Hi everyone! One of the graphic designers I work with on some video projects has got it in his head that the vertical videos he is making should be now 4:5 aspect ratio instead of the normal 9:16 that I have been asking for. We post on LinkedIn (most followers), Facebook/Instagram/Threads, and X.
For LinkedIn especially, what has everyone been seeing as best practice/most engaegment? I prefer the 9:16 format where we ensure that the most important visuals are in the ‘safe zone’ of 4:5, but wanted to get some opinions on this to see if maybe I’m totally off base.