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Latest Talks & Trends

Keep up to date with the latest social media and marketing trends. Discuss and discover the newest trends and ideas with other professionals.

  • 205 Topics
  • 522 Replies
205 Topics
Gayatri Shukla
Community Manager
Gayatri ShuklaCommunity Manager
published in Latest Talks & Trends
Community Giveaway Q 🎁: Which brands are leveraging AI well? ✨

 Whether it’s visual enhancements, copywriting assistance, or customer experiences and more - AI is truly everywhere around us - there’s no denying it.Q: What brands do you believe are truly harnessing the power of AI in remarkable ways, and have caught your eye with their mesmerizing AI magic tricks? 🎩✨Chime in the thread below to share the ones that have left you going 'Wow!' 🤩 for a chance to win! 🎁  The Promotion begins at 10:00 a.m. Central Time (“CT”) on April 5, 2024, and ends at 11:59 p.m. CT on April 10, 2024. To participate in the promotion, engage with the outlined question by sharing a reply for the chance to win one of three packages that include an Arboretum notebook, Water bottle, sticker, power bank and a 2-pack Professional Wireless Lavalier Microphone, AND be featured on Sprout’s Insights blog. Three prizes will be awarded. No purchase necessary. Open to legal residents of (i) the 50 United States excluding Hawaii, (ii) the District of Columbia (“D.C.”), (iii) Puer

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Engaged User
7 months ago
Laura Porcincula
Community Manager
Laura PorcinculaCommunity Manager
published in Latest Talks & Trends
Catch up on Sprout's latest Q4 product breakthroughs now!

Want a sneak peek into the future of social? 👀Catch up on our Q4 2024 Product Launch Webinar in the thread below! Make sure to subscribe to this thread to get notified as more of your questions get answered, engage in all the post-event conversations and be informed when the recording is live.This quarter in Breaking Ground we discussed our latest innovations, including:AI-powered social media tools to automate tasks, spark creative content ideas and fine-tune your posts for higher engagement Enhanced analytics to elevate your reporting and support you in delivering social data to stakeholders Streamlined workflows to simplify your daily tasks, save time and accelerate your journey to achieving success Catch up on the latest releases discussed during the event here.  

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Laura Porcincula
Community Manager
11 hours ago
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Latest Talks & Trends
Tune in Now: This Week in Social - October 25, 2024Watch Now

Get your popcorn, the latest in the world of social is here!A fresh episode of This Week in Social is live! We’re covering the latest news and trends in social media to keep you informed and ready to take on what’s next.Don’t miss out—join the conversation and see what’s new this week! Read More:Instagram Says Including Your Own Logo on a Reel Is Fine TikTok will now show its STEM feed to adults, not just teens Power and influencers: CEOs on social media Behind-the-scenes at YouTube Health’s first-ever Mental Health Summit

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Frequent User
16 hours ago
Laura Porcincula
Community Manager
Laura PorcinculaCommunity Manager
published in Latest Talks & Trends
Don’t miss our San Francisco Roadshow with YouTube!

Join us for a free event at the iconic Hotel Zelos, where you will gain exclusive insights on how to use AI to enhance customer-centric strategies and achieve meaningful business results. The event will feature a special fireside chat with Derek Scobie, the Global Director of Content Solutions at YouTube.Event DetailsHotel ZelosTuesday, November 121pm–5pmStick around for interactive happy hour activities featuring an AI-generated headshot experience and a pressed flower bookmark station. Space is limited—[register here] to secure your spot today!

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Laura Porcincula
Community Manager
9 days ago
Laura Porcincula
Community Manager
Laura PorcinculaCommunity Manager
published in Latest Talks & Trends
The Future of Social Tour is coming to Dallas!

Don’t Miss Out—Register Now for Our Dallas Roadshow!Join us for exclusive tips and advice on using AI to create more customer-centric strategies that boost your business’s bottom line. You’ll also participate in interactive roundtables with our award-winning customer success team that will help you optimize your organization’s social media strategy. During this can’t miss (and did we mention FREE) event, we’ll share: How social marketers can use AI to cut through the noise and act on the signals that matter.  What social media efforts can be automated, and where to direct your new-found bandwidth. Why AI-powered social customer care might be your brand’s next competitive edge.   Event DetailsGilley’s Dallas - The LoftThursday, October 241pm–5pmThe event will conclude with a happy hour and a fun experiential activation. It's a great opportunity to network with peers and unwind after an insightful afternoon.Looking forward to seeing you there!Space is limited—register today to claim

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Laura Porcincula
Community Manager
30 days ago
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Latest Talks & Trends
🔴 [Watch Now] From Trends to Tactics: Panel Discussion

Mark your calendars!Join us on October 24th at 1pm CT for an exclusive panel featuring @jaydeipowell, Bari Tippett, and @joshrangel  —leaders in social media strategy, creativity, and trends.You'll walk away with actionable insights on how to leverage emerging platforms, master creative content strategies, and stay ahead in a fast-changing digital landscape.Watch the recording now: Want to participate in our giveaway? 

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Jonathan Zuluaga
Community Manager
1 month ago
Laura Porcincula
Community Manager
Laura PorcinculaCommunity Manager
published in Latest Talks & Trends
This Week In Social: October 11, 2024

Happy Friday!! This week @Jonathan Zuluaga and I cover LinkedIn's “Top Voice” badges, a recap from Meta on Ad Week, What’s App stickers and more.Catch the latest social updates now! Read more on these stories: Meta's AI chatbot to be available in new markets including Brazil, UK Instagram Tests WhatsApp Sticker To Facilitate DM Connection Advertising Week 2024: Unlock Video Performance with GenAI and Creator Marketing LinkedIn Removes Its Top Voice Badges for Collaborative Articles  

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Laura Porcincula
Community Manager
1 month ago
kelsey.martin
kelsey.martinSprout Team
asked in Latest Talks & Trends
Regulations Training Recommendations for Highly Regulated Industries

Hey Team - One of my favorite agency customers is looking for recommendations on keeping your teams in the loop on the latest advertising regulations with the FDA, FTC, etc. Are there any online courses or resources you’re subscribed to that make you feel more confident when navigating highly-regulated industries?Compliance recommendations for existing and upcoming regulations from the FTC, FTC, HIPAA, FD&C, HHS, etc. Resources for navigating highly regulated industries like healthcare, alcohol, CBD/marijuana, gambling, tobacco, cryptocurrency, Pharma, Banking.

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kelsey.martin
1 month ago
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Latest Talks & Trends
Mentorship + Social Media Trends = Your September Opportunity!

Curious about the latest trends in social media? Want to connect with others who are keeping their finger on the pulse? 🌐The Arboretum by Sprout Social’s mentorship program is back for September, and it’s your chance to tap into a network of social media professionals who are navigating the evolving landscape. Whether you're exploring trends in social or working to master a new platform, our mentors and peers are here to help you stay ahead of the curve.CONNECT WITH LIKEMINDED INDIVIDUALS THIS MONTHSign up by Friday, September 20th and be part of this month's round! 🌟Interested in learning more or other networking opportunities? Learn more about The Arboretum Mentorship Network, here. 

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Jonathan Zuluaga
Community Manager
2 months ago
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Latest Talks & Trends
This Week In Social: September 13, 2024Watch Now

It’s time for the latest happenings in social.Join @Laura Porcincula and I in a brand new episode of This Week in Social out now! Dive into the latest news, trends, and platform changes that are shaping the social media landscape. Whether you’re a creator, marketer, or just love staying up-to-date, you won’t want to miss it!Watch now and join the conversation!Read more on these stories:Brazilians flock to Bluesky and Threads after X suspension New Report Highlights Key 2024 Video Content Trends Instagram is testing vertical profile grids The Best New Ways to Measure Marketing Performance

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Jonathan Zuluaga
Community Manager
2 months ago
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Latest Talks & Trends
Register Now: Under the Brand-fluence Digital EventRegister Now

Influencers hold more power than we realize. Nearly half (49%) of consumers make at least one monthly purchase based on recommendations from influencers’ content. How can you leverage that power for your business?Join Sprout Social  on Tuesday, May 21st at 10 a.m. CT ( 11 a.m. ET, 8 a.m. PT) for our first all-day digital event where you’ll get up to speed on the current state of influencer marketing.You’ll hear from our lineup of experts like Taylor Lorenz, Tech Journalist at the Washington Post; Santina Rizzi, viral TikTok Influencer and former Social Media Manager for Dr. Miami; and many more on what’s in store for the future and strategies you can implement in your field today.📆 Join this can’t miss event: https://bit.ly/4bp4Dvu

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New User
2 months ago
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Latest Talks & Trends
This Week In Social - August 30, 20243-Minute Video

Looking to stay updated on what's happening in the social media world? Don't miss this week's edition of "This Week In Social"! We'll cover Instagram's newest updates, YouTube's expansion of QR codes, and everything you need to know about Meta's new AI Studio.Catch the latest insights and trends to keep your social game strong – watch now!Learn more about these stories:Instagram Chief Flags Coming Changes to Profile Grid Displays Youtube Launches Creator QR Codes to All Creators! Create and discover AIs in AI Studio Instagram Adds Stories Comments To Encourage Interaction  

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Laura Porcincula
Community Manager
2 months ago
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Latest Talks & Trends
[Watch Now] This Week In Social: August 9, 20243-minute Video

The latest in social now...Catch this week’s episode of *This Week in Social*! We’re bringing you the freshest updates and trends to keep you on top of the social media game. Tune in for the latest on Meta, YouTube, TikTok, and more! Read these stories:Meta AI Is Now Multilingual, More Creative and Smarter Bending Reality: TikTok What's Next 2024 Shopping Trend Report YouTube Tests AI Idea Prompts From Google Gemini to Assist Creators Snapchat+: 11 Million Subscribers  

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Jonathan Zuluaga
Community Manager
3 months ago
Laura Porcincula
Community Manager
Laura PorcinculaCommunity Manager
published in Latest Talks & Trends
Watch Now: This Week in Social - July 26th, 20243-Minute Video

This week @Jonathan Zuluaga and I talk Google Chrome cookies, TikTok partnerships, new Meta Threads API changes and much more! It’s the best way to stay ahead of the news and it’s ready for you to enjoy NOW! Read more:Google scraps plan to remove cookies from Chrome TikTok partners with Eventbrite to simplify event promotion and creation for the global TikTok Community New Tools Added to Meta’s Threads API to Boost Engagement YouTube Adds Option To Save Music From Shorts

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Frequent User
3 months ago
rebecca.taylor
Engaged User
rebecca.taylorEngaged User
asked in Latest Talks & Trends
B2B Influencer Marketing Approach

We’ve been building our influencer management campaigns and approaches as we launch them (building the plane while we fly it, etc etc). I would love to pick someone’s brain who’s been here, maybe a little further along in the process, get tips and lessons learned - and I would totally virtually buy you a coffee! I’m specifically in SaaS, so that would be a bonus. 

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rebecca.taylor
Engaged User
3 months ago
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Latest Talks & Trends
Watch Now: This Week In Social - July 12, 20243-Minute Video

The latest news in social, now.Join @Laura Porcincula  and I this week's episode of This Week in Social! We’re breaking down TikTok’s latest ad restrictions and YouTube’s exciting new features to help you stay ahead in the social media world. And much much more, don’t miss out: Read these stories:TikTok Implements Restrictions on Ads Targeted at Teens, New AI Disclosure Requirements Youtube broadens @Handles to 75 languages Threads announces 175 Million monthly active users Instagram Chief Reiterates That Sends Are Now a Key Focus Learn more about how you can create more inclusive content with alt text 

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Jonathan Zuluaga
Community Manager
4 months ago
alyssa.martelli
Engaged User
alyssa.martelliEngaged User
asked in Latest Talks & Trends
Media Monitoring Tool

Hi all! I’m researching media monitoring tools to capture mentions of our company on websites, news stations, etc. We currently use Mention, but it is limited in what it pools. Would anyone have a suggestion/recommendation? OR is anyone a Mention expert who could assist in analyzing my company’s account for feedback? 

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Frequent User
4 months ago
alyssa.martelli
Engaged User
alyssa.martelliEngaged User
asked in Latest Talks & Trends
Managing Map Listings

Hello all! Does anyone have any platforms or recommendations on process to manage online map listings (Google, Bing, Apple, Waze)? My company is opening training centers in specific regions, but they aren’t staffed like our corporate office is. I’m having trouble getting the listings approved since there isn’t a dedicated phone number and all the mail forwards to one address.

141
S
Advanced User
4 months ago
Laura Porcincula
Community Manager
Laura PorcinculaCommunity Manager
published in Latest Talks & Trends
Watch Now: This Week in Social - June 28, 20243-Minute Video

This week @Jonathan Zuluaga and I share updates to Google Analytics, Pinterest board sharing, TikTok trends, and more!Get caught up now!Read more on these stories:Four ways Google Analytics delivers actionable insights for your business Introducing a new way to share Pinterest boards on social media Meta’s Rolling out Broadcast Channels to Pages With Over 10K Followers TikTok Shares Updated Trend Insights for MarketersThe Arboretum community team is out of the office next week, July 1st through July 5th while we observe a Rest and Recharge week. If you’re around, please continue to support your peers while the community team is away. We'll be back in the office on July 8. Take care of yourselves and see you soon!Participate in our giveaway until Friday, June 28 at 11:59pm 

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Laura Porcincula
Community Manager
4 months ago
kate.meyers emery
Engaged User
kate.meyers emeryEngaged User
posted in Latest Talks & Trends
Meet Candid insights: a fresh perspective on the social sector

We're excited to introduce you all to Candid insights: a new platform that offers data-driven analysis alongside real-world experiences and practical advice from thought leaders. Dig in to get all the information you need to do good.Learn more about how we're changing our platform to deliver what our readers tell us they need most: https://blog.candid.org/post/announcing-candid-insights-nonprofit-sector-articles-data-stories/Here are some related posts that nonprofit comms/social folks will love: Spring cleaning: How to do a social media audit Rethink, reuse, and repurpose: How to create more social media content with less wor Turning the comms toolkit upside down

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kate.meyers emery
Engaged User
5 months ago
M
Frequent User
meghan.cooperFrequent User
asked in Latest Talks & Trends
Can you rewatch webinars/events?

I was watching a recent webinar on Threads but had to leave early. Is there a way to rewatch a webinar? I can’t seem to find it and didn’t get any emails after the event to watch a recording.  Thanks! 

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Gayatri Shukla
Community Manager
5 months ago
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Latest Talks & Trends
Watch Now: This Week In Social - June 14, 20242-Minute Video

This week's episode of "This Week in Social" is packed with must-know insights! We're diving into the latest on WhatsApp users, Instagram, carousel changes, Pinterest’s newest report, and so much more.So what are you waiting for? Dive in now! Read more on these stories:Instagram Carousel Changes Attention, please: Unlock the potential of Total Attention WhatsApp Channels surpasses 500 million monthly active users   TikTok comes for Google as it quietly rolls out image search capabilities in TikTok Shop  

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Jonathan Zuluaga
Community Manager
5 months ago
Laura Porcincula
Community Manager
Laura PorcinculaCommunity Manager
published in Latest Talks & Trends
Engage with your peers in the Heathcare Hub!News

Introducing our brand new Healthcare Hub in The Arboretum! A new community group specifically for social media marketing pros in the healthcare industry. Whether you're navigating HIPAA compliance, trying to understand your unique audience, or simply want to connect with folks who share your interests, this group is perfect for you!Here's what you can expect in the Healthcare Hub:Connect with Industry Peers: Share insights and experiences with fellow healthcare marketers. Expand Your Network: Build relationships that foster personal and professional growth. Gain New Perspectives: Learn from others and see your challenges in a new light. Collaborative Problem-Solving: Work together to solve common issues, like patient confidentiality and HIPAA compliance. Join the Healthcare Hub

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Laura Porcincula
Community Manager
5 months ago
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Latest Talks & Trends
This Week In Social - May 31, 20242-Minute Video

This week's episode of "This Week in Social" is packed with must-know insights! We're diving into Canva for work,Google Business changes, new Best Times To Post Report and X's controversial move to hide likes. Don't miss out – tune in now to stay ahead in the social media game!Read MoreCanva Create 2024: Introducing a whole new Canva  Google Business Profile chat and call history going away  Best Times to Post in 2024 X is hiding likes to encourage ‘edgy’ engagementSprout Customers, join us on June 13th as we team up with Meta for an exclusive event where the Threads team will offer exclusive insights and practical steps to enhance your strategy. Register now: 

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Jonathan Zuluaga
Community Manager
5 months ago
brad.keeling
Advanced User
brad.keelingAdvanced User
asked in Latest Talks & Trends
Social Listening

Hi,Especially for the people using Sprout Social Listening…I’m very interested in knowing how you use the Sprout Social Listening. What sort of topics you have set up, how you fine tuned them etc, and what sort of outcomes you are getting.Just FYI: I’m quite familiar with Sprout, we, quite extensively, use Publishing, Reports and InBox - we use tags and inbox rules etc and we’ve been using Sprout for more than ten years (2009 if I recall) And, although we are a small consultancy we work for some fairly large companies from Media to Insurance for whom we assist with social media management, moderation and forensics. We are beginning to see some possibilities for us using Listening.

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bethany.baymore
5 months ago
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