Latest Talks & Trends
Keep up to date with the latest social media and marketing trends. Discuss and discover the newest trends and ideas with other professionals.
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Happy Wednesday, Arboretum community! This week we’re focused on talking about ChatGPT, changes to Linkedin company pages and so much more! Watch now:Want to learn more about the new talked about?TikTok Feed Refresh New Instagram Ads Microsoft Brings DALL-E 2 to the Masses Linkedin Company Pages Updates The Arboretum Job Board
Google talks AI and Meta announces changes to their NFT focus. It’s another week in social with some great stories to follow:What stood out to you or what are you keeping an eye on?Want to learn more? Take a read: Google announces a new era for AI and Google Workspace TikTok Adds Science-Based STEM Feed to Promote Educational Content LinkedIn Launches the ‘Podcast Academy’ to Expand its Podcast Network Meta Winds Down NFT Projects to Focus on Other Elements
It’s International Women's Day!Today, we celebrate the achievements, contributions, and resilience of all who identify as women across the world. It is a day to recognize the progress we have made towards gender equality, but also a reminder of the work that still needs to be done.If you would like to learn more about how your brand can celebrate today and the rest of Women’s History Month, check out this article by @katie.woods, featuring @steph.hermanson and Arboretum member @AlexaHeinrich. Read the article: Happy Women’s History MonthIn honor of International Women’s Day, and International Women’s History Month, please shine a well-deserved spotlight in the thread below, on a woman who has inspired you or made a significant impact on your life. I’m sure there is likely more than one person who has made an impact, so feel free to share them all as we celebrate everyone that identifies as a woman today!
Happy Wednesday team! This week we’re talking character changes on Twitter, Facebook messenger and much more! Check out this week’s top stories: Want to learn more? Read the articles below:Twitter Long-from Tweets LinkedIn Launches ‘Collaborative Articles’ Powered by AI TikTok Launches “Series” Facebook Plans to Re-Integrate Messaging
Happy March community! This week we’re talking new trend reports, new TikTok features and of course ChatGPT! Which story stood out to you the most? Comment below! Want to learn more? Read the following articles: Meta’s Culture Rising Report is out TikTok Adds New Audio Options for Brands via ‘ Sounds for Business’ Decentralized Twitter Alternative ‘Bluesky’ Launches in Private Beta Snapchat Integrates ChatGPT Elements into New ‘My AI’ Tool In-App
Hey all. We were using Airtable to plan out our social editorial cal. We had fields for status (like published, scheduled, etc) as well as the ability to connect specific social posts to other campaign records within Airtable (so that someone could see all the social posts connected to a specific project or campaign). Wondering if anyone has built a process for moving information from Sprout to Airtable. I’m specifically interested in moving Calendar/Content info to Airtable so that more parties in my organization can see what’s being planned, scheduled, posted for various projects. (for context I work at a PBS station, as an example many producers want to see social posts related to their productions). There are probably other ways to think about this so I’m open to hearing how you might’ve solved for this. Would love to chat with you if you have any thoughts.
Happy Wednesday Community and almost March! This week we’re tracking changes in all the major platforms but a big trend is verification and authentication of you accounts. Check it out! Want to learn more? Read about these stories:Meta begins to test “Meta Verified” Instagram Tests User Location Listings on Reels Clips Two-factor authentication using SMS on Twitter TikTok Creativity Program Beta
Happy Wednesday! This week we’re tracking changes coming to Pinterest, Twitter and many more! Check it out and share your thoughts below!Want to learn more? Read the Articles below: Instagram Tests New Memories Prompts to Re-Ignite User Engagement Twitter Looks to Make TweetDeck a Twitter Blue Exclusive Feature Pinterest Launches Refreshed ‘Pinterest Academy’ Platform Education Resource Twitter outlines their top performing ads and twitter for Superbowl
We hope your January is coming to a good close and that you’re as excited as we are for February! The networks are starting off the year by keeping busy and implementing a variety of changes. Check out what’s happening this week in social!Read more about these stories here: Meta expands end-to-end encryption testing on messenger Instagram Chief Says Photos Will Get More Focus on the App in 2023 Instagram Adds New ‘Quiet Mode’ to Help Users Take Breaks, Extra Manual Controls for Recommendations YouTube Will Provide More Context on Policy Violations with Two Coming Updates
Why would brands want to work with micro-influencers… and what even is a micro-influencer? Micro-influencer marketing can be an excellent strategy for businesses with smaller marketing budgets. And because micro-influencers take up 91% of the influencer market, there’s no shortage of creators to work with.Check out our complete guide to micro-influencer marketing so your brand can easily get started.
Happy New Year community! Another one in the books and a new fresh look on 2023. We’re excited to share the happenings this early in the year including stories from Twitter, Facebook, Tiktok and much more! Get the full stories here:Twitter Rolls Out Priority Tweet Ranking, Longer Video Uploads to Blue Subscribers Facebook has added a new ‘Ready-Made’ tab for Reels Youtube Shorts Data Tiktok FYP Explained
This week we’re talking about the world’s biggest event, the 2022 FIFA World Cup and how many of the social media platforms are capitalizing and helping fans connect around the globe. ⚽️Want to learn more? Check out the articles here:Experience the 2022 FIFA World Cup on Snapchat The FIFA World Cup 2022™ on YouTube Tell your brand story during sporting moments with Meta
Brands are gearing up for the holidays while others are making changes to their platforms. Check out this week’s top social media stories: Want to read more about these news? Check out the following articles: Pinterest TV expands to Canada WhatsApp Communities Launch Twitter's 'Blue Verified' Launch TikTok Holiday Toolkit
Big changes are happening on social networks like Twitter while other platforms are doubling down on investing in creators. Check out what’s happening in social this week: Read the articles here:TikTok launches the TikTok Academy Twitter Buyout Meta announced the “Creators of Tomorrow” class Snapchat integrates with BigCommerce
From music on Instagram to new design on Youtube, here’s what’s happening this week in social:Read the articles here:Instagram’s Testing a New Option Which Would Enable You to Add a Song to Your Profile YouTube Announces a Range of Design Changes and UI Updates, Including Pinch-to-Zoom - LinkedIn Adds New ‘Person’ and ‘Page’ Link Stickers to Improve In-App Engagement Instagram Officially Announces New ‘Creator Portfolio’ Showcase Option What change surprised you the most?
Social media is getting louder. New platforms are emerging, algorithms are changing and more and more people are logging on. As social media becomes more prevalent in our daily lives, businesses are using it for everything from marketing to R&D to customer care. The business value of social can’t be overstated.Read the full report: https://sproutsocial.com/insights/data/brand-advocacy/Check out the latest stats from the 2022 Report:Engaged users spend more than 60 minutes a day on social media platforms, with casual users spending less than an hour daily. Over half (59%) of respondents identified as engaged users.
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