With budget cuts, resignations and layoffs in diversity, equity and inclusion (DEI) departments, professionals and consumers alike have noticed a trend in companies backtracking on their social justice commitments made in 2020. As more concerns of performative activism arise, consumers are watching to see if those same brands are staying true to their word or if they’ve already moved on and are investing less in their DEI efforts.

Cultural heritage months like Black History Month are a cornerstone to many DEI initiatives for brands. But in a landscape where consumers and professionals alike are skeptical with top companies reneging on their previous commitment, how can brands celebrate Black History Month authentically?

In this article, we’ll explore best practices for honoring Black History Month and feature stand-out brands who champion and celebrate all year long.

• What is the purpose of Black History Month?
• DEI as a business best practice
• 3 best practices for celebrating Black History Month
• Create and nurture partnerships with Black creators
• Brands that celebrate year round
• Black history is more than a moment