Your Marketing/PR departments

Not a hospital like heathcare system, but in insurance - I worked at Centene for a while (Medicaid, Medicare, and ~30+ other State brands) - so the corporate department was HUGE! However, each state brand, Ambetter for example, had a dedicated social team, PR and community team, and general marketing roles, a team of about 10-15. 

When asking to grow your team, I recommend outlining what everyone currently does and how they fill their time. THEN, show if you had that additional role, what they would be doing and all that COULD be accomplished with additional help. 

I hope this helps!

Hi Chandler -

I work for a large academic medical center in California and work in the Public Affairs and Marketing Department. It’s a total of about 75 people. Our Public Affairs Team is comprised of our News Team that includes PIOs. No department is allowed to speak to the outside media without prior approval from our News Team.

Our Marketing team includes our in-house creative team, a team of outside physicians liaisons. There is a paid media specialist who handles the relationship with our ad agency.

And our Digital Communications Team includes web designers, UI/UX team, and the social media team. Our Internal Communications Team also sits within PA&M and is responsible for most of the communication that comes from our senior leaders.

I hope this helps answer your question somewhat but happy to answer any lingering questions! 

Hey there, 

Our strategic marketing department is 16 people and supports the marketing/comms needs for our entire health system (four hospitals, dozens of clinic locations, about 6,300 employees). We operate like an agency, so we have 5-6 folks who serve as account manager supporting service lines with external/internal comms needs. 

We have a government relations director, two folks in PR/website/social marketing and also operate an in-house print shop. Five of our 16 support the print shop (creative director, graphic designer, photographer, two print experts). 

I’d like to echo the point about showing who is doing what and how additional teammates might change and improve workflow and output. 

-Derek 

Hi there - I’m also at a large academic medical center and our marketing team covers the main hospital (all service lines and outpatient care centers), cancer hospital and College of Medicine.

There are a little over 100 of us on the Marketing, Communications and Digital Team, which includes our service line marketers, internal communications, content, web content, recruitment marketing, video, photography, creative, UX, development, social media, email, SEO, analytics, digital health, executive communications, events, media relations and recognition. We do also work with several agencies for paid media. 

I specifically manage the social team, and have five FTEs. The media relations team is also a total of six people.

Happy to answer any other questions you might have! 

Thank you all so much for your feedback. I’m at a hospital that employs about 3,700 people. Our PR/Marketing team is about eight people strong and we’re about to start a hospital TV channel that will pull three of our employees away. So all that to say that we have one director, a UX and UI web pro, a graphic designer, a social media specialist and then me the digital marketing manager. In reality our 45 service lines will fall to me and the social media manager. So I am writing a proposal about growing our department. It’s been a whirlwind to say the least. 😅