LinkedIn Newsletters FTW!

Over the summer, our nonprofit decided to start experimenting with LinkedIn newsletters. 3 months, 7 editions, 8.6K followers, and 18K views later, here is what we learned from the process.

First off, if you haven't seen Candid's LinkedIn newsletters, they are basically a roundup of articles and resources. The goal is to share things folks may have missed, since we do a lot of long-form content.

Now to the lessons learned.

1. It's a great place to reuse content. To make these newsletters, we used AI to rewrite the blurbs we already had for our existing articles, and then had a human edit them into our Candid style. Easy peasy.

2. It's a fantastic way to get links in. Every time we released a LinkedIn newsletter we saw a 200% increase in clicks from LinkedIn to our website. Yay!

3. We can share niche content, without it getting too niche. One of our challenges is that we speak to a broad community (nonprofits) who are super diverse in their needs and causes (ex. from animal shelters to food pantries to theaters to hospitals). Instead of one post reaching one cause, we can do a newsletter that shares articles appealing to a dozen different causes.

4. It's always good to keep experimenting. Social media is ever-changing, and it's important to keep your feeds fresh. So even if this had flopped (which it didn't), I still would have been glad to try it at least just to cross it off the list of things to try.

Have you tried LinkedIn newsletters? What are you experimenting with?