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We’ve got a fresh episode of This Week in Social ready for you!

From Facebook turning everything into a Reel (yes, really) to TikTok testing new AI-powered video tools — this week’s stories cover some big shifts across your favorite platforms. We’re also chatting about where people are actually getting their news (hint: it's not cable), and Instagram’s latest feature that helps you track your wins without opening a spreadsheet.

🎥 Watch the full episode:

 

Read more about the stories:

👀 Question of the Week:
What’s one content tool or feature you’re excited to test this year?

I love these social updates, I watch every single one and they are super useful!

I agree ​@Erin Chapman. I look forward to watching these to stay on top of what’s new in social, when I get to the office with my coffee on a Monday morning (I don’t work on Fridays). Keep it up. Thanks team. 

Thanks for watching ​@Erin Chapman and ​@laure.brooks!! 😊 

Just watched my first weekly social update -- and I’m hooked. Love the short format and opportunity to take a deeper dive if interested. Thanks Sprout team!

Ooof, definitely going to play around with TikTok’s AI feature, but honestly I wish social platforms would stop pushing AI generated content on us. 

I like the new TikTok tools. That can be helpful. 

I read somewhere that YouTube is cracking down on AI-generated content, especially repetitive and non-original content. Crazy how one is embracing it and another is not. 

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