Content Creation

Discover best practice and advice for how to create content for your website, blog or social media accounts using the latest strategies and tips from the community.

  • 110 Topics
  • 289 Replies

110 Topics

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Engaged User
JacquiEngaged User
asked in Content Creation

How to highlight iPhone taps in Social Media Tutorials?

Hi everyone! Does anyone have an app they use that highlights phone taps when showing a screen recording of your iPhone? I would like to create social media tutorials from my phone that show users where to tap on the phone. I’ve seen these used before but have no idea how it is being accomplished. I don’t even know what to search for in the app store or Google! YouTube will show how to use Assistive Touch on iPhone, but that does not work for my needs. Any advice is appreciated! 

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sarah.melton
5 days ago
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stephanie.clarkSprout Team
asked in Content Creation

Boosting Instagram posts that @mention a partner profile

Hi Sprout community,Stephanie from the Sprout Success team here. 👋🏻 I’m hoping the community may be able to help one of my teams who’s running into a challenge boosting organic Instagram posts via Meta/Ads Manager.In short, they have an evergreen boosting budget to promote top-performing organic posts for engagement, but when boosting posts that @mention/tag Instagram profiles with large followings (i.e. 100K+ followers), they noticed that Meta/Ads Manager has started enforcing the Partnership ad toggle and will not let them successfully launch the campaign until the @mentions/tags are removed from the post copy. This is an agency who manages organic social for a number of clients, but this particular issue is only impacting one at the moment. Ideally, they’d be able to boost/promote these posts and keep in the partner profile @mention, so we’re hoping there’s a workaround. Does anyone know if this is due to Instagram’s recent updates to Partnership ads (formerly branded content ads)

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S
5 days ago
G
New User
GabbiDWNew User
asked in Content Creation

Reels on FB

We are trying to get our reels from Instagram to be seen also on FB. Anyone have luck with that? Even when we post them separately, it doesn’t seem like they get good interaction.

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tristan.audet
Advanced User
6 days ago
sarah.rowe
Frequent User
sarah.roweFrequent User
asked in Content Creation

Is retiring our YouTube presence a big mistake?

Hello Arboretum! My division is in the process of cleaning up our social profiles, which has led to a discussion of what to do about our three YouTube channels. We have a division-wide channel that hasn’t had new content for at least a year; a brand-specific channel (let’s call this channel A) that we use mainly to have our educational content be seen by YT’s search engine; and, a second brand-specific channel (we’ll call this channel B) that hasn’t had new content for at least a year AND much of that content is now out of date and should be retired/archived. All of this is to say: Would it be a mistake to completely archive the divisional and channel B profiles? We use Vidyard to manage our videos but that isn’t visible to the public/search engines. As it stands, I foresee maybe 1-2 new videos max being posted each year for the divisional or channel B, which is too low of a generation for it to make sense to have these profiles, in my mind.TLDR: Two of our three YouTube profiles are o

2
Gayatri Shukla
Community Manager
11 days ago
Nycole
Advanced User
NycoleAdvanced User
asked in Content Creation

AI for content creation - turning long form into social graphics?

Hi! Is anyone using any AI tools that take long form content/blog posts and turns them into social graphics like infographics or carousels?

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Gayatri Shukla
Community Manager
12 days ago
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Content Creation

Community Question: Content Creation ChallengesCommunity Question

Hi there community! Today we’re talking all about content creation with Bari Rosenstein and we’re curious what are your biggest challenges?When it comes to content creation, what is the biggest challenge you and your team face today?Answer today’s community question by Wednesday, September 13, 2023, 12PM CT to receive a gift.**“Rules: Limit one swag bag per person/survey/household. To receive a Arb Swag, participants must complete above question with valid responses during the above-stated period. Participation is limited to the 50 United States and the District of Columbia. Participants must be 18 years or older. All entries that do not conform to these rules or that are otherwise invalid will be disqualified. Sprout Social has sole discretion to disqualify participants. This is not a contest or sweepstakes.” 

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Jonathan Zuluaga
Community Manager
17 days ago
LauraPorcincula
Community Manager
LauraPorcinculaCommunity Manager
published in Content Creation

🎥 You've built your Advocacy program, what's next?

Join us as Advocacy experts @jessie.o'donnell and @stephan.hovnanian are back for Grow Sessions: Scaling your Employee Advocacy Program. In this session we will be walking through how to take your Advocacy program to the next level with:Tips on scaling your advocacy program Identifying champions & top performers Streamlining new hire resources & education Gamification & recognition programs Reporting & tracking your success and so much more! If you missed the event, that’s okay we’ve got the recording for you to view it now!In the session we tackled some amazing questions, hear what our experts had to share in response to these questions by watching below:What are some tips and tricks for engaging leadership in Employee Advocacy? Can you share your thoughts on the ideal balance of company submitted vs employee submitted content? What are some best practices for using Advocacy Champions? How can you encourage participation when experiencing a plateau? (outside of the typ

16211
LauraPorcincula
Community Manager
1 month ago
sarah.corley
sarah.corleySprout Team
published in Content Creation

3 ways to adapt content for the era of social media entertainment

In the span of 26 years, social media has transformed from a simple communication tool to a powerful marketing platform. From the early days of Six Degrees to the rise of TikTok and the introduction of Threads, brands have had to adapt to this constantly changing landscape. And as a result, so has the role of social media managers.From content creation to community management, the responsibilities of social teams have expanded significantly. And with the popularity of video, it’s clear that entertainment is critical in your social media content strategy.As a brand, it’s important for you to adapt to this shift and engage your audience in a more authentic and personal way.In this article, you’ll learn how social media entertainment grew and ways you can approach it for your brand to increase your loyal customer base while staying relevant.Read the rest of my article, here. 

280
sarah.corley
1 month ago
LauraPorcincula
Community Manager
LauraPorcinculaCommunity Manager
published in Content Creation

🎥 Extend Your Brand's Reach through Employee Advocacy!

UPDATED 6/28/23:If you missed this event, don’t worry. We’ve got the recording for you here! Thread your questions for @justin.herrick, @stephan.hovnanian and @jessie.o'donnell below! ORIGINAL POST:Join us at The Arboretum's exclusive event, where industry experts @justin.herrick, @stephan.hovnanian and @jessie.o'donnell will be your guides on an exciting journey to unlock the full potential of your brand's online presence. Get ready to dig into how to develop and cultivate brand advocates within your organization. Our carefully prepared a 6 -step program for this event will walk through how to strengthen your team's voice, while promoting your message on all of your social media platforms. You have the chance to learn from industry leaders and obtain knowledge, useful advice, and success stories that will help you create a strong employee advocacy program.Don't miss out on this chance to redefine your social strategy and leave a lasting impact on your audience. We'll arm you with the

37321
Katy4Riskonnect
Engaged User
1 month ago
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Content Creation

Community Question: Content SourcesGiveaway

Hi there community! Today we’re talking all about content, so we’re curious about how you get inspired!What's the most unexpected source of content inspiration you've stumbled upon? Is it a social media account, a blog, a website? Answer this week’s question by Friday, August 11, 2023 for a chance to win swag! 

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K
Engaged User
1 month ago
keala.widdifield
Frequent User
keala.widdifieldFrequent User
posted in Content Creation

Strategy, Creation or Both? When Hiring For Social Media Roles

I was hired as a Digital Marketing Coordinator many years ago, but that really just meant that I was the one managing social accounts, responding to comments, writing captions, and planning content calendars. I was not a content creator, more of a social strategist. But with how things have shifted I have tried both hiring a social media manager and a content creator and unfortunately neither of them lasted. When hiring for social media roles in 2023 are you seeing a greater trend toward hiring a content creator or someone more strategic? 

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msannagrace
Agency Partner
1 month ago
Katy4Riskonnect
Engaged User
Katy4RiskonnectEngaged User
asked in Content Creation

What types of static image posts are working to create hype for in-person events?

Hi there, fellow SMM - I manage social for an SaaS in the risk management space called Riskonnect and we’re wondering what type of out-of-the-box static image posts that are working well for your brand to promote upcoming in-person events and virtual webinar type events. We have no trouble getting engagement on in-person event posts when we’re live at an event, but it’s pretty challenging to get quality engagement on posts leading up to an event (not posting about events is not an option). Thanks in advance for your ideas/suggestions! -Katy 

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Katy4Riskonnect
Engaged User
1 month ago
AlexaHeinrich
Advanced User
AlexaHeinrichAdvanced User
posted in Content Creation

Threads Accessibility

There's apparently a visible alt text badge on Threads now, but you have to turn it on.Head to your profile, tap the two lines above your profile picture, click Settings, then Accessibility, and then you'll see an option for "show alt text" with a toggle next to it. Toggle it on and an alt text label will appear on images that have alt text.From the looks of it, the alt text badge is only visible on images that have alt text added to them AND if you click into a specific post. You won’t see any alt text badges on your feed, which is just weird.Please note that not everyone has access to this feature yet. You should also remember that not everyone (including myself) has access to the alt text field on Threads yet, so some folks may be writing image descriptions directly in their posts instead, so an alt text badge wouldn’t show up on their images despite them taking the steps to make their content accessible.Also, Threads has new updates out as of today, so make sure you update your app

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AlexaHeinrich
Advanced User
1 month ago
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Engaged User
mirandaEngaged User
asked in Content Creation

Employee Advocacy: ELT Interviews

Happy Friday, Arb!I’m building our EA program and will begin interviewing our ELT and thought leaders in the next two weeks. Does anyone have a list of questions they’ve asked during these meetings that have proven valuable when working to craft each leader’s narrative and positioning?We want them to be champions of our brand, yes, but also champions of their respective fields and how that ties into our brand.  Thanks!

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M
Engaged User
1 month ago
E
Frequent User
esther.nadimFrequent User
posted in Content Creation

Is Twitter still relevant?

Hello Marketers! I read and hear a lot about TikTok, LinkedIn, Instagram, Facebook, YouTube but except the buzz around Elon Musk’s takeover of the platform, Twitter doesn’t seem to garner much interest anymore.  I agree it’s a great tool to follow # trends, events, and news, for listening but other than that? I do B2B marketing and we poorly perform on Twitter, even ads don’t do much. Our growth is on YouTube and LinkedIn.  5+ years ago, Twitter got much greater returns organically (at another B2B company). I’d love to hear your thoughts.  Thanks!

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L
Engaged User
1 month ago
M
Frequent User
marissa.mirandaFrequent User
asked in Content Creation

Employee Advocacy Tags - How can 'Reader' roles utilize Tags?

Hello Everyone,I helped launch our Employee Advocacy program to our team about a year ago and it’s been doing well. I am currently working on providing a refresher on the platform, including functionality’s some may not have been aware of.I plan to review the various Topic (10) and Tag (17) categories available, but when I view the platform through my ‘Reader’ test account I don’t see Tags available. My Questions:How do you utilize/ categorize Topics and Tags?As an Admin, would you suggest listing all “Tags” I want ‘Readers’ to explore as a Topic?

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M
Frequent User
2 months ago
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
posted in Content Creation

Community Question: How do you strike a balance between leveraging AI-powered automation in content creation and maintaining the human touch?

Community! Let’s talk AI and content creation. Here’s this week’s question:How do you strike a balance between leveraging AI-powered automation in content creation and maintaining the human touch? What aspects of content creation do you think should always remain in the hands of human creators?We want to hear your thoughts in the thread below! 🧵

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jono.smith
Frequent User
2 months ago
Z
New User
zoe.pNew User
asked in Content Creation

Facebook banned page from advertising

Hi! I work for a well established brand in New Zealand that also operates in Australia and South East Asia. Today our Australian page/ad account has been permanently banned for violating advertising policies. We didn’t actually violate any policies, Facebook just changed the status of every ad since the account was launched in 2016 to rejected so we appear to have 1000+ violations. Previously they have incorrectly classed our account as “political” because we are an eco brand that posts about sustainability. This only happens to our Australian account not our NZ account. I have tried a review however of course with every  ad ever created being rejected we didn’t pass the review. Has anyone been able to get their ad restrictions lifted after being permanently disabled?  Facebook support is unhelpful and our account manager doesn’t ever reply to my emails. Any advice appreciated! 

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S
Frequent User
2 months ago
A
Frequent User
alexandra.whiteFrequent User
asked in Content Creation

Content Creation Vendors

Hi All, I am just curious about which agencies you work with to help you create blog articles and video content, or if your team does it all. If your team creates all the content, how many people are on your team and how many branches does your financial institution have? What are all the positions on your Marketing team?Sorry for all the questions! We are in the process of evaluating new agencies to work with, or if we should stick with the agencies we already have. We are also in the process of re-organizing our team, and we will be growing after we officially acquire another bank later this year. At that time, we will have 81 branches and around 10 employees on our team. 

2
A
Frequent User
3 months ago
viohletta
New User
viohlettaNew User
posted in Content Creation

Fake it til you make it? Learning the Content Creator Language

When you think of a ‘creator” or “influencer” you probably have some idea in your head of some colorful video with a charismatic human with bright clothing doing something in front of a camera. And even with all that blitz and glitz, these people are quite relatable to their audiences.And that is what brands should channel. As brands, you want your video to look nice, BUT NOT TOO NICE! You want it to be done in an ingenious way, BUT NOT TOO INGENIOUS.Confused yet? Yes, me too. But it’s all about the community. Let’s break it down.1. Each social media platform has its own look and feel (and audiences), just like your brand - It is important that each video is made and then tweaked in a way that it becomes tailored to each specific platform you are posting it at. Creators excel at this. They create a master video and then they use in-app tools depending on the social media platform to rank up points in the ever-changing algorithms.2. The creator look is recognizable - Brands cannot rely

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viohletta
New User
3 months ago
M
Engaged User
mirandaEngaged User
asked in Content Creation

Employee Advocacy - Thought Leadership

Hey everyone!We’ll be launching Advocacy soon and I’m incredibly excited to bring this to our company. One of the ways we plan to use the tool is to position relevant team members as thought leaders in our industry by providing them individualized comms they can more easily and readily share with their networks.As I’m prepping my deck for the C-suite/Exec team, I wanted to see if anyone had any examples or stats of having done this successfully they wouldn’t mind sharing. Redacted info is fine! I don’t need to know names/companies/industries. I just want to be able to provide examples of orgs who have successfully segmented their Ambassadors.

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M
Engaged User
3 months ago
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Content Creation

Using Photoshop's Newest AI Capabilities

I am completely mind blown by the new Generative Fill in Photoshop! I recently watched @jeff.macdonald’s Photoshop Generative AI For Marketers - A Live Workshop on Linkedin and it got me excited about all the capabilities for social media marketers! Here’s something I created for my small business. I took a product photo and made it more robust. So, I’m curious are you using it or considering using it for social?Thread below with your answers or examples of things you’ve created!

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jeff.macdonald
New User
3 months ago
LauraPorcincula
Community Manager
LauraPorcinculaCommunity Manager
published in Content Creation

🎙 Inclusive Social - The Power of Accessible Content

UPDATE: If you missed this session, you can scroll down for the recording! Drop your questions in the thread!Join us tomorrow, May 18th for an exclusive event featuring @AlexaHeinrich in honor of Global Accessibility Awareness Day (GAAD). In this session Alexa will share her invaluable insights and practical tips to make our social media content more inclusive and accessible for everyone.Additionally, five lucky attendees will receive a free copy of her book Accessible Social, a beginner's guide to creating inclusive social media content. Image description: A headshot of Alexa Heinrich, a person with brown hair, wearing a black shirt. There is a text box introducing her as a speaker, stating her name and profession as a social media strategist and Director of Accessible Social. The text also highlights her leadership in the accessibility advocacy field and her experience presenting to content creators at prestigious organizations around the world. If you missed the session, here is the

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AlexaHeinrich
Advanced User
4 months ago
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New User
stevie.raNew User
posted in Content Creation

Content Creation - What's working for you?

Hi, fellow social media friends,I’m Stevie, the Social Media Director at College Essay Guy. We’ve been posting on Instagram, Facebook, Twitter, YouTube, TikTok, and LinkedIn for a few years now.We’ve been looking into diversifying our content creators because as of right now, only a couple folks are recording video content for our SM platforms. I’m curious: how do you all incentivize your content creators to consistently produce video content? Of course, money is a great motivator, and I pay all my content creators, but I’m curious if there are other incentives you offer to your teams?Excited to hear from you, community!

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S
New User
4 months ago
AlexaHeinrich
Advanced User
AlexaHeinrichAdvanced User
posted in Content Creation

Accessible Social website updated

My Sprout Social webinar last week must have really invigorated me because I spent the weekend refreshing the Accessible Social website. It involved a new font, an updated homepage, a new navigational feature, and added resources. There’s still more I’d like to do, but for now I'm pretty happy with the refresh. I hope everyone else is too.Be sure to check the site out if you want to learn more about accessible best practices for social media and content creation. Feedback is also totally welcome! Blue graphic featuring a pattern of different yellow emoji faces. In the center is the smiling camel mascot for Accessible Social. 

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J
Frequent User
4 months ago
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