’s Facebook page. Last week I tried using my scheduled posts in business suite as an “Existing Post” option, but they wouldn’t show up. I tried even using the Post ID given in business suite but it kept coming up as non-existent. I was able to speak on the phone with my marketing manager pro at Facebook, and they told me that they are no longer allowing you to use scheduled posts for an ad and that they have to be active on the page in order to be able to use them. Does anyone know when this was announced or when they made this change? Have you had a similar experience? I just feel like Facebook didn’t give any sort of heads up about this change and it’s making my job a little harder since I manage about 5 different Facebook Pages who all run ads for every post.
Facebook Ad Campaign Randomly Missing but only from Campaign Tab
Ran into a super weird problem and wondering if it’s happened to anyone else.Currently running a Facebook ad for a client. I went to check in this morning to see how it’s performing and noticed that it’s completely missing from the Campaign tab. After momentarily freaking out, I check the Ad Sets tab and my audience is still there - I check the Ads tab and both of my ad creatives are still there as well. Additionally, I filtered ad performance to yesterday and today and the ad is still active and delivering. When I inspect the ad, I can still see the campaign level, and then my ad sets/ads beneath it.It seems like somehow only the campaign portion of the ad completely disappeared from the campaign tab. Has this happened to anyone else? I’ve reached out to Facebook support but to the surprise of literally nobody they gave me information that wasn’t relevant or what I was asking at all and then acted like they solved the issue and ended the chat.To potentially paint a better picture - I
old LinkedIn ads showing up on Sprout
I’ve been battling an issue where each side says is on the other’s and curious if anyone else experiencing? My calendar view is showing that I posted on one profile on LinkedIn 76 times last week… not true!When I click through… it shows a current publishing timebut these aren’t coming from organic… they’re old (12-24 months ago) campaigns that our paid team swears are turned off. Whatever Sprout is grabbing, it’s clogging up my calendar views and muddling up my metrics. Would love any help on ideas to test out in an effort to resolve.
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