Is Sprout worth it for smaller teams?

I’ve been a Sprout Social user since 2016, and until 2022 was the sole user of it (and a social media team of one). Even now, it’s just two of us that use Sprout Social. So yes, from my experience, it is amazing for small teams or solo folks. 

Here’s the perks:

1. Amazing inbox; I’ve always worked for brands that get a lot of tags, comments, mentions, DMs, and Sprout’s social inbox is amazing for finding the conversations, responding to them, and tagging them. It’s my primary use for the tool. 
2. Easy to use reports; I’m a data fiend so I usually go to the raw data for my bigger analyses, but for week to week check-ins and sharing easy reports with non-data folks, Sprout’s reports are fantastic and easy to understand. 
3. Calendar; especially if you’re a team of one or only a couple, having a great and reliable scheduling tool is a necessity. I can schedule almost everything with Sprout Social and know it’ll work out. In the nearly ten years I’ve been a user, only a handful of posts have failed and in those instances was always an issue with the platform, not Sprout. 

And just saying it, because this is so positive, I’m not and have never been paid by Sprout, I just really like the tool. Full disclosure, once in 2018 they sent me two stickers. And I still have them. 

How small is small? We use it with 15 seats and it’s been a really helpful tool for the past 10 years or so. The ability to assign messages and have approval workflows helps even if working with just 2 or 3 people.

Guess it depends on budget. From what I understand it’s not the cheapest on the market. But you get a lot of bang for your buck.

Yes, if you can afford it. I was on a team of 3 before at my old job and it proved to be very beneficial. I believe they continued using it when the team went down to 2 people.

Honestly if you have a smaller team, then Sprout would be more beneficial since it can take the place of one or two of those team members with some of it’s automation features.