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Latest Talks & Trends

Latest Talks & Trends

Keep up to date with the latest social media and marketing trends. Discuss and discover the newest trends and ideas with other professionals.

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208 Topics

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Newest first

Laura PorcinculaCommunity Manager

published in Latest Talks & Trends

Discussion: How are you planning to work with influencers or creators this year?

Share in the thread below, how you are planning to work with influencers or creators in the year ahead!

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11 months ago

Ryan SwindallNew User

asked in Latest Talks & Trends

Adding job tabs to Twitter Profile.

Does anyone know how to add the “We’re hiring” tabs to Twitter?

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11 months ago

NycoleAdvanced User

posted in Latest Talks & Trends

2024: What do you want to leave behind + what do you want to see more of?

This is one of my favorite questions to cap off a year. 👎🏻 What do you want to leave behind in 2023? AND 👍🏻 What are you excited to do more of/start in 2024? These can be personal to your situation or the industry as a whole.Ok I’ll go first to get everyone going….👎🏻 What I want to leave behind is more broadly for the industry as a whole - I want to see social break out of it’s silo and I don’t want people to think of it as an after thought. Also, companies need to invest in experienced social experts! If you want to leverage social in a major way for your brand you can’t expect one person with a few years experience to come in and conquer the world on their own - it isn’t fair to them. 👍🏻 I want to see more social first content being used beyond just organic social. Use it in paid (not just paid social), newsletters, emails, etc. The sky is the limit. If constructed well, your social team may be the most connected to your customers so the content they have the ability to creat

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11 months ago

Laura PorcinculaCommunity Manager

published in Latest Talks & Trends

🎥 Watch Now: This Week In Social - December 22, 2023

Happy Friday Arb members! We're back with the latest social media news in under 3 minutes. This week, we'll discuss YouTube trends for 2024, CapCut's latest update, and TikTok's plans to improve their viewing experience.Get the latest updates and watch now: Want to learn more about today’s stories? Check out the links below.A year on YouTube: Takeaways from great ads of 2023 TikTok App Update Enhances Viewing Experience On Tablets And Foldable Devices CapCut Launches ‘Long Video To Shorts’ To Turn Long, Horizontal Videos Into Short-Form VideoThank you for joining us every week to watch our social news updates. This is our final episode for the year, and we look forward to seeing you again in 2024!✨ Join us today on the last day of our Holiday Giveaway Extravaganza:

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11 months ago

Laura PorcinculaCommunity Manager

published in Latest Talks & Trends

🎧 Exploring the Spotify Wrapped Campaign: An Educational Short3-Minute Video

Spotify Wrapped season is here! There’s so much value in analyzing this viral campaign, in this video I dig into:Why Spotify Wrapped is so successful? How you can be innovative in your strategy Some of my favorite marketing humor posts from your peersWatch now: I’m a big fan of marketing humor, so please share your favorite Spotify Wrapped campaign posts in the thread below. I would really love to see them!

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11 months ago

craig.cordellAdvanced User

posted in Latest Talks & Trends

What social trend will you put into action in 2024? 🔮

Social media marketers are sharing their social trends and year-in-review everywhere I look. They are often insightful ideas that could easily be put into action. Then the holiday break hits and I forget all those good intentions! What social trend you will put into action in 2024? 🔮 Interested to hear what you’ve got planned @rhys.jones & @hellis4!

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1 year ago

sedNew User

asked in Latest Talks & Trends

What's your average daily spend on Meta ads?

For those of you using Meta Business Manager and advertising on Facebook and Instagram, I’m curious what your daily average spend per campaign is? Please share what type of campaign objective and also campaign duration so there’s context for the group. Meta marketing pro is saying average $50 / day for traffic campaigns in general as a rule of thumb

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1 year ago

pat.pastranaEngaged User

asked in Latest Talks & Trends

No engagement growth for a while. How would you switch things up?

I work at a non-profit and the engagement is in a rough spot. The things we post get between 1-10 likes on a post. We have over 4000 Likes and 5000 Followers on Facebook. We’re supposed to be educational, informative, and helpful. Corporate tried encouraging more “fun” videos but their views are getting the same as ours - between 50-250 views per video. What’s the first steps you guys would take to switch things up? @craig.cordell @amanda.coe

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1 year ago

Jonathan ZuluagaCommunity Manager

published in Latest Talks & Trends

🎥 Watch Now: This Week In Social - December 15, 2023

Happy Friday and almost weekend, Arb members! As most of you are gearing up for the holidays and hopefully some R&R, we want to keep you informed on all the happenings in the world of social. This week we’re covering Linkedin newsletter, changes coming to Threads, new Pew Research and so much more!Get the latest updates and watch now: Want to learn more about today’s stories? Check out the links below.New Research Shows YouTube Remains the Top Social App for Teens Meta's Fact-Checking Program Now Includes Threads New Tools to Establish Your Voice with LinkedIn Newsletters Here's to an epic 25 years: Exploring the most searched trends of all time Check out the Holiday Giveaway Extravaganza! Participate in today’s giveaway:

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1 year ago

Jonathan ZuluagaCommunity Manager

published in Latest Talks & Trends

Giveaway Extravaganza: Day 3Holiday Giveaway Extravaganza

What's your social media marketing pet peeve? Is it your hate for the world “viral”? Share it the thread below with the community and see if others can relate. Jump in on others conversations and share your perspective.How to Participate:Reply to the question in the thread below and converse with others for a chance to win a ChatGPT Bible Book, a $50 Amazon gift card, and swag like an Arboretum Pen, Sticker, and Echo Water Bottle!📆 Want to see the other giveaways? See the full line-up here: The Promotion begins at 9:00 a.m. Central Time (“CT”) on December 13, 2023, and ends at 11:59 p.m. CT on December 13, 2023. To participate in the promotion, engage with the outlined discussions by sharing your social media marketing pet peeve for the chance to win a ChatGPT Bible Book & $50 Amazon Gift Card - $50. One prize will be awarded. No purchase necessary. Open to legal residents of the United States (with the exception of Hawaii), the District of Columbia (“D.C.”), Puerto Rico, Guam, Am

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1 year ago

Laura PorcinculaCommunity Manager

published in Latest Talks & Trends

🎥 Watch Now: This Week In Social - December 8th, 2023

Happy Friday Arb Members!It’s time to share your weekly update on all the things which happened this week in social.Watch me and @Jonathan Zuluaga dig into the latest now:Read more here:The Arboretum Holiday Giveaway Extravaganza! Meta’s Threads to Launch in Europe in App’s Biggest Expansion Since Debut Instagram and Facebook Messenger chats are being disconnected this month 2024 Instagram Trend TalkHelp with your input:

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1 year ago

Jonathan ZuluagaCommunity Manager

published in Latest Talks & Trends

🎥 Watch Now: This Week In Social - December 1st

It’s Friday Arb Members!This week we’re excited to celebrate an incredible 10,000 member milestone with you! Listen now as @Laura Porcincula and I share the latest news in the world of social media! Watch now: Share some of your ideas with @Katy4Riskonnect on how you’re overcoming the loss of LinkedIn Carousels in a few weeks.Want to learn more? Read the articles below:X Is Bringing Post Headlines Back to Link Previews In-Stream TikTok Says Users Spend Half Their Time in the App Watching Minute+ Long Clips Pinterest begins testing a ‘body type ranges’ tool to make searches more inclusive Bluesky is now 2 million users strong, with big plans ahead

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1 year ago

Laura PorcinculaCommunity Manager

published in Latest Talks & Trends

🎥 Watch Now: This Week In Social - November 17th, 2023

It’s Friday Arb Members!Get your weekly dose of social news now. We’ve got TikTok updates for Agencies, new Instragram Reel sharing options, and much more. Join me and @Jonathan Zuluaga, as we dive into the latest in social!Watch now: Want to learn more? Read the articles below:Introducing our badged TikTok Agency Partners Threads Appears to Be Developing Hashtag Support, Based on New Back-End Insights Instagram Rolls Out Option To Share Reels and Feed Posts With ‘Close Friends’ Only TikTok, Insta, Twitch See Rising Number of Users Seeking News, Pew Study Finds Next week is a holiday for The Arboretum team, therefore we will be out of the office. Our next episode will be on Friday December 1st, 2023. See you in two weeks!

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1 year ago

Jonathan ZuluagaCommunity Manager

published in Latest Talks & Trends

🎥 Watch Now: This Week In Social - November 10th, 2023

Happy Friday, Arb members! We’re coming at ya with a new episode featuring some of the latest happenings on Instagram DMs, Canva AI and much much more! So, watch now:Want to learn more? Read the articles below:Instagram will finally let you disable read receipts in DMs Lapse, a photo-sharing app with a film feel, might be the low-key platform you've been looking for Rockerbox brings expanded marketing measurement to TikTok advertisers Elevate your designs with AI-powered apps in Canva

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1 year ago

Jonathan ZuluagaCommunity Manager

published in Latest Talks & Trends

🎥 Watch Now: This Week In Social - November 3, 2023

It’s Friday! Join us for a thrilling episode of "This Week In Social"! We've got the scoop on X's new video call feature in its Premium package – is it worth the upgrade? And for all the advertisers out there, TikTok and Salesforce Marketing Cloud have teamed up to simplify lead generation. Instagram is leveling up its API game with Reels upgrades, making it smoother than ever for third-party platforms. So, what are you waiting for?Watch now:Read more:TikTok announces new integration for advertisers using Salesforce Marketing Cloud Snapchat - Introducing Creator Collab Campaigns Instagram Reels API Bundle Launch: Parity Gap Closure of Collab Post, Organic Insights, and Early Detection of Copyright X / Twitter launches video and audio calls — here’s how to use ‘em

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1 year ago

Jonathan ZuluagaCommunity Manager

published in Latest Talks & Trends

🎥 Watch Now: This Week In Social - October 27, 2023

Happy Friday, Arboretum Members!It’s time for the latest updates in the wild world of social, tune in as @LauraPorcincula and I discuss the top stories this week!Watch Now: Want to learn more? Read about these stories below:LinkedIn Expands Profile Verification to More Users Halloween on TikTok: Spooktacular Insights to Help Your Small Business Boost Sales Introducing Broadcast Channels on Facebook and Messenger Instagram Tests New ‘Nearby’ Feed for Stories

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1 year ago

Laura PorcinculaCommunity Manager

published in Latest Talks & Trends

🎧 Watch Now: This Week In Social - October 20, 2023

Happy Friday, Arboretum members!Get your popcorn ready! It’s time for all the latests updates in the wild world of social.Want to learn more? Read about these stories below: Introducing CapCut for Business From your phone to the TV, get a taste of the latest YouTube updates X’s Latest Experiment Will Charge New Users $1 To Engage in App Download the Sprout Social Index Report Toolkit with Customizable Workshop Template Share your thoughts by Monday, October 23, at 12:00PM CT on the following discussion question, and you could be one of the 5 lucky winners to win an Arboretum Swag Package!Q: Which data or discussion prompts from the Social Strategy Workshop Template have you found most valuable for your internal team discussions and why?*The Promotion begins at 8:00 a.m. Central Time (“CT”) on 20 October 2023 and ends at 11:59 p.m. CT on 23 October 2023. To participate in the promotion, answer and reply to the outline discussion questions. No purchase necessary. There will be a t

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1 year ago

Laura PorcinculaCommunity Manager

published in Latest Talks & Trends

📺 Watch Now: This Week In Social - October 11th

It’s Friday Arb members!In this week’s episode, @Jonathan Zuluaga and I share updates on TikTok publishing, the latest in Instagram engagement features, and so much more! The wait is over! Watch now: Want to learn more? Read about these stories below:Google Expands Access to Social Media Links in Google Business Listings Effortlessly share to TikTok with Direct Post: Seamless integrations with Adobe and a range of partners Meta employee accidentally shows how Trending Topics will work on Threads Instagram Experiments With New Stickers To Facilitate Holiday Season Engagement

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1 year ago

Laura PorcinculaCommunity Manager

published in Latest Talks & Trends

Elevate Your 2024 Social Planning with our Customizable Toolkit!

How are your 2024 planning discussions going? Have you begun these discussions with your team?If you’re waiting for a sign to get started, this is it! In the Index Toolkit, there’s an incredible, customizable companion deck to help make sense of the latest data and ensure you and your team are thinking about making the biggest impact from your social strategy next year.Get your copy of the Social Strategy Workshop Template and future-proof your strategy, meet your performance goals and get buy-in from stakeholders now!Get Your 2024 Toolkit Now!Share in the thread below how the 2024 planning discussions are going and what you've found valuable in the companion deck.

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1 year ago

Jonathan ZuluagaCommunity Manager

published in Latest Talks & Trends

Watch Now: This Week In Social - October 6, 2023

Happy Friday, Arb members!It’s time to get the latest news in the world of social media. This week @LauraPorcincula and I covering new Linkedin changes, possible Meta subscriptions and much more! So what are you waiting for? Watch it all now: Want to learn more? Read about these stories below:Meta Plans to Charge $14 a Month for Ad-Free Instagram or Facebook Linkedin Launches Improve ad performance and create campaigns faster with AI LinkedIn adds accessibility features with the help of Microsoft’s Immersive Reader YouTube Launches New Subscriber Analytics to Assist in Content Planning

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1 year ago

Jonathan ZuluagaCommunity Manager

published in Latest Talks & Trends

This Week In Social - September 29th

Welcome to another thrilling episode of This Week in Social! Get ready for a deep dive into Facebook's groundbreaking transformation, upcoming X updates, and a whole lot more.We're here to keep you in the loop, saving you time and keeping you at the cutting edge of social media news!Read more news:Bluesky sees record signups day after Musk says X will go paid-only Microsoft, Snap Partner To Serve Snapchat My AI Sponsored Links You Can Now Have Multiple Personal Profiles on Facebook X Tests Bookmarks Button In-Stream To Encourage Use

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1 year ago

Laura PorcinculaCommunity Manager

published in Latest Talks & Trends

Discover the latest social trends, download the Index Report today!

We’re in uncharted territory, and that’s a good thing. More and more social media teams are receiving the recognition they deserve. Audiences aren’t just passively consuming branded content, they’re looking for it. Trust us, you have leadership’s attention. Get the full story from the latest Sprout Social Index XIX: Breakthrough! Don’t miss out on the latest Index report, download now: DOWNLOAD the 2023 Sprout Social Index XIX: Breakthrough

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1 year ago

Jonathan ZuluagaCommunity Manager

published in Latest Talks & Trends

📺 Watch Now: This Week In Social - September 22nd, 2023

Happy Friday! Social media enthusiasts, we have tons of updates for you, including AI-powered content labels on TikTok, new ad tools and creative options on Pinterest, and changes to Meta's paid verification badge.Watch now and don’t miss the latest news in social: Want to read more? Meta is expanding its paid verification badge to business accounts TikTok: New labels for disclosing AI-generated content Pinterest Unveils New Ad Tools and Creative Options at Pinterest Presents Event 📆 Join our upcoming webinar where we’ll dive in and talk about the latest consumer expectations of social:

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1 year ago

Laura PorcinculaCommunity Manager

published in Latest Talks & Trends

🎥 Watch Now: This Week In Social - September 15th3-Minute Video

Get ready for another edition of This Week in Social, your portal to the most recent insights in the realm of social media. Come along as we uncover the freshest buzz, including intriguing developments with TikTok shops, the latest trends in Influencer Marketing, and free LinkedIn AI courses! Want to learn more? Read the stories below:TikTok Shops now live to all LinkedIn Finds Professionals Are Hesitant Yet Excited About the AI Era at Work How LinkedIn's Most Popular AI Courses Can Shape Your Organization's Upskilling Strategy New Report Finds That Investment in Influencer Marketing Is Rising Faster Than Traditional Ads The Sprout Social Index Edition XIX: Breakthrough Q: We want to know - what was the most interesting piece of data you found in the 2023 Index Report?Let us know below by Monday, September 18, at 12PM CT, to win a notebook and Arboretum sticker!**“Rules: Limit one swag bag per person/survey/household. To receive a swag bag, participants must complete a survey with va

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1 year ago

Jonathan ZuluagaCommunity Manager

published in Latest Talks & Trends

Watch Now: This Week In Social - September 8th

Let’s step into This Week in Social, your gateway to the freshest insights in the realm of social media. Join us as we uncover the latest buzz, including intriguing developments like new updates from clubhouse, Pinterest’s updated algorithm and Youtube’s health focus!Want to learn more? Read the stories below:TikTok appears to be gearing up for a big push into messaging Expanding equitable access to health information on YouTube Clubhouse Adds New Chats to Be ‘More Like a Messaging App’ Pinterest’s new computer vision-powered body type technology to make search more inclusive Q: What platform are you most focused on right now? Are you doubling down on TikTok, Threads, etc?Let us know below by Monday, September 11 at 12PM CT to win a notebook and Arboretum sticker!**“Rules: Limit one swag bag per person/survey/household. To receive a swag bag, participants must complete a survey with valid responses during the above-stated period. Participation is limited to the 50 United States and

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1 year ago

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