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Content Creation

Discover best practice and advice for how to create content for your website, blog or social media accounts using the latest strategies and tips from the community.

  • 161 Topics
  • 501 Replies
161 Topics
virginia.rios
Engaged User
virginia.riosEngaged User
asked in Content Creation
Tools to Resize Youtube videos?

Hello! I’m looking for tools to resize a video from a regular YouTube video to an Instagram, either square or reel size. Do you have any ideas?I saw https://www.veed.io/ any other you may know? thanks!Virginia 

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Engaged User
12 days ago
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Frequent User
Chris-AndersonFrequent User
asked in Content Creation
Are frames useful on Instagram?

I’m the social media manager for a community bank that spans across Louisiana and Texas. Currently on our Instagram page, we put the majority of our pictures in branded frames. It’s just a kneejerk reaction from when the bank was smaller and needed to boost the brand recognition. Now that we’re a little larger, I’m not so sure it moves the needle at all and just clutters the feed. Does anyone have any insights about the use of branded frames on Instagram and whether or not they are actually helpful?

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Frequent User
20 days ago
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New User
m.sehadeNew User
asked in Content Creation
TikTok Live | influencers

Can someone share the best process of doing a LIVE on TikTok with 2 influencers? Do I do it with a 3rd party app or do I invite them via TikTok?  Also do I need to have a Business Account?

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New User
1 month ago
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New User
joejohn33New User
asked in Content Creation
Struggling with Consistent Content Creation Strategy

I've been tasked with managing the content creation strategy for my organization's social media channels, and I'm finding it challenging to maintain consistency and quality. Despite our efforts, we seem to be struggling to generate engaging content consistently. Our posts lack cohesion, and we're not seeing the level of audience engagement we hoped for.Steps I've taken:Conducted audience research: We've analyzed our audience demographics and interests to tailor our content accordingly. Developed a content calendar: We've created a content calendar outlining our posting schedule and themes. Utilized social media management tools: We've invested in tools like Sprout Social to streamline our content creation and scheduling process. Experimented with different content formats: We've tried various types of content, including images, videos, polls, and articles, to gauge audience preferences.Additional Information:Despite our efforts, we're not seeing significant growth in our follower count

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1 month ago
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New User
SimonNew User
asked in Content Creation
Instagram hashtags - what's changing?

I’ve noticed a number of leading accounts in my sector (UK - charity) stopping using hashtags on their Instagram posts in recent months. Is this a change other people are seeing too? Are we seeing the role of hashtags changing? 

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Frequent User
1 month ago
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Frequent User
Leah JamisonFrequent User
asked in Content Creation
Unsearchable TikTok Account

Does anyone have a contact at TikTok or have you run into this issue before? I recently started working at a university and something happened with their TikTok account where you can’t find it via search. When searching our university name/TikTok username (Washburn University), the “You’re not alone” page comes up instead of results. There’s no way to bypass the page. Obviously this sucks because it makes it extra hard for students to find our account. I tried submitting a support ticket, but it got me nowhere. Our account is in good standing, so it’s unclear why search results for our university are being filtered like this. I would really appreciate any insight or help!

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Frequent User
1 month ago
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Frequent User
rachael.maasFrequent User
asked in Content Creation
What camera do you use for going live?

What camera does everyone use for going live? Right now we have MEVO but the camera is old and outdated.This would be for press conferences mostly.

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tcsandoval
New User
1 month ago
emily.murray
Frequent User
emily.murrayFrequent User
asked in Content Creation
Any advice for starting a podcast video series?

The podcast/video series I’m starting will be a kind of sit-down conversation with our CEO about real estate and our company culture. I’m currently in the ideation phase for this idea, but was wondering if anyone had any tips, advice, or favorite podcasts. If you have seen success in the podcasts that you’ve created I’d love to check them out as well 😊

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Laura Porcincula
Community Manager
2 months ago
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New User
zoe.pNew User
asked in Content Creation
Facebook banned page from advertising

Hi! I work for a well established brand in New Zealand that also operates in Australia and South East Asia. Today our Australian page/ad account has been permanently banned for violating advertising policies. We didn’t actually violate any policies, Facebook just changed the status of every ad since the account was launched in 2016 to rejected so we appear to have 1000+ violations. Previously they have incorrectly classed our account as “political” because we are an eco brand that posts about sustainability. This only happens to our Australian account not our NZ account. I have tried a review however of course with every  ad ever created being rejected we didn’t pass the review. Has anyone been able to get their ad restrictions lifted after being permanently disabled?  Facebook support is unhelpful and our account manager doesn’t ever reply to my emails. Any advice appreciated! 

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Frequent User
2 months ago
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Frequent User
bryceeberlyFrequent User
asked in Content Creation
Best Practices to Reach Non-Followers?

Hey, y’all!  After hours of researching the best practices to reach non-followers on my restaurant client’s IG account, I keep accumulating the same 8-10 “Best Practices” on every website. I thought I would put it out here and see if any of you have cracked the secret that nobody is talking about to reaching non-followers? 

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Advanced User
2 months ago
raven.gill
Agency Partner
raven.gillAgency Partner
asked in Content Creation
Facebook Ads Glitch

Anyone else having issues with Facebook ads keep changing their targeting locations to their entire United States. I select my cities and radius and I submit the ads but after I hit submit it changes the targeting to the entire united states. This has happened across multiple clients for me. 

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Advanced User
2 months ago
jordan.woody
Engaged User
jordan.woodyEngaged User
asked in Content Creation
Executive LinkedIn Takeover - How do I manage it?

Hey y’all!I’m a social media manager for an IT company who’s currently overseeing around 26 accounts (though thankfully I only manage 4 on a day-to-day). I’ve been asked to takeover an executive leader’s personal LinkedIn account and frankly trying to nail down a process has my brain spinning in circles.TLDR; How do you manage your executive’s personal LinkedIn presence?We're posting 2 times a week, mostly sharing corporate posts or third party articles with 'his' own thoughts. My thought was to add the profile to Sprout, where I can use the approval workflows to schedule content and get the appropriate edits/comments/whatever. Then I realized that I can’t use LinkedIn to repost, only create new, organic content, so I would need to sign into the account and reshare the post directly.So here’s where I’m running circles in my brain:Should I still use the approval workflows via Sprout even though I need to post directly in LinkedIn? I could just create a new word doc for each new set of p

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Advanced User
2 months ago
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New User
cu marketingNew User
asked in Content Creation
Business Profile vs Creator Profile Instagram

Hi all,I was wondering if anyone could help me understand the workarounds to not having access to Instagram audios with a Business Account? Our organization uses a third-party scheduling app, (Sprout Social), and I read that Creator Accounts that give you access to these audios cannot use third-party scheduling apps. Any suggestions? This is a conundrum for us. But it would sure be nice to be able to BOTH use trending audio and schedule with Sprout.

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Advanced User
2 months ago
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Frequent User
CVINow.PerkinsFrequent User
asked in Content Creation
Have you tried automated DM replies to Instagram comments?

I’m sure you’ve noticed influencers and brand accounts alike including something like this in their CTAs on Instagram: “Comment LETS GO! For the link to sign up!”It seems like a genius idea to boost engagement and conversions through a platform known for it’s tricky link-sharing capabilities. I’m wondering if you’ve tried this strategy, what tools you used (if any), and how did it perform?

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Advanced User
3 months ago
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New User
alexia.monsenNew User
asked in Content Creation
Managing IG profile requests from departments within a college

I'm looking for some advice on handling departmental Instagram profiles for a college within a university setting. We've had a few departments express interest in creating their own Instagram profiles, separate from our main college account.While we understand their desire for targeted communication, we're concerned about maintaining a cohesive brand, managing content effectively, and ensuring consistent engagement. What do you do in similar situations? Do you allow departments to create their own profiles? If yes, how do you ensure they align with the overall college brand and messaging? If no, how do you manage their specific needs and requests through the main college account?Any best practices or guidelines you can share?Thanks!

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A
New User
4 months ago
Laura Porcincula
Community Manager
Laura PorcinculaCommunity Manager
published in Content Creation
🎥 Recording & Recap - Elevate Your Impact: Fostering Inclusion through Content

In honor of Global Accessibility Awareness Day, The Arboretum invites you to an inspiring event dedicated to digital inclusivity. Experience a thought-provoking panel discussion with accessibility leaders as we highlight the importance of digital inclusivity and learn how to create content from the heart that celebrates diversity and embraces every voice.If you missed this event, watch the recording now: Learn more about our speakers for Elevate Your Impact: Fostering Inclusion through Content, A Global Accessibility Awareness Day Event! Meet our panelists: Holly Tuke (She/Her) is a social media professional, blogger, freelance writer, and disability advocate. She’s a Social Media Officer for RNIB (Royal National Institute of Blind People) and the author of the award-winning blog Life of a Blind Girl. Holly is passionate about encouraging people to make their social media content accessible and share her lived experience of disability to raise awareness and educate others.  As a digita

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Laura Porcincula
Community Manager
4 months ago
Laura Porcincula
Community Manager
Laura PorcinculaCommunity Manager
published in Content Creation
🎥 What does it mean to create inclusive content?

Last year, in honor of Global Accessibility Awareness Day (GAAD), @AlexaHeinrich and @caitlin.grogan highlighted the importance of making digital spaces welcoming for everyone, regardless of ability. With an estimated 1.3 billion people experiencing significant disabilities, representing 16% of the world’s population, it is crucial to prioritize accessibility in content creation.Accessibility goes beyond legal requirements – it's about building a community where everyone feels valued and included. Discover why accessibility is vital for all, how it improves user experience, and gain practical tips for creating content that resonates with diverse audiences.  Remember to catch the recap of last year's GAAD event Inclusive Social: The Power of Accessible Content, and mark your calendar to join us on Thursday, May 16th for Elevate Your Impact: Fostering Inclusion through Content. You don't want to miss this year's event, register now:  Sources:Accessible Social by Alexa HeinrichThe World H

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Laura Porcincula
Community Manager
4 months ago
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Frequent User
loizousmithFrequent User
posted in Content Creation
Who’s do you want to reach?…. Everyone!

I understand the appeal of wanting to reach everyone, but it’s always the same conversation. “Let's dive deeper. Who specifically are you trying to connect with?” Different demographics, interests, and needs can greatly influence social media strategy. For example, most of my clients are federal agencies in the public health sector. The target audience plays a crucial role in shaping the messaging and outreach strategies. For some reason, this concept doesn't seem to resonate with clients. It's a constant challenge to convey the importance of tailoring our message and approach to match the unique needs and communication preferences of our target audience.I'm interested to know if others encounter this challenge. If you work with clients who cater to various audiences and cover diverse topics, how do you manage to address these varied subjects effectively?

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Engaged User
5 months ago
Laura Porcincula
Community Manager
Laura PorcinculaCommunity Manager
published in Content Creation
🎥 WATCH NOW: Engage your Audience Authentically, the Fundamentals of Influencer MarketingRecording

Join us as we dive into the fundamentals of influencer marketing with @Madison.Masterson and Trevor Souki.Learn how you can leverage influencer partnerships to reach your maximum potential, increase brand visibility, and achieve your goals. Discover the potential of influencer collaborations, learn practical tactics to drive traffic and boost engagement, and build authentic relationships that resonate with your audience.🔴 Missed the event? Watch the recording now:Be sure to subscribe to this thread for all the event updates!

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Laura Porcincula
Community Manager
5 months ago
Laura Porcincula
Community Manager
Laura PorcinculaCommunity Manager
published in Content Creation
Unlock Creativity with Threads: An Educational Short

In this educational short, @cj.avande shares the power of leveraging Threads for your social strategy. Threads offers your brand a unique opportunity to tell your story authentically. But it can also help you engage your audience and diversify your content strategies, leading to an even stronger social presence and deeper connections with your audience.Watch now: Learn and discuss with your peers:  

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Laura Porcincula
Community Manager
6 months ago
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New User
MahramusajNew User
posted in Content Creation
New B2B Social Media Manager

My role has recently been reorganized that I’m now handling our B2B and B2C channels.  are there any B2B marketers here? Any professional development tools that you’ve recommend for a newbie?!  thanks! 

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annarangos
New User
6 months ago
Laura Porcincula
Community Manager
Laura PorcinculaCommunity Manager
published in Content Creation
🔴 Watch the Recording! Canva for Social Marketers: From Basics to Pro

We're excited to invite you to an exclusive workshop with Katy Hearne-Church, Design Educator at Canva, as she shares tips and tricks that will change how you approach content creation. In this workshop, Katy will guide you through some time-saving techniques to help you optimize your workflow and create engaging content more efficiently. Whether you're a seasoned Canva user or just getting started, there's something for everyone. We'll also show you how Canva can help you collaborate with your teams and organize your work so you can create engaging content with ease. Plus, we'll give you the lowdown on Canva's features, including free and subscription-based options. Register now to ensure you join this invaluable session with Katy from Canva!RSVP Now:   If you missed this event, watch the recording now:  Be sure to download the Social Media with Canva Workbook to practice what you’ve learned!

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lisa.rodrigo
Advanced User
6 months ago
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Frequent User
Ivette NazarioFrequent User
posted in Content Creation
Best Social Media Strategies for Pet Care Business

Best practices and suggested strategies in social media for Pet Care Business - Dog Boarding, Grooming, Daycare, Training facility. 

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Frequent User
6 months ago
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Engaged User
dianna.lyngholmEngaged User
posted in Content Creation
TikTok Case Study - Creative is Key

Hi everyone!TikTok just published a Case Study on our brand HalloweenCostumes.com (sister company to FUN.com). My Content team did a killer job cranking out a wide variety of creative to test and iterate on last year. They worked in tandem with our Paid Social team to identify wins and learns of current creative and key search terms we could hone in on for new creative. It was a great team effort and thought I’d share the Case Study with you all in case it helps you! Some key results metrics:10x ROAS 4.5k% increase in site visits YOY 2.5k% increase in purchases YOYhttps://www.tiktok.com/business/en/inspiration/fun-dot-com-tiktokHappy to answer any questions!Di

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Engaged User
6 months ago
zachlinder
New User
zachlinderNew User
asked in Content Creation
Posting content from former SMMs

Hi all - new to the Arb. Glad to be here.Unique question for the community:What is the legality of posting content captured by a social media team member with their personal device who is no longer part of the company if they did not sign a clause releasing all their work to company ownership while they were an employee? Would this former employee be able to sue a company that uses their work without permission?Obviously publishing rights are always obtained when using UGC, but this scenario is a bit different. Eager to hear the group’s thoughts.

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Nycole
Advanced User
6 months ago
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